AffordAble.

TArgeTed To logisTics.

MeAsurAble resulTs.

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Your Ideal Marketing Solution. Targeted. regularly communicate key messages to your hottest prospects

and motivate them to take the actions you want. At the same time,

strengthen your reputation in the overall marketplace.

Integrated. build your brand through a well-balanced strategy that

incorporates tactics ranging from direct mail and e-Marketing to Pr,

media relations, and sales promotion.

Systematic. choose how often you communicate with your prospects

and customers, depending upon your budget — all while tracking your

program’s progress through our reporting tool.

Measurable Results. We’ll conduct an initial benchmark survey to

identify key customer metrics, followed by an attitude comparison survey

12 months later to measure the effectiveness of your campaign. You’ll

ultimately know the roi of your marketing investment!

TARGETED

INTEGRATED

SYSTEMATIC

MEASURABLE RESULTS

The Value of Marketing. it’s a well-known fact: A majority of small- to medium-sized transportation and

logistics companies have solid expertise in operations but don’t know how to

market themselves. Yet, they’re aware of the value of marketing — in building

name recognition, educating the industry about their capabilities, and

ultimately helping to drive sales.

Most have minimal marketing budgets and few (if anybody) on staff to

develop an effective strategy that delivers results. in fact, many transportation

or logistics companies have marketing budgets less than $100,000.

Affordable Marketing That Delivers Results. Guaranteed. You now have a option that is targeted, integrated,

systematic, measurable — and affordable. As a

full-service marketing firm focused exclusively on

transportation and logistics, Mindshare strategies has developed a marketing

program that will bring your company results. guaranteed. You’ll benefit

from our marketing know-how in serving clients that range from motor carriers,

intermodal and maritime players, to technology innovators, 3Pls and forwarders.

Strategic Planning and Account Set-Up. We’ll manage a strategic planning

process and account set-up that ultimately identifies your business goals and

key targets for your customized program.

Benchmark Brand Study. initial research will benchmark your company’s

reputation and brand recognition among your key targets, and ultimately will

provide a competitive analysis on how you stack up against the competition.

Key Message Development. You’ll ultimately receive a single document

that clearly articulates your value proposition through our unique MindMap™

process. This ensures consistency and continuity of messaging.

Marketing Made Simple™ Process

66 Steps

to Success(1 year cycle)

1. strategic Planning and Account set-up

2. benchmark brand study

3. Key Message development using MindMap™ Process

4. execute All Marketing Tactics

5. roi Measurement

6. Marketing Program Modification and renewal

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Execute Marketing Tactics. content-driven programs will build your brand

and ultimately will drive sales dialogue and results. Your program includes:

• Printnewslettercustomizedwithyourbrandandvalueproposition.

• Digitale-newsletterthatdrivesdialoguewithyourprospectsand

educates why they should do business with you.

• Briefcorporatevideothateffectivelyeducatesthemarketplaceabout

your company capabilities.

• Pushcontentaboutyourorganizationviasocialmediachannelsthat

ultimately drives traffic to your website.

• DirectmailcampaignthatincludesacustomcoverletterandCorporate

Profile highlighting your organization’s unique value proposition.

• Ongoingmediarelationscampaignthatincludesregularnewsreleases

that ultimately generates industry-wide presence for your company.

ROI Measurement. After your 12-month Marketing Made simple™

program, we’ll conduct a follow-up comparison survey to measure the

effectiveness of your marketing campaign.

Marketing Program Modification and Renewal. After the first year’s

marketing cycle, we’ll then work closely with you to determine the most

effective next steps in maintaining your marketing momentum.

A full-service marketing firm bringing purpose-driven results

to companies in transportation and logistics.

9382OakAvenue•Waconia,MN55387USA615-696-1870

www.MindShare.bz•info@mindshare.bz

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