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lass windows and glass doors are one of the very first and very last things that our customers get to experience when visiting our stores.
Store staff tend to affix posters, signs, announcements and other printed materials onto glass doors and windows without much attention to whether the overall look of the glass doors and windows will be a good one or not. Most of the time, the front glass of the store looks like a mess due to the unplanned posting of printed materials.
Due to this problem, our company is implementing a standard for placing printed materials on store windows and doors. The three (3) major places for posting in the store front are (Store Front Posting Areas):1. Doors2. PSH (Poster Sign Holder) Area - this is the window pane directly on the right side of door when viewed from street or outside level.)3. Window Panes Other than the PSH Area
Described in this section are the standards, procedures and materials we need to provide our customers with clean, uncluttered and attractive store windows and doors every single time they visit one of our stores.
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
Affixing Posters and Signs to Doors and Windows
Point Person:
Supervisor of Point Person:
Schedule of Cleaning:
OIC orStore Manager (S.M.)
Area Manager (A.M.)
As Needed to Cleanor to Replace
Affixing Posters and Signs to Doors and Windows
What you do not want
Mounting Tape
++Tissue Tape
++
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
Adhesive StainsAdhesive Stains
++Adhesive
Tapes
++DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
Affixing Posters and Signs to Doors and Windows
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
What you do not want
++Dirty Signs++
++Non-Standard Sign(Ask A.M. For standard signs)
Affixing Posters and Signs to Doors and Windows
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
What you do not want
++Dirty Signs++
++Non-Standard Sign(Ask A.M. For standard signs)
1. Non-standard sizes of posters.2. Non-Standard placements3. Overcrowding of posters
Store Front Posting Areas
Affixing Posters and Signs to Doors and Windows
1Door
3PSH
(PosterSign
Holder)
2WIndow
2WIndow
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
18” x 24”Portrait
18” x 24”Portrait
18” x 24”Portrait
18” x 24”Portrait
Affixing Posters and Signs to Doors and Windows
3
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
18” x 24”Portrait
18” x 24”Portrait
18” x 24”Portrait
18” x 24”Portrait
Sample Posting on Glass Doors and Windows
Glass Windows and Doors
2
1
2LETTER SIZE
PAPERUse for Hiring Ads,
Price Ads.
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
MERRY CHRISTMAS TO ALL
Due to the Christmas break, we will be having our new Christmas schedule as listed below:
December 18 up 23, 20118:00am - 5:00pm
December 24 to 26, 2011Closed for Christmas Break
December 27-29, 20118:00am - 5:00pm
December 30, 2011 to January 1, 2012Closed for New Year Celebrations
January 2, 2012 - See You Again!
NOTICE
Things You Need for Posting on Doors and Windows
Affixing Posters and Signs to Doors and Windows
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
Suction Cups (at least 2 per PSH)
Suction Cups. Get this from The Paper Tree. Top left and top right eyelets of PSH will have to have suction cups.
Standard Size Poster
Standard Poster Size: 18x24 inches, portraitEyelet: Machine-punched eyelet on all 4 cornersMaterial: TarpaulinRprint Resolution: Preferably High-Resolution at 1440 dpi
Machine-Fastened
Eyelet
All 4 corners musthave machine-
punchedeyelets for fastening
posterto glass
windows/doors.
Glass Windows and Doors
Affixing Posters and Signs to Doors and Windows
Put suction hooks on the top left and top right eyelets of the posters.
1
Affixing Posters onto Glass
Ask someone to measure 48 inches from the floor.2
Align the bottom of the poster to the 48-inch mark.3
Place suctions hooks on the bottom left and bottom right eyelet of the poster and then fasten suction hooks to glass window or door to secure the poster on all four sides.
5
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
Glass Windows and Doors
Press down on the two suction hooks to affix the poster to the glass. Remember to align the poster to the horizontal center of the glass.
4
PVC Board, 3mmWhiteNoOptional Aluminum for displays under harsh sunlight18 inches24 inchesAll Sides, Machine InstalledExpense Clerk1 for Small Stores, 2 for Big StoresSuction CupsTissue Tape (BEST Option) at back of poster orClear Tape at back of poster
All collaterals must be placed in the Interior part of glass windows to minimize wear and tear.
1st PSH: When facing door from street level, PSH must be at window pane on right side of door.Bottom of sign holder must be 4 feet (48in) from interior floor. PSH must be in horizontal center of glass pane.
2nd PSH: Designated Public Announcement (DPA)in selling floor.
Material: Color: Printing: Metal Framing:
Left to Right: Top to Bottom: Eyelet: Order Through:Qty per Store:Fastening Method:Tape to use for fastening signs
Placement:
PURPOSE:The Poster Sign Holder or PSH is used to holdannouncements or hiring ads. Typical examples include:1.) Special operating hours2.) Hiring ads3.) Product announcements4.) Pricing announcements5.) Renovation notice6.) Other information that the company wants the public to know.
Please note that Product ads are preferred to be in 18x24 inch format for better visual impression.
SPECIFICATIONS:
PSHPoster Sign Holder
Use this for:Special Operating Hours
Price AdsHiring Ads
Renovation Notice
Affixing Posters and Signs to Doors and Windows
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
PSH
Machine-Fastened
Eyelet
Things You Need
Min of 1 PSH (Poster Sign Holder)
PSH is PVC Board 18x24 Portrait with machined eyelet on all sides.
Scissors
Scissors for clean cutting of adhesive tapes
Apply tissue tape at back of poster signs before affixing said posters to the PSH.
Suction Cups (at least 2 per PSH)
Suction Cups. Get this from The Paper Tree. Top left and top right eyelets of PSH will have to have suction cups.
Optional
Tissue Tape (½” or 12mm width)
Affixing Posters and Signs to Doors and Windows
PSH must be approximately 4ft or 48 inches above the interior store floor.
Steel Measuring Tape
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
PSH
Affixing Posters and Signs to Doors and Windows
Affixing Posters and Signs onto PSH
Cut two strips of tissue tape, each approximately 1 inch in length.
1Apply the 2 strips of tape to the top left and top right side of the poster's back page.
2
Affix the poster to the PSH.
3
TOP LEFT TOP RIGHT
Note: Apply tissue tape only to the top portion of the poster so that removal of poster in the future is going to be really easy.
Notes: 1.) Follow tiling standards as shown in this manual.2.) Apply "Filler" posters as necessary.3.) Apply posters to front and back of PSH.
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
PSH
Affixing Posters and Signs to Doors and Windows
Put suction hooks on the top left and top right eyelets of the PSH.
1
Affixing PSH onto Glass
Ask someone to measure 48 inches from the floor.2
Align the bottom of the PSH to the 48-inch mark.3
To remove the PSH, simply push up the bottom of the PSH and then pull.Repeat from step 1 to add/change posters on PSH.
5
1
2
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
PSH
Press down on the two suction hooks to affix the PSH to the glass. Remember to align the PSH to the horizontal center of the glass.
4
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
17” LENGTH x 11” WIDTHPAPER
Use for Public announcements of special operating hours or
other important announcements
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
Standard Tiling Examples
Affixing Posters and Signs to Doors and Windows
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
PSH
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
LETTER SIZEPAPER
Use for Hiring Ads,Price Ads.
MERRY CHRISTMAS TO ALL
Due to the Christmas break, we will be having our new Christmas schedule as listed below:
December 18 up 23, 20118:00am - 5:00pm
December 27-29, 20118:00am - 5:00pm
December 30, 2011 to January 1, 2012Closed for New Year
NOTICE
Affixing Posters and Signs to Doors and Windows
Online Resource for Design Reference
For design references of standard visual layouts, please visit: www.thepapertreeacademy.wordpress.com
Do the following steps on the website:
1.) Mouse over to “How We Do Things: FAQs” > 2.) “Retailing Standard Procedures” > 3.) “Retail Store Collaterals” > 4.) “Retail Store Marketing and Printed Collaterals”
or simply copy this link to your browser:http://thepapertreeacademy.wordpress.com/retail-store-collaterals/
References:
DAVAO UNIFIED CORPORATION AND THE PAPER TREE: STANDARDS MANUAL
PSH