AffiniumNetInsight71UserGuide [PDF Search Engine]

8/8/2019 AffiniumNetInsight71UserGuide [PDF Search Engine]

1/547

Affinium NetInsight

Users GuideVersion 7.1


2/547

Copyright

Copyright, Unica Corporation 1996-2006. All rights reserved.Unica Corporation

Reservoir Place North

170 Tracer Lane

Waltham, MA 02451-1379

Examples and Data

All software and related documentation is subject to restrictions on use and disclosure as set forth in the appli-

cable Unica Software License and Services Agreement or End User License Agreement, with restricted rights

for U.S. government users and applicable export regulations.

Companies, names, and data used in examples herein are fictitious unless otherwise noted.

Trademarks and Patents

Unica, the Unica logo, Affinium, NetTracker, My NetTracker, and Ask NetTracker are registered trademarks ofUnica Corporation with the U.S. Patent and Trademark Office. Affinium Campaign, Affinium Campaign Col-

laborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium

Detect, Affinium NetInsight, Affinium Leads, Affinium Leads Referral, Affinium Leads Contact, Affinium

Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Pow-

ering Marketing Success, Customer Value Maximization, MAP, One-to-One Optimization, and Right-time Mar-

keting are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.

Portions of the software described in this document are covered by U.S. Patent Numbers: 6,317,752, 6,269,325,6,542,894, and 6,782,390.

This product is licensed under the following patents and patent publications: US5,675,510, US6,115,680,

US6,108,637, US5,796,952, US6,138,155, US6,653,696, US6,763,386, AU0701813, BR9609217,

CA2223919, EP0843946, JP03317705, MX193614, NO09705728, AU735285, CA2246746, CN1174316,

CN1547123, CN1547124, DK870234, DE69720186, ES2195170, AU727170, BR9808033, CA2284530,

CN1251669, IL131871, JP2000514942, KR341110, NZ337756, WO9641495, EP0870234, EP1130526,

EP1168196, US20040078292, WO9810349, US20050114511, US20040221033, WO9843380.

NOTICE: This document contains confidential and proprietary information of Unica Corporation (Unica).Use, duplication, or disclosure without the express written consent of Unica Corporation is prohibited.

Document Information

Affinium NetInsight Users Guide , for Affinium NetInsight Version 7.1


3/547

Affinium NetInsight Users Guide Unica Confidential iii

Table of ContentsPreface About this Guide and Unica Technical Support xxiii

About this guide............................................................................... xxiiiTypographic conventions...........................................................xxivKeyboard conventions ............................................................... xxiv

Unica Technical Support.................................................................. xxivGathering information for Technical Support ..............................xxv

Contacting Technical Support.....................................................xxv

Chapter 1 Introduction to Affinium NetInsight 1Log Files .............................................................................................. 2

The Stages of Web Site Tracking ........................................................ 3Reports ................................................................................................ 3

Profiles................................................................................................. 4

Using the NetInsight Users Guide and Online Help............................ 6

Chapter 2 Using the NetInsight Interface 7Profile Manager ................................................................................... 7

Profiles................................................................................................. 9Reports Tab ................................................................................. 11

Options Tab ................................................................................. 19

Chapter 3 Using the NetInsight Homepage 21

Logging On to NetInsight................................................................... 21

NetInsight Homepage ........................................................................ 22

Changing Your Default Views............................................................ 23Changing Your NetInsight User Password ........................................ 24

Using the NetInsight Manual as an Authenticated User .................... 25Viewing a Profile as an Authenticated User................................. 25


4/547

Table of Contents

iv Unica Confidential Affinium NetInsight Users Guide

Chapter 4 Using the NetInsight Overlay Viewer 27

Displaying the Overlay Viewer Explorer Bar ......................................27Connecting the Overlay Viewer to NetInsight.....................................28

Adding a New Connection..................................................................28

The Overlay Viewer Explorer Bar.......................................................30Icons.............................................................................................30

Profile ...........................................................................................30

Overlay .........................................................................................31

Report...........................................................................................32Turning the Overlay On and Off .........................................................32

Changing the Profile...........................................................................32Selecting an Overlay Display Type ....................................................33

Changing the Transparency...............................................................33

Changing the Maximum Number of Links ..........................................34

Changing the Metric ...........................................................................34

Changing the Color ............................................................................35Selecting the Report to Display..........................................................35Drilling Anywhere ...............................................................................35

Updating the Data in the Overlay .......................................................36

Chapter 5 Creating NetInsight Profiles 37

Displaying the List of Profiles .............................................................37

Creating a NetInsight Profile ..............................................................38Creating a NetInsight Profile to Analyze Logs from Clustered

Servers...............................................................................................40Viewing a NetInsight Profile ...............................................................41

Updating a Profile...............................................................................41

Editing a NetInsight Profile.................................................................42Editing a NetInsight Profile from the Profile Manager ..................42

Editing a Profile from within the Profile.........................................42

Removing a Profile.............................................................................43

Chapter 6 Importing Log Files 45

Adding a Log File ...............................................................................45

Changing the Log File Information .....................................................47Working with Clustered Log Files.......................................................47

Manually Specifying the Log File Format ...........................................51


5/547

Version 7.1 Unica Confidential v

Table of Contents

Entering a Valid Log Format.........................................................51

Specifying a Custom Date Format ...............................................55Tab-Delimited Fields ....................................................................57

Changing Custom Log File Formats...................................................58

Having NetInsight FTP Your Log Files ...............................................58Specifying the Date Format of Your Log Files....................................59

Processing Only Traffic to the Configured Site ..................................60Converting Dates and Times to Your Local Time Zone .....................61

Stopping Conversion of Dates and Times in W3C Log Files .............62

Chapter 7 Configuring a NetInsight Profile 65

Specifying the Profile Title..................................................................65

Specifying the URL of the Site Being Analyzed .................................66Determining How Your Site Name Is Recorded ...........................66

Enabling Case-Sensitivity for Pages, Files, and Clips........................67

Enabling Case-Sensitivity for User Names ........................................68

Changing the Number of Rows per Summary....................................69Changing the Number of Values per Dashboard Graph ....................69

Setting the Maximum Length of a Path ..............................................70Changing the Length of Page Titles or Page, File, or Clip Names in

Reports...............................................................................................71Resolving Host Names.......................................................................71

Changing the First Day of the Week ..................................................72

Changing the Weekend Days.............................................................73Changing the Time Display ................................................................73Changing the Date Display.................................................................74

Changing the Character Set...............................................................74

Changing the Language.....................................................................75Specifying the Anonymous FTP Root Directory .................................76

Analyzing Data Collected from Page Tags.........................................77

Editing the Images Used to Collect Data From Page Tags..........80Using a Password to Restrict Access to NetInsight Functions...........80Removing Data from a Profile ............................................................81

Removing Data for Selected Months............................................82Removing All Data from a Profile .................................................82

Chapter 8 Configuring Reporting Options 85

Creating Custom Metrics....................................................................85


6/547

Table of Contents

vi Unica Confidential Affinium NetInsight Users Guide

Creating a Custom Metric.............................................................85

Defining a Filtered Metric .............................................................86Defining a Multiple Input Metric ....................................................88

Editing the Custom Metrics ..........................................................90

Creating Filter Groups........................................................................90Creating a Filter Group.................................................................90

Customizing a Pre-defined Filter Group .......................................91Editing Filter Groups.....................................................................92

Editing Filters for the Filter Group ................................................93

Specifying the Date Range of Reports to Be Pre-calculated..............93Specifying the Reportability of Dimensions........................................94

Designating a Dimension as Non-reportable................................95

Designating a Non-reportable Dimension as Reportable .............95

Chapter 9 Using Affinium NetInsight Reports 97

Understanding NetInsight Components .............................................98

Displaying a Report ............................................................................98Drilling Down in a Report..................................................................100

Drilling Down in a Graph or Map ......................................................100Drilling Anywhere .............................................................................100

Changing the Graph Type................................................................101Changing the Data Set Displayed in the Graph ...............................102

Expanding and Collapsing Nodes on Path Chart Graphs ................102

Changing How Entries in a Report Are Sorted.................................103Changing the Order of Columns in the Report .................................104Searching for an Entry in a Report ...................................................104

Changing the Number of Rows in a Report......................................105

Printing a Report ..............................................................................105Exporting a Report ...........................................................................106

Renaming a Report ..........................................................................107

Removing a Report ..........................................................................108Archiving Reports.............................................................................108Viewing Archived Reports ................................................................109

Removing Archived Reports.............................................................109

Chapter 10 Sending Reports via E-mail 111

Configuring NetInsight to Use the Correct E-mail Settings ..............111

E-mailing a Single Report.................................................................112


7/547

Version 7.1 Unica Confidential vii

Table of Contents

Creating an E-mail Task...................................................................113

Adding Reports to an E-mail Task..............................................116Adding Recipients to an E-mail Task .........................................117

Testing an E-mail Task...............................................................118

Executing an E-mail Task...........................................................119Editing an E-mail Task ...............................................................121

Changing the Reports in an E-mail Task....................................121Changing the Recipients of an E-mail Task ...............................122

Creating an E-mail Alert ...................................................................122

Adding Filters to an E-mail Alert .................................................124Testing an E-mail Alert ...............................................................125Executing an E-mail Alert ...........................................................125

Editing an E-mail Alert................................................................127

Changing the Filters in an E-mail Alert .......................................127

Scheduling E-mail Tasks and E-mail Alerts .....................................128Scheduling All E-mail Tasks and E-mail Alerts on a Windows

System .......................................................................................128Scheduling All E-mail Tasks and E-mail Alerts on a UNIXSystem .......................................................................................128

Sending Unsaved Reports via E-mail...............................................129

Chapter 11 Filtering NetInsight Reports and Profile Options 133

Understanding Case-Sensitivity and Filters .....................................133

Types of Filters.................................................................................134Text-Based Filters ......................................................................134List Filters ...................................................................................135

Date Filter...................................................................................135

Filter Group Filters......................................................................136Path Filters .................................................................................137

Visit Type Filter...........................................................................138

Filtering a NetInsight Report.............................................................138Filtering a NetInsight Report Using the Custom Report Wizard.138Filtering a NetInsight Report while Viewing the Report ..............140

Using Multiple Filters for One Report .........................................141Making Filters Persistent ............................................................141

Deleting Filters from a Report Using the Custom Report Wizard142

Deleting Filters from a Report while Viewing the Report............143Editing Filters Applied to a Report ..............................................143


8/547

Table of Contents

viii Unica Confidential Affinium NetInsight Users Guide

Using Database Pattern-Matching Characters...........................144

Filtering a NetInsight Option.............................................................145

Chapter 12 Creating a Report 147

Creating a Report Based on an Existing Report ..............................148

Using Ask NetInsight to Create a Report .........................................149Building Your Own Question ......................................................151

Creating a Standard Report .............................................................154

Creating a Crosstab Report..............................................................156Creating a Trend Report...................................................................159

Creating a Custom Dashboard.........................................................160Creating a Path Summary Between Two Specific Pages ................163

Creating a Path Summary From a Specific Page.............................165Creating a Path Summary to a Specific Page ..................................168

Creating a Scenario Report..............................................................170

Applying Filters to a Scenario Report .........................................173

Specifying the Time Frame of the Report.........................................174Displaying the Time Frame Page ...............................................174

Using All the Days in the Database............................................175Specifying a Fixed Date Range..................................................175

Specifying a Relative Time Frame .............................................175Specifying Dimensions for a Report .................................................176

Displaying the Dimensions Page................................................176

Adding Dimensions to a Report..................................................177Removing Dimensions from a Report ........................................177Reordering Dimensions in a Report ...........................................177

Specifying Metrics for a Report ........................................................178

Displaying the Metrics Page .......................................................178Adding Metrics to a Report.........................................................178

Creating a Custom Metric to Add to a Report ............................178

Defining a Filtered Metric ...........................................................179Defining a Multiple Input Metric ..................................................181Editing a Metric...........................................................................182

Removing Metrics from a Report................................................182Reordering the Metrics in a Report ............................................183

Creating an A/B Report ....................................................................183

Creating an A/B Report Using the Discovery Panel ...................183Creating an A/B Report Using the Custom Report Wizard.........185


9/547

Version 7.1 Unica Confidential ix

Table of Contents

Creating a Comparative Report........................................................186

Saving a Report................................................................................187Changing the Content of a Report....................................................188

Editing a Report Using the Discovery Panel ..............................188

Editing a Report Using the Report Summary Page....................189

Chapter 13 Filtering Profiles 191

Including Only Data from a Specific Date Range .............................191

Excluding Hosts................................................................................192Including Only Certain Hosts............................................................193

Excluding Pages, Files, or Clips.......................................................194Including Only Certain Pages, Files, or Clips...................................195

Excluding Traffic Based on a Parameter Value................................196Including Only Certain Traffic Based on a Parameter Value............198

Excluding Site Categories ................................................................199

Including Only Certain Site Categories ............................................200

Excluding Users ...............................................................................201Including Only Certain Users............................................................202

Excluding User Agents .....................................................................203Including Only Certain User Agents .................................................204

Including Selected Pages from the Excluded Page Types...............205

Chapter 14 Analyzing Content 207

Analyzing Banner Ads......................................................................207Moving ntadtrack.cgi or ntadtrack.exe to a CGI-accessibleDirectory .....................................................................................208

Redirecting All Banner Ads ........................................................208Configuring the Banner Ad Options............................................209

Editing Banner Ads.....................................................................211Analyzing Content Groups ...............................................................211

Creating a Content Group ..........................................................211Editing Content Groups ..............................................................212Editing Pages or Clips in the Content Group..............................213

Determining the Content Group for Files that Fit Multiple

Groups........................................................................................213Specifying Directory Indexes............................................................213

Adding a Directory Index ............................................................214

Changing a Directory Index ........................................................215


10/547

Table of Contents

x Unica Confidential Affinium NetInsight Users Guide

Analyzing Links ................................................................................215

Moving ntlinktrack to a CGI-Accessible Directory ......................215Redirecting All External Links.....................................................216

Configuring the Link Options ......................................................216

Enabling the Link Summary .......................................................218Analyzing Local Keywords ...............................................................218

Configuring the Local Keyword Options .....................................218Editing Filters..............................................................................219

Including Specific Redirection Scripts in the Reports.......................220

Changing Included Redirection Scripts ......................................221Analyzing Sites by Group.................................................................221

Adding Sites to a Site Group ......................................................222

Editing the Site Group ................................................................223

Editing Sites in the Site Group ...................................................223

Determining the Site Group for Sites that Fit Multiple Groups ...223

Chapter 15 Analyzing Dynamic Content 225Pulling External Data into NetInsight Reports Using Data Conduits 225

Analyzing Parameters ......................................................................228Defining a Parameter .................................................................229

Tracking Parameters in Query Strings .......................................232Tracking Parameters in Cookies ................................................233

Tracking Parameters in Arbitrary Fields .....................................235

Tracking Parameters in Pages, Files, and Clips ........................237Tracking Parameters in Page Tags............................................239Tracking Parameters in Referrers ..............................................240

Defining a Meta Parameter ........................................................241

Editing the Parameters...............................................................243Editing the Pages, Files, or Clips that Will Be Checked.............243

Changing the Order of Parameters ............................................243

Replacing or Deleting Characters in URLs in Your Reports.............244Using Subpatterns......................................................................247Examples....................................................................................248

Editing the Search and Replace Rules.......................................250Editing Pages, Files, or Clips in a Search and Replace Rule.....250

Adding Dynamic Pages....................................................................251


11/547

Version 7.1 Unica Confidential xi

Table of Contents

Chapter 16 Analyzing Marketing Efforts 253

Analyzing Campaigns.......................................................................253Creating a Campaign in NetInsight ............................................256

Specifying Campaign Channels .................................................256

Specifying Campaign Segments ................................................258Specifying Entry Pages ..............................................................258

Identifying Campaign Segments by Query String ......................259

Editing Campaigns .....................................................................261

Editing Campaign Channels.......................................................262Editing Campaign Segments......................................................262

Editing Entry Pages in a Campaign............................................262Determining the Campaign for Visits that Fit Multiple

Campaigns .................................................................................263

Configuring PPC Campaigns within NetInsight ..........................263

Analyzing Keywords.........................................................................264Creating a Keyword Parsing Rule ..............................................265

Specifying Parameters for the Keyword Rule.............................266Specifying Referrers or Sites for a Rule .....................................267

Specifying an Excluded URL for a Keyword Rule ......................268Editing Keyword Rules ...............................................................269

Editing Parameters for a Rule ....................................................269Editing the Included Referrers or Included Sites for a Rule .......270

Editing the Excluded URLs for a Rule ........................................270

Keyword Parsing Example .........................................................270Analyzing Referrers..........................................................................271

Creating a Referrer Group..........................................................271

Adding Referrers to a Referrer Group ........................................272Editing the Referrer Groups .......................................................273

Editing Referrers in the Referrer Group .....................................273Determining the Group for Referrers that Fit Multiple Groups....273

Analyzing Visits from Indexing Agents .............................................274Adding Visitors to a Robot/Spider Group ...................................274

Editing the Robot/Spider Group .................................................275Editing Visitors in the Robot/Spider Group.................................276

Determining the Group for Visitors that Fit Multiple Groups.......276


12/547

Table of Contents

xii Unica Confidential Affinium NetInsight Users Guide

Chapter 17 Analyzing Page Titles 277

Resolving Page Titles.......................................................................277Resolving Page Titles through a Proxy Server...........................278

Editing Page Title Mappings.............................................................279

Limiting the Pages Whose Titles NetInsight Should Resolve...........280Adding Pages Whose Titles NetInsight Should Not Resolve ...........281

Adding Security Realms...................................................................282

Creating a Security Realm .........................................................283

Editing Security Realms .............................................................284Editing Pages in the Security Realm..........................................284

Determining the Security Realm for Pages that Fit MultipleRealms .......................................................................................284

Chapter 18 Analyzing Visitors or Users 287

Analyzing Visitors or Users by Browser ...........................................287

Creating a Browser.....................................................................288Adding User Agents to a Browser ..............................................289

Editing the Browsers ..................................................................290

Editing User Agents in the Browser............................................290Determining the Browser for User Agents that Fit Multiple

Browsers ....................................................................................290Analyzing Visitors or Users by Department......................................290

Creating a Department ...............................................................291Adding Hosts and Users to a Department ..................................292

Editing the Departments.............................................................293Editing Hosts and Users in the Department ...............................293

Determining the Department for Hosts and Users that Fit

Multiple Departments .................................................................293Analyzing Visitors by Host................................................................293

Creating a Host Group ...............................................................294

Adding Hosts to a Host Group....................................................295Editing the Host Group ...............................................................296

Editing Hosts in the Host Group .................................................296Determining the Host Group for Hosts that Fit Multiple Groups.296

Linking Cookie Data with Data in Other Databases .........................296Linking Host Data with Data in Other Databases.............................297

Linking User Data with Data in Other Databases.............................298


13/547

Version 7.1 Unica Confidential xiii

Table of Contents

Linking Visitor Data with Data in Other Databases ..........................299

Analyzing Visitors or Users by Platform ...........................................300

Creating a Platform ....................................................................301Adding User Agents to a Platform..............................................301

Editing the Platforms ..................................................................302Editing User Agents in the Platform ...........................................303

Determining the Platform for User Agents that Fit MultiplePlatforms ....................................................................................303

Changing the Number of Minutes between Visits or Sessions.........303

Specifying an Opt-Out Cookie Value................................................304Using the Sessionization Parameter Value for Visitor Identification.305Changing How NetInsight Sessionizes Traffic .................................306

Using Visitor Identification Cookies ............................................308

Analyzing Visitor Profiles..................................................................308

Creating a Visitor Profile.............................................................309Editing the Visitor Profiles ..........................................................310

Editing the Visitor Filters for the Visitor Profile ...........................310Changing the Order of Visitor Profiles........................................310Analyzing Visitors by Player .............................................................310

Creating a Player........................................................................311

Adding User Agents to a Player .................................................312Editing the Players .....................................................................313

Editing User Agents in the Player...............................................313

Determining the Player for User Agents that Fit MultiplePlayers .......................................................................................313

Chapter 19 Editing the Administrative Options 315

Configuring NetInsight to Use the Appropriate Mail Server..............315Specifying the Recipients of Error Messages...................................316

Manually Specifying the DNS Server Address .................................316Changing the Number of IP Addresses NetInsight Resolves at

One Time..........................................................................................317Specifying How Much Time to Allow for a Reverse DNS Lookup ....318

Specifying How Many Times NetInsight Should Retry a DNSLookup..............................................................................................318

Resolving Page Titles through a Proxy Server.................................319

Specifying the Database Session Options .......................................319Enabling Reports during Data Import ...............................................320


14/547

Table of Contents

xiv Unica Confidential Affinium NetInsight Users Guide

Enabling Reports during Report Generation ....................................320

Accessing FTP Servers in Passive Mode ........................................321

Turning Off Log File Browsing..........................................................321Disabling the Administration Icon .....................................................322

Disabling the NetInsight Homepage Icon.........................................323Running Drilldowns as a Separate Process.....................................323

Specifying Environment Variables....................................................324Editing Environment Variables ...................................................325

Configuring How Dates and Times Appear in the Profile Manager..325

Changing the Character Set Used in the Profile Manager ...............326Changing the Language Used in the Profile Manager .....................326Specifying the User Authentication Method .....................................327

Restricting Access to the Profile Manager .......................................329

Chapter 20 Customizing the NetInsight Interface 331

Creating Profile Views......................................................................332

Editing Views..............................................................................333Changing to Another View..........................................................334

Accessing Views Through a URL...............................................334Creating Report Lists........................................................................335

Creating Folders for the Report List ...........................................336Adding Reports to Folders..........................................................336

Editing Report Lists ....................................................................338

Editing Folders in Report Lists ...................................................338Editing Reports in Folders ..........................................................338

Creating Dimension Lists .................................................................338

Creating Groups for the Dimension List .....................................339

Adding Dimensions to Groups....................................................340Editing Dimension Lists ..............................................................341

Editing Groups in Dimension Lists .............................................341Editing Dimensions in Groups ....................................................342

Creating Filter Lists ..........................................................................342Creating Groups for the Filter List ..............................................343

Adding Filters to Groups.............................................................343Editing Filter Lists .......................................................................344

Editing Groups in Filter Lists ......................................................345

Editing Filters in Groups .............................................................345Creating Metric Lists.........................................................................345


15/547

Version 7.1 Unica Confidential xv

Table of Contents

Creating Groups for the Metric List ............................................346

Adding Metrics to Groups...........................................................347

Editing Metric Lists .....................................................................348Editing Groups in Metric Lists.....................................................348

Editing Metrics in Groups ...........................................................348Creating Roles..................................................................................349

Creating Users .................................................................................350Specifying Profile Settings for a User.........................................352

Editing Users ..............................................................................353

Assigning Default Views to Roles.....................................................353Editing Default Views .................................................................354

Setting the Default Role and View for a Profile ................................354

Determining a Users Default View...................................................355

Determining a Users Role ...............................................................356

Chapter 21 Managing NetInsight 359

Editing the Default Options for Profiles ............................................359Upgrading Your NetInsight License..................................................360

Backing Up NetInsight......................................................................360Moving NetInsight.............................................................................362

Moving NetInsight with Log Files................................................362Moving NetInsight without Log Files...........................................362

Chapter 22 Web Server Profile Reports 3653-digit Zip Code Summary................................................................3655-digit Zip Code Summary................................................................366

Area Code Summary........................................................................366Banner Ad Summary........................................................................367

Browser Breakdown .........................................................................367Browser Summary............................................................................368

Campaign Channel Summary ..........................................................368Campaign Channel Type Summary .................................................369Campaign Segment Summary .........................................................370

Campaign Summary.........................................................................370

City Summary...................................................................................371Clickthrough Breakdown ..................................................................371

Connection Type Summary..............................................................372

Content Dashboard ..........................................................................372


16/547

Table of Contents

xvi Unica Confidential Affinium NetInsight Users Guide

Content Summary ............................................................................373

Continent Summary..........................................................................373

Cookie Summary..............................................................................374Country Summary ............................................................................375

Date Summary .................................................................................375Day of the Week Summary ..............................................................376

Department Summary ......................................................................376Directory Summary...........................................................................377

Domain Summary.............................................................................377

Entry Page Breakdown.....................................................................378Entry Page Summary .......................................................................378Error Breakdown ..............................................................................378

Error Summary.................................................................................379

Executive Dashboard .......................................................................379

Exit Page Breakdown.......................................................................379Exit Page Summary..........................................................................380

Geographic Dashboard ....................................................................380Host Summary..................................................................................381Impression Breakdown.....................................................................381

Initial Referrer Breakdown................................................................382

Initial Referrer Summary ..................................................................382Keyword Summary...........................................................................383

Link Breakdown................................................................................383

Link Summary ..................................................................................384Local Keyword Summary .................................................................384

Marketing Dashboard.......................................................................385Organization Summary.....................................................................385

Page Breakdown..............................................................................386Page Delivery Summary...................................................................386

Page Summary.................................................................................386Page View Summary........................................................................387

Paid Keyword Summary...................................................................387Parameter Summary ........................................................................388Path Summary..................................................................................389

Platform Summary............................................................................390

Referrer Breakdown .........................................................................390Referrer Summary............................................................................391

Repeat Visitor Summary ..................................................................391


17/547

Version 7.1 Unica Confidential xvii

Table of Contents

Robot/Spider Breakdown .................................................................392

Robot/Spider Summary....................................................................392

Robot/Spider View Breakdown.........................................................393Robot/Spider Visit Breakdown..........................................................393

Screen Resolution Summary............................................................394Server Performance Summary.........................................................394

Server Summary ..............................................................................395Spider Executive Dashboard............................................................395

State Summary.................................................................................396

Technical Dashboard .......................................................................396Time Summary.................................................................................397Time Zone Summary........................................................................397

Traffic Dashboard.............................................................................397

Traffic Summary...............................................................................398

User Summary .................................................................................398View Breakdown...............................................................................399

Visit Breakdown................................................................................399Visit Duration Summary....................................................................400Visitor Dashboard.............................................................................400

Visitor Profile Summary....................................................................401

Visitor Retention Summary...............................................................401Visitor Summary...............................................................................402

Chapter 23 Proxy Server/Firewall Profile Reports 403

Browser Breakdown .........................................................................403Browser Summary............................................................................404

Content Dashboard ..........................................................................404


Department Summary ......................................................................405Domain Summary.............................................................................406

Ending Page Breakdown..................................................................407Ending Page Summary ....................................................................407

Error Breakdown ..............................................................................407Error Summary.................................................................................407

Executive Dashboard .......................................................................408

Host Summary..................................................................................408Keyword Summary...........................................................................409


18/547

Table of Contents

xviii Unica Confidential Affinium NetInsight Users Guide

Page Breakdown..............................................................................409

Page Summary.................................................................................410

Parameter Summary ........................................................................410Platform Summary............................................................................411

Server Summary ..............................................................................411Session Breakdown..........................................................................412

Session Duration Summary..............................................................412Site Summary...................................................................................413

Starting Page Breakdown.................................................................413

Starting Page Summary ...................................................................413Technical Dashboard .......................................................................414Time Summary.................................................................................414

Traffic Dashboard.............................................................................415

Traffic Summary...............................................................................415

User Dashboard ...............................................................................415User Summary .................................................................................416

View Breakdown...............................................................................416

Chapter 24 FTP Server Profile Reports 419

3-digit Zip Code Summary................................................................419

5-digit Zip Code Summary................................................................420Area Code Summary........................................................................420

City Summary...................................................................................421

Connection Type Summary..............................................................422Content Dashboard ..........................................................................422Continent Summary..........................................................................422

Country Summary ............................................................................423



Domain Summary.............................................................................425Download Breakdown ......................................................................426

Executive Dashboard .......................................................................426File Summary ...................................................................................427

File Delivery Summary .....................................................................427

Geographic Dashboard ....................................................................427Host Summary..................................................................................428


19/547

Version 7.1 Unica Confidential xix

Table of Contents

Organization Summary.....................................................................429

Parameter Summary ........................................................................429

Server Performance Summary.........................................................430Server Summary ..............................................................................431

Session Breakdown..........................................................................431Session Duration Summary..............................................................432

State Summary.................................................................................432Technical Dashboard .......................................................................433

Time Summary.................................................................................433

Time Zone Summary........................................................................433Traffic Dashboard.............................................................................434Traffic Summary...............................................................................434

User Summary .................................................................................435

Visitor Dashboard.............................................................................435

Chapter 25 Streaming Media Server Profile Reports 437

3-digit Zip Code Summary................................................................4375-digit Zip Code Summary................................................................438

Area Code Summary........................................................................439City Summary...................................................................................439

Clip Summary...................................................................................440Clip Download Summary..................................................................440

Connection Type Summary..............................................................440

Content Dashboard ..........................................................................441Content Summary ............................................................................441Continent Summary..........................................................................442

Country Summary ............................................................................442



Domain Summary.............................................................................445Download Breakdown ......................................................................445

Ending Clip Summary.......................................................................446Error Breakdown ..............................................................................446

Error Summary.................................................................................446

Executive Dashboard .......................................................................447Geographic Dashboard ....................................................................447


20/547

Table of Contents

xx Unica Confidential Affinium NetInsight Users Guide

Host Summary..................................................................................447

Organization Summary.....................................................................448

Parameter Summary ........................................................................449Platform Summary............................................................................450

Player Breakdown ............................................................................450Player Summary...............................................................................451

Server Performance Summary.........................................................451Server Summary ..............................................................................451

Session Breakdown..........................................................................452

Session Duration Summary..............................................................452Starting Clip Summary .....................................................................453State Summary.................................................................................453

Technical Dashboard .......................................................................454

Time Summary.................................................................................454

Time Zone Summary........................................................................454Traffic Dashboard.............................................................................455

Traffic Summary...............................................................................455User Summary .................................................................................456Visitor Dashboard.............................................................................456

Chapter 26 Using Regular Expressions with NetInsight 457

Basics of Regular Expressions.........................................................458

Metacharacters.................................................................................458

Combining Metacharacters ..............................................................462Using Regular Expressions with NetInsight .....................................462

Appendix A Command-Line Options 465

Using Regular Expressions with Command-Line Options................465

Profile Command-Line Options ........................................................466-abort ..........................................................................................466

-alert ...........................................................................................466-alerttask ..............................................................467-archive ......................................................................467

-archive ........................................................467

-checkdb.....................................................................................468-clear ..........................................................................................469

-compactdb ....................................................................469-dir...................................................................................469


21/547

Version 7.1 Unica Confidential xxi

Table of Contents

-email..........................................................................................470

-emailtask ..............................................................470

-expiretitles .................................................................................470-forget ......................................................................471

-quiet ..........................................................................................471-reanalyze...................................................................................471

-recalc.........................................................................................472-recipients ......................................................................472

-regen .........................................................................................472

-reindex ......................................................................................473-reindex-missing.........................................................................473-remove ......................................................................473

-remove ........................................................473

-reprofile .....................................................................................474

-resolvetitles ...............................................................................474-update .......................................................................................474

Administrative Command-Line Options............................................474-add ............................................................................................474-addlang .............................477

-adduser...............................................................477

-assignuser .................479-changeuser.........................................................479

-clear ..........................................................................................481

-dbpasswd ..................................................................................481

-delete ................................................481-deleteuser...........................................................481-dir...................................................................................481

-list..............................................................................................482-list "%regex"...............................................................................482

-listusers .................................................482-listusers all ................................................................................483

-quiet ..........................................................................................483-roleinfo ................................................................483-userinfo ...............................................................484

Appendix B Third-Party Technology Credits 485

c-tree Plus ........................................................................................485expat.................................................................................................486


22/547

Table of Contents

xxii Unica Confidential Affinium NetInsight Users Guide

FreeType..........................................................................................486

GD....................................................................................................486

ICU ...................................................................................................487LibNcFTP .........................................................................................487

libpng................................................................................................488MySQL .............................................................................................488

PCRE ...............................................................................................488SQLite ..............................................................................................488

zlib....................................................................................................488

Appendix C Glossary 489

Index 497


23/547

Affinium NetInsight - Users Guide Unica Confidential xxiii

ABOUTTHIS GUIDEAND

UNICA TECHNICAL SUPPORT

This preface provides information about the conventions used in this Users

Guide, and how to contact Unica Technical Support.

This chapter includes the following topics:

About this guide

Unica Technical Support

About this guideThis guide is designed to provide users the information they need to use Affinium

NetInsight.

All guides assume familiarity with Microsoft Windows environments and

Microsoft Internet Explorer.


24/547

xxiv Unica Confidential Affinium NetInsight - Users Guide

Typographic conventions

Specific conventions are used in this guide to convey additional informationabout a subject.

Keyboard conventions

Unica Technical SupportIf you encounter a problem that you cannot resolve by consulting the Affinium

NetInsight documentation, your companys designated support contact can log a

Style Description Example

CodeCode style is used for text that is used literally,appearing exactly as shown. This includes commandnames, path names, and system information.

\Affinium\model\model.exe

Italic

code

Italic code style is used for names of variables that youmust provide. For example, you need to supply a valueforyour_file in the path name example to theright.

\Affinium\data\your_file

Bold codeBold code style is used to indicate the option used bydefault if none is specified.

{ALL | COL | ROW}

GUI

The GUI style is used to indicate objects in the

applications interface or keys on your keyboard. the User Namefield, theEnterkey

[ ]Square brackets are used to enclose optional items insyntax descriptions.

macro_name(required_var[,optional_variable])

Convention Keystrokes Example

KEY1 +KEY2

A plus sign (+) between two keysmeans to press both keys down atthe same time.

Ctrl+C means to press the Ctrlkeyand hold it down while pressing theletterC.

KEY1 - KEY2A dash (-) between two keys meansto press one key, followed by theother.

Alt-F-P means to press theAltkeyfollowed by the letterF, and thentheletterP.



25/547

Version 7.1 Unica Confidential xxv


call with Unica Technical Support. Use the information in this section to ensure

that your problem is resolved efficiently and successfully.

If you are not a designated support contact at your company, contact your

Affinium administrator for information.

Gathering information for Technical Support

Before you contact Unica Technical Support, you should gather the following

information:

Brief description of the nature of your issue

Detailed error messages you see when the issue occurs

Detailed steps to reproduce the issue

Related log files, configuration files, and data files.

Information about your Affinium environment, which you can obtain asdescribed in Accessing system information on page xxv.

Accessing system information

When you log a call with Unica Technical Support, you may be asked to provide

information about your environment.

This information is available in the NetTracker.cfg file, which can be found inthe NetInsight program directory. (By default, the program directory is

C:\Program Files\NetInsight or /usr/local/NetInsight.)

Contacting Technical Support

Your companys designated support contact can reach Unica Technical Supportby any of the following methods, listed in preferred order of contact:

Log into TeamTrack at https://customercentral.unica.com

E-mail

Telephone
http://-/?-http://-/?-https://customercentral.unica.com/http://-/?-https://customercentral.unica.com/


26/547

xxvi Unica Confidential Affinium NetInsight - Users Guide

If you choose to contact Unica by e-mail or telephone, use the appropriate

contact information for your region:

Region Contact information

Americas

Unica Corporation, Reservoir Place North, 170 Tracer Lane, Waltham,MA 02451-1379

1 781 839 8250

[email protected]

EuropeUnica Corporation Limited, Aston Court, Kingsmead Business Park,Frederick Place, High Wycombe, HP11 1LA, UK

44 (0) 1 89 5204 517

[email protected]

France

Unica France, Technical Documentation22 Place des VosgesImmeuble le Monge - La Dfense V92979 Paris La Dfense Cedex

33 (0) 1 46 67 54 07

[email protected]

Asia Pacific

Unica Corporation, 7 Temasek Boulevard, Suntec Tower One, #44-01,Singapore, 039789

65 6430 6618

[email protected]



27/547

Version 7.1 Unica Confidential xxvii



28/547

xxviii Unica Confidential Affinium NetInsight - Users Guide


29/547

Affinium NetInsight Users Guide Unica Confidential 1

1 INTRODUCTIONTO

AFFINIUM

NET

INSIGHT

There are many reasons why you might want to analyze your Web sites traffic.

At the lowest level, you want to determine if anyone is coming to your Web site

in order to justify the sites existence. You also want to know which

demographic groups are visiting your site.

Once you have determined that people are indeed visiting your Web site, the nextstep is to identify which pages they are viewing. When you know what content

is popular and what content is ignored, you can tailor it to satisfy your customers.

A more detailed analysis of your Web site traffic will assist you in increasing the

traffic to your Web site. For example, by determining which sites are referring

visitors to your site, you can determine which online marketing activities are

most successful at driving traffic to your site. Or, by combining your Web site

traffic data with other data sources, such as your customer databases, you candetermine which campaigns, for example, generated the most revenue versus just

the most visitors. This allows you to calculate the return on investment (ROI) of

specific online marketing campaigns as well as get detailed information about

your online customers and prospects.

NetInsight Web analytics software can do all this and more.

Chapter 1: Introduction to Affinium NetInsight


30/547

2 Unica Confidential Affinium NetInsight Users Guide

This section provides a brief overview of how NetInsight analyzes and reports on

your Web site.

Note: This section discusses Web sites, but NetInsight can also analyze your

streaming media server (for video and audio clips), FTP server (for downloads),

and proxy server or firewall (for employees Internet and intranet usage). The

principles are the same regardless of the type of server being analyzed.

Log FilesNetInsight gets information about your Web site from your Web servers log file

as well as logs from sites set up for page tagging. When visitors come to your

Web site, they actually connect to your Web server, which serves the files the

visitors Web browsers request (HTML files, image files, etc.). The Web server

creates a log of each file visitors request, when it was requested, etc. This log is

in the form of a text file:

This is just a portion of the first few lines of a 250,000-line log file (the file scrolls

to the left for several more pages). This is a 10 megabyte log file, and it represents

one days worth of traffic on a low-volume Web site.

In raw form, log files are essentially useless, because they are generally very

large, containing detailed entries for each file that was served. When you

consider that a single Web page can contain many image files and text files, you

can easily see why log files can grow so large.

NetInsight takes this raw log file data and converts it into meaningful

information about your Web site traffic.

The Stages of Web Site Tracking


31/547

Version 7.1 Unica Confidential 3

The Stages of Web Site Tracking

Web site tracking consists of three stages: gathering the data, analyzing the data,and reporting on the data.

The data gathering stage consists of parsing your Web servers log files into a

common format at scheduled intervals. For NetInsight to work, you must have

access to your log files. Your Webmaster or ISP should be able to help you gain

access to these files.

Once the data has been gathered, it needs to be analyzed. During the data analysisstage, complex heuristics are applied to the raw data to sessionize the data into

visits and page views instead of simply hits. Once the data has been analyzed, it

is placed in a database to facilitate reporting.

The final stage of Web site tracking is generating reports (including graphs) from

the analyzed data. During this stage, the analyzed visit and page view data is read

from the database and tabulated into many different reports, each answering a

specific question. For example, a report on what people viewed on a Web sitemight consist of the pages that were viewed, how many times each page was

viewed, and how long, on average, visitors spent looking at each page.

Reports

Affinium NetInsight contains more than 100 pre-defined reports (divided amongWeb, proxy, FTP, and media). In addition, you can create reports and then

configure NetInsight to update them regularly with the latest data.

You can access NetInsight reports via an intranet or remotely via the Internet by

going to a unique URL that NetInsight generates.You can also configure

NetInsight to e-mail reports, ensuring that key managers have the up-to-date

information they need as soon as a NetInsight update is complete.

All NetInsight reports contain drilldown capabilities that enable users to

dynamically link to additional relevant information. You can even maintain this

feature in reports you e-mail to others.

NetInsight can export data, allowing you to import NetInsight reports into

popular software packages such as Microsoft Excel, Access, and Word.



32/547


NetInsight also graphs the report data, and you can switch between three

different graph types.

ProfilesA profile is a collection of reports that analyze the same Web site, streaming

media server, FTP server, proxy server, or firewall. For example, a Web profile

can contain the following pre-defined reports.

3-digit Zip Code Summary5-digit Zip Code Summary

Area Code Summary

Banner Ad Summary

Browser Breakdown

Browser Summary

Campaign Channel Summary

Campaign Channel Type SummaryCampaign Segment Summary

Campaign Summary

City Summary

Clickthrough Breakdown

Connection Type Summary

Content Dashboard

Content Summary

Continent Summary

Cookie Summary

Country Summary

Date Summary

Day of the Week Summary

Department Summary

Directory Summary

Domain SummaryEntry Page Breakdown

Entry Page Summary

Error Breakdown

Error Summary

Executive Dashboard

Exit Page Breakdown

Profiles


33/547


Exit Page Summary

Geographic Dashboard

Host SummaryImpression Breakdown

Initial Referrer Breakdown

Initial Referrer Summary

Keyword Summary

Link Breakdown

Link Summary

Local Keyword SummaryMarketing Dashboard

Organization Summary

Page Breakdown

Page Delivery Summary

Page Summary

Page View Summary

Paid Keyword Summary

Path Summary

Platform Summary

Referrer Breakdown

Referrer Summary

Repeat Visitor Summary

Robot/Spider Breakdown

Robot/Spider Summary

Robot/Spider View BreakdownRobot/Spider Visit Breakdown

Screen Resolution Summary

Server Performance Summary

Server Summary

Spider Executive Dashboard

State/Province Summary

Technical DashboardTime Summary

Time Zone Summary

Traffic Dashboard

Traffic Summary

User Summary

View Breakdown



34/547


Visit Breakdown

Visit Duration Summary

Visitor DashboardVisitor Profile Summary

Visitor Retention Summary

Visitor Summary

You can create multiple profiles. You can have each profile analyze a different

Web site. Or, if you have a large Web site with several different areas, you can

have one profile for each section of the site. You can have one profile to analyze

your Web site, another profile to analyze your employees traffic through yourproxy server, a third to analyze your FTP site, and a fourth to analyze a streaming

media server.

Using the NetInsight Users Guide and Online

HelpThe NetInsight Users Guide and online help system focus on the tasks you need

to complete in order to get the information you need from NetInsight. Since

many of the tasks are the same regardless of whether you are analyzing a Web

server, FTP server, streaming media server, proxy server, or firewall, the users

guide and online help system are not organized by profile type. If a task only

applies to some profile types, those profile types will be indicated directly below

the heading. For example,

Profile Type: Web, FTP


35/547

Affinium NetInsight Users Guide Unica Confidential 7

2 USINGTHE NETINSIGHT

INTERFACE

Note: If you are using a NetInsight installation that authenticates users, see

Using the NetInsight Homepage on page 21.

This section describes the NetInsight interface and provides you with the

information you need to know to move around in NetInsight. There are two

sections of NetInsight: the Profile Manager and the individual profiles. A profileis a collection of reports that analyze the same Web site, streaming media server,

FTP server, proxy server, or firewall.

Profile ManagerWhen you start NetInsight, it opens to the Profile Manager. This is where you can

view, create, edit, and remove profiles. It is also where you can set the

administrative options, which affect all your NetInsight profiles.

Following is an example of the Profile Manager.

Chapter 2: Using the NetInsight Interface


36/547


Note: If you are concerned about the security of your profiles, you should use

your Web servers security features to protect the Profile Manager; setting the

NetInsight password option for a profile will not prevent users from deleting,

editing, or creating profiles at the Profile Manager. You can also restrict access

to the Profile Manager by setting an administrative option (for details, seeRestricting Access to the Profile Manager on page 329).

Profiles


37/547


There are two tabs in the upper-left-hand corner of the Profile Manager interface:

Use the Profiles tab to view, create, edit, and remove profiles.

Use the Options tab to edit the administrative options, set default options for

each profile type, or upgrade your NetInsight license.

The Profile Manager interface has an icon in the upper-right-hand corner.

This is the NetInsight Homepage icon. The NetInsight Homepage displays anauthenticated users customized list of profiles or displays the login page if the

user is not yet authenticated.There is also a Help link in the upper-right-hand corner. The Help link displaysthe NetInsight help topic for the current page. (You can navigate to other help

topics as well.)

ProfilesOnce you select a profile and clickView Profile, you leave the Profile Manager andenter the profile.

The profile interface has four tabs in the upper-left-hand corner:

Use the Reports tab to view the reports that contain this profiles data.

Use the Custom tab to create new reports.

Use theArchive tab to view archived reports.



38/547


Use the Options tab to set the options for the profile, remove data from theprofile, and remove archived reports.

The profile interface has eleven icons in the upper-right-hand corner.

From left to right, these are the Update, Discovery Panel, Sticky Filters, ComparativeReports,A/B Testing, Report Designer, Export, E-mail, Print, NetInsight Homepage, andAdministration icons.

The Update icon updates the profile with any new data in the log files andregenerates the reports.

The Discovery Panel icon displays or hides the Discovery Panel. Using theDiscovery Panel you can narrow the results displayed in the current report to a

subset of the data or add metrics or dimensions to the current report. This icon is

only available on the Reports tab.

The Sticky Filters icon turns sticky filters on or off. When filters are sticky, anycurrently-applied filters are kept and re-applied when you switch to a new report.

When filters are not sticky, filters from one report do not carry over to another

report. This icon is only available on the Reports tab.

The Comparative Reports icon displays a second calendar so you can specify twotime periods and view the data for both time periods side-by-side in one report.

This icon is only available on the Reports tab.

TheA/B Testing icon displays two filter areas on the report so you can use drag-and-drop to create two sets of filters and view the report data using each set of

filters side-by-side in one report. This icon is only available on the Reports tab.

The Report Designericon displays the Report Summary page, where you can editthe report. This icon is only available on the Reports tab.

The Export icon displays the Export options dialog box so you can export the report

data to a spreadsheet, database, or word processor. This icon is only available onthe Reports andArchive tabs.

The E-mail icon displays the E-mail options screen so you can specify a recipientand report format and e-mail the current report. This icon is only available on the

Reports tab.

Profiles


39/547


The Print icon prints the current report. This icon is only available on the ReportsandArchive tabs.

The NetInsight Homepage icon closes the profile and displays an authenticatedusers customized list of profiles or displays the login page if the user is not yet

authenticated. This icon will not appear if it has been disabled in the

administrative options.

TheAdministration icon closes the profile and opens the Profile Manager. Thisicon will not appear if it has been disabled in the administrative options.

The Help link in the upper-right-hand corner displays the help topic for thecurrent page. (You can navigate to other help topics as well.)

Reports Tab

The Reports tab has three main sections the left-hand panel, where you specifywhich report to display; the main panel, which displays the report; and the

Discovery Panel, which enables you to add and remove filters, metrics, and

dimensions. (The Discovery Panel only displays when the Discovery Panel icon isdepressed.) Following is an example without the Discovery Panel.



40/547


Here is an example with t

Documents

AffiniumNetInsight71UserGuide [PDF Search Engine]