Embed Size (px)
Citation preview
Affinity Based Recruiting Techniques
Jaime SotoAdmissions Recruiter
Multicultural Outreach & Recruitment
Office of Minority Affairs & Diversity
University of Washington
#nacacGWI @NACACedu
Office of Minority Affairs & Diversity
#nacacGWI @NACACedu
Multicultural Outreach & Recruitment
• Early Outreach & Recruitment
• High School & Community College Visits
• College Application Support
• Student Ambassadors: Latinx
• Campus Tours: Bilingual
Services We Provide
• Admissions Application Counseling
• Community Outreach: Application Sessions
• Culturally Relevant Conferences
• Campus Resources
Our Approach to Success
College & Cultural Empowerment
• Family & Community
• College as an Option
• Language
– Bilingual
• WA State Recruitment Only
– 39 high schools
Latinx Approach
Esperanza En Educación Conference is a one-day conference to encourage, motivate, and empower Latino/a students to pursue higher education, as well as
to give them the opportunity to experience the University of Washington. Participants will meet current Latino/a UW students, interact in workshops, and
prepare them to be competitive applicants to UW.
▪ Cultural Identity, Higher Education Empowerment, & Free Transportation & Meals
Esperanza En Educación (E.E.E.) Conference: Affinity Outreach Conference
http://depts.washington.edu/reach/11124-2/
2018 E.E.E. Conference Agenda
Shades of Purple is a student conference for underrepresented minority high school rising seniors who are interested in attending the University of Washington – Seattle.
▪ Summer: WA State
▪ 8 locations across WA State
▪ Free meals & materials
▪ Workshops on UW admissions process
Shades of Purple and iDUB: RecruitmentiDUB is an application workshop conference for underrepresented minority, low-income, or first-generation high school seniors who are interested in attending the University of Washington.
▪ Fall: UW Campus
▪ Free Transportation
▪ Free meals & materials
▪ Workshops on UW admissions process
Newly admitted students to the UW in Seattle, along with their families, are invited to discover all the UW has to offer through the 2018 P&G Experience. Participants will
learn about programs that promote success both in and out of the classroom, interact with current UW students, and have opportunities to find out about academic majors,
support services, and social/cultural happenings on campus.
• Three dates: one Saturday
• Free transportation, meals and materials
• Bilingual sessions
Purple & Gold Experience: Yield
• P&G in the Community: Spanish and English Sessions
Community Engagement: Recruitment & Yield
• Community Celebrations
• Spanish Information
• Bilingual Sessions:
Parent Engagement
Affinity Sessions
Latino Affinity Session
Spanish
English
• Family responsibilities
• Location
• Financial assistance
• Fear
• First-generation challenges
• Parent language barriers
Challenges
• Meet them where they are at
• Community events/celebrations – Bilingual
• Latino/a focus title
• Spanish flyers in communities
• Free transportation
• Advocacy support
Best Practices
Data Disaggregation
0
200
400
600
800
1000
1200
1400
1600
1800
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Number of Hispanic/Latino Applications Received From 2006-2018
High School Applications: WA State Residents
Latino/a Enrollment
0
100
200
300
400
500
600
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
Number of Hispanic/Latino Final Enrolled
Final Enrolled
0
2
4
6
8
10
12
Hispanic/Latino Final Class %
Final Class %
THANK YOU!
JAIME SOTO
Admissions Counselor
Multicultural Outreach & Recruitment
University of Washington
#nacacGWI @NACACedu
