Affiliate marketing: The marketing of XXI century

• Promote, what you like!

Bermuda triangle of affiliate marketing1. Partner/affiliate2. Affiliate program3. Affiliate manage of merchant

Company Triangle Customer

Successful affiliate

• Promote , what you really like!• Affiliate program is not money for doing nothing!• Choose your channel(s) of the affiliate marketing!

Affiliate Web-site• Learn HTML and СMS• His majesty – the content!- Be interesting for your customer;- Be useful;- Publish the real testimonials of the customers- FAQ -• Be available for you customer/ “Contact us” page- «4 out of 5 consumers prefer e-mail to registration form» Geno Prussakov• The click to the page of the Company should be VISIBLE• Don’t forget to put cookies!

Be a leader for your client!

«Leadership is the lifting of a man’s vision to higher sights, the raising of a man’s performance to a higher standard, the building of a man’s personality beyond its normal limitations»

Peter Drucker

• Expert leader• Charismatic leader• Democratic leader

Be a real partner for company

• Be polite no matter how difficult it is!• Give your suggestions!• The problems of the company are problems of affiliate!• Be honest and demand honesty from the company!

Invest in education!• Forex- Be a trade expert- Make good expert advisor or robot

• Internet marketing- Affiliate marketing- SEO/SEM- SMM- Viral marketing- Banner advertisements

Choosing an affiliate program on Forex• Affiliate commissions:- How big;- Bonus criteria;

• Do your clients like the company and the product?• Duration: CPA VS revshare;• 2-tier programs; • Cookie duration;• Reports;• Payment conditions

The affiliate agreement• RTFM – read the f…ing manual!• If the broker acts in accordance with

agreement he is always right!• Where shall I pay an attention:- The rights and obligations- Payment conditions

Promo-materials• Banners• Informers• Landing pages

Affiliate manager • There should be one manager;• He should be an expert and a good consultant;• He should be as available as possible;• Should not be faceless;

Affiliate manager (2)• Should treat you like a real business partner;• Should have some understanding on the

nature of your business;• Should be honest with you;• Should be your advocate in the company

How it works with Instaforex• Commission structure:- Revshare - Highest basic commission on the market (1,5 pips)

• 2-tier program?• Cookie duration is 6 months• The commission is paid during a period of 1

minute to 24 hours• No limitations on payment

How it works with Instaforex(2)• Transparent partnership agreement placed on

the website https://secure.instaforex.com/partnership-agreement.aspxHu

• Huge choice of promo materials: banners,informers, landing pages

http://partners.instaforex.com/ru/instaforex_promotional_materials.php

Further reading• A Practical Guide to Affiliate Marketing: Quick Reference for

Affiliate Managers & Merchants, Geno Prussakov, AM Navigator LL, 2007

• Online Shopping Through Consumers' Eyes: A Study of Online Users' Responses to 107 Questions, Geno Prussakov, AM Navigator LL, 2008

• Internet Marketing from the Real Experts, Morgan James Publishing, 2010

• The New Rules of Marketing and PR, David Meerman Scott, John Wiley and Sons, 2010

Q&A

Have not decided yet? Ask me later:ps@instafxgroup.com