All you need to know aboutAffiliate Marketing

in just 137 seconds 30 minutes!

Branding. Leads. Sales. Results.

8 year track record in Online Performance Based Marketing.Providing Technology, Implementation, Consulting & Outsourced services.

Technology

OfferForge Advertising Tacking

Platform

E-Commerce Solutions

Consulting

Affiliate Marketing Consulting &

Strategy Development

E-Commerce Consulting

New Business Venture

Development

Services

Affiliate Program Technology

Implementation

Affiliate Program Media Buying &

Selling

Outsourced Affiliate Program

Management

Web Application Development

About Forge Media

OfferForge.com Affiliate Network

◦ Performance Based Affiliate Network ◦ USA, Canada, UK, South Africa.◦ Market Place for Advertisers to meet Publishers◦ Large brand name advertisers.◦ 8,000 South African publishers◦ Over 14,000 International publishers

Why online marketing makes sense

Focused & Targeted Interactive & Fun Tracked & Measurable Highly Cost Effective

SA Internet usage is growing exponentially. Falling connectivity costs, mobile access

surges and increased international bandwidth is driving online behaviour.

Improve MarketVisibility

Increase Sales

Why use Online Marketing?

South African Online Demographics Highly active connected community.

+4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers

There are over 1500 online stores in South Africa

New Media crosses LSM from 5 – 10 effectively

Reducing connection costs & increased bandwidth will skyrocket user base

Kulula.com first to reach R1,8 Billion in Sales

ABSA just passed the 1 million online banking user mark

OfferForge manages advertising on over 8,000 websites targeting SA consumers

Why Performance Based Marketing?

Imagine Marketing on the Internet as a cake, with different slices

representing each of the different ways you can market online.

Forge provides services and technologies to advertise and

pay only for performance.

We track your online advertising

manage performance based advertising campaigns

Unify your reporting

& eliminate fraud.

Search Engine

Optimiza-tion

Search Engine

Paid Placement

Lead GenerationBanner Advertising

Viral Re-ferral

Marketing

Email Marketing

Blog Advert-ising

Interactive Media Co-Regis-tration Advert-ising

Affiliate Media Buying Models

Guarante

ed

Visibilit

y

CPM

Guarante

ed

Visito

rsCPC

Guarante

ed Lead /

Custom

er

Acquisi

tion

CPS / CPA

Guarante

ed

Revenue

REV Share

10

Long Tail Media in Action

Large audiencemainstream

Small audienceinfluentials

Are you on Niche but PowerfulHighly ranked & influential “Long Tail” sites?

There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences.

They’re the LONG TAIL of Advertising.

When used effectively the Long Tail reach more visitors & have a powerful influence on consumers!

The Problem with Buying Long Tail Media

Low Ad serving capacity

No basis for CPM valuation

Complex to negotiate

No Independent Tracking

No Media Buying Contacts

No ‘predefined’ Rules

The Solution?

Performance Based Marketing

◦Pay only for Results = Reduce Risk

◦Independent Tracking = Accountability

◦Centralized Payment = Streamlined Operation

◦More Publishers = Greater Impact

◦On Demand Reporting = Full Transparency

Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games

Impressions & Visitors: The number of times your advertising is served

Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions

Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information

What you should Measure

Unique Users: The number of individuals who visit your site, see an ad or take action on an ad.

CTR: The click through rate (impressions / clicks)

Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views)

Conversion Tracking: Because Returns Matter!

What you should Measure

Cost effective wide-reaching

distribution

No contracts with Publishers.

We negotiate, track & process payment

All media Welcome!

Trusted 3rd party serving guarantees

accuracy, eliminates poor quality traffic simplifies reporting

Connect with new publishers

Real-time ROI tracking

eliminates Risk

Wh

y

Ad

vert

isers

tr

ust

Affi

liate

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ar

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ng

We ‘outsource’ media sales for

publishers

Consolidate payments

We provide 3rd party trusted tracking

Wide network of advertisers

Publishers focus on content

We monetize their sites

Wh

y

Pu

bl

ish

ers

lo

ve

Affi

liate

M

ar

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EasyAds Integrated!

With our new EasyAds platformMonetizing sites is simple and fast

Real time eCPM optimizationIndividual to each publisher

Better Returns than Contextual Ads

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