AFCEA 2018 Army Signal Conference · Server and Application Virtualization Enterprise Content Management Service-Oriented Architecture Design and Development Geospatial Technology

www.smartronix.com© 2018 Smartronix, Inc.

AFCEA 2018 Army Signal ConferenceCEO Perspective - John C. Parris

www.missionassured.comwww.smartronix.com

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Ever Get the Feeling?

www.smartronix.com© 2018 Smartronix, Inc. 3

• Briefly discuss how you got started, the risks you had to take, and how you assessed risk.

• Talk about what went into your decision process in taking the company in the direction you took it.

• Discuss your company’s growth from a small to large business. What were some of your challenges as the company has grown?

• How and why did you make a significant shift from strictly DoD market into commercial?

• What were the challenges in working with the government and any recommendations you may have to ameliorate those challenges?

• Discuss your approach to leveraging opportunities in both the Federal and non-Federal space as you lead and grow your company.

• What are your thoughts on the military as a market or as a partner?• Where do you see the future of IT technology headed?

We’d Like You To Talk About….


Keynote Experience


Let’s Start at the Beginning

5

Roy and Miriam Parris Family – Jeffersonville, IN


Perspective #1

True Leadership is Value and Example Based


Becoming DoD Contractors


Becoming DoD Contractors


The Germination of an Idea

9

Smärt әˌlekˈträniks



10


Smart Electronics



11


Smart Electronics

Smartronix


Meanwhile…..

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Eastern Syria – March 1994.


In the Basement – June 1995

Alan ParrisSmartronix

Arshed JavaidSmartronix

John ParrisSmartronix

“We’re Smarter Than We Look”

“The Fun Hasn’t Started Yet”


Death by Power Point, Version 1.0

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Slides from first company presentation. July 1995.


Perspective #2

Never Start a Product Development Company If It’s Going to Be Funded By Three Poor Guys


Hardware Engineering ServicesSoftware Development Services

Networking/InformationSystem Services

You Got to Eat


Supporting a data hub move at Camp Pendleton in 1996, a connection was madewith an action officer at the Marine Corps Network Operations Center (NOC).

The “Opportunity”

Through continued small tasking, I became aware that the NOC had a majorproblem with their Marine Corps Networking system, which was based onBanyan Vines technology.

SoMD to Camp Pendleton to Quantico

Finding an avenue to be contracted, I began supporting the NOC on-site inQuantico in June 1997.


Worldwide Banyan Vines to Microsoft Migration (Directory Service, Server OSand Desktop OS).

The “Opportunity”

Worldwide Base Point of Presence Consolidation and Upgrade (Router, Switch,Firewall, Intrusion Detection System).

The Marine Corps Enterprise Network

Unified Information, Network and Security Architecture Deployment withCentralized Management.

1997 - 1999


Perspective #3

Magic Happens When Military, Civilians, and Contractors are Truly United


“Busted” the typical Small Business glass ceiling. “Born” into enterprisenetworking as a Prime Contractor rather than providing help desk support as aSubcontractor.

The “Result” of our MCEN Opportunity

Provided immediate expansion opportunities which began with MCEN operationsand cyber defense and continued with associated networking, cyber, andapplication integration services throughout the Marine Corps (Garrison andTactical).

Provided reputation and past performance to win new work opportunities,primarily within the arena of network operations and cyber defense – SOCOMEnterprise Network, Navy Marine Corps Intranet, European Command Network,and Air Force Medical Systems Networks.

Allowed the company the stability to develop and mature its Corporate Supportfunctions, continue its “Smart Electronics” Product Group, and expand itsbusiness development efforts.


Growth in Capability (1995 – 2003)


Perspective #4

Recognize and Take Advantage of Opportunity


Revenue History 1995-2005

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$0

$100 M

200320022001200019991998199719961995

100K 311K 2.3M4.9M 7.3M

11.6M

21.9M

28.6M

37.1M

Smar

tron

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2004 2005

46.2M50.6M



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$0

$100 M

200320022001200019991998199719961995

100K 311K 2.3M4.9M 7.3M

11.6M

21.9M

28.6M

37.1M

Smar

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2004 2005

46.2M50.6M

“We’re Almost a Real Company!”


Domain ExpertiseEnterprise Management Network Architecture and Operations Network Management and Performance/Capacity Messaging and Directory Services Server Consolidation and Management Storage Technologies Continuity of Operations Disaster Recovery Policy/Business Process Development Network and Systems MigrationsContent Management

Marine Corps Network Operations and Security Center

USSOCOM Enterprise Network

CENTCOM Enterprise Network

Office of Naval Research

Marine Corps Logistics Bases Albany and Barstow

Federal Aviation Administration –Alaskan Region

Providing Net-Centric Enterprise Services to Operate, Defend, and Assure the Global Information Grid

Domain Expertise ClientsMission:

Maturing and Diversifying


Perimeter Defense Systems

Security Policy and Auditing Services

Incident Response and Reporting

Vulnerability Assessments and Penetration Testing

Certification and Accreditation

PKI Architecture and Management

Patch Management

Host Hardening and Application Security

Marine Corps Network Operations and Security Center Naval Research Laboratory USSOCOM Enterprise Network Naval Network Warfare CommandUSEUCOM J6 Navy Marine Corps Intranet Department of Homeland Security (HSDN) Transportation Security Administration Naval Air Systems Command


Providing Network Security, Information Assurance and, Operational Risk Mitigation

Maturing and Diversifying (Cont’d)


Enterprise Architecture and Development (.NET, J2EE, Oracle) Enterprise Application Integration Business Intelligence, Knowledge Management, and Data Warehousing Enterprise Messaging and Collaboration Server and Application Virtualization Enterprise Content Management Service-Oriented Architecture Design and Development Geospatial Technology Integration •Web-Based Expeditionary Planning & Assessment Tools •Emergency Management Tools •Modernization and Implementation Support Tools

Naval Air Warfare Center Aircraft Division

Marine Corps Center for Business Excellence and Logistics Base Albany

375th Medical Group, Scott Air Force Base

88th Medical Group, Wright-Patterson Air Force Base

Army Special Operations Command


Providing Service-Oriented Architecture (SOA) Systems Development and Integration, Unified Communications and Collaboration, Virtualization, and Geospatial Technologies




Providing Smart Health IT Solutions, Enterprise Software Development, and Health Data Analysis & Support

Enterprise Software Development

•Management, Secure Transmission and Tracking Patient Data

•Data Quality Analysis, Prioritization and Secure Management of Health Data

Medical Systems and Operations Support

•Medical Systems Architecture and Design

•SME and Consulting Support and Training

Health Data Management, Assurance and Informatics

•CHCS/AHLTA Data Analysis, Assurance, Patient/Provider File Cleansing

•Database Management, Data Stewardship, Data Refinement & Information Architecture

Air Force Surgeon General’s Office HQ Air Mobility Command Surgeon Generals CIO HQ 754th ELSG HQ Air Force Special Operations Command Surgeon General Air Force Material Command 88th Medical Group Hurlburt Field 16th Medical Group Air Force Special Operations Command Civil Engineering Air Mobility Command Civil Engineering



Electronic Systems Design

Embedded Processor-Based Design

Mechanical Engineering and Packaging

Multi-Layer Printed Circuit Board Design

Real-Time and Embedded Programming

Rapid Prototyping and Product Development

System, Hardware and Software Integration

UAS Payload Engineering

Tactical Communications

Air Force Special Operations Command

United States Special Operations Command

Naval Special Warfare Command

Air Force Research Laboratory

Naval Air Systems Command

Naval Air Warfare Center Aircraft Division

Marine Corps System Command


Providing Systems Engineering, Systems Integration, Rapid Prototyping and other Mission-Focused Engineering Solutions



Virtual Mobile Datacenters Deployable Secure Wireless Suites

Long Range Wireless LinksEncrypted Storage

Deployable Security Infrastructures

Mobile & WirelessDATA COMMUNICATION SUITES

Rugged & DeployableDATA COMMUNICATION PRODUCTS

Stress ReliefsTM

Night Vision & Neutral Filters

Wireless Adapters

Video Data Converters

RDA Cables

USB Multi-Port Interface Cables

Power Converters

Hard Drives

Computer & NetworkTEST AND MANAGEMENT TOOLS

www.smartronixstore.com

Ethernet-Based Diagnostic Tools

Serial-Based Diagnostic Tools



Custom/Innovative Solutions Cost Effective Consistent Repeatable Rapid Reliable

Highly Specialized CapabilitiesNetOps – Cyber Security – Enterprise Software Solutions – Mission-Focused Engineering – Health IT

Management Maturity and Commitment

Technical Innovation Cost Competitiveness

Mature, Standardized Processes (ISO-9001:2000, CMMI Level 3, CPSR)

Technical – Management - Business

Quality PersonnelHighly Educated – Technically Certified




32

$0

$100 M

2003 2004 2005 2006 2007 200820022001200019991998199719961995

100K 311K 2.3M4.9M 7.3M

11.6M

21.9M

28.6M

37.1M

46.2M50.6M

65.7M

78.4M

89.4M

Smar

tron

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even

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2009

101.3M


2009 - $100M Company


Systematic, Streamlined Strategic Direction

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R&RsDefines employee work boundary and ties employee actions to company objectives and goals

GOALS- Enhancing

company reputation and recognition

- Attracting and retaining quality professionals

- Earning a high degree of client loyalty

- Increasing and diversifying our business base

- Continually improving the way we do business

MISSIONSustained excellence in providing highly technical networking, cyber security, enterprise software, and mission focused engineering solutions

VISIONAn admired, highly competitive, and diversified $500M information technology and engineering solutions provider

KPIsKey Performance Indicators that indicate progress toward goals

OBJECTIVESDefined and within Business Unit and Functional Area Annual Plans and prioritized in Strategic Initiative Plan (SIP)

CORE BELIEFSThe ideals and values which define what type of organization we want to be, namely, a family oriented, customer focused, golden-rule following company that has more concern than just the “bottom line”

Our strategic direction isbroad enough to remainapplicable regardless ofthe current market.


Strategic Direction Foundation

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Enhancing company reputation and

recognition

Attracting and retaining quality professionals

Earning a high degree of client loyalty

Increasing and diversifying our business base

Continually improving the way we do business

AnnualPlan

ObjectivesKPIs

Metrics

Annual Plan

Objectives

Annual Plan

Objectives

Annual Plan

Objectives

Annual Plan

ObjectivesKPIs

MetricsKPIs

MetricsKPIs

MetricsKPIs

Metrics

Roles & Responsibilities

An admired,highly competitive,

and diversified $500M informationtechnology and engineering solutions provider

Sustained excellence in providing highly technical networking, cyber security, enterprise software, and mission focused engineering solutions

Company Core BeliefsNot all profit is cash. Continuous improvement can only be gained through continuous assessment.

Smartronix employees must conduct themselves in a manner that promotes integrity and trustworthiness in all business dealings.The establishment of a corporate operating environment where communication is encouraged and employees are empowered and accountable is of strategic importance.

Smartronix clients and employees must always be treated with respect and courteous discourse. Smartronix’ responsibilities extend to the promotion of positive resources and good acts for society and the communities in which we serve.


Perspective #5

The Best Laid Plans of Mice and Men Often Go Astray


Hitting the Wall (2009 – 2014)

External Threats

• Federal Budget Cuts and Sequestration• Acquisition Delays• Government In-Sourcing• IT Commoditization• Lowest Price Technically Acceptable (LPTA)

Contracting• Rise of Small Business Set Asides• Business Consolidation and Heightened

Competition

Internal Challenges

• Few Hunters Not Hunting• Excessive “Program Management”• “Fixation” on Singular Project (Recovery.gov)• Declining Margins• Wrong Place at the Wrong Time• Right People in the Wrong Position



38

$0

$400 M

20132012201120102009

Smar

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101.3M 99.8M 95.6M104.2M 113.1M

The Bad Times


Tactical Turnaround Actions

• Focused Concentration in our Local Market• Leveraged our Products Group• Made Strategic Investments in Cloud, Engineering Services

and Products• Abandoned Efforts and Markets/Refocused Resources• Pivoted Strongly to Commercial Cloud• Attacked Large, Long-Term Incumbents


Focus 2015

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To strengthen the company’s posture, we began an initiative last year titled Focus 2015. In summary, Focus 2015 was initiated to promote:

• Concentration on Cloud, Cyber, Health IT, Mission-Focused Engineering, and Network Operations

• Concentration on high-value contracts and market areas • Increased collaboration and solutions development across the company • Focus and optimization of company organizational structure and resources

toward each of the bullets above

Ultimately, the goal is to promote this initiative while also attempting to maintain as high of a quality of life as possible for company employees.

January 2014 State of the Company Communication


Transition 2017

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In 2017, employees can expect significant concentration and investment within the following areas:

• Technical - Cloud, As-A-Service, Cyber, Engineering Solutions, and Products• Contractual - Very Large and Strategic Contract Acquisition• Organizational - Consolidation and Optimization of Organizational Structure

and Explicit Focusing of Personnel Resources• Operational - Business Process/Execution Maturation• Employee Responsibility - Continued Prioritization on Maintaining a Family-

Oriented, Employee-Responsive Culture

Our company has changed dramatically over the last several years. Historically a provider of on-site, network operations and cyber defense services, we are transitioning rapidly toward an IT and engineering solutions provider.

December 2016 State of the Company Communication


USAF & Health IT

Defense Systems

Engineering Solutions ProductsCloud

DefenseSolutions

CorporateDevelopmentCloud Products

USMC

Health IT

USAF

Products

USNArmy &COCOM

FederalCivilian

Focus 2015

Transition 2017

Pre-Focus 2015

Organizational Optimization



43

$02016 2017 2018

$400 M

2015201420132012201120102009

Smar

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101.3M 99.8M 95.6M104.2M 113.1M 119.3M

151.4M

246.7M

330.5M

400M (P)

Focus 2015

Transition 2017


Cloud Computing

Cyber Security

Network Operations

Software Development

Mission-Focused Engineering

Smartronix is a U.S. based, privately held, and highly regarded IT and engineering solutionsprovider. Headquartered in Maryland, Smartronix has 10 office locations through the United States,employees throughout the U.S. and in three foreign countries, and provides services and solutionsglobally. Built on solid software, hardware, and network engineering disciplines, the company’s coreofferings are focused around Cloud Computing, Cyber Security, Network Operations, SoftwareDevelopment, and Mission-Focused Engineering.

SERVICES PRODUCTS

Founded in 1995 ▪ 700 Employees ▪ 80% Cleared Personnel ▪ $330M+ Revenue

Overview

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Rugged EnhancementsFor Tactical Radios & Computers

Deployable Tactical SystemsData Communication Suites

Everything over IPData Communication Interoperability

Telemetry & Data SystemsData Processing & Recording

Custom Product SolutionsFor Mission-Critical Requirements


Client Base Demographics

45

Federal Civilian – 15%

Cloud

NetOps

Cyber

Defense – 70%

Mission-Focused Engineering

NetOps

Cyber

Cloud


Commercial – 15%

Cloud

Cyber



Gartner Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide

Cloud


Defense Solutions

SOCOM CV-22Removable FMV/BLOSData Link Subsystem

Design and Integration

CH-53K Mission Data System

Upgrade

ANG UnifiedCommunication VehicleDesign and Integration

JSF Joint Virtual Environment and

Reprogramming Support

NAVAIR CyberWarfare Detachment

Platform Security

KC-130T Weather Radar

Upgrade


Telemetry and Data Solutions EOIP/Network Radio Gateway Solutions

STUAS IFF MicroTransponder Agentless APT Hunting Solution

Products


Perspective #6

Anything that can go wrong, will go wrong



50

$02016 2017 2018

$400 M

2015201420132012201120102009

Smar

tron

ix R

even

ue

101.3M 99.8M 95.6M104.2M 113.1M 119.3M

151.4M

246.7M

330.5M

400M (P)

Focus 2015

Transition 2017Transform 2020


2008 Small Business Speaking Engagement

What We’ve Learned From Our Experience

• Multiple Owners Spread the Mental Fatigue • Beware the “Rollercoaster”• Jump out of the Window for a Client, Or Someone Else Will• Don’t Let a Lack of Work Discourage You from Hiring Quality Personnel• A Mediocre Company with Great Contracts is better than a Great

Company with Mediocre Contracts• Be Prepared to Cheerlead, Console, Nurture, Support, Provide a

Shoulder, Empathize and Apologize to your Employees. Oh Yeah, and Even Throw a Going Away Party When They Quit on You!

Company Slogan Evolution

• “Where Smarter Than We Look” became “We’re Not As Old As We Look!”• “The Fun Hasn’t Started Yet!” became “When is the Fun Going to Start?”


Some Additional Things We’ve Learned Since 2008

• Only in America• Success is Hard Work• Take Time to Celebrate• Leadership as an Upside Down Pyramid• Emotional Intelligence is as Important as Business Intelligence• Continuous Assessment, Especially in Good Times• Be a Good Client• Youth is Served• It’s All About the Data• Military Market is Extremely Rewarding• The More We Talk Together, The More We Understand• LPTA is ********!• Government Acquisition Requires Major Transformation• Government – Contractor – Employee Relationship is Like a

Three Legged Stool


A Lesson in Humility - 1995 Startups

Elon MuskZip2

Jeff BezosAmazon

Jerry YangYahoo

Alan ParrisSmartronix

Arshed JavaidSmartronix

John ParrisSmartronix


The Stockdale Paradox

54


Questions?

www.missionassured.comwww.smartronix.com

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CMMI DEV/3 | SVC/3

Documents

AFCEA 2018 Army Signal Conference · Server and Application Virtualization Enterprise Content Management Service-Oriented Architecture Design and Development Geospatial Technology