AENEAS Attaining Energy Efficient Mobility in an Ageing Society Better LifeTime 2008 Brussels, November 21, 2008 Ragnar Domstad, project ambassador Based

AENEASAttaining Energy Efficient Mobility in an Ageing Society

Better LifeTime 2008Brussels, November 21, 2008

Ragnar Domstad, project ambassador

Based on presentation by project leader Matthias Fiedler, Rupprecht Consult

AENEAS Auftaktkonferenz, Salzburg 16. September 2008

What is AENEAS?

Attaining energy-efficient Mobility in an Ageing Society

Start August 2008 Duration 34 months Sponsored by „Intelligent Energy Europe“

Programme of EACI (Executive Agency for Competitiveness and Innovation)


Who participates in AENEAS? – 12 partners

Rupprecht Consult (Coordinator), DE REC - Regional Environmental Centre for Central and

Eastern Europe (Dissemination), HU EMTA - European Metropolitan Transport Authorities, FR AGE – The European Older People’s Platform, BE City of Donostia – San Sebastián, ES City of Krakow, PL City of München, DE Green City, DE Münchner Verkehrsgesellschaft (Public Transport), DE City of Odense, DK Salzburg AG Stadtbus, AT Zentrum für Generationen und Barrierefreiheit, AT (Center for Generations and No Barriers)


How does AENEAS work?

General challenges:The traffic system must be

adapted to the demographic changes (also understand users)

Readiness and abilities of ageing persons to use transport alternatives need to be developed

But: Classic mobility management cannot be converted 1:1!

Paul Bickelbacher


Soft Measures

Concrete application of soft measures: e.g. mobility management, awareness raising, training, mobility days

Focus on energy-efficiency without neglecting other aspects (attractiveness, cost savings, or health benefits)

Achieve modal shift Promote innovative schemes – including

walking, cycling and Carsharing Foster clean, energy-efficient and safe

urban mobility Positively influence abilities of older

people to live healthy and independently

Green City


“Good Practice Exchange Ring”

“Exchange” of successful concepts for implementation in partner cities and beyond

European transfer via dedicated training units for transport practitioners and urban planners

Other “transfer tools”, e.g. internet, high-quality paper documents (dissemination crucial)

Practical lessons and expert advisors At least 50 cities directly involved creation of

a network with wider European outreach

create an active network (“living organism”)

also create a knowledge basis on demographic change and sustainable urban transport


Dissemination and communication

Best practice collection and disseminationstudy tour catalogue, good

practice implementation guide, brochures, internet and events

Dialogue and interactivity between internal and external stakeholders

Innovative elements (e.g. public debate, ambassador)

Involvement of senior citizens (participatory activities crucial)

Kerstin Langer


AENEAS – aiming at visible impact

Responding to users’ needs with concrete action (example to others)

Helping cities to find the right answers to challenges

Responding to EU policy aims (energy, transport)

Create awareness for the (future) dimension of the challenge

Bring together right people from across Europe

becoming “THE” European project on older people and sustainable mobility


Local activities: Donostia – San Sebastián (180,000)

Donostia – San Sebastián: Local Activities Promote walking among older people

Improve pedestrian conditions by eliminating obstacles and dangerous elements

Workshops and walking campaign reaching 2,000 people

New lifts and escalators Adapting public transport services for older

people Smaller vehicles, more flexibility Training for bus drivers Workshops to promote public transport among the

elderly + information campaign Older people and road safety

Training programme for older people Detect black spots and remove them Monitoring and evaluation system on road accidents of

older people


Local activities: Kraków (760 000)

Service staff at important PT transfer points Assistance when boarding Information and advice

Safer PT for seniors Improved safety in buses and trams Awareness campaign for young persons

Information- and marketing campaign Propaganda for more walking, bicycling and PT usage 10.000 persons 5 workshops with seniors


Local activities: München (Munich) 1.3 million – 310 000 seniors

München: Local activities in AENEAS Mobility management and direct marketing

Multimodal – incl. carsharing, walking and cycling 5.000 persons will be contacted, 1.000 persons will be

more involved in direct marketing

Elektronic medias and Travel information Internet cannot replace personal advice but can limit it Training for older people – use of Internet for Travel

planning, Ticket vending machines, mobility offers with high extent of automisation: public bicycles, carsharing

Ca. 250 persons,

Mobility training for older peple Training programme with theory as well as practical

applications PT, walking and cycling Traffic safety and animation how to use it


Local Activities: Odense (190 000)

Odense: Local Activities in AENEAS Walking campaign for 5,000 people

Encourage older people to walk instead of using cars Foster public health Walk-/ Runabout arrangement for 2x2,500 people

Mobility in urban area Promotion of walking as a serious mode Walking routes in the city centre

Guided cycling tours for the elderly Promote cycling among older people Guided tours incl. training elements


Local Activities: Salzburg (150 000)

Salzburg: Local Activities in AENEAS Mobility management for seniors

Marketing, Information and communication campaign

Mobility Days Ca 10.000 persons should be approached

Training for passengers and bus drivers Make it possible for older people to use PT

according to their needs Seniors: small groups, ca 8 activities per year Bus drivers: Awareness of needs for older

passengers „Salzburg erfahren“ – „Experience Salzburg“

Broschure with the most important sights, anecdotes etc. Along the main bus lines

Heavy involvement of older people when going through measures

Edition ca. 5.000


AENEAS – aiming at visible impact

Responding to users’ needs with concrete action (example to others)

Helping cities to find the right answers to challenges

Responding to EU policy aims (energy, transport)

Create awareness for the (future) dimension of the challenge

Bring together right people from across Europe

becoming “THE” European project on older people and sustainable mobility


How can I be part of AENEAS?

Create a European network of cities and organizations

Focused training workshops for practical use National and regional activities Supervision and Good-Practice Newsletter and Internet


AENEAS

Thank you for your attention!

www.aeneas-project.eu http://www.emta.com/IMG/pdf/

Final_Report_Older_People_protec.pdf

project leader: [email protected] ambassador: [email protected]

Documents

AENEAS Attaining Energy Efficient Mobility in an Ageing Society Better LifeTime 2008 Brussels, November 21, 2008 Ragnar Domstad, project ambassador Based