Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0 November 2015

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

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I.   Content

II. SEARCHMETRICS AND ADOBE PARTNERSHIP 2

III. ABOUT THIS GUIDEBOOK 2

A. INTENDED USE 2 B. SUPPORT 2

IV. INTEGRATION OVERVIEW 3

V. INTEGRATION PROCEDURE 3

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

II.   Searchmetrics and Adobe Partnership Searchmetrics is an award winning, long-term Adobe technology partner with nearly ten year of successful partnership. Information about the success of the partnership can be found by following the links below. http://www.searchmetrics.com/news-­‐and-­‐events/searchmetrics-­‐best-­‐technology-­‐partner-­‐emea-­‐adobe/  https://solutionpartners.adobe.com/content/apex/en/home/partnerFinder/partnerdetail.a1Xa0000001IFxvEAG.html

III.   About this Guidebook

a.   Intended use The Searchmetrics Content Composer Integration and Adobe Experience Manager Guidebook explains how to integrate the Searchmetrics Content Composer into the Adobe Experience Manager. It is intended for content marketers and authors who are familiar with the Searchmetrics Content Composer and Adobe Experience Manager. Through the integration, content marketers and authors who use Adobe Experience Manager to create and deliver web content will access real-time insights and actionable recommendations from Searchmetrics content Composer Software. This will help them create content that more closely meets the interest and needs of potential customers.

b.  support The Searchmetrics and Adobe support teams are available to answer any questions you have regarding Searchmetrics or Adobe Analytics. Contact Adobe by calling (877) 722-7088 or by visiting https://helpx.adobe.com/marketing-cloud/analytics.html Contact Searchmetrics by reaching out to your Customer Service Manager directly or by calling T +1 (866) 411 9494.

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

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IV.   Integration Overview Obtain search marketing insights about topic relevancies and must have keywords by integrating the Searchmetrics Content Composer into your Adobe Experience Manager. In addition, the Searchmetrics Content Composer delivers the ability for content authors to build personalized user experiences across multiple devise types and search engines, amplifying content performance and maximizing traffic and revenue.

•   Analyze the must have topics and keywords of your pages •   Create and optimize your content with real-time data

V.   Integration Procedure

1.  Login into Adobe Experience Manager then go to tools in the AEM UI > packages

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

2.   Select upload package on the top

3.   Go back to tools menu and select Web Console

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

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4.   Click on browse and select your Searchmetrics AEI Integration file located on your Devise

5.   Select “Force Upload” and upload the package

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

6.   Install the selected package

7.   Go back tools menu and select Web Console

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

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8.   Select OSG on the top and choose configuration

9.   Search for “Searchmetrics API configuration”

Adobe Experience Manager Integration and the Searchmetrics Content Composer Guidebook Version 1.0

10.  Enter API key, API secret and associated Searchmetrics Project ID Searchmetrics API information:

•   How to use the Searchmetrics API https://help.searchmetrics.com/hc/en-us/articles/204140244-Using-the-Searchmetrics-API

•   How to create an API key https://help.searchmetrics.com/hc/en-us/articles/204140224-Create-an-API-key

Adobe Experience Manager API Information:

•   Home page: https://marketing.adobe.com/developer/documentation

•   Analytics Reporting – Getting Started: https://marketing.adobe.com/developer/documentation/analytics-reporting-1-4/get-started

•   API Explorer: https://marketing.adobe.com/developer/api-explorer#Report.Queue