AEGC Greens CommitteeStrategic Plan

April 2012

Executive SummaryThe strategic plan centres around a few critical items;

Understanding that the course is the key element of our product and delivering it consistently at a standard where it is applauded by all that play on it.

Motivating our green staff in a way whereby they feel valued and empowered to deliver against the key objectives that they themselves and the greens committee will set.

Enhanced budgetary management to ensure all costs are controlled, improvement efficiencies gained and to contribute towards the financial growth of the club.

All of the above will be under-pinned by innovative thinking and a culture of change that may take some time to embed, therefore patience is requested.

Short-Term Plan 1. Simon Barber to familiarise himself with the EGU’s advice on how to act in

the role of Chair of Greens – April 20th.

2. Simon Barber & Brian Boughey to meet to discuss key messages that we want to share with the green staff and to further develop plan – April 27th.

3. Initial meeting with green staff to communicate position, share plans and listen to their input – May 4th.

4. Greens committee meeting to agree specific actions and assign responsibility – May 11th.

5. Report progress back to Council for further input – June Council meeting.

Strategy

ProfitabilityProfitability £’s£’s

An OutstandingAn OutstandingGolf CourseGolf Course

MotivatedMotivatedGreens StaffGreens Staff

Cost ControlCost ControlImproved EfficienciesImproved Efficiencies

OpenOpenCommunicationCommunication

The CourseFocus on the following in priority order;

GreensTeesFairwaysSurrounding Areas

Understanding and interpreting the agronomists report.

Developing a plan with the greens staffNot just doing something because they have always

done it that way.Looking at improvements.

Planning for a longer season.

Motivating the Greens StaffDeveloping relationsCloser link to the running of the clubUnderstanding the importance of their role and

how it impactsListening to their concernsMaking them aware of the financial positionRegular and productive two-way communicationsMaking them feel part of a wider teamDelivering excellence not routineMaximising skills and expertisePersonal development

Cost ControlProcurement processes

SuppliersVolumesProduct typesBenchmarking

Use of equipment and materialsBudget managementUsing staff in other areas of the club i.e. facilities

managementHole sponsorship from local garden centres and

horticultural outlets

Improved EfficienciesCurrent processes and procedures reviewed,

amended and published as part of a Course Policy Document.

Working hours versus productivityStock controlCourse managementAdministration

Open CommunicationActively encouraging feedback from the

membership about the state of the course.Using feedback to help target improvements.Improved communication between Greens

Committee and greens staff.Using Council as the decision making forum.Monthly reporting enhancements.Promoting the course to attract more players.

VisionBest greens in Cheshire, recognised and

applauded

Unique tees, remembered and remarked upon

Nicely presented fairways with minimal divots

Key processes and procedures all documented

Enhanced management of costs

Recognised for contributing to the future of AEGC

Measuring Our ProgressSubject Key Actions Responsibility Timeline Update / Comments

Improved Efficiency

Communications

Alderley Edge Golf Club Greens Committee Action Plan

Course Management

Green Staff

Cost Control