Advt & sales

8/9/2019 Advt & sales

1/39

TIRED OF RESISTING

THE TEMPTATION???


2/39

WORKOUT???

CALORIES???HEALTH???

ARE YOU ALSO

WORRIED

ABOUT!!


3/39

NEED A SOLUTION FOR ALL

THESE PROBLEMS??


4/39

ONLY TAST E ,

NOT ON UR WA IS T


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VISION

To provide hygienic, low calories food to everyone

MISSION

The company's goal is that of a multi-faceted success. We

will meet this goal while trying to consider ;

1) Effectiveness of our products

2) Compatibility with customers, management, vendors and

staff

VISION & MISSION


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WHY DLITE?

More Health Conscious

Busy Schedule

Untapped Market Quality Oriented


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FEATURES

Health Concern

Take home packing without parking #

Self Service Food Counter

Ambience

Friendly Staff

Uniformity in cooking

Serving on time

Health Tips

#Conditions applied


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9/39

81, 81%

19, 19%

Ratio of Health Conscious People

Yes

No

65, 65%

35, 35%

Male & Female Ratio

Male

Female


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48%

43%

9%

Food Preferences

Veg

N - Veg

B th


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63, 63%

29, 29% 8, 8%

What is more Important?

TasteCalories

Both


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13, 13%

27, 27%33, 32%

13, 13%1 , 1 %

Money spent on fast food on monthlybasis

Less than 100

100 to 200

200 to 00

00 to 1000

More than 1000


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27, 23%

66, 7%

23, 20%

What Matters You?

Brand Image

as ccessi ilit

ecial


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3, 3%30, 2 %

85, 72%

Preferable Time

MorningAfternoon

Evening


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Legal Factors

Property Insurance

Government Approval

General Liability

Workers Compensation

No Objection Certificate

Life Insurance


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Segmentation & TargetingDemographic Segmentation

Income Group : Atleast starts from 3 lacks per Annum.

Generation : Young generation & family.

Social class & prestige

Psychographic Segmentation

Lifestyle & values

Regional & cultural (Vegetarian, Non Vegetarian)

Health & Diet

Behavioral Segmentation Occasional Party, Celebration etc.

Benefits Low calories for health cautious , hygienic & healthy

for children.

User status First Time customer is being regular customer .


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Segmentation & Targeting Loyalty Status

Hard core loyals

Split loyals

Shifting loyals

Switchers


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TARGET CONSUMERS

Health conscious people

People having health related issues

Family and Students

Obese people

Middle and upper middle class group

Curious and open-minded

Existed competitor customers


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Special discounts for party and celebration

Happy Hour

Menu Bingo Card

Offer forVodafone users on week days

Membership Card

OFFERS


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Veg

burger

Chicken

burger

Spinach

salad

Light iced

mocha

Pasta

Cheese

burger

Veg pita

pizza

BBQ

chicken

pizza

Fruit salad Vanilla

Fruit

smoothie

Vegsandwich

Chickensandwich

Light andminty hot

choclate

Chickenstrips

Fruit dip

Grilled

cheese

sandwich

Fries Chicken

salad

Iced tea Deluxe

chicken

grill

cheesesandwich

MENU BINGO CARD


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MAJOR PLAYERS


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Billboard Advertising

Print Advertising

TV Advertising

Radio Advertising

Hotel Guides


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LOW CALORIE fast

FOOD


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Health care

Medical TreatmentMonthly Expenses

2000/-

Medicines MonthlyExpenses

1000/-

Angioplasty

2 lacks

Bypass Surgery

5 lacks

DliteMonthly Pizza

600/-

Burger

500/-

Sandwich

550/-


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DIFFERENCEINCALORIES

SADWITCHES

COMPETITORS

Deluxe Grilled Cheese

Sandwich

White Bread

Margarine Cheese

Total calories- 400 - 500

DLIGHT

Dlite Deluxe Grilled

Cheese Sandwich

Less fat margarine

Part skim mozzarella

cheese

Total calories- 323


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PIZZA

COMPETITORS

Veg pizza

Pizza sauce

Cheese

Total calories - 600

DLIGHT

Veggie Pita Pizza

Bottled pizza sauce Part skim mozzarella

Total calories - 350


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BEVERAGES

BEVERAGES NORMAL

CALORIES

DLITE

CALORIES

SMOOTHIES 250 - 300 155

ICED TEA 20 2

MILKSHAKE 550 - 620 280


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A Product Life Cycle


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Introduction Growth MaturityDecline

S

a

l

e

s

&

P

r

o

fi

t

Sales

Profit


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Marketing Strategy

Introduction Growth Maturity Decline

Sales Low sales Rapidly rising

sales

Peak sales Declining sales

Costs High cost per

customer

Avg cost per

customer

Low cost per

customer

Low cost per

customer

Profits Negative Rising profits High profits Declining profit

Customer Innovator Early adaptors Middle majority Laggards

Competition Moderate Growing

number

Stable number

begin to decline

Declining no

Marketing

Objectives

Create product

awareness, benefits

compared to

existing products

Maximize

market share

Maximize profit

while defending

market share

Reduce

expenditure


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Marketing Strategy

Introduction Growth Maturity Decline

Market

Strategies

Product Offer Basic Product Offer product

extensions

Diversify Brands

and items.

Phase-out weak

product

Price Charge cost plus Price to

penetrate

market

Price to match

or best

competitors

Cut price

Advertising Built product

awareness among

early adaptors

Built

awareness

and interest

in the mass

market

Stress brand

differences and

benefits

Reduce to level

needed to retain

hard core loyals

Sales

Promotions

Use heavy sales

promotions to entice

trial

Reduce to

take

advantage of

heavy

customer

demand

Increase to

encourage

brand switching

Reduce to

minimal level


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Menu

Starting Price Rs. 30/-

Our Specialties in Veg:-

Burgers

Veg burger 30

Dlite Cheese Burger 35

Beverages :-

Cherry vanilla smoothies 55

Light Iced Mocha 50

Lemon Ginger

Iced Green Tea 45

Light & Minty hot chocolate 65

Salads :-

50 / 50 Fruit Salad 35

Fruit Dip 40

Spinach Salad 30

Baked Fries :

Small 35

Medium 45

Large 55

Pizza:

Veggie Pita Pizza 30

Pasta:

Pasta 55

Sandwiches:-

Veg Sandwich 30

Veg Sandwich

(brown bread) 35

Grilled Sandwich 40


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BurgersChicken Dlite 30

Grilled Chicken Burger 40

Strips :

Chicken Strips (3 strips) 60

Pizza:

BBQ chicken pizza 90

Sandwiches:-

Grilled Chicken Sandwiches 70

Deluxe Grilled Cheese Sandwiches 90

Our Specialties in Non Veg


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DOV

ISIT US

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Advt & sales