ADVOCACY ANDADVOCACY ANDTHE NEX LEVEL: DIRECT THE NEX LEVEL: DIRECT

ACTIONACTION

• CanvassingCanvassing• Phone BankPhone Bank• LobbyingLobbying

AdvocacyAdvocacy““Speaking up”Speaking up”

• What is the issue, need or What is the issue, need or problem to be solved?problem to be solved?

• What it is needed to solve the What it is needed to solve the problem?problem?

• Who makes the decisions?Who makes the decisions?• Why it is so important to be an Why it is so important to be an

advocate?advocate?• Why it is so important to get the Why it is so important to get the

message to our political leaders?message to our political leaders?

Next step - Next step - Direct Action LevelDirect Action Level

EducateEducate AdvocateAdvocate Direct Action:Direct Action:

Wins real, immediate improvementWins real, immediate improvement Gives people sense of their own powerGives people sense of their own power Alters the relations of powerAlters the relations of power

EducationAdvocacyDirect ActionDecision Maker

The Power of Volunteers

•Promotoras

•getSMART & VOX

““Without our Without our voices, the voices, the

Women’s Health Women’s Health Program may not Program may not

continue in continue in Texas”Texas”

HealthCare Services Laws &Funds

Support to PPAccess

Women’s HealthProgramRenewal

CONDUCTING A CONDUCTING A CAMPAIGNCAMPAIGN

Direct Action:Direct Action:Outreach Activities Outreach Activities

GOAL:GOAL:Make Our Voices Make Our Voices

HeardHeard

PhoneBanking Lobbying

Canvassing

DirectAction

OUR CAMPAIGN

“SUPPORT the WOMEN’S HEALTH

PROGRAM”

OUR PETITION DRIVE

“# POSTCARDS

SIGNED”

““A CALL TO A CALL TO ACTION”ACTION”

CanvassingCanvassingPhone BankingPhone Banking

LobbyingLobbyingMedia OutreachMedia Outreach

STRATEGY

TARGET

TOOLS

CAMPAIGNPlanning & ActivitiesPlanning & Activities

TACTICS

GOAL

TACTICSTACTICS

• Holding a Holding a demonstrationdemonstration

• Tabling eventsTabling events• Visit to Elected Visit to Elected

OfficialsOfficials• Phone bankingPhone banking• E-mailE-mail• PetitionsPetitions• Letters to EditorLetters to Editor• Opinion EditorialOpinion Editorial• Personal Stories Personal Stories • Recruiting Recruiting

volunteersvolunteers

Take into Consideration:

• Political overview:

1.1. Knowing the context and Knowing the context and the scenario (knowing the scenario (knowing your splash zone) your splash zone) (opponents and obstacles: (opponents and obstacles: actors and parties)actors and parties)

2.2. Project outreach (How to Project outreach (How to do the approach with do the approach with different targets and what different targets and what we want to achieve with we want to achieve with each).each).

What you need to know for an interview:

•IssueIssue•JournalistJournalist•OutletOutlet•DeadlineDeadline•AngleAngle•Format and Format and program formatprogram format•Who else is being Who else is being interviewedinterviewed•When story will be When story will be published or published or broadcastbroadcast

Preparing for an interview:

•Get and use correct Get and use correct messagingmessaging•Schedule time to review Schedule time to review materialmaterial•Think about your audienceThink about your audience•PracticePractice•Do the pre-interviewDo the pre-interview•For TV, dress appropriatelyFor TV, dress appropriately

During Interview:

•LocationLocation•Arrive earlyArrive early•Bring a friendBring a friend•Turn off Turn off phonephone•Moment Moment between between question & question & answeranswer•Don’t over Don’t over answeranswer•Don’t debateDon’t debate•Thank Thank ReporterReporter•Body Body languagelanguage

USING OTHER MEDIA

LTEOP ED

Personal storiesFacebook & Twitter

Texting

Recruiting VolunteersRecruiting VolunteersDeciding Factors:Deciding Factors:

• What actions/events are you What actions/events are you planning?planning?

• What do you hope to What do you hope to accomplish?accomplish?

• Who are you targeting?Who are you targeting?• What will you demand/ask?What will you demand/ask?• What benefits will What benefits will

Promotoras/getSMART/VOX Promotoras/getSMART/VOX gain?gain?

• Will it be open to the public?Will it be open to the public?• How many people do you How many people do you

expect to attend?expect to attend?• Are there any territorial Are there any territorial

conflicts?conflicts?

When Recruiting Volunteeers:

Appeal to people’s self-interest

• Personal• Professional• Power• Moral

PHONEBANKING• Before you make any calls, read over the script a few times out loud.• The script is there as a guide. Feel free to put the script in your own

words.• Be upbeat and friendly.• Never argue with people on the phone.• If you don’t know the answer to a question you are asked, please ask

whoever is running the phonebank . • Be brief, but thorough. If a person wants to talk for a very long time, kindly thank them for their support and let them know you have a lot of phone calls to make.• Remember: You are representing Planned Parenthood. • The phone calls you make might be the only contact these people

have with our issue.

Advocacy Goals for Advocacy Goals for PromotorasPromotorasShort term: Short term:

1.1.Educate and Activate Women on Educate and Activate Women on Women’s Health Program (sign Women’s Health Program (sign

postcards and petitions)postcards and petitions)2.2.Sign up Women to receive our Sign up Women to receive our

information and attend lobby day on information and attend lobby day on March 8March 8