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ADVOCACY: Crafting Your Message AAPHERD National Convention
April 3rd 2014, 2:00 – 4:00pmPaul Clinton, President-Elect NWD SHAPE [email protected]
1. Learn to create a clear, concise and convincing message that you can use with a variety of audiences.
2. Become comfortable delivering this message by practicing it with a variety of people.
The professional introduction
Identifying your advocacy issue
Defining your audience
Developing the main message & threshold!
Crafting the body of your message
Delivering your message, speed dating!
Reflections & Action Item
ADVOCACY: ISSUES TO TACKLEAfter reviewing the advocacy issues boards identify one or two advocacy issues that you will create a message for today.
My most important advocacy issue is;
Another important advocacy issue for me is;
What types of decisions do these people and organizations make?
Who makes decisions in education?
Your district superintendent
Your school board members
Your state legislators
State Board of Education
Professional Educator Standards Board
Your school administrator