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• ICP Global Office efforts
• Regional and National level efforts
1.Global Office advocacy objectives
1. Secure the commitment of main stakeholders to program aims and promote sense of ownership
2. Build awareness about ICP’s activities
3. Garner interest among potential users to fully utilise the outputs of the program
4. Encourage participation of international community and
partner bodies
2. Key audience
Partner organizations
Other International development agencies and Multinational Development Banks
International donor agencies
National Statistical Offices
3. Global Office efforts
1. New promotional/marketing material
2. ICP News
3. ICP articles in other publications
4. Launch of Data Collection Phase
5. Participation in international statistical forums, such as ISI (International Statistical Institute)
4. ICP Promotional/Marketing material
New brochures:
ICP overview
Country participation in ICP
Uses of Purchasing Power Parities
ICP software
5. Promotional/Marketing material cont’d
Technical briefing or bulletin on how the ICP measures Purchasing Power Parities
Powerpoint presentation explaining ICP’s work program and methodology
ICP FAQ
Available at www.worldbank.org/data/icp
6. ICP News
Quarterly publication Platform to share information on project updates, forthcoming events calendar, learning tools and materialsMailing list of about 400 Advertised in UNSC newsletter, Eurostat newsletter, World Bank Research newsletterRegional reports not reaching us in time Mailing list of country coordinators incomplete
7. ICP in other publications
UN Statistical Commission Newsletter
WB DEC Research newsletter
Liaising with WB external affairs department to publish op-ed pieces in outside publications
8.Official launch of ICP Data Collection phase
Press release issued by World Bank external affairs dept on 24 Feb.
Official luncheon hosted by the Director of DECDG, the World Bank
Data collection launch featured on main World Bank website, the Australian press, Eurostat and OECD and ONS, UK websites
Draft press releases sent to Regional Offices for countries
II. Regional and National Level Efforts
ObjectivesIntegrate planning and coordination of advocacy programs initiated by all ICP officesEstablish a shared language and make the most efficient and cost-effective use of promotional material Build awareness about ICP’s activities in participating countriesEducate country level officials to promote the programDisseminate information to networks and widen audience – Initiate regional newslettersShare experience on good practice and lessons learnt
2. Key audience
National Statistical Offices
Relevant government ministries
Partner organizations
Academics
Think tanks and research institutes
3. Regional Office Efforts
Global Office promotional material: Modify text according to mandate and activities, translate (if necessary) and disseminate Officially announce the launch of data collection phase : organize events, use websites, publish articles in newsletters and other publicationsIssue press release and encourage Country Offices to do the samePrepare and disseminate papers to be carried by Price Collectors (including ID, introduction letter and brochures)Promote global coordination and exchanges by sending us contact details of Country Coordinators
Thank you!
Visit www.worldbank.org/data/icp
