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Advocacy Campaign ICP 2003-2006 http://www.worldbank.org/data /icp Farah Hussain [email protected]

Advocacy Campaign ICP 2003-2006 Farah Hussain [email protected]

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Page 1: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

Advocacy CampaignICP 2003-2006

http://www.worldbank.org/data/icpFarah Hussain

[email protected]

Page 2: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

Content

• ICP Global Office efforts

• Regional and National level efforts

Page 3: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

1.Global Office advocacy objectives

1. Secure the commitment of main stakeholders to program aims and promote sense of ownership

2. Build awareness about ICP’s activities

3. Garner interest among potential users to fully utilise the outputs of the program

4. Encourage participation of international community and

partner bodies

Page 4: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

2. Key audience

Partner organizations

Other International development agencies and Multinational Development Banks

International donor agencies

National Statistical Offices

Page 5: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

3. Global Office efforts

1. New promotional/marketing material

2. ICP News

3. ICP articles in other publications

4. Launch of Data Collection Phase

5. Participation in international statistical forums, such as ISI (International Statistical Institute)

Page 6: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

4. ICP Promotional/Marketing material

New brochures:

ICP overview

Country participation in ICP

Uses of Purchasing Power Parities

ICP software

Page 7: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

5. Promotional/Marketing material cont’d

Technical briefing or bulletin on how the ICP measures Purchasing Power Parities

Powerpoint presentation explaining ICP’s work program and methodology

ICP FAQ

Available at www.worldbank.org/data/icp

Page 8: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

6. ICP News

Quarterly publication Platform to share information on project updates, forthcoming events calendar, learning tools and materialsMailing list of about 400 Advertised in UNSC newsletter, Eurostat newsletter, World Bank Research newsletterRegional reports not reaching us in time Mailing list of country coordinators incomplete

Page 9: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

7. ICP in other publications

UN Statistical Commission Newsletter

WB DEC Research newsletter

Liaising with WB external affairs department to publish op-ed pieces in outside publications

Page 10: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

8.Official launch of ICP Data Collection phase

Press release issued by World Bank external affairs dept on 24 Feb.

Official luncheon hosted by the Director of DECDG, the World Bank

Data collection launch featured on main World Bank website, the Australian press, Eurostat and OECD and ONS, UK websites

Draft press releases sent to Regional Offices for countries

Page 11: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

II. Regional and National Level Efforts

ObjectivesIntegrate planning and coordination of advocacy programs initiated by all ICP officesEstablish a shared language and make the most efficient and cost-effective use of promotional material Build awareness about ICP’s activities in participating countriesEducate country level officials to promote the programDisseminate information to networks and widen audience – Initiate regional newslettersShare experience on good practice and lessons learnt

Page 12: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

2. Key audience

National Statistical Offices

Relevant government ministries

Partner organizations

Academics

Think tanks and research institutes

Page 13: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

3. Regional Office Efforts

Global Office promotional material: Modify text according to mandate and activities, translate (if necessary) and disseminate Officially announce the launch of data collection phase : organize events, use websites, publish articles in newsletters and other publicationsIssue press release and encourage Country Offices to do the samePrepare and disseminate papers to be carried by Price Collectors (including ID, introduction letter and brochures)Promote global coordination and exchanges by sending us contact details of Country Coordinators

Page 14: Advocacy Campaign ICP 2003-2006  Farah Hussain fhussain@worldbank.org

Thank you!

Visit www.worldbank.org/data/icp