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Advocacy at Advocacy at the Medical the Medical
SectorSector
São Paulo Medical Association
Target: Over 100.000 Medical DoctorsTarget: Over 100.000 Medical Doctors
AGITOLAGITOL
THE FORMULA FOR ACTIVE
LIVING
THE FORMULA FOR ACTIVE
LIVING
Inclusive Inclusive ApproachApproach
SOCIAL ENVIRONMENT
Social ClimateSupportive
Behaviors
SOCIAL ENVIRONMENTINTRAPERSONAL
`ConstructedEnvironment
Transport
Architectural
Urban/Suburban
Biological
PoliciesGoverningResources
PoliciesGoverningIncentives
Demographic
“MOBILE MANAGEMENT” - ECOLOGICAL MODEL
PHYSICAL ENVIRONMENT
NaturalEnvironment
Cognitive/Affective
Cultural
Social Climate
InformationGeopraphy
Temperature
Entertainment
Recreation
Matsudo et al, 2003
Behavioural
Cultural LinksCultural Links
Ou
rin
hos -
AG
ITA
GA
LER
A
SOCIAL ENVIRONMENT
CulturalSupportive
Behaviors
SOCIAL ENVIRONMENTINTRAPERSONAL
`ConstructedEnvironment
Transport
Architectural
Urban/Suburban
Biological
PoliciesGoverningResources
PoliciesGoverningIncentives
Demographic
“MOBILE MANAGEMENT” - ECOLOGICAL MODEL
PHYSICAL ENVIRONMENT
NaturalEnvironment
Cognitive/Affective
Cultural
Social Climate
InformationGeopraphy
Temperature
Entertainment
Recreation
Matsudo et al, 2003
Behavioural
Capacity Capacity Building Building
DNA DNA Dissemination Dissemination
Mexico
South Africa
Chile
Malaysia
Communities: Communities: where Life where Life Happens ! Happens !
Thinking Globally, Acting Locally !
Dom Aguirre Ave. (Board of Sorocaba River)Dom Aguirre Ave. (Board of Sorocaba River)
Sorocaba City
Walking PathWalking Path
Sorocaba City
PHYSICAL ENVIRONMENT
Constructed EnvironmentConstructed Environment
Supportive
Behaviors
SOCIAL ENVIRONMENTINTRAPERSONAL
`ConstructedEnvironment
Transport
Architectural
Urban/Suburban
Biological
PoliciesGoverningResources
PoliciesGoverningIncentives
Demographic
“MOBILE MANAGEMENT” - ECOLOGICAL MODEL
PHYSICAL ENVIRONMENT
NaturalEnvironment
Cognitive/Affective
Cultural
Social Climate
InformationGeopraphy
Temperature
Entertainment
Recreation
Matsudo et al, 2003
Behavioural
Sorocaba: World Capital for Physical Activity