End-to-end solution for rapid, risk-averse commercialisation and growth opportunities

ADVIVO ICPINNOVATION

COMMERCIALISATIONPARTNERS

The Advivo ICP wayAt every stage Advivo ICP’s process is focused on reducing commercial risk while increasing the probability of success.

Our first step is to immerse ourselves in the business to gain a comprehensive understanding of the operation and its objectives. Then, using a unique, science-based, data driven process that fast-tracks the market research process, we explore the most influential market drivers to uncover white-space opportunities that have the potential to contribute to growth and / or outpace and disrupt competitors. The opportunities are then tested and validated and formulated into business cases for further consideration and refinement.

Starting with the end in mind and using agile project management the commercialisation process is then broken down into small, iterative stages and tasks that are easier to scope, complete and test. It’s this method that reduces financial waste and risk exposure by minimising investment commitment at each step towards launch.

All companies deserve access to leading edge innovation and commercialisation capabilityto enable them to win in their marketplace

The journey to commercialisation presents challenges and barriers from day one, particularly where an existing business requires daily focus. We understand this and are there with you at every step; to guide and manage the process, assemble the right expertise and to give your project the greatest probability of success without losing sight of your core business.

Are you ready to make innovation your new competitive advantage and take your business to the next level?

The NeedThe rapid disruption of markets driven by globalisation, changing customer expectations and technology means every company, even those in supposedly safe industries, is under constant competitive threat.

Innovation is no longer a ‘see how it goes’ proposition – it has become a critical strategic process, key to commercial success and enterprise valuation. Companies that want to go beyond survival and achieve growth need to move quickly and surely before their competitors do.

Despite recognising this need, confidence in finding the way forward is often undermined by uncertainty; is the idea likely to win? What investment is necessary? What is the ROI? What capability and capacity is required? Are internal or external resources the best fit?

Many companies also see innovation as a risky distraction from their core business, making the whole process seem unwieldy, unapproachable and cost prohibitive.

There is a lot at stake, however, the greatest risk is inaction.

Our SolutionAdvivo ICP supplies an end-to-end solution for rapid, risk-averse commercialisation of innovation and growth opportunities.

Our unique and comprehensive approach combines Advivo ICP’s expertise with the expertise of our partners, data analytics and science-based methodologies, along with expansive supplier and distribution networks. This approach enables companies to harness disruption by rapidly pinpointing high probability opportunities and minimising risk and exposure during the commercialisation process.

We combine Advivo’s expertise with data driven, science based methodologies, partner specialists and global supplier networks, to drive growth and business valuation.

Our Global NetworkOver many years, Advivo ICP has invested in finding and developing close, long-term relationships with highly regarded subject matter experts across an expansive fields of disciplines. Working in innovation and commercialisation spaces at a global level, these partners are well-versed in lean development and validation through agile project management, making them an invaluable part of the team.

Complementing the in-house expertise of the Advivo Group, this international network of experts and suppliers can meet every need of a commercialisation project including research, data science, intellectual property, finance and legal, production and development, branding and marketing, digital development and delivery.

This network and capability provides the global reach needed to engage with specialist expertise when and where it’s needed to deliver best-in-breed quality, while streamlining costs and processes.

Grant FundingAs part of our initial assessment, we also identify possible grant funding opportunities that may form an important financial support mechanism for research and commercialisation assistance. And again, within our network we have experts who can assist with these applications as we form the plans for the commercialisation project.

At Advivo accountants and advisors we are constantly frustrated by seeing lazy intellectual property. A valuable asset that could be commercialised from a good idea to a thriving business with guidance, focus and a robust team behind it. With Trevor, we saw the opportunity to combine our skills, resources and networks and pass this ball to Advivo ICP to run with it. Combining growth skills and process, risk protection, tax and structuring skills, accounting and financial modelling skills, with a well-connected, highly motivated and experienced commercialisation team, just made good sense and we know it will help our clients.

Leon StephanManaging PartnerAdvivo Accountants and Advisors

Talk to Advivo ICP to discover new ways of thinking and methodology that can help you seize control and harness disruption in your markets.

Becoming a part of the Advivo group of companies enhances the offering we are able to make from within Advivo Innovation Commercialisation Partners. Many of our clients’ industries are either being disrupted, under threat of being disrupted, or are aiming to become a global disruptor themselves. We approach the steps within the framework, from a risk management perspective, using data science throughout the process. This enables us to balance science with the creative nature of innovation. Through this process, we increase the probability of commercial success, while minimising risk, employing minimum viable product and lean startup methodologies and principles.

Trevor HolmesManaging DirectorAdvivo Innovation Commercialisation Partners

1 > ImmersionWe get to know your business intimately by immersing ourselves in your business to understand your vision and business objectives, challenges and opportunities. This stage culminates in an initial viability assessment report and discussion.

2 > Discovery and TestingUsing data analytics we examine the market and its most influential drivers, and using a science based methodology uncover the highest potential whitespace opportunities not being serviced by your competitors. These are tested and validated before moving forward.

3 > Business Modeling and Commercial ViabilityWith an opportunity identified, one of the most important decisions of commercialisation takes place – the selection of the business model that provides conditions for success and aligns with your corporate vision and objectives. Once this decision is made it is further tested and validated.

Determining the commercial viability of your opportunity is also critical at this stage. Presented as a business case, we outline the market opportunity, the business plan, required services, skills, products, budget and investment needed, along with the risks, allowing your board to make an informed decision.

4 > Project Design and BuildDepending on your project this stage can require the engagement of a variety of Advivo ICP’s trusted subject experts. Whether engaging technology, industrial design, product sourcing, production, legal counsel, corporate structuring and branding or marketing, lean start-up principles are used for iterative testing and validation throughout the entire design and build process.

5 > Pre-commercialisationWhile pre-commercialisation can take many paths depending on the project design, there are four key vectors that often progress in parallel; product design and testing, market research, distribution design and intellectual property.

Advivo ICP project management continues to assist by identifying Key Performance Indicators (KPIs) and criteria for success, and connecting you with the suppliers, distributors and potential funders that align to the needs of your project.

6 > Go-to-market and LaunchAdvivo ICP views this as day one of your actual commercialisation phase. Our focus is in the monitoring of key metrics established in the previous stages, coordinating specialists, identifying what and when tactical pivots need to happen, and ensuring a strong focus on delivery is paramount.

THE ADVIVO ICP JOURNEYYOUR END TO END PROCESS

Are you ready to make innovation your new competitive advantage?

Talk to Advivo ICP to discover new ways of thinking and methodology that can help you seize control and harness disruption in your markets.

advivo.com.au

ALL COMPANIES DESERVE ACCESS TO LEADING EDGE INNOVATION AND COMMERCIALISATION CAPABILITYTO ENABLE THEM TO WIN IN THEIR MARKETPLACE.

JOIN THE CONVERSATION

E info@advivo.com.au T +61 7 3226 1800 GPO Box 5255, Brisbane QLD 4001Level 12, 300 Ann StreetBrisbane QLD 4000

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