AD*VIEWS - Nielsen - What People Watch - What People Buy

A D*V I E W S ALERTS REPORT GUIDEJULY 1, 2013

2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/adviews.html OR CALL 1-800-423-4511

CONTENTSClick the blue links below to navigate directly to the content in this guide.

ADVERTISER ALERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 -5

BRAND/BRAND VARIANT ALERT . . . . . . . . . . . . . . . . . . . . . 6 -7

NEW CREATIVE ALERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

WORKING WITH ALERTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 -11

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3Copyright © 2013 The Nielsen Company

ALERTSAlerts allows users to easily identify new advertising activity based a given

set of criteria. You can define “new” to include brands that have not had

activity within a particular span of time. Once an Alert has been executed,

the results can be imported into a new report. Alerts are available from the

standard navigation bar.

Alerts help you track such advertising activity in three different ways:

• Advertiser Alert will detect when a new Parent or Subsidiary appears

within a particular product category based on the criteria selected.

• Brand/Brand Variant Alert will detect when a new brand appears

within a particular product category based on the criteria selected.

• New Creative Alert will detect when a new creative appears within

a particular product category based on the criteria selected.


REPORT GUIDE: ALERTS

ADVERTISER ALERT

Advertiser Alert detects when a new Parent or Subsidiary appears within a particular product category based on

the criteria selected.

CREATING AN ADVERTISER ALERT SPECIFICATION Choose Advertiser Alert from the Alert Type drop-down on the Alerts tab in the navigation bar.

Make all required selections including:

Market: Define specific market(s).

Media Type: Define specific

media type(s).

Product: Define specific Parent(s)

or Subsidiaries for this alert.

Inactivity Period:

Use the Months Since Last Occurrence drop-down to specify the inactivity period for an advertiser to be considered “new.”




REPORT GUIDE: ALERTS REPORT GUIDE: ALERTS

ADVERTISER ALERT

EXAMPLE



BRAND/BRAND VARIANT ALERT

Brand/Brand Variant Alert detects when a new brand appears within a particular product category based on

the criteria selected.

CREATING A BRAND/BRAND VARIANT ALERT SPECIFICATION Choose Brand/Brand Variant Alert from the Alert Type drop-down on the Alerts tab in the navigation bar.


Product:

Define specific Product(s).

Inactivity Period:

Use the Months Since Last Occurrence drop-down

to specify the inactivity period for an advertiser to

be considered “new.”

Make any optional selections including:

Media Type: Define specific media type(s).

Product: Define specific Parent(s) or Subsidiaries for this alert.





BRAND/BRAND VARIANT ALERT

EXAMPLE



NEW CREATIVE ALERT

New Creative Alert detects when a new creative appears within a particular product category based on the criteria selected.

CREATING A NEW CREATIVE ALERT SPECIFICATION Choose New Creaive Alert from the Alert Type drop-down on the Alerts tab in the navigation bar.


Market: Define specific market(s).

Media Type: Define specific media type(s).

Product: Define specific Parent(s) or Subsidiaries for this alert.





NEW CREATIVE ALERT

EXAMPLE



WORKING WITH ALERTS

WORKING WITH AN ALERT SPECIFICATIONOn the Report Specification page, click Private or Shared Alerts Specifications Inbox. The Alerts Specifications Inbox

displays the name, date and time of the most recent update, user who last updated alert, alert description, alert status

as active or inactive and last alert execution.

An Alert Specification can have an Active or Inactive status.

• An Active status indicates that it is an active Alert, and is executed whenever a new interval of data is available.

• An Inactive status indicates that the specification is no longer executed as an Alert. If you would like to activate

an inactive alert, you must open the alert, check the Activate Alert checkbox and save the alert.

Click the Open Spec button to make any modifications to an existing Alert Specification.

VIEWING AN ALERT REPORTFrom the Report Manager screen, you have several options.

• Highlight Alert Report and click appropriate icon to export to Excel (.XLS) file or Text (.TXT) file.

• Click the Edit button to convert the completed Alert Report into a Report Specification in the Report Builder.

• Click the View button to open a completed Alert Report in the Report Viewer.

• From the Report Viewer, when you view a completed Alert Report, you have the option to Save As an Excel (.XLS) file,

Text (.TXT) file or as a Report Spec.

SAVING AN ALERT AS A REPORT SPECAn Alert can be saved as a Report Spec. This will create a new Report Specification with the Measures Only layout for

Advertiser and Brand Alerts or a Brand Schedule with Creative layout for New Creative Alerts. The specification will be

populated with the results of the Alert including Market(s), Media Type(s), Report Period(s) and Product Selection(s).

Note: Alerts will be executed weekly if the data relevant to the Alert is available.





WORKING WITH ALERTS

EXAMPLE ALERT

EXAMPLE ALERT ABOVE OPENED AS REPORT SPEC

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ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

measurement company with leading market positions in marketing

and consumer information, television and other media measurement,

online intelligence, mobile measurement, trade shows and related

properties. Nielsen has a presence in approximately 100 countries, with

headquarters in New York, USA and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and

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Trademarks, L.L.C. Other product and service names are trademarks or

registered trademarks of their respective companies.


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AD*VIEWS - Nielsen - What People Watch - What People Buy