Advertising Advertising TechniquesTechniques

““They trick us into buying They trick us into buying their products!”their products!”

RepetitionRepetition

You hear this product mentioned several times You hear this product mentioned several times in the ad to make you remember the product in the ad to make you remember the product when you go shopping.when you go shopping.

Example: Store advertising face paintingExample: Store advertising face painting

Emotional AdvertisingEmotional Advertising You will be happier, smarter or better You will be happier, smarter or better

looking if you have this item.looking if you have this item. Example: Advertising for toothpaste. “If Example: Advertising for toothpaste. “If

you use this toothpaste, you will have you use this toothpaste, you will have whiter, brighter teeth.”whiter, brighter teeth.”

Celebrity Endorsement Celebrity Endorsement

You admire this person and want to have You admire this person and want to have whatever he or she is selling.whatever he or she is selling.

Example: “Tiger Woods wears Nike shoes – so Example: “Tiger Woods wears Nike shoes – so should you.”should you.”

Bandwagon ApproachBandwagon Approach

You should eat here or have this product You should eat here or have this product because everyone does.because everyone does.

Example: “McDonald’s hamburgers – over Example: “McDonald’s hamburgers – over a billion served! Since everyone is eating a billion served! Since everyone is eating at McDonald’s you should too.”at McDonald’s you should too.”

TransferTransfer

You connect with a name or picture when you You connect with a name or picture when you see the advertisement.see the advertisement.

Example: When you see an ad for Target, you Example: When you see an ad for Target, you also see the dog associated with the store.also see the dog associated with the store.

Activity!Activity!

. Students and parents, as a team, will search . Students and parents, as a team, will search through magazines and newspapers on the through magazines and newspapers on the tables and find examples of advertising tables and find examples of advertising techniques. When example is found, cut it out techniques. When example is found, cut it out and write students’ name on it. Use the tape and write students’ name on it. Use the tape and post the advertisement on the appropriate and post the advertisement on the appropriate chart on the wall. The team with the most chart on the wall. The team with the most examples will win door prize. You will have 20 examples will win door prize. You will have 20 minutes to complete this activity. Are there any minutes to complete this activity. Are there any questions before we begin?questions before we begin?