ADVERTISING & SPONSORSHIP PROGRAM

We help B2B Companies:

1. Relieve pressure to constantly generate fresh

marketing strategies and content

2. Generate more leads from ideal prospects

3. Grow your customer evangelist community

4. Accelerate your inbound marketing

investment

copyright 2012, Lisa Nirell. All rights reserved.

Table of Contents

Why Work With Us? ……………………………………. 3-4

Lisa’s Community………………………………………….. 5

Content Guidelines…………………………………….…. 6

Partial List of Sponsors and Underwriters……… 7

Sponsorship Options………..……..………………..…. 8

Newsletter & Blog Options………….……..…………. 9

Content Licensing Options ….……………….……... 10

Speaking Options…………………………………………. 11

Contact Us……………………………………..……………. 12

2

Why Work with Us?

• 29 years of practical, revenue producing experience.

• Specialist in helping B2B growth companies.

• Marquis clients, including Trend Micro, Adobe, Microsoft,

GenRe, and Sony.

• Practical, market ready content: Award-winning

FastCompany blogger, columnist, and online marketer since

2002. Over 180 articles, posts, ebooks and videos.

• Author of the acclaimed book, EnergizeGrowth® NOW:

The Marketing Guide to a Wealthy Company.

• Accolades from industry leaders such as Marshall

Goldsmith, Stephen Covey, and Guy Kawasaki.

Click here for Lisa's detailed credentials.

When B2B executives

and marketing

leaders need a new

perspective on growing

customer mind share

and market share, they

turn to

Lisa Nirell.

3

What Makes Lisa’s Community Unique?

• Low attrition

• Longevity (1/2 of list have 5+ year memberships)

• Seasoned B2B entrepreneurs and CEOs

4

Lisa’s Community

What they have in common

• Growth oriented B2B companies

• Market and sell complex products and services

• Long selling cycles and competitive challenges

• Struggle with planning and marketing

• Committed to sustainable, profitable growth

Job roles

• CEOs

• Entrepreneurs

• Marketing executives

• Sales executives

5

Lisa’s Followers

Social Media

• Blog: FastCompany expert blogger

(1.2 million page views per

month); syndicated across

multiple sites such as RainToday,

Professional Services Journal,

Entrepreneurs’ Organization,

Wealthy Business, and others

• LinkedIN: 900+ direct plus 14.89M

indirect, 19 groups

• Other Active Communities:

Twitter, YouTube and Facebook

Email data bases

• Core contact list: 2,200

direct and 180,000 indirect.

Over 65% are C-level B2B

business executives

• Average open rate: 21%

• Conversion rates : 2%-6%

• Unsubscribe rates: 2%-3%

per year

6

Content Guidelines

All proposed content from our sponsors must:

• Be relevant to our audience.

• Align with Lisa’s marketing and leadership philosophy.

• Provide thought leadership.

• Offer practical advice that our audience can implement.

7

Partial List of Sponsors and Underwriters

8

Sponsor Program Options

• Newsletter Dedicated e-Blast or Banner Advertising: Request a dedicated

e-blast to our communities. Your content will be the only focus of that newsletter.

You can also highlight your content or promotion in a paragraph or as an advertisement

on the side bar of our blog or newsletter.

• Content Licensing: License Lisa’s content to promote to your existing customers

or target audience for lead generation activities. You can also work directly with

Lisa to create new thought leadership content such as videos, eBooks, webinars,

customer profiles, videos, and podcasts.

• Webinar / Conference Speaker: Invite Lisa Nirell

to speak at your webinars, leadership conference,

channel partner events, and kick-off meetings.

Ask about our custom programs

9

Newsletter & Blog Advertising Options

Description Investment

Dedicated newsletter blast

Full list – 2,100 names plus all social media

outlets

$4,000.00

Newsletter only (no social media

promotion)

$2,500.00

Continuous blog and newsletter advertising

– per monthly issue (min. 4 month commitment)

Top position in side bar $600.00

Bottom position under “Special Offers” in

newsletter

$350.00

Average newsletter open rate is 19%;

annual opt-out rate is 1.8%10

Content Licensing Options

Description Investment

eBooks (bundle of 20)

3 month license $4,500

6 month license $6,500

12 month license $10,500

Exclusive Rights $18,000

Bottom position under “Special Offers” TBD

Custom Written Content

Custom written eBook (7-15 pages),

marketing tools, or video series

TBD

Custom Content Bundle

Mix and match: webinar, eBook, custom

designed content, video interviews with

your executives and customers, or

podcasts (2-10 minutes long)

TBD

These eBooks written by Lisa are practical,

timely give-aways for your lead

generation and customer retention

activities. We offer 20 eBooks with titles

such as:

• How to Reduce the Energy Drain in Your

Business

• The Stages (Walls) of Business Growth –

and How to Scale Each Wall

• How to Overcome Limiting Beliefs

• The Power of the “Stop Doing” List

• Discover and Leverage Your Company’s

Strengths

• Your Ultimate Result and Unique Value

(UR-UV Factor)

• Who is Your Ideal Client?

• 21 Ways to Build Client-Focused Mastery

• The Secret Life of Customer Advisory

Boards

• Seven Ways to Generate More Revenue

from Fewer Clients

11

Speaking Options

Description Investment

Webinar Speaker $4,000

Conference Speaker

Invite Lisa Nirell to speak at your customer

conferences, offsite retreats, channel partner

events, and kick off meetings.

TBD

Lisa Nirell gives executives

and marketers practical

strategies, fresh viewpoints,

and groundbreaking

planning tools. Her topics

are ideal for those who need

to accelerate the

implementation of their go

to market strategy, or simply

raise the performance bar.

With Lisa’s provocative ideas and tools, your customer-facing teams will:

• Differentiate themselves from other B2B firms.

• Broaden their understanding of customer dynamics.

• Improve and deepen customer relationships.

• Position themselves as invaluable experts.

• Gain confidence to exceed higher goals.

What’s the value? Greater brand repute, higher customer satisfaction and

loyalty, more sales from existing customers, and more consistency across

your selling channels.

12

Contact Us

For more information and sponsor

availability, contact:

Lisa Nirell

703-888 1280

Contact_us@energizegrowth.com

Thank You!

13