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Advertising rates and guidelines for APNA media
170117 v2.0
2017
2 APNA Media kit 2017 | Advertising: [email protected] Jonathon Tremain T 02 9988 4689 | Amanda Bennetts M 0418 055 022 | Jeff Johnston T 02 9871 5520
Australian Primary Health Care Nurses Association (APNA) is the peak professional body for nurses working in primary health careNurses in primary health care contribute to a healthy Australia through innovative, informed and dynamic care.APNA is recognised as the lead organisation advancing education and career development for nurses working in primary health care.
APNA is the peak professional body for nurses working in primary health care. APNA champions the role of primary health care nurses; to advance professional recognition, ensure workforce sustainability, nurture leadership in health, and optimise the role of nurses in patient-centred care. APNA is bold, vibrant and future-focused. We reflect the views of our membership and the broader profession by bringing together nurses from across Australia to represent, advocate, promote and celebrate the achievements of nurse in primary health care.
Primary health care nurses work in a range of settings sharing the characteristic that they are part of the first level of contact in the Australian healthcare system.
:: Community settings including community controlled health services and roles within social service settings.
:: General practice nurse in a doctors clinic.
:: Domiciliary settings in the home, including residential aged care, custodial/detention settings, boarding houses and outreach to homeless people.
:: Educational settings that include pre school, primary and secondary school, vocational and tertiary education settings
:: Occupational settings such as health and safety and workplace nursing
:: Informal and unstructured settings that include ad hoc and ‘Good Samaritan’ roles in daily life, like sports settings and community groups.
Australian Primary Health Care Nurses Association
APNA
7035 general practice clinics operate in Australia, with the support of 4140 practice nurses in 59% of clinicsSOURCE PHCRIS 2011 survey
Circulation: 3500
Frequency: Quarterly: Mar, Jun, Sep, Dec
Distribution by State NSW: 35% WA: 8% Vic: 22% Tas: 3% Qld: 20% ACT: 2% SA&NT: 9% OS: 1%
Primary Times
Primary Times reaches nurses practicing in primary health care and general practiceDistributed to some 3500 APNA members onlyPrimary Times is APNA’s quarterly research and news publication for primary health care nurses.
The journal provides all the latest news and features on all aspects of primary health care nursing.
It has tips, techniques and practical applications for the day to day working lives of primary health care nurses.
Regular sections include message from the APNA President and CEO, research and professional development articles, clinical care and practice updates.
As APNA’s official journal, Primary Times is the perfect setting to engage with nurses working in primary health care and general practice.
Primary health care nursing is wide ranging and covers many specialist areas;
General practice Aboriginal health Aged care Occupational health and safety Telephone triage Palliative care Sexual health Drug and alcohol issues Women’s health Men’s health Infection control Chronic disease management Cardiovascular care Immunisation Cancer AsthmaCOPD Mental health Maternal and child health Health promotion Care plans Population health Diabetes Wound management
JOURNAL
Unit Casual 2x 4x 8xDisplay
Full page $ 2160 2110 2050 1940
Double page spread 3670 3590 3490 3300
Half page 1400 1370 1330 1260
Third page 1080 1060 1030 970
Sixth page 650 630 620 580
Premium positions
Inside front cover 2590 2530 2460 2330
Inside front cover spread 4750 4640 4510 4270
Outside back cover 2700 2640 2560 2430
Preferred & consecutive positions +10%
Rates are subject to 10% GST. All rates are a flat rate for colour or mono. Advertising agency commission 10%.
Primary Times
Unit Full run NSW Vic Qld SA&NT WA Tas ACT
Quantity required 3500 1200 780 700 320 280 130 100
Loose
One sheet $ 1400 1060 700 610 610 610 610 610
Two sheet 1750 1320 880 770 770 770 770 770
Bound (centre)
One sheet $ 2240 1690 1130 990 990 990 990 990
Two sheet 2590 1950 1300 1140 1140 1140 1140 1140
Rates are subject to 10% GST. Advertising agency commission 10%. Min.charge based on 700 inserts. Inserts not meeting the requirements will be refused or incur a surcharge for additional production. All inserts are restricted by postage weights. Inserts exceeding weights will be surcharged for additional postage.Loose insert requirements All loose inserts are placed under the address flysheet. Loose inserts to be supplied trimmed or folded. Prefer loose inserts to be the trim size of the journal (275mm x 210mm). A4 or folded to A4 inserts, can be accepted, but may become ‘dog-eared’ during postage. Recommended insert size: 275mm x 210mm (flat or folded) Minimum size: 148mm x 105mm (flat or folded) Accepted stock weight: 100–250gsm only.
Bound insert requirements Bound inserts are placed centre and must be supplied flat and untrimmed. One sheet bound insert size: Supplied with a 55mm flap for binding. 285mm deep x 265mm (210mm+55mm) wide. Two sheet bound insert size: 285mm deep x 420mm wide. Accepted stock weight: 115-200gsm only
Delivery of inserts ‘Insert Delivery Advice’ label will be supplied at time of booking and must be adhered to all boxes. Failure to attach will result in return of inserts at senders cost. Boxes to weigh no more than 16kg.
ADVERTISING RATES
2017 advertising rates
Inserts
5APNA Media kit 2017 | Advertising: [email protected] Jonathon Tremain T 02 9988 4689 | Amanda Bennetts M 0418 055 022 | Jeff Johnston T 02 9871 5520
It is the responsibility of the client/agency to ensure that material instructions and advertising material are supplied to specification by the published material deadline. Preferred method of delivery of Primary Times advertising material is as a high res CMYK pdf. Email files to: [email protected] Material instructions are to be provided by the published material deadline. Failure to provide material instructions for ongoing appearances will default as repeat last. File type: High res CMYK pdf with 18 pt offset and 3mm bleed and crop marks offset by 5mm. Fonts: Ensure all printer fonts and font suitcases are supplied. Check carefully and do not supply unused fonts. Colours: Ensure all colours used are CMYK. Screens: 130 (mono), 150–175 (4 colour) lines per inch. Pics: Ensure all colours used are CMYK and that all pics are high resolution at 300 dpi. Proofs: Only accepts certified 3DAP Papertype 1 proofs. Primary Times is calibrated to ensure colour consistency. Cannot guarantee exact match due to printing processes, or if there are inaccuracies in electronic files supplied. Changes after proof charge is $300+GST.
Unit Type w x d Trim w x d BleedA Full page 190 x 252 210 x 275 3mm all roundB Half page horiz. 190 x 126 210 x 143 3mm left, right & foot onlyC Third page horiz. 190 x 76 210 x 93 3mm left, right & foot onlyC Sixth page 60 x 140 no bleed
Double page spreads: Please supply as 2 separate CMYK pdfs (left page and right page) and allow 16 mm across the gutter (8mm each side) for type to clear the binding.
Mechanical specifications
B
A
C D
Issue Booking & Material Bound inserts Loose inserts DistributionAutumn 2016 1-Feb 10-Feb 15-Feb 1-March
Winter 2016 1-May 10-May 15-May 1-June
Spring 2016 1-Aug 10-Aug 15-Aug 1-September
Summer 2016 1-Nov 10-Nov 15-Nov 1-December
Cancellation same as booking & material deadline
DEADLINES & MECHANICAL SPECIFICATIONS
Primary Times
2017 deadlines
Units - billed in total on first appearance RatePrimary Times - 1x Full Page, placed best possible $ 3950
APNA Connect - 4x Medium RectanglesRates are subject to 10% GST. Advertising agency commission 10%. Note advertising is subject to availability & APNA approval.
Primary Times & APNA Connect package
6 APNA Media kit 2017 | Advertising: [email protected] Jonathon Tremain T 02 9988 4689 | Amanda Bennetts M 0418 055 022 | Jeff Johnston T 02 9871 5520
Issue Booking and Material
Issue Booking and Material
Issue Booking and Material
Issue Booking and Material
9th January 5-Jan 3rd April 30-Mar 3rd July 29-Jun 2nd October 28-Sep16th January 12-Jan 10th April 6-Apr 10th July 6-Jul 9th October 5-Oct23rd January 19-Jan 17th April 13-Apr 17th July 13-Jul 16th October 12-Oct30th January 26-Jan 24th April 20-Apr 24th July 20-Jul 23rd October 19-Oct6th February 2-Feb 1st May 27-Apr 31st July 27-Jul 30th October 26-Oct13th February 9-Feb 8th May 4-May 7th August 3-Aug 6th November 2-Nov20th February 16-Feb 15th May 11-May 14th August 10-Aug 13th November 9-Nov27th February 23-Feb 22nd May 18-May 21st August 17-Aug 20th November 16-Nov6th March 2-Mar 29th May 25-May 28th August 24-Aug 27th November 23-Nov13th March 9-Mar 5th June 1-Jun 4th September 31-Aug 4th December 30-Nov20th March 16-Mar 12th June 8-Jun 11th September 7-Sep 11th December 7-Dec27th March 23-Mar 19th June 15-Jun 18th September 14-Sep 18th December 14-Dec
26th June 22-Jun 25th September 21-Sep
APNA ConnectNEWSLETTER
APNA further engages with its members and subscribers with the weekly APNA ConnectUp to 8000 opt-in subscribers with average open rates of 32%APNA Connect is an opt-in weekly eNewsletter sent to 8000 plus members and subscribers each Monday to ensure they are kept up to date with what’s happening in the world of primary health care nursing.
[Note: Pharmaceutical prescription advertising is accepted and will be sent to health care professional audience only].
APNA Connect Casual 4x 8x 12x 18x 24xMedium Rectangle $ 670 650 640 620 570 530
Banner 570 560 540 530 490 450Rates are subject to 10% GST. Advertising agency commission 10%. Note advertising is subject to availability & APNA approval
2017 advertising rates
Mechanical specificationsMedium Rectangle: 300 pixels wide x 250 pixels high. Static gif or jpg no more than 90kb. Digital ready artwork at 72 dpi. Banner: 700 pixels wide x 150 pixels high. Static gif or jpg no more than 90kb. Digital ready artwork at 72 dpi. Please also provide click-through web address and send files to: [email protected]
APNA Connect - Distributed each week on a Monday. Booking and material required by midday Thursday prior. 2017 deadlines
EDITORIALAustralian Primary Health Care Nurses Association (APNA)Level 2, 159 Dorcas StreetSouth Melbourne Vic 3205ABN 30 390 041 210
P: 03 9669 7400 F: 03 9669 7499 E: [email protected]
Stephanie HillePrimary Times EditorP: 03 9669 7402F: 03 9669 7499 E: [email protected]
ADVERTISINGTremain MediaPO Box 5217 Turramurra NSW 2074ABN 87 791 821 985
P: 02 9988 4689 E: [email protected]
Jonathon TremainP: 02 9988 4689 M: 0418 972 761 E: [email protected]
Amanda BennettsM: 0411 055 022E: [email protected]
Jeff JohnstonP: 02 9871 5520 M: 0411 696 986 E: [email protected]
Contact
