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2014-2015ADVERTISING OPPORTUNITIES
HOME BUILDERS ASSOCIATIONOF GREATER GRAND RAPIDS
Home Builders Association of Greater Grand Rapids
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2014-2015 ADVERTISING OPPORTUNITIES
The Home Builders of Greater Grand Rapids has a variety of unique advertising opportunities for you to reach your target audience. Weather it’s the general public interested in the new home construction and design or our members, we’ve got the outlet for you to reach them.
Home Builders of Greater Grand Rapids 3959 Clay Ave. SW
Wyoming, MI 49548www.myGRhome.com
(616) 281-2021
PUBLICATIONS 4 GRAND RAPIDS PARADE OF HOMES STATISTICS 5PARADE OF HOMES OFFICIAL GUIDE 6MYGRHOME 8HBA MEMBERSHIP ROSTER 10WEST MICHIGAN BUILDER 12WEBSITE OPPORTUNITIES 13HBAGGR WEBSITE STATISTICS 142014 ADVERTISING AGREEMENT 15
To take advantage of any of these opportunities contact:
Brad Uhl Advertising Sales (616) 329-3920 [email protected] Borbot Advertising Sales (616) 550-2746 [email protected] Gonzalez Communications Director (616) 281-2021 [email protected]
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PUBLICATIONSw w w.myGR home.com
KITCHEN SHOWN BYOFFICIAL EVENT OF
SIGNATURE EVENT SPONSOR
S P R I N G 2 0 1 4
OfficialGuide
New HomesMay 23 - June 7, 2014 Remodeled Homes
June 6 - 7, 2014
Home Builders Association of Greater Grand Rapids 616.281.2021 www.myGRhome.com
May 2014
Brought to you by:
FREE!
HBA Membership Resource Directory
Need New Flooring?Which one is right for you?
2014 Parade of HomesSpring Home Preview
MYGRHOME
September 2014 andFebruary, May, September 2015 MYGRHOME is a free publication distributed to drop locations around West Michigan and posted to the HBAGGR website. The spring and fall issues features a preview of the Parade of Homes, information on each Parade Home and general event information. These issues are inserted into the Grand Rapids Press to 12,500 subscribers. The winter Home Show edition is distributed to 10,000 patrons attending the West Michigan Home and Garden Show. Each edition contains a buyers guide of all members.
PARADE OF HOMES OFFICIAL GUIDEFall 2014Spring, Fall 2015The Parade GUIDE is distributed at all Parade homes, and is a must for any company targeting the Parade attendee market and beyond. A digital version of the GUIDE is made available at myGRhome.com and in various mobile formats.
GUIDE is published for both the Spring and Fall Parade of Homes.
Package rates are available for both the GUIDE and MYGRHOME.
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GRAND RAPIDS PARADE OF HOMES
Fall Parade of HomesOctober 3 - 18, 2014
Spring Parade of HomesMay 22 - June 6, 2015
2014 Parade of Homes StatisticsSpring
Total Tours 109,106Total Entries 79Total Tickets Sold 9,708
2013 Parade of Homes StatisticsSpring Fall
Total Tours 122,256 42,538Total Entries 74 32Total Tickets Sold 9,881 4,197
DEMOGRAPHICS*Attendees Age Own Home18-24 3% 85%25-34 26%35-44 28%45-54 15% 55-64 26%65+ 1%
Household Income Planning to RenovateLess than $50,000 4% Yes 47% No 54%$50 - $75,000 21% $75 - $100,000 22%$100 - $125,000 20%$125,000+ 33%
Length of Time in Home Planning to Build5 years or less 35% Yes 37% No 63%6-10 25%11-14 11%15+ 28%
myGRhome.com/paradeofhomes*Fall 2013 Survey Results
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GENERAL AD RATES Ad Sizes Spring 2015 Guide:
Member RateSpring 2015 Guide:Non Member Rate
Fall 2014 Guide: Member Rate
Fall 2014 Guide:NonMember Rate
Full Page 7.875” x 10” $2,450 $3,175 $1,975 $2,595Half Page Horizontal 7.875” x 4.9375” $1,395 $1,775 $1,095 $1,425Quarter Page 3.875” x 4.9375” $695 $875 $625 $795Marketplace 3.75” x 2” $295 $395 $195 $275
HBA MEMBER SPECIALSFeature Story: Includes half page ad & half page editorial
$2,095 $1,985
AD SPECSPrinted heat set on a web pressImage Area 7.875” x 10.25” Trim Size of Parade GUIDE 8.375” x 10.86”Bleed (Full page ads only) 8.875” x 11.25”Camera ready materials must be provided in a digital format. The preferred format for four-color digital advertisement is hi-res Adobe Acrobat PDF file format.
•All fonts and images must be embedded. •All images embedded in files must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch). •Color images must be CMYK. •One time proofing will be provided to make minor corrections. $50 per hour for additional changes, one hour
minimum.
DEADLINESFall 2014 Parade Guide Friday, August 15, 2014Spring 2015 Parade Guide Friday, April 4, 2015
PARADE OF HOMES OFFICIAL GUIDE
Contact Brad Uhl at [email protected] to secure your ad!
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Full Page7.875” w x 10”h
Half PageHorizontal 7.875”w x 4.9375”h
Quarter Page3.875”w x 4.9375”h
Market Place3.75”w x 2”h
DEADLINESFall ‘14 - August 15 Spring ‘15 - April 10
2014-2015 ADVERTISING OPPORTUNITIES
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MYGRHOME
GENERAL AD RATES Ad Sizes Parade Preview:
Member Rate
Full Page 5.375”w x 9.625”h $650Half Page Horizontal 5.375” x 4.5”h $375Quarter Page 5.375”w x 2.5”h $225
AD SPECSPrinted heat set on a web pressTrim Size of myGRhome 6”w x 10.5”hCamera ready materials must be provided in a digital format. The preferred format for four-color digital advertisement is hi-res Adobe Acrobat PDF file format.
•All fonts and images must be embedded. •All images embedded in files must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch). •Color images must be CMYK. •One time proofing will be provided to make minor corrections. $50 per hour for additional changes, one hour
minimum.
DEADLINESFall ‘14 myGrhome Wednesday, August 13, 2014Spring ‘15 myGRhome Friday, April 10, 2015
Contact Brad Uhl at [email protected] to secure your ad!
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2014-2015 ADVERTSING OPPORTUNITIES
Full Page5.375”w x 9.625”h
Half PageHorizontal 5.375”w x 4.5”h
Quarter Page5.375”w x 2.25”h
DEADLINESFall ‘14 August 13
Spring ‘15 April 10
May 2014
Brought to you by:
FREE!
HBA Membership Resource Directory
Need New Flooring?Which one is right for you?
2014 Parade of HomesSpring Home Preview
10
HBA MEMBERSHIP ROSTERBUILDER BARRIER FREE/ACCESSIBILITY DESIGN CERTIFIED AGING IN PLACE SPECIALISTS
CERTIFIED GRADUATE BUILDERS CERTIFIED GREEN PROFESSIONALS COMMERCIAL
CONSTRUCTION GREEN BUILDING LAND DEVELOPMENT RESIDENTIAL BUILDING
SITES TIMBER FRAME HOME DISTRIBUTION CERTIFIED GRADUATE REMODELER HOME
IMPROVEMENTS INSURANCE REPAIRS & RESTORATION ARCHITECTS & DESIGNERS
BASEMENT WATERPROOFING BRICK, STONE & MASONRY CARPENTRY CLOSET ORGANIZERS
CONCRETE & CEMENT CONSTRUCTION CLEAN UP SERVICES CUSTOM FURNITURE &
CABINETRY DECKING DECORATING DRYWALL & PLASTER ELECTRICAL CONTRACTORS
& SUPPLIERS ENGINEERED STRUCTURAL PRODUCTS EPOXY COATINGS EXCAVATING &
TRENCHING FINISH CARPENTER FLOORING FOUNDATION STABILIZATION - LIFTING &
REPAIR FRAMER GEOTHERMAL GUTTERS HARDWOOD FLOOR INSTALLATION HEATING
& AIR CONDITIONING HOME ORGANIZATION INSULATION INTERIOR DESIGN KITCHEN
& BATH LANDSCAPING & LAWN SPRINKLING LOT CLEARING MOLDING & MILLWORK
MOVING & STORAGE PAINTING PAVING BRICK INSTALLATION & DESIGN PLUMBING &
SEPTIC PRECAST CONCRETE SIDING & ROOFING SKYLIGHTS SALES & INSTALLATION
SOLID SURFACE, GRANITE, FABRICATION/INSTALLATION STAIRWAYS STONE &
TILE STRUCTURAL STEEL FABRICATION TILE INSTALLATION WATER CONDITIONING
& TREATMENT WATER PROOFING WATER WELL DRILLING WINDOW RESTORATION
ACCOUNTANT APPRAISER ARCHITECTURAL ILLUSTRATIONS ATTORNEYS CLEANING
SERVICES CONSTRUCTION CONSULTING CREDIT UNION EDUCATION ENGINEERS &
SURVEYORS ENVIRONMENTAL CONSULTING FINANCIAL INSTITUTIONS FINANCIAL
SERVICES HOME WARRANTIES INSURANCE INTERNET SERVICES LANDSCAPING & LAWN
SPRINKLING LIGHTNING PROTECTION SERVICES MANAGEMENT & SALES CONSULTANTS
MARKETING CONSULTANTS NUISANCE ANIMAL/WILDLIFE CONTROL PHOTOGRAPHY
STUDIOS PRINTING & PUBLICATIONS REAL ESTATE SALES RECYCLING RESIDENTIAL
BUILDING SITES SECURITY SHOW PRODUCTION SIGNS & COMPUTER GRAPHICS SMALL
BUSINESS CONSULTANTS TITLE COMPANIES TREE SERVICES VIRTUAL TOURS WEB
DESIGN ACOUSTICAL CEILINGS APPLIANCES EQUIPMENT & HARDWARE AUDIO-VIDEO
RETAILER AUTOMOBILE & TRUCK DEALERSHIPS ART GALLERY AND FRAMING BUILDING
MATERIALS DISTRIBUTOR BUILDING SUPPLIES & TOOLS CERAMIC TILE CONSTRUCTION
EQUIPMENT SALES & LEASING DECORATIVE GLASS DECORATIVE HARDWARE FENCING
FIREPLACES GARAGE DOORS GARAGE ORGANIZERS GLASS & MIRROR PRODUCTS
GREEN PRODUCTS & SERVICES HOME FURNISHINGS LIGHTING FIXTURES LUMBER YARDS
OUTDOOR GRILLS PROPANE GAS RAILINGS SECURITY SHOWER & TUB ENCLOSURES
SPORTING GOODS STAIRWAYS STONE & TILE STORM WINDOWS SUNROOMS &
SOLARIUMS UTILITIES VACUUM CLEANER SALES & SERVICE WINDOW COVERINGS WINDOWS & DOORS
3959 Clay Ave SW | Wyoming, MI 49548 | (616) 281-2021
www.myGRhome.com
2014 Membership Roster
Home Builders Association of Greater Grand Rapids 2014 Membership Roster | mygrhome.com 51
United Bank(616) 559-7000 www.unitedbankofmichigan.comHBA member since April 2014West Michigan Community Bank(616) 379-0645
Financial ServicesLake Michigan Insurance Agency(616) 234-6983Northern Mortgage(616) 532-5551United Bank(616) 559-7000 www.unitedbankofmichigan.comHBA member since April 2014
Finish CarpenterAustin Home Builders, Inc.(616) 691-9878Becker and Sanders LLC(616) 890-6479Kingsbury Kabinetry LLC(616) 437-4473Midtown Craftsmen LLC(616) 245-5970
FireplacesFlame Center(616) 662-4400Overhead Door Co. of Grand Rapids(616) 261-0300Williams Kitchen & Bath(616) 771-0505
FlooringCarpet Bonanza, Inc.(616) 396-2765Evermore Floors, LLC(800) MY-FLOORwww.evermorefloors.comHBA member since February 2013Expert Flooring(616) 292-7118Homework Construction(616) 457-5880Klingman’s Furniture(616) 942-7300
Foundation Stabilization-Lifting& Repair
Adapatable Home(616) 647-5840City Basement(616) 249-0899
FramerBosworth Builders(616) 292-5329C B H Building & Development LLC(616) 827-9415Gootjes Builders(616) 291-2020Miedema Builders of West Michigan(616) 889-5660Spoelma Builders LLC(616) 953-2382
Garage DoorsBouma Bros. Sales & Service, Inc.(616) 452-4704www.boumabros.comHBA member since June 1969Godwin Hardware & Plumbing, Inc.(616) 243-3131Overhead Door Co. of Grand Rapids(616) 261-0300West Michigan Door Co.(616) 454-0007Zylstra Door, Inc.(616) 698-7242
Garage Floor CoatingConcrete Revival LLC(616) 443-6848
Garage OrganizersCloset & Room Solutions(616) 785-1021www.closetandroomsolutions.comHBA member since December 2009Closet Concepts, Inc.(616) 913-9148
F
G
Moore & Bruggink, Inc.(616) 363-9801
Excavating & Trenching28 Specialties, Inc.(616) 836-8045Brower Bulldozing Service, Inc.(616) 669-0110Hap Hoekwater & Sons, Inc.(616) 457-1410Herrington Excavating, Inc.(616) 874-7449Hop Excavating(616) 292-7000Steenwyk & Sons Excavating LLC(616) 891-1057
FencingFence Consultants(616) 454-1911
Financial InstitutionsChemical Bank(616) 588-7438www.chemicalbank.comHBA member since October 2013First Place Bank(616) 724-3911Founders Bank and Trust(616) 575-3825Independent Bank(231) 799-4027Lake Michigan Credit Union(616) 234-6426Mercantile Bank of Michigan(616) 726-5871The Bank of Holland(616) 406-3149Northpointe Bank(616) 974-8408The Bank of Holland(616) 406-3149
MEMBERSHIP ROSTERSpring 2015HBAGGR Annual Roster is used year round by members. It contains complete contact information for all members plus additional industry specific contacts and information. Member information is listed both alphabetically and by business category.
AD DEADLINE January 30, 2015Target publication distribution is early April.
EXPANDED LISTINGThe HBA promotes our members continuously in multiple publications. The annual roster, 3 issues of myGRhome, Spring and Fall Parade GUIDE, and Cosmopolitan Home. Stand out by expanding your listing to include a live website link on Cosmopolitan Home, and a highlighted listing in all other HBAGGR publications.
AD DEADLINEJanuary 30, 2015
Contact Brad Uhl at [email protected] to secure your ad!
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Full Page4.75” x 8”
Half PageHorizontal 4.75 x 3.975”
Quarter Page4.75” x 1.975”
Eighth Page4.75” x .975”
AD RATES ART SPECSBack Cover 4.75” x 8” $1,750 Camera ready materials must be provided in a digital format. The preferred
format for four-color digital advertisement is hi-res Adobe Acrobat PDF file format.
•All fonts and images must be embedded. •All images embedded in files must be a minimum of 300 ppi (pixels
per inch) or 300 dpi (dots per inch). •Color images must be CMYK. •One time proofing will be provided to make minor corrections. $50 per
hour for additional changes, one hour minimum.
Inside Front/Back Cover 4.75” x 8” $1,300Facing Page to Covers 4.75” x 8” $1,200Full Page Divider 4.75” x 8” $900Half Page Divider 4.75” x 3.975 $600Full Page 4.75” x 8” $700Half Page Horizontal 4.75” x 3.975 $400Quarter Page 4.75” x 1.9375” $350Eighth Page 4.75” x .9735” $300Expanded Listing $175
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WEST MICHIGAN BUILDER
WEST MICHIGAN BUILDERMonthly 2014West Michigan Builder is the official newsletter of the Home Builders Association. Published monthly and distributed to all HBAGGR members electronically. The February, May, September and December issues are direct mailed to all members.
Each full-color issue delivers:latest Association news and event coverage, local industry reports, news and trends, updates from HBAGGR councils, committees and the Board of Directors.
AD RATES Full Page $400Half Page Horizontal $225Quarter Page $160Eighth Page $85
Full Page7.85” x 10”
Half PageHorizontal 7.875” x 4.9375”
Quarter Page3.875” x 4.9375”
Eighth Page3.75” x 2”
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WEBSITE OPPORTUNITIESmyGRhome.comLooking for an affordable way to get your name out there driving more traffic to your website and business? The HBAGGR website advertising opportunities may be just the ticket. myGRhome.com is consistently reaching those interested in everything related to homes. Monthly visitors increased and average of 82% compared to a year ago.
CATEGORY LISTINGSAdditional category listings will ensure that your directory listing is featured multiple times in the buyers guide published in MYGRHOME and our online Membership Directory.
First two categories FreeNext three categories $50Additional categories $20 ea
FEATURED LISTINGSHave your directory listing at the top of the search result with your company logo! Your listing includes up to 3 photos and an online description of 50 words or less.
12 Months $120
LOGO LINKSYour company logo with a direct link to your company website may be displayed on the right hand on the HBAGGR Website. Logo Links are great for companies looking to gain web traffic on a regular basis.
12 Months $5006 months $300
BANNER ADGet featured on all the myGRhome.com pages with a banner ad. The ad is linked to the url of your choice. Includes featured listing on the myGRhome.com member directory.12 Months $1,5006 months $800
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Go to this reportHBAGGR http://www.mygrhome.comHome Builder's Association of GGR
May 1, 2013 May 30, 2014Compare to: May 1, 2012 May 30, 2013
Audience Overview
May 1, 2013 May 30, 2014
May 1, 2012 May 30, 2013
% Change
May 1, 2013 May 30, 2014
May 1, 2012 May 30, 2013
% Change
May 1, 2013 May 30, 2014
May 1, 2012 May 30, 2013
% Change
Language Sessions % Sessions
1. enus
124,052 98.28%
61,056 96.69%
103.18% 1.64%
2. en
1,461 1.16%
1,830 2.90%
20.16% 60.06%
3. engb
128 0.10%
60 0.10%
113.33% 6.72%
Overview
May 1, 2013 May 30, 2014
May 1, 2012 May 30, 2013
+ Add Segment
May 1, 2013 May 30, 2014: Sessions
May 1, 2012 May 30, 2013: Sessions
July 2013 October 2013 January 2014 April 2014
2,0002,000
4,0004,000
Sessions
99.89%126,227 vs 63,148
Users
96.92%81,485 vs 41,380
Pageviews
55.88%581,480 vs 373,035
Pages / Session
22.02%4.61 vs 5.91
Avg. Session Duration
24.55%00:04:13 vs 00:03:23
Bounce Rate
145.17%38.55% vs 15.72%
% New Sessions
1.65%64.20% vs 63.15%
New Visitor Returning Visitor
35.7%
64.3%
36.8%
63.2%
All Sessions+0.00%
WEBSITE STATISTICS
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2014 ADVERTISING AGREEMENT
Company Name: Contact Name:Phone: Fax:Email:Address: City/State/ZIP:
SUBTOTAL
Quarter Page & smaller $35/hrHalf Page & larger $65/hrPhotography $75/hr
HBA MEMBERSHIP $583
Brad Uhl (616) 329-9320 [email protected] Borbot (616) 550-2746 [email protected] Gonzalez (616) 281-2021 ext 251 [email protected]
:$______________
PAYMENT METHOD: c Check enclosed OR Please charge my c VISA c MasterCard c Discover c American Express
Card # V-Code: ____________ ExpDate: ______/______
Cardholder Name:
Signature: Date:
For office use only: Sales Person:
Invoiced E-mailed/Faxed statement Ready for Export
