AdvertisingOpportunities

Introduction

01 www.upsu.net/advertising

StudentS are a key market for many brandS, not leaSt becauSe they have an average annual Spending power of £10billion that compriSeS of moStly diSpoSable income. whilSt in univerSity, StudentS are alSo in the proceSS of developing brand aSSociationS and many are making their own purchaSing deciSionS for the firSt time, making it a key time for buSineSSeS to capture the market.

Today’s sTudenTs are Tomorrow’s cusTomers.we offer our clientS direct and extenSive acceSS to the Student market and uSe our expertiSe to place our clientS into verified Student-facing media effectively. we have a conciSe and varied media portfolio, offering a range of media opportunitieS, ranging from location to digital, that enableS our clientS to target over 20,000 univerSity of portSmouth StudentS effectively.

Portsmouth Students

business@upsu.net 02

the StudentS’ union offerS a unique opportunity to acceSS the 22,000 StudentS in portSmouth, Strengthening your brand preSence and relationShip with one of the largeSt SectorS in the city.

along with the royal navy, the council and portSmouth football club - the univerSity iS conSidered to be one of the 4 pillarS of portSmouth.

» 22,622 StudentS » 82% full time

» 54% male » 46% female » 23% increaSe in applicationS » 20% aged 21 or over on entry

» from over 100 countrieS

Print Media

03 0845 1300 667

reaching out to StudentS through the traditional method of print iS a popular option for many brandS. in recent yearS, the calibre of magazineS and newSpaperS written for StudentS by StudentS haS riSen. with a greater underStanding that ‘content iS king’ and with many producing complimentary digital copieS, preSS advertiSing iS certainly a Strong way to reach thiS Segment of Society directly.

Online Marketing

cambridge Road, Portsmouth, PO1 2EF 04

nowadayS, the internet iS a daily part of our liveS and StudentS are no exception, uSing it for Social networking, online gaming and courSe reSearch to name but a few. therefore, online advertiSing through the Student facing web SiteS we have with-in our portfolio iS a clear method for reaching StudentS effectively. with the union webSite Seeing in exceSS of 1 million page viewS every year there are a wide variety of methodS to communicate with thiS vaSt network of StudentS.

Straight to the Inboxtarget every member within our portfolio through e-mail, Sending your meSSage Straight to the heart of the Student community. dynamic html e-mailS allow you to calculate the number of StudentS who actually click through to your advertiSing or brand Statement.

sponsor an email and get in 36,000 email inboxes. 19 percent open rate

wagamama case sTudya few yearS ago, wagamama made the deciSion to Stop uSing diScountS in marketing. they felt it waS a good move overall, but it put them out of SortS with their Student cuStomerS. wagamama needed a new way to re-engage with StudentS in the uk.

wagamama taSked the inSight-driven agency albert with the brief of re-engaging StudentS with the wagamama brand. to do thiS albert realiSed that Social media iS critical for StudentS, but aS a marketing tool it iSn’t enough on itS own. to reach thiS audience, wagamama needed Social media combined with live and promotional tacticS-and thiS iS where the StudentS’ union came in.

albert’S central idea waS to Send two carefully Selected StudentS on a road trip, Serving noodleS to the Student nation. theSe StudentS blogged about their trip to 12 univerSitieS, (including portSmouth) poSting commentS and photoS, and inviting otherS to follow them and get involved. thiS became the wagamama noodle tour.

“i ThoughT iT was BrillianT. There were giganTic Queues for The TasTers and Their use of social neT-work siTes was very effecTive”

during the 4 weekS poSt-activity, Student cuStom in the tar-get outletS roSe by more than 80% and had over 30,000 active memberS on the noodle tour community and 800,000 viewS on the facebook page.

Location

07 0845 1300 667

getting face-to-face with people iS a proven and valuable method to reach and communicate with new and exiSting cuStomerS. we have numerouS high footfall location optionS both on campuS and at other major Student facing eventS acroSS portSmouth, meaning that we can help you gain acceSS to the beSt locationS where you will have an opportunity to truly engage with the Student market.

DisplayenSuring that you remain firmly in the mindS of StudentS for the duration of their univerSity career meanS making regular appearanceS in their daily life. our diSplay opportunitieS, both on and off campuS, Such aS poSter SiteS and plaSma ScreenS, are a coSt- effective way to offer a great viSual impact that actS aS a conStant brand reminder.

combine advertising outlets for increased profile across campus

cambridge Road, Portsmouth, PO1 2EF 08

InsertioninSertion offerS a unique opportunity to include branded leafletS or productS within direct mailingS and Student focuSed boxeS and goody bagS that make it directly into StudentS’ handS and living SpaceS.

Distributionthe key to a SucceSSful flyering or product diStribution campaign iS firStly about getting to the heart of Student areaS in high footfall areaS, both on and off campuS, which iS exactly what we can offer you. whether you want your own teamS to diStribute hand-to-hand or you would prefer uS to organiSe a trained group of StudentS to do it on your behalf, there are many great opportunitieS for SucceSSful diStribution campaignS.

16,000 students attend freshers fayre over a course of just 2 days!

Some of what we offer...

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» accomodaTion fair

» Banner adverTs

» Beer maTs

» career fair

» direcT mailings

» flyer or producT disTriBuTion

» freshers fayre

» goody Bags

» halls drops

» inserTs inTo prinT media

» lozenges

» markeT days

» newsleTTers

» onsiTe sTalls

» plasma screens

» posTers

» refreshers fayre

» rss news sTories

» siTe reskins

» wall planners

» wrisTBands

www.upsu.net/advertising

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What next?

bam iS the StudentS’ union’S marketing agency not only do you benefit from the union’S local experience but clientS enSure they are getting the beSt Service nationally too.

bam provideS a haSSle-free booking Service into Student-targeted media that allowS agencieS and brandS to focuS on developing their campaign whilSt we take care of the complete booking and authoriSation proceSS.

we work with numerouS buSineSSeS and brandS, Suc-ceSSfully delivering reSultS for them. we can tailor each campaign to a Specific brief and our experience allowS uS to guide you in the right direction to achieve the beSt outcome from your campaign.

let uS take the haSSle out of your Student advertiS-ing campaign. call uS today on 0845 1300 667 or viSit our webSite at sumarkeTing.co.uk

business@upsu.net