Advertising ManagerDanielle Massey

Objectives

1. Background

2. About the career

3. Education

4. Job opening and details

Marketing and Advertisement

... Is the selling of products and services

…Is a part of your daily life.

…Is presenting products in a way that make them desirable

Advertisement and YOU…Advertisement managers plan

programs to generate interest in a product or service

…Advertisement managers create interest about a product or service for a department or organization

… it is all about getting your product noticed and sold

Tasks and Activities … Advertising managers work with marketing and sales staff to create a campaign or promotion

… Work with graphic designers and editing groups to come up with advertisements

• Negotiating• Budgeting • Managing• Research

• Gather and organize info

• Meet with clients

• Inspect layouts

• Hire staff

WagesState: (South Carolina)

In the state of South Carolina advertising managers generally make 77,300 dollars a year, with an hourly rate of $37 an hour

National:Nationally advertising managers make an average of 90,000 dollars a year, with an hourly rate of $52 an hour

Trends

Nationally the trend for advertising managers has increased by 14% (about 216,800 employed)

Education Recommended courses at Wando • Interns that work• Leadership skills

development • Digital multimedia • Integrated business

applications• Marketing management• Advertising • Business finance • Accounting • Global business

What employers look for

• bachelor's degree in advertising or journalism.

• Having classes in marketing, consumer behavior, market research, sales, communication methods, technology and visual arts.

• Courses in business law, management, economics, accounting, finance, mathematics, and statistics

• completing an internship while in school is highly recommended.

Job Opening: Senior Product Manager - Advertiser

Required Skills:• 5+ years product or program

management experience.• Customer advocacy. Be a strong advocate

for customers and also effectively present solutions to customers.

• Execution excellence. Sets direction, articulate a clear plan, defines metrics, makes hard decisions and delivers.

• Strategy & planning. You have exceptional communication skills, in particular the ability to clearly and concisely frame complex problems and solutions.

• Desire to join a highly motivated, collaborative, fast-paced work environment, focused on agile development and continual improvement

Where: • Seattle, WACompany: Marchex • Leading mobile advertising company Job role: • Creating and innovating advertiser productsResponsibilities: • Act as a strong customer advocate and be in

the forefront of customer and market research.

• Establish roadmaps with maximum customer impact and credible timing.

• Define, measure and understand financial & product metrics and drivers.

• Work in partnership with engineering, business operations, marketing and sales to achieve excellence in execution.

• Effectively present and sell the product vision and benefits to customers

Bibliography

• http://www.recruiter.com/salaries/advertising-and-promotions-managers-salary/

• http://swz.salary.com/SalaryWizard/Advertising-Manager-Hourly-Salary-Details-Charleston-SC.aspx

• http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=Job&c=qXj9Vfw4&j=oqJiXfw8&s=glassdoor