Advertising is a _____________ industry. It has gone ______________ with radio, television and other media. People ______ to ads in different ways. Some think ads are useful and help _________ make informed _______ while others _______ companies ______ using ads to mislead us. Companies can influence customers choices by introducing a ______ name and _________ products _______ customers needs. There are so many ads for customers that advertisers must try to _____ their message _______ by ___________ their emotions. I Fill in the blanks for the revisionhighly developedhand in handreactconsumerschoices.accuseofbrandby associatingwithgetacrossappealing to

Ads help companies and ________ in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the _______ products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or _________ to make people _____ of their ______problems and policies. Customers should ______ themselves by _______ an eye _____ for bad ads, telling false information from real facts and making good choices.customers available spokeswomanawaresocialprotectkeepingout

Fast reading 1. What makes a good slogan? A good slogan should be "catchy" or easy to remember, and should convey a message that will make consumers form a positive image of the company and product.

2. What should be paid attention to when selling products abroad? The translation must be correct.

Careful reading How does the language used in ads differ from ordinary language?I think ad-makers choose words and brand names that can create a positive image of the product they are promoting.

2. How do companies choose names for their products? Companies choose names for their products in different ways: telling the advantages of the products, making the products easy to remember, choosing a funny or unusual name, choosing names from old stories or legends or inventing new words.

3. What are the advantages and disadvantages of using a story as an advertisement? I think the advantages of using a story as an advertisement are that it may be humorous and attract readers attention. And the disadvantage is that readers or viewers cant remember the name of the product.

4. What is strange about the phrases a free gift and an added bonus? That means sometimes we pay more than its real cost. In other words, it is not a free gift at all.

5.Which sentence shows the main idea of this passage?Advertising words can make millions.The language in ads differs from ordinary language.How do Ad-makers choose words and brand name?.The most powerful word is Sale

Key phrases1 differ from2 attach to3 start with4 with the purpose of5 point out6 refer to 7 make sense8 think twice1 2 /3 4 56 /78

Translation1 British English _______________() American English2 Do you ___________________________() what he said?3 He studies hard ____________________() to college.4 What you say __________________()differs fromattach importance towith the purpose of goingmakes no sense

be different from: connect with: constructive and helpful: phrase used to advertise sth. attractive: show; direct attention to: speak of:sth. sold cheap: differ from attach to positive slogan catchy point out refer tobargain

be going to: amount of money taken off the full price: have a meaning : think over: an extra payment: be about to discount make sense think twice bonus

British English _________a little from American English.No one suggests that any health risks ______ to this product.Do you believe praise has _________meaning to students?Advertisers always use ________to promote their products.With the __________of increasing sale, they advertise in the local paper. catchy; slogan;bonus; refer to; make sense; attach; positive; differ from; purpose; think twice; bargain; discount;differsattachpositivesloganpurpose

6. When I said that some people are stupid I wasnt -____________you.7. I wont believe you. What you say doesn't ___________8. Apart from its cost, the style doesnt suit you. If you want to buy it, you need to_____________.9. Now summer clothes are on sale. Weve got 50%__________. It is really a_________.10. I am considered as the best saleswoman this month. So I can get added__________.11. A good logo should be _________and get the message across.make sense.think twicediscountbargainbonuscatchyreferring to

at the right timemake millionsdifferfromad-makerspositive imageextremely importantlast for a long timePromote with a sloganJust do itCoke Is It.convey a message or ideaattract/draw one s attentiona series of adshair cream

2060X puts life into dry hair.X puts living things into dry hair.in the 1960s/1960sAt the last momentpoint outsales managerpromise us dicountsBiggest bargainsThe lowest pricesmake sensefree giftadded bonussale

Language points attach ... to A good ad often uses words to which people attach positive meaning.

attach a document to a letterconnectwith join or fasten one thing to another

We should attach primary importance to the development of economy. attach importance/ significance/ value to sth: to believe that sth. is important://

attach labels to the luggage I attached a photo to my application form.

3. easy to remember His strange ways made his lessons lively and easy to remember. 4. a series of She gave a series of lectures last year on contemporary British writers.

6. in the 1960s The buildings were built in the 1960s.

9. Sometimes, the promises do not make sense. make senseof This sentence just doesnt make sense, no matter how you read it.

make sense in a sensemake sense ofHe has a good sense of smell.A sense of humour is a great asset for a person. ()

7. refer to You can refer to your notes when you are speaking. This is not the dictionary which I referred to.

differ from : be different from Chinese differs greatly from Japanese in pronunciation.This method is different from that one. The two cars are different in color.

3.When translated:When it was translatedWhen questioned about the murder, she became tense.Disturbed by the noise, we had to finish the meeting early.

-- : --: --: --- --- --- ---

Famous English Slogans1.Good to the last drop 3 The new digital era 4 We lead Others copy 5 Impossible made possible 6 Take time to indulge 7 The relentless pursuit of perfection

8 Poetry in motion dancing close to me 10To me the past is black and white but the future is always color 11. Just do it. 12. Ask for more. 13. The taste is great. 14. Feel the new space.

15. Intelligence everywhere. 16. The choice of a new generation. 18. Take TOSHIBA, take the world. 19. Let's make things better. 20. No business too small, no problem too big. IBM

Reading (Workbook on P182) Who work in an advertising firm and what they do? 1The first person is in charge of the whole project. 2The second one will think up an idea for the ad.

3The third one will go to buy space in newspapers or time on TV. 4The fourth person is a writer to write the text for the ad. 5There is another one, a designer to design the ad, using pictures, or photos and the text.

Attract new customers Seen from a distance, last for a short time Inform customers about a new product List advantages and disadvantages of different media.

Media Posters/Billboards Advantages Disadvantages Suitable for...

Provide detailed information Have to be bought; Have limited consumers Introduce new products

Media Printed media Advantages Disadvantages Suitable for...

Reach large audience; Have powerful influence Very expensive; Have to be seen or heard Promote a product or persuade consumers

Media TV and radio Advantages Disadvantages Suitable for...

Being interactive Carry untruthful ads Provide latest information

Media The Internet Advantages Disadvantages Suitable for...

Carry ads unnoticed Have to be seen Provide hidden information

Media Movies Advantages Disadvantages Suitable for...

Homework Learn by heart the key words and phrases learnt in this part.2. Get the students to prepare for Writing.