Advertising History Unit 2, Lesson 7 Copyright © Texas Education Agency, 2012. All Rights Reserved

Advertising and Sales Promotion

Advertising HistoryUnit 2, Lesson 7

Copyright © Texas Education Agency, 2012. All Rights Reserved.

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Copyright


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Industrial Revolution – An Economic force that yielded the need for advertising.

Dailies – Newspapers. Consumer Culture – A way of life centered on consumption. Branding – Manufacturers had to develop brand names so

that consumers could focus their attention on a clearly identified item.

Pure Food and Drug Act – Required manufacturers to list the active ingredients on their labels.

Subliminal Messages – Subconscious advertising to buy things one did not want or need.

Creative Revolution – Art directors and copywriters having a bigger say in the management of their agencies.

Infomercial – A long advertisement that looks like a talk show. Thirty minutes in length.

Interactive Media – All direct measurement of ad exposure and impact, quickly revealing those that perform well and those that do not.

Terms


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Early households were self-sufficient. Early Towns – population grew and people

gathered into towns for protection. Early Commerce – people began to barter. In America, the first newspaper advertisement

is said to have appeared in 1704 in the Boston Newsletter.

Before 1800


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Changed the world in many ways Introduction of the sewing

machine Made mass production a possibility Dailies were sold to the masses

The Industrial Revolution


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1900-1918 –Advertising ushered in what has come to be known as “consumer culture.” A way of life centered on consumption.

1906 – Congress passed the Pure Food and Drug Act. 1920s – Prosperous times. Advertising gave people

permission to enjoy life. 1930s – The Great Depression – The public saw

advertising as something bad. 1940s – Radio stations rose from a few to 814. 1950s – Advertisements circulated around youth

culture.

1900s


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Cultural Revolution in the 1960s.

Ads were slow to respond to the changes.

Advertising portrayed women and minorities in subservient roles.

The “creative revolution” emphasized turning products from science and research to art and inspiration.

A time when ads promoted rebellion.

1960s


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1970s

1970s marked the beginning of the feminist movement.

Advertisers started to present women in “new” roles and included people of color.

This period was also known as the era of self-help and selfishness.

The 70s added regulation and protection of children.

Most families had a television, thus the “TV dinner” was born.


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The average American had twice as much income as his parents had at the end of WWII.

Consumers had a lot of income to spend. Many ads were social-class and values

conscious. Technology in television changed everything

with MTV music television. Used celebrity endorsement’s to promote. The age of the infomercial.

1980s


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Advertising was fast, and it was everywhere. Ads targeted a media-savvy audience. Concerns about the World Wide Web killing regular

advertising. Interactive Media allowed direct measurement of

ad exposure and impact. More ads started to appear on websites.

1990s


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The New Millennium

Ads are visual, young, and stylish.

Big changes in technology and web advertising with three aspects:

Interactive Wireless Broadband Consumers turned Digital Video

Recorders (DVRs) automatically to record programs


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Advertising History Project

Working in Groups of four, students may choose from one of the decades below for their project.

1950s Era1960s Era 1970s Era1980s Era1990s Era2000s Era Groups must provide a 10 slide, multi-media presentation Specific advertising methodsPopular companies and productsSeveral advertisementsCurrent events of decadeFashion trends adsImportant factsExplanation of how this decade impacted other decadesRemember to have an introductory and conclusion slide

All Group members will participate in presentation. Please review presentation rubric as you will be given an individual grade for your project.

Formal Assessment


Documents

Advertising History Unit 2, Lesson 7 Copyright © Texas Education Agency, 2012. All Rights Reserved