Advertising Gurus

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Prasoon Joshi was born on 16 September

1971 inAlmora, Uttarakhand, India.

He spent his growing years in various towns

including Narendra Nagar, Tehri, ChamoliGopeshwar& later Rampur, Meerut and

Dehradun.

He started writing early in life and publishedhis first book at age of17, Main aur Woh

a conversation with himself

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He did his B.Sc. and Post

Graduation in Physics,thereafter he did his MBA

from Institute of

Management Technology,

Ghaziabad, India. During hisMBA education he decided

to make his career in

advertising.

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Started his career with Ogilvy &

Mather(O&M) Delhi, and worked for over10

years.

Later, he joined McCann-Erickson(2002).

He was elevated to Executive Chairman forMcCann World group India and Regional

Creative Director Asia Pacific by 2006.

He designs his advertisements not only forhis clients but he is most concerned about

the consumer for whom the advertisement is

made.

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Prasoon has created advertisements

like NDTV India ("Sach dikhate hain hum"),

Saffola ("Abhi to main jawan hoon") LG,

Marico, Perfetti (Alpenliebe, Chloromint), andthe thanda matlab campaign for Coca Cola

withAamir Khan, Happydent -which is

considered by experts as India's best ad till

date.

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Won the Golden Lions Awardat Cannes in 2003 for the Coca Cola Ad.

Chosen as 'Young Global Leader2006' by the

Forum of Young Global Leaders, an affiliate ofthe World Economic Forum.

Invited as the Cannes Jury Chairman in 2007.

Named amongst the exclusive 10-member

Cannes Titanium & Integrated Jury 2009 atthe Cannes Lions International Advertising

Festival 2009.

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Elsie Nanji is Managing

Partner at Red Lion, the

design wing of Publicis

India. Elsie is theFounding Partner &

creative director of

Ambience, an agency

that has featured in the

top five creative agency

lists.

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Her first job was a big letdown, though shewas hired as a Visualiser in lintas but never

gave her the chance.

Then she joined O&M, & there shestraightaway started working with

copywriters, started ideating, rather than

doing finishing work.

The turning point came when Ashok Kurien,owner of Rediffusion Ad Agency offered her

to become his co partner in his agency.

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Ashok Kuriens vision and Elsies creative

talent, a potent combination has ledAmbience to achieve greater heights.

According to elsie Nanji A fertile mind cancreate ideas all the time, anywhere. One

gets ideas if one just thinks about it

differently, approaches a problem differently.

There could one logical solution, but therecould be ten others too.

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1987 - ThumsUp Relaunched with "Taste

the Thunder". The concept is still running

23 years later

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1988 - Garden Vareli:- For Garden Vareli, she

reinterpreted the saree as a fashion garment.

The campaign proved to be a platform foridentifying future beauty queens 3 consecutive

Miss Indias (NamrataShirodkar, MadhuSapre

and Aishwarya Rai).

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1994 - Sil Jams with an insight that struck

her watching her husband behave like a

delighted 4 - year old. 1996 - Lakme Peach Milk captured the

heightened effect that beauty and soft skin

had on an adolescent boy.

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A multi-award winner at both national and

international award shows, including the Clio

Awards, Cannes Lions, D&AD and The One

Show. She has represented India as a jury member

in several international award shows,

including D&AD, the Clio Awards, AdFest

and more recently as part of the design jury

at Spikes Asia 2009.

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In 2008, Red Lion was voted as one of the

ten best-known design brands in the country

by The Economic Times.

In 2009, Red Lion won a Gold award in

Goafest, Silver and Gold at Spikes Asia and

a Silver Design Lion.

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