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Malaysia Advertising Guide Page 1 of 15 Updated – Jan 2006 Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities, make it necessary for us to inform you about some important rules and policies regarding advertising and promotion of the Herbalife products and opportunity. As a Herbalife Independent Distributor, you are responsible for complying with Herbalife’s advertising rules and regulations contained in your Herbalife International Business Pack materials, myherbalife.com, and elsewhere. We are confident that you will find these rules and regulations protect you and your business as much as they protect Herbalife. If you have any questions regarding our advertising guidelines, please contact our Distributor Services Department at +60 (3) 2687-6333 & fax +60 (3) 2687-6222. General Rules Have a good supply of Herbalife produced literature for the products and business opportunity; these items will be the best source of testimonials that will help you promote your business. Your identity must always be clearly stated. Mail order, direct response and on- line advertisements must provide your verifiable, permanent address. Herbalife logos and/or trademarks cannot be used in your advertising without Herbalife’s prior written authorization. Product advertisements may be published under the following headings: beauty, fitness, skin care, miscellaneous. Do not publish them under health care or medical headings. Distributors are responsible for complying with all local laws and ordinances when advertising or promoting the products and/or business opportunity.

Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

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Page 1: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 1 of 15 Updated – Jan 2006

Advertising Guidelines – Malaysia

Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities, make it necessary for us to inform you about some important rules and policies regarding advertising and promotion of the Herbalife products and opportunity. As a Herbalife Independent Distributor, you are responsible for complying with Herbalife’s advertising rules and regulations contained in your Herbalife International Business Pack materials, myherbalife.com, and elsewhere. We are confident that you will find these rules and regulations protect you and your business as much as they protect Herbalife. If you have any questions regarding our advertising guidelines, please contact our Distributor Services Department at +60 (3) 2687-6333 & fax +60 (3) 2687-6222.

General Rules

• Have a good supply of Herbalife produced literature for the products and business opportunity; these items will be the best source of testimonials that will help you promote your business.

• Your identity must always be clearly stated. Mail order, direct response and on-

line advertisements must provide your verifiable, permanent address. • Herbalife logos and/or trademarks cannot be used in your advertising without

Herbalife’s prior written authorization.

• Product advertisements may be published under the following headings: beauty, fitness, skin care, miscellaneous. Do not publish them under health care or medical headings.

• Distributors are responsible for complying with all local laws and ordinances when advertising or promoting the products and/or business opportunity.

Page 2: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 2 of 15 Updated – Jan 2006

Business Opportunity Advertising

• Distributors may not imply that a job is being offered. The “Employment Opportunity” or “Position Vacant” categories in media advertising cannot be used. It should always be clear that an independent business opportunity is being offered.

• Opportunity advertisements may be published under the following headings:

“Business Opportunity”, ”Income Opportunity”, “Work From Home”, “Miscellaneous”. Do not publish them under “Job,” “Employment,” or “Help Wanted” headings.

Telephone Directory Listing

Distributor may advertise in the telephone directory by using the following text without adding any information, logo or slogan:

Herbalife Independent Distributor Call Me for a Business Opportunity

(name, address, telephone number and/or e-mail address)

or

Herbalife Independent Distributor Call Me for Products

(name, address, telephone number and/or e-mail address) For more information on general advertising, please refer to your Herbalife Career Book, MyHerbalife.com or your local Distributor Services Department.

Page 3: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 3 of 15 Updated – Jan 2006

Herbalife Approved Product, Retail & Business Opportunity Advertisements

Malaysia

Please note that the following advertisements cannot be altered in any way. You may only add your contact information to any of the following

advertisements, without adding any company information, logo or slogan:

Herbalife Independent Distributor (Name, Address, Phone # and/or E-mail address)

Product & Retail Advertisements

Just imagine!

You’ll be happier with a new you.

Achieve a healthier and younger-looking appearance. It’s not a dream-this can be you.

Our Weight Management Programs will help you through. Just call me now!

PD-001

Weight management also requires balanced nutrition!

Stop using reckless weight management programs.

You have to reduce calorie intake, but you need balanced nutrition. A program that satisfies is waiting for you.

Just call me now. PD-002

Now is the time. Don't hesitate.

With a good start you’re half way there! Once you are started, we will provide support to achieve your weight control goals.

Just call me now. PD-003

Weight Management Programs are easy to follow!

Weight Management Programs are excellent for improving health. Show off your healthier appearance.

Come together with your neighbours and learn more about our programs. PD-004

Page 4: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 4 of 15 Updated – Jan 2006

Product & Retail Advertisements (cont’d)

If you need to manage your weight, then do something about it. Our programs are the most effective and easiest to follow.

We will show you our programs. Just call me now.

PD-005

Don’t Give Up!

Weight Management Programs should also provide balanced nutrition. A good weight management program must be designed

to help change eating habits. PD-006

Your skin and hair need a treatment program too.

You should take good care of your skin and hair and provide nutrition to them regularly. Your skin feels fatigue too.

Try our skin care line. You will feel the difference right away.

PD-007

Skin and Hair Care made easier

Our personal care products will help you maintain a healthier and younger appearance. We will show you an easier and more effective way to care for your skin and hair.

Just call me. PD-008

Looking for natural beauty?

Our personal care product line consists of products made of herbs and botanical ingredients.

If you want to recover your natural beauty, Just call me now.

PD-009

Give vitality to your fatigued skin.

Personal care will give your skin a healthier and younger looking appearance.

You will be satisfied with the results. Just call me now.

PD-010

Page 5: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 5 of 15 Updated – Jan 2006

Product & Retail Advertisements (cont’d)

If you want to look good, a personal care program is the answer.

Everybody has the right to be more beautiful.

Perfect your beauty in your own way. Personal care provides well-balanced nutrition to your skin and helps you maintain beauty and a healthier appearance.

Nutrition for both health and beauty. PD-011

Do you know about your skin type?

Every type of skin has its own characteristics. To understand which skin type you have is just the starting point for the right skin care.

We will help you with your skin care needs from the beginning. PD-012

Beauty begins from skin care.

Beauty begins from the right skin care. Clean and healthy looking skin shows off beauty in a natural way.

You will feel the difference right away.

Just call me. PD-013

Our personal care products will take care of you from head to toe.

These programs include Skin Care, Hair Care, Body Care and Herbal Aloe Care Products,

You’ll love the results. Just call me.

PD-014

Calorie-Controlled Plan 3 Simple Steps to a Better You.

PD-015

A quick start to promote

Your well-being New Products for a New You.

PD-016

Page 6: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 6 of 15 Updated – Jan 2006

Product & Retail Advertisements (cont’d)

Kick start your vitality today…

Our Calorie-Controlled Plan helps You feel invigorated throughout the day.

PD-017

Shaping-up Never tasted so great!

New Products, New Flavours Call today.

PD-018

Shape up your life!

Inner Nutrition and Personal Care Increase your vitality

Gain confidence 30 Day Money Back Guarantee

Call me for more information PD-019

Tired of “Yo-Yo” Dieting?

Do you want the right products and a calorie-controlled program and support to achieve your goals?

A simple cost effective solution is at hand.

Just call me. PD-020

Want to manage your weight?

We can help you! Calorie controlled plan

Call me.

PD-021

Herbal Based: Smooth and Soft Skin

Various Products that can assist you in caring for your skin

Nutrition / Personal Care Industry

Call me for more information. PD-022

Page 7: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 7 of 15 Updated – Jan 2006

Product & Retail Advertisements (cont’d)

Wise Up!

Let me help you:

Improve your nutrition Promote well being

No obligation

Call me now. PD-023

Weight management

Specially formulated Calorie-controlled plan

Call me.

PD-024

Now you can snack & still achieve results …

Ask me how! PD-025

If you notice the difference Others will too …

Call us.

PD-026

SNACK NOW

Ask your local Distributor how!

PD-027

Would you like:

To help reduce fine lines & wrinkles To help restore skin tone & firmness

To help soften skin & increase moisture levels

Call me and I will show you how. PD-028

Page 8: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 8 of 15 Updated – Jan 2006

Product & Retail Advertisements (cont’d)

The answer to smoother, younger, healthier skin …

Ask your Distributor

How you can turn back the hands of time

PD-029

The taste that goes easy on your waist!

Just call me. PD-030

Revolutionary Product

to assist with fine lines and skin texture

Call me for more information. PD-031

The crunchy snack That will fill you up

Not out

Call me now. PD-032

Are you willing to try a brand new, calorie-controlled and Herbal-based

meal replacement product? Call me for more information.

PD-033

Herbalife Independent Distributor Call me for products

PD-034

Herbalife Independent Distributor Call me for products or opportunity

PD-035

Page 9: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 9 of 15 Updated – Jan 2006

Business Opportunity Advertisement

I am looking for people

Who want to improve their quality of life. BO-001

Wanted: people Interested in improving their quality of life.

BO-002

Work from home using the internet American-based Company looking for successful persons in different fields

Who want to pursue An Independent Business Opportunity

BO-003

Independent Business Opportunity International Company

Is looking for people from different career fields Excellent income potential.

For more information, call me now. BO-004

Income from Independent Business Opportunity – Full / Part time

Just call me for more information. BO-005

Independent Business Opportunity In the Nutrition Industry,

Lots of possibilities Call me now.

BO-006

Be your own Boss, work from home… For as little as 1 hour per day

Call me and I will show you how. BO-007

Who do you know that wants To improve their quality of life, feel great

And make money Ask me how.

BO-008

Page 10: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 10 of 15 Updated – Jan 2006

Business Opportunity Advertisement (cont’d)

Serious people needed for fun, dynamic, international

Independent Business Opportunity BO-009

Independent Business Opportunity!!! Work from home

Multi-National Nutrition Company Just call me for more information.

BO-010

Independent Business Opportunity!!! Mix business with pleasure

Lots of potential BO-011

Own your own business Working from home

Independent Distributors for Multi-National Nutrition Company Help Needed urgently

Lots of Earning potential BO-012

Independent Distributors wanted Proven system in 61 countries around the world,

USA based nutrition company Call me now for more information

BO-013

Realize your dreams! Independent Business Opportunity! Multi-National Nutrition Company

Proven system in 61 countries Call me and I’ll show you how!

BO-014

Improve your Well-being Make money

Call me today for details BO-015

Page 11: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 11 of 15 Updated – Jan 2006

Business Opportunity Advertisement (cont’d)

The right to choose

Being overweight and short of money is not

something most people choose for themselves. We can show you how to change

Call us now BO-016

Manage your weight, look good, feel great while earning a good income! Sounds too good to be true?

Call for some no-obligation information now!

BO-017

Do you want an extra source of income?

If you think you do, you are the very person I am looking for. You can earn more than you can imagine.

We will introduce you to a great independent business opportunity. Call me.

BO-018

We invite you to a home-based business opportunity.

We welcome anybody who is interested in doing business with great products. You don't need any special business experience or skills.

All you need is dreams and passion to drive you to success. Just call me now.

BO-019

Success Training Seminar.

We invite you to a unique seminar, which will lead you to an opportunity to achieve success

with nutritional and personal care products.

We will help you step by step to achieve your business success and your individual financial goals.

Call me anytime. BO-020

Page 12: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 12 of 15 Updated – Jan 2006

Business Opportunity Advertisement (cont’d)

Are you earning what your worth?

If you’re looking to earn some extra money, look into our business opportunity.

You’ll discover how easy it is to build your own easy-to-run business. You are welcome to visit and experience our program.

Call me. BO-021

I need help! To handle hot new products

Call now for a great new independent business opportunity BO-022

Do you have a nose for business?

…an eye for something different? …an ear for a good opportunity?

Then you have everything you need To become a successful representative in our international organization

BO-023

Need to earn income? Call me. Willing to help you with an independent business opportunity

BO-024

Business people can work night time. Make use of weekends efficiently.

On-line and Off-line BO-025

Need money? Cannot give you money,

but I will train you to be successful BO-026

I changed! I changed my shape, size and weight

I changed my lifestyle and income level To match my wildest dreams.

You can too. I will train you free. Just call

BO-027

Page 13: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 13 of 15 Updated – Jan 2006

Business Opportunity Advertisement (cont’d)

Why commute? Work from home.

As an Independent Distributor with a minimal outlay

and opportunity to earn more than you’re making now. Call for info about a chance to attend a meeting this week.

Call me. BO-028

Train for Success

I have earned from my globally expanding nutrition, skin care and weight control product and distribution marketing business.

I will train you to achieve success.

Just call for no obligation advice. BO-029

We want you as a new Recruit!

Be your own boss Minimal outlay independent business opportunity

Nutrition / Personal Care Industry Commission based.

Call me now.

BO-030

Fire your Boss

Tired of working for a boss who bosses you around? Is your pay check getting smaller, but your bills getting bigger?

Did that promotion you deserve pass you by?

Be your own Boss and write your own check with a growing international nutritional / personal care company with minimal outlay.

My business is exploding and my income is soaring. So could yours.

Call me and I will show you how.

BO-031

Page 14: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 14 of 15 Updated – Jan 2006

Business Opportunity Advertisement (cont’d)

Dissatisfied?

Looking for an opportunity to earn good part-time income

without risking your full time occupation?

Commission Based.

I NEED KEY PEOPLE IN ALL AREAS NOW!

Just call me now. BO-032

Want to spend more time with your family?

Work from home Business opportunity / minimal outlay

Commission Based Nutrition / Personal Care Industry

Call me for more information.

BO-033

Be your own boss

Ask us how Work from home

Commission based Nutrition / Personal Care industry

BO-034

FIRE YOUR BOSS!

I did and now I’m making much more with this independent business opportunity, than when I was “employed”.

Nutritional / Personal Care products with universal demand. Everyone is a potential customer.

Commission based.

Call me for no obligation advice. BO-035

Page 15: Advertising Guidelines – Malaysia - Intersol · Advertising Guidelines – Malaysia Advertising Guidelines The integrity of Herbalife’s Sales and Marketing Plan, and legalities,

Malaysia Advertising Guide Page 15 of 15 Updated – Jan 2006

Business Opportunity Advertisement (cont’d)

Come join our party!

A relaxing afternoon in your neighbourhood

to meet new people to try our great product

to explore a fabulous independent business opportunity

Just call me for more details BO-036

You want to improve your well-being? You want to earn more money?

You want to have more freedom?

Come to our Shake Party and you will find out how. BO-037

A gateway to financial freedom & well-being Come to our party and you will meet people who can tell you how.

Call us today.

BO-038

Feeling BLUE? Come and join us for a HOUSE PARTY! FUN with NEW FRIENDS & HEALTHY SHAKES served.

Get EXCITING PRODUCTS for FREE! CALL NOW.

BO-039

A PARTY that could CHANGE YOUR LIFE! Grab this OPPORTUNITY and you can make a DIFFERENCE!

LEARN MORE about MAXIMIZING YOUR POTENTIAL. JOIN US TODAY.

BO-040