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8/3/2019 Advertising Emerging or Dead
http://slidepdf.com/reader/full/advertising-emerging-or-dead 1/17
ADVERTISING INDUSTRY EMERGING OR DEAD
PRESENTED BY : DEBJYOTI BANDYOPADHYAY
ROLL NO: 11
COURSE: PGDRM
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ADVERTISING
"Advertising is the non personalcommunication of information usually paidfor and usually persuasive in nature aboutproducts, services or ideas by identified
sponsors through the various media.
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AN OVERVIEW
Advertising is common throughout the word as a way of letting the public know about
a product.
Advertising industry is a rapidly growing industry and determines to a considerable
extent the GDP or the gross domestic product of any country.
The advertising industry besides functioning as an intermediate between the
manufacturers and the customers plays an important role in the economy of the
country.
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EVOLUTION OF ADVERTISING
INDUSTRY
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Advertising development
Reflect the dynamics of the advertising industry and its contribution to theeconomy of the country.
Advertising development is a multi-stage process where research can assist from
strategy development through to monitoring market response
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Types of advertising medium
Electronic Advertising -Radio, T.V. and Internet
Print Advertising - Newspaper, Magazines,
Outdoor Advertising - Hoardings, billboards,
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Advertising as an emerging industry
Movies, Internet, Print Media, broadcasting
constitute 2.99% in approximately 74
countries in terms of economic growth
worldwide.
2013 will see a majority of the emerging
markets whose advertising markets are likely
grow as much as USD42.2 billion.
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Contd
The stake in the global advertising market mayescalate from 7.9%- 10.8% during the sameperiod.
United States of America, attained the $15.10billion mark in the year 2009.
The advertising industry report also implies thatas many as 30,000 plus companies operate in theUnited States of America.
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Advertising agency
An advertising agency is an independent organization set up torender specialized services in advertising particular and marketingin general
Creates ad films /designs the print ads
Prepare slogans, brochure and logos
Also issues press releases for upcoming programs,events, as well asproducts
Chooses the best media available
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Opportunities in advertising industry
Advertising agencies generally prefer those
individuals who have a creative bend of mind,
can think independently but work well in
teams.
Departments:
Creative direction
Copy writing
Art direction
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Contd
Client servicing
Accounts department
Research and media department Media planning department
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Why a dead industry?
The shift in the trend of advertising industry from
the print media to the Internet is considered to
be one of the reasons for the downslope.
Surfing the Internet for various purposes like
shopping on line, information about a store,
searching for information or randomly browsingthe net accounted for approximately 12%, 15%,
22% and 31% respectively
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Contd.
Studies on advertising industry trends also revealedthat people are opting for surfing the net forcommodities on line as compared to the print media.
Due to escalation in the cost of postage in the year2007, a tendency might set in when the publishers mayopt for the reduction of the size of papers anddecrease in paper weight.
Consequently, page volume is likely to go down by 9%by the year 2011.
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Indian Advertising Industry
Indian advertising industry has evolved from
being a small-scale business to a full-fledged
industry. It has emerged as one of the major
industries and tertiary sectors.
Indian advertising industry in a very little time
has carved a niche for itself and placed itself
on the global map
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Contd
Indian advertising industry with an estimatedvalue of es13, 200-crore has made jaws drop andset eyeballs gazing with some astonishing piecesof work that it has given in the recent past.
It has come up with some mind-bogglingconcepts and work that can be termed asmasterpieces in the field of advertising.
Indian economy is on a boom and the market ison a continuous trail of expansion.
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Conclusion
The indian advertising industry is expected
to witness a major boom in the times ahead.
There is definitely no looking back for the
Indian advertising industry, it is all set to win
accolades from the world over.
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THANK YOU