Advertising Creative Guidelines Refer to these guidelines when developing all online advertising creative for IPM Network. All creative must meet the general guidelines listed below in addition to specific guidelines listed under section. >Creative delivery

• All advertising creative should be supplied to the IPM Network a minimum of 5 working days before its live date. This allows for adequate quality testing and implementation.

• Creative received after this period cannot be guaranteed to deliver in full and will not be compensated

• Send ALL creative to your sales contact and IPM Ad traffic team

• All Regions - IPM-AdServicing@IPM Networkgroup.com

>General guidelines

• Click-through URLs must open in a new browser window • Animation is strictly limited to 3 loops max and 30 seconds max play time • Roadblocks can be a maximum of 3 advertising units on a subject page • Any advertisement that has a detrimental effect on the site, on our user experience,

or fails to meet the specifications defined may be pulled off the site without notice, and without compensation, until the correct creative has been supplied

• Any creative changes must be approved by The IPM Network or risk being pulled • All creative, and click-through URLs must be supplied a minimum of 5 working days

prior to live date • 1 pixel black border around the creative, particularly if the creative has a white

background • All rich media campaigns must have a .gif back up • All expandable creative must be third party served • For all Rich Media units, the initial unexpanded layer of the creative must have a z-

index value that is less than 9010, and the expanded layer must have a z-index value greater than 1110. The wmode must be set to transparent

>Items prohibited

• Creative that does not fit with our brand (or could adversely affect our brand) • Transitional adverts • Popup and/or Pop under adverts • Overlays • Creative with automatic rollover expansion • Clear .gifs/beacons should not be used on the site without the publisher’s permission • Advertising launching an upgrade/download page • On-load function as a trigger to initiate creative

>Caveat

• Any deviation from the specifications listed here may result in the advertisement being rejected or a delay in the uploading of the creative for which there will be no compensation.

Advertisement Specific >Rich media

• Advertising is restricted to a 40K max file size • Javascript, DHTML, and Flash (subject to editorial and technical approval) • All rich media campaigns must have a .gif back up • All ads should be coded so that click-through launches a new browser • The IPM Network Online can accept advertising from the following rich media

providers o MediaMind o Pointroll o Ultramercial o EyeWonder o Flashtalking o Atlas o ADTECH o DFA

Other providers considered subject to a testing and approval process. >Flash advertising

• Creative developed in Flash v7 to v9 • Initial download should not exceed 40k • Expansion download should not exceed 40k • Further polite download should not exceed 60kb making a max total of 100kb for the

ad • Animation is strictly limited to 3 loops max and 30 seconds max play time • Flash creative to be submitted with a .gif back up (for customers without plugin) • Advertising can not use “Onload” function to trigger the creative • For all Rich Media units, the initial unexpanded layer of the creative must have a z-

index value that is less than 9010, and the expanded layer must have a z-index value greater than 1110. The wmode must be set to transparent

• Video o A stop button clearly visible within the advertisement

• Audio o A maximum of 30 secs in length, o Audio off by default (user click to activate)

• To count clicks for Flash advertising using ActionScript 1 & 2 the following code must be added before submission to The IPM Network on (release) {

getURL(_level0.clickTag, "_blank"); }

• To count clicks for Flash advertising using ActionScript 3 the following code must be

added before submission to The IPM Network function myClickTag (event:MouseEvent): void { navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag), "_blank"); }

myBtn.addEventListener(MouseEvent.CLICK, myClickTag); Where:

MyClickTag - is the function name, it can be named anything appealing by the Client. myBtn - is the instance name of the button/Movieclip symbol, and can be named anything according to the Client.

>Expandable advertising

• User activation is required o by click [requires close button] o by hover rollover with 1 sec pause [requires auto close on roll off] o If the user moves the cursor outside the ad area before expansion occurs

then the expansion time delay counter must reset • The expansion should not exceed 40k in file size • Creative to be hosted by a third party • All leaderboards should expand down • All MPUs should expand left

>Smartphone and Tablets

• Within Mobile pages o 300x250, 320x250 and 728x90 GIF, JPG and HTML5 o Max 40K file size o Animation is strictly limited to 3 loops max and 15 seconds max play time

>Video Pre-Roll

• Pre-roll is on the Homepage player and shows once every two video plays. If it appears on all other players, pre-roll will play ahead of every video.

o 3MB (Max video file size) o - Max video length 15-30 seconds o 2 dbf ; 24 fps or below (Audio/Video spec) o Pre-roll start, mid, and end 1x1 pixel tracking (Optional) o Video pre-rolls can be FLV, MP4 format or VAST tags

>In Read Video

• In Read Video plays on the article pages o Max video file size: no limitation o Video Length: 30 Seconds max o Aspect ratio: 16:9 o Video format: FLV, MOV or MP4 o 2dbf; 24 fps or below o Impressions pixel and click command (Optional)

Advertiser has the option of providing VAST redirect tags or video file >Legal information

• http://ideaspeoplemedia.com/contact