Advertising Complnmnmaints June 2002

7/23/2019 Advertising Complnmnmaints June 2002

http://slidepdf.com/reader/full/advertising-complnmnmaints-june-2002 1/34

REPORT

JUNE 2002

EMBARGOED

Not for use before 00.01 hours

on Monday 1 Ju!y 2002

Television

Advertising

Complaints

"o# Te!e$%s%on Ad$ert%s%n&



%s 'ontro!!ed

The ITC is the statutory body created by the Broadcasting Act 1990to licence and regulate commercial television in the UK. It remitetends to all commercially !unded television services broadcasting

!rom the UK" including satellite and cable services. The Act re#uires

the ITC to dra$ up and en!orce a code on advertising standards and practice. The ITC also has a duty under the Control o! %isleading

Advertisements &egulations 19'' to consider complaints about

misleading television advertisements.

The ITC set standards !or television advertising through its Code o!

Advertising (tandards and )ractice. This is adopted and revie$ed

a!ter $ide public consultation. The ITC also consults regularly $ith

the *overnment and has a duty to carry out any governmentdirections about categories o! products and services $hich may or

may not be advertised. In addition" the ITC receives regular advice

on advertising standards !rom an eternal advisory committeecomprising representatives o! both consumer and advertising

interests.

The ITC en!orces compliance through a combination o! prevettingre#uirements and direct intervention. It re#uires the television

companies it licenses to employ trained sta!! to chec+ advertising

care!ully be!ore accepting it !or transmission. In particular they arere#uired to satis!y themselves that any claims are accurate and"

$here appropriate" to inspect documentary evidence or see+ the

advice o! independent consultants. The ma,ority o! television

advertising is vetted by a central body called the BroadcastAdvertising Clearance Centre -BACC $ho act on behal! o! a

number o! ITC licensees collectively" including IT/" *%T/"

Channel " Channel " B(+yB and UK *old. In practice" mosttelevision advertising is submitted initially in script !orm and

clearance !or !ilm production is given only $hen the BACC" or the

individual company" is satis!ied that there $ill be no breach o! the

rules. 2here there is doubt about interpretation o! the rules thetelevision companies are encouraged to see+ guidance !rom the ITC.

These procedures" $hich are more searching than those applicable to

any other advertising medium" ensure that the vast ma,ority o!

advertisements $hich appear on television do not breach the rules.The ITC does" ho$ever" monitor the !inished output closely and

$here necessary intervenes to re#uire non3complying advertising to

be $ithdra$n. A decision by ITC to suspend or discontinue anadvertisement has mandatory and immediate e!!ect and there are

severe sanctions !or non3compliance.

The ITC considers all complaints $hich it receives about advertising

and" $here an investigation is necessary" re#uires the television

companies to submit bac+ground material to it promptly so that an

assessment may be made $ith a minimum o! delay. All complainantsreceive a personal reply to their complaint.



'ONTENT(

2

12

)

'o*+!a%nts of (ubstan,e

(u**ary of Other 'o*+!a%nts

Ana!ys%s



Complaints

o! (ubstance

HARMFUL BootsJ. Walter Thompson

COMPLAINTS FROM 1 /ie$er

BACKROUN! An advertisement !or Boots !eatured a daughter discovering that her mother hadused her Boots Advantage Card to buy sho$er gel $hich she described as orgasmic.

ISSU" A vie$er complained that she had seen the advertisement on 4T/ at 156 duringchildren7s television and !elt the use o! the $ord 8orgasmic8 $as inappropriate !or

broadcast at that time.

ASS"SSM"NT The BACC had approved the advertisement on the condition that it should not besho$n immediately be!ore" during or immediately a!ter children7s programmes.4T/ said its scheduling sta!! had missed the restriction and had conse#uently broadcast the advertisement during a children7s programme. The ITC ,udged the broadcaster $as in breach o! the code.

CONCLUSION Breach o! ITC &ules on Amount and (cheduling o! Advertising .6.. Complaintupheld

HARMFUL Wal#ers L$tes % S&n'lo(ers

A))ott Mea* +$,#ers BB!O



COMPLAINTS FROM 6 /ie$ers

BACKROUN! The commercial $as set in a romanticised countryside $ith a gentle" pastoral" musicsoundtrac+. *ary :ine+er strolled through a !ield o! sun!lo$ers but suddenly

noticed a bicycle $hich had been le!t unattended. :oo+ing shi!ty" he pic+ed up a pac+et o! crisps !rom the bi+e7s bas+et but then sa$ 4elena Christensen

approaching in dream3li+e so!t !ocus. 4e $as dumbstruc+ by her beauty. 2hen shereached him" the idyllic mood $as shattered $hen she punched him in the !ace andstomach" snatched bac+ her crisps and told him to 8*et your o$n8.

ISSU" ;ver hal! o! the complainants thought the use o! violence gave a bad eample" particularly to children. ;ne complaint reported that a child had copied the actions.

%ost o! the other complainants ob,ected to violence against men" arguing that" i! thegender roles had been reversed" the advertising $ould never have appeared.

ASS"SSM"NT The ITC does not allo$ advertising to !eature violence $hich is li+ely to have a

harm!ul in!luence or to cause serious o!!ence to vie$ers but does not ob,ect to the+ind o! 8theatrical8 violence $hich is common in" !or eample" trailers !or action<adventure !ilms or some !orms o! cartoons. That +ind is generally acceptedas harmless because it is 8distanced8 !rom real li!e.

In this case" the ITC ,udged that there $as a su!!icient air o! unreality" or !antasy" todistance the violence !rom everyday eperience. The !act that the t$o protagonists$ere $ell3+no$n personalities added to this e!!ect. The commercial $as also one ina long series $hich has !eatured *ary :ine+er in 8bad boy8 roles $hich are in sharp"

comic contrast to his normal image.

The ITC thought that most vie$ers $ould be !amiliar $ith these. Although the ITCregretted the report o! emulation" it ,udged that this $as li+ely to be an isolated caseand that" !or the reasons above" the advertising $as unli+ely to cause trouble on anysigni!icant level. There $as no evidence o! any other problems. =or the same

reasons" although the ITC regretted that some male vie$ers !ound the commercialob,ectionable" it did not agree that the advertising $as li+ely to be !ound $idely or deeply o!!ensive.

CONCLUSION >ot upheld

MISL"A!IN Chess$n-ton Worl* o' A*ent&re

J. Walter Thompson


BACKROUN! An advertisement !or Chessington 2orld o! Adventure claimed the ne$ /ampireride $ould open on ' April.

ISSU" A vie$er complained that he and his !amily had visited the theme par+ on 11 April but discovered that the ride $as closed. 4e !elt the advertisement $as misleading.

ASS"SSM"NT The advertiser apologised !or any disappointment caused. It eplained it had beencon!ident that the ne$ rides at the theme par+" including /ampire" $ould beoperational be!ore the television campaign began on 61 %arch. The ride

manu!acturer told it there $as a possibility that /ampire $ould not be ready until 1April" so it decided to use ' April as the opening date in the advertisement. 2or+

$as completed by ? April but there $ere still sa!ety issues to be resolved andthere!ore it $as not possible to open the ride by the advertised date. The mar+etingdepartment $ere not a$are o! this problem until ? April $hen it $as too late tocancel the advertising.



The advertiser stressed it had done everything it could not to mislead or disappointits guests including carrying up3to3date in!ormation about the ride on its $ebsiteand o!!ering discount vouchers !or return visits.

The ITC accepted that the advertiser had ta+en steps to $arn visitors that the ride$as not operational. 4o$ever" it noted that the mar+eting department had been

a$are o! technical di!!iculties $ith the ride and ,udged that it ought reasonably tohave !oreseen the possibility o! !urther delay to the opening" and planned itstelevision advertising accordingly. It !ound the advertising to have been capable o!

misleading vie$ers into thin+ing that the ride $ould be open on ' April.

CONCLUSION Breach o! ITC Code rule 6. Complaint upheld.

MISL"A!IN C&rr/s

M 0 C Saat,h$

BACKROUN! An advertisement !or a television $ith !ree video and @/@ player available !romCurrys appeared to imply that as part o! the advertised service Currys $ould

deliver" install and remove the old appliance.

ISSU" In response to a vie$er complaint about an earlier version o! the commercial

containing the same claims" the ITC ,udged that it had 8strongly implied thatremoval o! old appliances" installation o! ne$ ones and (unday delivery $ere all part o! the same service8. As installation and removal o! the old appliance $ere notavailable as part o! the one service" the ITC !ound the advertising to be misleadingand ordered that it be removed !rom air.

@uring routine monitoring the ITC noted this slightly di!!erent version o! theadvertising $as being broadcast.

ASS"SSM"NT BACC eplained that !ollo$ing the previous ad,udication Currys had amended its policy to include the removal o! an old appliance i! re#uested by the customer" !ree

o! charge. It argued that the claims $ere there!ore accurate. The ITC noted thischange in policy but sought con!irmation that Currys $ould also install a customer7sne$ appliance as implied in the commercial. Currys advised the BACC that it$ould again amend its policy to include installation o! the product !eatured in thespeci!ic commercial" !ree o! charge i! re#uested in3store.

The ITC ,udged that at the time o! raising these issues $ith the BACC Currys didnot install the ne$ appliance as suggested in the advertising and as such the

advertising had been capable o! giving vie$ers a misleading impression o! theadvertised service.

CONCLUSION (ta!! intervention. Breach o! &ule 6.

MISL"A!IN I*eal Worl* HS




BACKROUN! An Ideal 2orld 4ome (hopping promotion !or an adhesive product called)o$erbond included a video clip !rom a previous programme $hich sho$ed the presenter sitting on a s$ing suspended !rom t$o strips o! tape that had been bondedtogether $ith )o$erbond. The bonded tape appeared to carry the presenter7s $eight.

At the end o! the clip" the presenter commented 8it $ould have been so !unny i! the)o$erbond had !ailed there but it doesn7t" that is the point8.

ISSU" A vie$er complained that the video clip $as ta+en !rom an earlier presentation in$hich the tape carrying the s$ing had bro+en. 4e !elt the presenter7s comments$ere misleading because they supported a !alse depiction o! the product7s strength.

ASS"SSM"NT Ideal 2orld said that an Assistant )roducer had edited the video clip $ithoutrealising the possible implications. @ue to time constraints the presenter had not

been !ully brie!ed and $as 8una$are o! $hat happened net8. It stressed there had been no intention to mislead.

The ITC considered that the video clip together $ith the presenter7s statement gavea misleading impression o! the product7s strength. 2hether or not members o! the

production team $ere a$are o! $hat happened net" company management must

have +no$n about the previous !ailed product demonstration" and should have ta+ensteps to prevent the tape being misleadingly re3used. The presenter7s comment $asalso ill3advised. It ,udged that the production team should be care!ul $hen using presentation etracts and that they and the presenters should be reminded o! the$ider implications o! using such 8thro$a$ay8 comments namely" the potential !or

misleading vie$ers about the nature o! a product and a!!ecting their economic behaviour.

CONCLUSION Breach o! ITC Code &ule 6 -a. Complaint upheld.

MISL"A!IN NTL 1 Broa*)an* Ca)leJ. Walter Thompson


BACKROUN! >tl Channel 160 carried in!ormation about >tl services and included a !eature on broadband eplaining $hat it $as and ho$ to subscribe. A cable modem had to beinstalled to receive the service but it stated that >tl $ould arrange !or an engineer toinstall it !or you and sho$ed t$o >tl employees arriving at a customer7s home. It

said the modems could be bought !rom an >tl3approved list o! suppliers or boughtor rented direct !rom >tl. The presentation claimed that once installed the user $ould be 8up and running8.

ISSU" T$o vie$ers complained that the presentation $as misleading !or suggesting it $asmuch easier to connect to >tl7s broadband service than $as actually the case. ;nevie$er said that customers had to install so!t$are dis+s" a!ter connection o! themodem" and both vie$ers had spent signi!icant amounts o! time and money on the

telephone to >tl7s technical support line be!ore they $ere able to access the service. >tl had told one vie$er that the option to buy your o$n modem $as not available because rental o! the modem $as included in the subscription.

ASS"SSM"NT >tl said that once customers ordered >tl services" including internet access" theyreceived a +it $ith a cable modem" one installation dis+" cabling and installationguide. Customers had the option to install the modem themselves or hire an

electronics engineer to install the e#uipment provided !or them.

>tl eplained the option to buy your o$n modem $as no longer available and thatrental o! the modem $as included in the subscription. The broadband !eature $asamended to re!lect this change.



The ITC did not thin+ the broadband !eature on >tl7s in!ormation channel hadaccurately re!lected the actual broadband installation process. The presentationsuggested installation $ould be done by an >tl engineer at no etra cost $ith theoption to buy your o$n modem" $hen in reality the option to buy a modem $as not

available and customers had to install it themselves or spend more money hiring anelectronics engineer to do it !or them. It ,udged the advertising $as misleading.

CONCLUSION ITC Code rule 6 $as breached. Complaints upheld.

OFF"NSI+" ",ho B$s,&$t Bar

St. L&#es


BACKROUN! An advertisement !or cho Biscuit Bar !eatured men giving than+s !or cho

because it saved them !rom a $orld o! $omen made irrational through lac+ o! chocolate. A vision o! this $orld revealed $omen abusing their partners and riotingin the street. The end shot sho$ed a $oman raising a vacuum cleaner above her husband7s head to stri+e him. The camera cuts a$ay be!ore impact.

ISSU" The ma,ority o! complainants ob,ected to $hat they regarded $as the seistsuggestion that $omen needed chocolate in order to behave reasonably. ightvie$ers !elt it made 8domestic violence a sub,ect !or comedy8 and t$o $ereconcerned that it condoned violence to$ards men.

ASS"SSM"NT The ITC noted that some vie$ers !elt the advertisement $as seist but it consideredthe scenarios depicted too surreal to be genuinely denigratory to$ards $omen and

unli+ely to condone or encourage seist vie$s. The biarre nature o! theadvertisement also di!!used the etent to $hich the $omen7s actions could beregarded as aggressive and made them seem more slapstic+ and cartoon3li+e. It ,udged the advertisement $as acceptable !or broadcast.

CONCLUSION Complaints not upheld.

OFF"NSI+" M,!onal*s 1 2oo tr$p

Leo B&rnett




BACKROUN! The advertisement !eatured a small boy $hose parents $ere separated. *etting himready !or a trip to the oo $ith his !ather" his mother said that later she $ould ta+ehim to %c@onalds. 2hen the !ather came to collect him" the boy boasted that hismum $as ta+ing him to the oo. To the boy7s delight" his !ather responded by ta+ing

him to %c@onalds as $ell.

ISSU" /ie$ers $ere concerned that the advertisement made light o! the serious issue o!

!amily brea+3ups and that it appeared to encourage children to lie to get $hat they$ant. (ome vie$ers $ere also concerned that it encouraged unhealthy eating practices as the boy $as going to eat t$o %c@onalds meals in one day. The

complainants included t$o teachers $ho $ere concerned that the advertisement$ould be unhelp!ul to children $ho might be dealing $ith their o$n parents7separation.

ASS"SSM"NT The ITC understood the concerns epressed by vie$ers and ac+no$ledged that the

chosen theme did not appeal to all. Although !amily brea+3ups are li+ely to betraumatic !or children" the complaints did not indicate that the advertising itsel! $ascausing them upset. The ITC did not consider that this mildly humorous scene in$hich the boy $as sho$n to be coping $ell $ith his situation 3 $as li+ely to be anyrealistic encouragement o! undesirable behaviour or unhealthy eating practices.


OFF"NSI+" M$,ro)a#e P$es 1 rann$e

Cheetham Bell


BACKROUN! An advertisement !or %icroba+e )ies !eatured an elderly $oman punching her

grandson in the stomach $hen she discovered him eating them instead o! her homemade pies.

ISSU" /ie$ers complained that the advertisement trivialised domestic violence.

ASS"SSM"NT The advertiser said that throughout its development the commercial had been $ell

received by vie$ers and !ocus groups $ho thought it $as in good humour. Itac+no$ledged that domestic violence $as a serious issue but did not thin+ its portrayal o! this !rail grandmother and 1'3year3old grandson realisticallyrepresented a li+ely domestic violence scenario.

The BACC understood $hy some vie$ers !ound the image o! one !amily member

hitting another o!!ensive but said they !elt that most vie$ers $ould appreciate thehumour" $hich derived !rom an improbable scenario. Because the advertisement!eatured interpersonal violence" BACC had ecluded the commercial !rom aroundchildren7s programmes.

The ITC believes that T/ advertising" because it is o!ten po$er!ul and !re#uentlyrepeated" should not encourage or normalise the use o! violence in real li!e. 2hilst8cartoon3style8 violence and the +ind o! mayhem common in action !ilms aregenerally thought unli+ely to cause problems" there is more concern about violence$hich loo+s real" $hich seems to ta+e place in everyday li!e and to involve ordinary

people" particularly $here someone uses violence to get their o$n $ay. The ITC

noted that there have been a number o! advertisements recently $hich sho$ed some!orm o! 8real li!e8 violence and it $as concerned about the possible cumulativee!!ect o! these repeated and po$er!ul scenes.



In this case" the 8aggressor8 $as a small" !rail $oman and the 8victim8 $as her strapping teenage grandson. It is li+ely that domestic violence in particular is a!unction o! une#ual po$er in a !amily relationship rather than the aggressor necessarily being stronger than the victim -as indicated by the signi!icant levels o!

!emale violence against men" $ho are usually physically stronger. 4o$ever" theITC accepted that the scenario o! an aged grandmother hitting her bra$ny grandson$as unusual and that the use o! humour helped to lighten the tone. ;n balance"

there!ore" the ITC concluded that this particular advertisement $as unli+ely tocondone violence. 4o$ever" it $arned the BACC that slightly di!!erentcircumstances in !uture cases could result in a di!!erent decision.

CONCLUSION Code rule5 Appendi 1" rule 1. Complaints not upheld but guidance given.

OFF"NSI+" Phones 3U % ,han-$n- room

Cheetham Bell

COMPLAINTS FROM /ie$ers

BACKROUN! The advertisement" set in a men7s changing room" !eatured a man padding out his boer shorts $ith a pair o! soc+s. Another man entered the changing room and

caught him admiring all angles o! his ne$ pro!ile in !ront o! a mirror.

ISSU" /ie$ers complained that the advertisement $as seually suggestive. T$o vie$ers

considered the advertisement to be racist and negatively stereotypical !or using t$o blac+ actors. ;ther vie$ers $ere concerned about the scheduling o! theadvertisement $hich appeared during the day and in the early evening.

ASS"SSM"NT The ITC ,udged the advertisement to be lighthearted and unli+ely to cause deep !eltor $idespread o!!ence. Any seual innuendo $as slight" harmless and largelyde!used by humour.

Although blac+ actors had been chosen" the ITC did not agree that theadvertisement negatively stereotyped blac+ men 3 the humour seemed to apply tomen in general rather than to particular racial groups.

The ITC noted that the advertisement had been ecluded !rom children7s programmes and channels and ,udged this restriction to be ade#uate.


MISC"LLAN"OUS Amo&nt o' A*ert$s$n-AR4 !$-$tal


BACKROUN! T$o vie$ers !elt the amount o! advertising ta+en by A&D @igital on 1 Eanuary and =ebruary $as in breach o! ITC rules.



ASS"SSM"NT ITC rules allo$ (atellite and Cable broadcasters a maimum o! 9 minutes o! advertising per cloc+3hour averaged over the $hole broadcast day" $ith a maimumo! 16 minutes in any one cloc+3hour -promotions and trailers do not count to$ardsadvertising. A&D $ere as+ed to provide the ITC $ith in!ormation" reports" and

/4( tapes as re#uired by their licence.

A!ter repeated re#uests and missed deadlines only part o! the in!ormation the ITC

re#uired $as provided. This $as not enough !or the ITC to complete itsinvestigation. The ITC there!ore had no choice but to uphold both complaints.

CONCLUSION Breach o! ITC &ules on the Amount and (cheduling o! Advertising .6.F.Complaints upheld

MISC"LLAN"OUS S,he*&l$n- 1 A,tor Separat$on

Carlton West,o&ntr/


BACKROUN! ;n 9 =ebruary Carlton 2estcountry transmitted an advertisement !eaturing )ete2aterman at the end o! the programme )op Idol in $hich he also appeared.

ISSU" A vie$er $as concerned that this $as a breach o! ITC rules.

ASS"SSM"NT ITC rules re#uire that advertisements !eaturing a personality or per!ormer must not be scheduled in or ad,acent to a programme in $hich they also appear. Carltoneplained that due to a human error there had been some con!usion over therestriction placed on the advertisement. This" had led to the advertisement being

incorrectly scheduled. Carlton apologised !or the breach o! ITC rules.

CONCLUSION Breach o! ITC Code rule ?. Complaint upheld. The ITC has $ritten to licensees" pointing to the need !or more vigilance in this !ield

MISC"LLAN"OUS Separat$on o' A*ert$sementsFo5 K$*s


BACKROUN! ;n the April =o Kids transmitted an advertisement !eaturing %ary Kate and

Ashley ;lsen during an episode o! 8(o :ittle Time8 in $hich they also appeared.

ISSU" A vie$er $as concerned that this breached ITC rules.



ASS"SSM"NT ITC rules re#uire that advertisements !eaturing personalities or per!ormers must not be scheduled in or ad,acent to programmes in $hich they also appear. =o Kidsapologised !or unintentional error made $hen scheduling the advertisement. TheITC note that =o Kids are ta+ing steps to prevent a recurrence o! this incident and

are revie$ing their current procedures accordingly.

CONCLUSION Breach o! ITC Code rule ?. Complaint upheld

MISC"LLAN"OUS Separat$on o' A*ert$sementsChannel 3

COMPLAINTS FROM /ie$ers

BACKROUN! @igital television no$ provides interactivity. Using the remote control a vie$er can

choose to 7enhance7 programming and advertising $ith etra material" $hether tetor video. :in+s to many other di!!erent services" usually commercial ones" are also!re#uently o!!ered !rom 7enhancing7 screens. An 7icon7 is displayed during anadvertisement or programme to alert vie$ers to the presence o! interactive options.

The ITC has published guidance !or broadcasters on the use o! interactivity. ;ne o! the assumptions behind the guidelines is that advertising and programming shouldcontinue to be +ept separate" !ollo$ing the principle o! 7traditional7 television. This principle is re!lected generally in the ITC &ules on the Amount and (cheduling o! Advertising. T$o o! the guidelines7 re#uirements are there!ore that icons displayedduring programmes must not carry advertisers7 messages or branding and that initial

interactive supplements accessible !rom programmes must not be $holly or mainlycommercial in nature.

ISSU" =our vie$ers complained about an interactive icon !rom a commercial appearing onChannel 7s digital satellite service during an episode o! =rasier.

ASS"SSM"NT Channel admitted that an icon intended !or an interactive advertisement had beendisplayed during =rasier. The accompanying interactive !unctionality" $hich i! selected $ould have brought up additional all3advertising screens" $as also active!or that time.

The licensee eplained that this lapse $as caused by a technical problem. Theinteractivity and the advertisement $ere mismatched by e#uipment slo$ing do$nso that the advertisement had !inished by the time the icon and interactivity $ere

applied to the broadcast signal.The ITC accepted that there had been no intention by Channel to blur the boundaries bet$een advertising and programming and that the icon7s appearance in

programming $as entirely accidental. 4o$ever" the ITC noted that technical problems had led to similar errors in the past that had been tolerated as teethingtroubles. Channel 7s !ailure to put its systems right in the light o! these no$ meantthat a recorded intervention $as appropriate" although the ITC did recognise thetechnical compleity o! interactive applications and that in ta+ing steps to try to getthe systems right the channel had ta+en its responsibilities seriously.

CONCLUSION This error $as a breach o! the ITC &ules on the Amount and (cheduling o! Advertising. &ule .1 states that 8Television advertising must be readilyrecognisable as such and +ept #uite separate !rom other parts o! the programme

service8. Complaints Upheld.



(ummary o!

;ther Complaints

Ad$ert%se*ents for the +rodu,ts or ser$%,es !%sted be!o# attra,ted

,o*+!a%nts #h%,h after +re!%*%nary assess*ent- d%d not ra%se %ssues

of substan,e reu%r%n& further %n$est%&at%on

These %n,!uded ,o*+!a%nts re+eat%n& +o%nts a!ready ,ons%dered and

,o$ered %n +re$%ous su**ar%es- as #e!! as %so!ated e/+ress%ons of

+ersona! o+%n%on or e/+er%en,e #h%,h d%d not ,a!! %nto uest%on the,onfor*%ty of the ad$ert%se*ents #%th the reu%re*ents of the T'

'ode of Ad$ert%s%n& (tandards and Pra,t%,e.



Produ,t or Ad$ert%se*ent Nu*ber of

'o*+!a%nts

HARMFUL 1

AA Insurance 1

AA Insurance @ID 1

Arnold Clar+e %otor @ealers 1

Auto Trader 1

BU T/ 1

Batchelors Cup a (oup 9

Benylin Active &esponse 1

B= *oodrich 1

B%2 1

B%2 %ini Gombies 1

Bold 2rin+les 6

Bounty To$el %aureen 1

British Telecom Ans$er 1F1 1

British Telecom 1F1 3 Bathtime 1BT ;pen$orld Anytime 1

Campino ($eets 1

Cancer &esearch UK 3 )hoto %irror 1

Cancer &esearch UK 3 )hotograph 1

Carling Blac+ :abel 1

Carling Blac+ :abel 3 =rustration 6

Celebrations Toys 10

Centrum Bubble$rap 1

Cheesestrings %ar#uee 1

Chemical *eneration album 1

Chicago To$n )ia dentist 1

Coca Cola 3 pm 1

C;I 3 :earn @irect 1

C;I 3 :earn @irect -)hones 1

C;I 3 :iteracy H &eading

Colgate Toothpaste 1

Coors :ight 3 Beer &un 1

@ae$oo Cars 1

@airylea :unchables 1

@a Ultra 1

@irect :ine 4ome Insurance 1@irect :ine %otor Insurance 1

@irect :ine &escue 6

@ulu Colour )lasticine

=airy Aromatics 1

=anta 1

=ebreee 3 =abric (pray 6

=ede Ambulance 1

=ed 3 )ia to go 1

=iat (tilo 1

=ilm Trailer 3 The Time %achine =ord %ondeo ?

=ruit 2inders 1

=ybogel

*aviscon 4eartburn &emedy 1



*lade Touch n =resh 6

*olden 2onder Crisps 3 (hop+eeper 16

*rand The!t Auto 1

4ali!a Building (ociety 1

4alls %entholyptus *ol!er 1

4aribo 3 100 metres 1

4arvester %on+eys 14eine+en &udolph 1

4ein Tomato Ketchup 1

4ermesetas *ranulated (ugar 1

4omebase (ale Bun+bed 1

4(A 3 )atrol Car

4(A (uperplan 1

4(A (uperplan :aundrette &ab

4ula 4oops (ho+s eels 1

IT/ @igital )romotions 1

IT/ @igital (port >ever Told Eacobs Club 1

Ea!!a Ca+es 6

Ea!!a Ca+es Teeth 1

E@ 2illiams (hogun Knives

Eohnson H Eohnson Baby 2ipes

Kelloggs Crunchy >ut 6

Kelloggs =ruit 2inders 1

Kentuc+y =ried Chic+en 1

Kinder (urprise 6

Kit Kat 1

:evis ngineered Eeans 1

:ittle &olo

%a (teel 1

%ada 3 Goom Goom 1

%cCain ;ven Chips *ranny 1

%cCains 2edges 1

%c@onalds corporate 6

%c@onalds Corporate 1

%c@onalds 3 home sa!ety 6

%c@onalds %cChoice %enu 1

%c@onalds 3 )aul *ascoigne 6%il+ybar %unchies Children 66

%r Kipling Ca+es 6

%uller &ice )olaroid

%usic 3 (ophie llis Betor 1

>ational Autistic (ociety 1

>aturally Close :ingerie Catalague 1

>e$s o! the 2orld In Body 1

>icorette 1

>intendo *ame Boy Colour 1

>issan )rimera 1 >ivea 1

>orton =inance 6

>T: @igital 1

)ampers Baby 2ipes 3 =eel 1



)antene )ro/ /itamin @rin+ ?

)araone =lushable 2ipes 1

)enguin Bar 1

)eugeot 0? train

)hilishave 3 Cool Action 1

)olice &ecruitment ?

)ost ;!!ice 3 Boy on phone F)ot >oodles 1

uorn 1

uorn 3 (hovel Boy 1

&B( Advanta shopping 1

&eaders @igest 3 love H li!e 1

&ed Bull Airplane 1

&eebo+ 3 The Blob 1

&ee! 1

&enault statistics 1

&enault Clio Kitchen ?&ibena Tooth Kind 1

&ight *uard 3 Jtreme @ating

&over %* (aloons 1

(1)lay.com 6

(earching !or )roduct 1

(helter %arie 1

(hop America %ega %emory 1

(hreddies ?

(lim =ast (oup 1

(olpadeine 1

(uu+i Ignis 1

Tampa Compa+

Tennent7s :ager %urder ;ne 6

Tia %aria 1

Toyota Avensis 1

Toyota Corolla 10

T/ (hop product 1

/auhall Ga!ira (chool

/oda!one 1

/ol+s$agen @iesel 1

/ol+s$agen )assat Ice Cream 1/ol+s$agen )assat ;peration 6

/ol+s$agen )olo (ur!er F

2al+ers Crisps 1

2eedol *un

2erthers ;rigional 1

2his+as )et =ood 1

2K@ donut 1

2rigleys Air$aves Boa 1

Da+ult 6

Dor+ie *irl Builder 1Gurich Ban+ 1




'o*+!a%nts

MISL"A!IN

4ellenic /oyages7 1

Imperial Travel7 1

%alta Bargains7 1

%ario 2orld Travel7 1

The =iring :ine7 1

TravelCity@irect7 1

0

13631 Chatlines 1

600 1

60F 1

616 1

619 1

66

66 1669 1

61 1

6F6 6

6F? 1

6F' 1

6' 1

1' 1

'1 1

96 1

??F 1

AA Insurance ?

AA Insurance ;nline couple

Admiral %otor Insurance 1

A@T Burglar Alarms 1

Adult Channel 1

Agatha Christie Collection 1

Allied @unbar 1

Alpen 1

Al$ays )ads 1

A:D Channel 1

Ambre (olaire Broner 6American press Trav.Che#ue 1

A;: 3 100 4our =ree Trial

A;: 3 =lat &ate 1

A;: 3 )arental control 6

A;: Internet 3 >e$ /ersion F.0 1

Argos 6

Argos /oucher 1

Ariel 1

As+ Eeeves 1

Astral %oisturiser 1Auction 2orld )roduct 6

Autoglass 3 sa!ety !eatures 1

AJA (unli!e Bonus Cashbuilder 1

Aa (unli!e @irect 1



B H

B H @ehumidi!ier

B H 3 =loormaster :oc 1

BH (uperstore 6

BAC( @irect @ebit 1

Baines H rnst

Ban+ o! (cotland 60 6Bells 2his+y 1

Benadryl 1

Benecol 1

Bid3up.tv ?

Bid3up.tv product 1

Bloc+buster /ideo 6

B%I Baby.com 1

Boots 1

Boots ;pticians 1

Braun Toothbrushes 6Bre$sters &estaurants 1

Brita 2ater =ilters 1

Britannia 4ome /ideo 1

British Air$ays 1

British ggs 3 empty !ridge 1

British *as F

British *as devil 1

British Telecom 6

British Telecom Ans$er 1F1

British Telecom Cheap 2ee+end 1

British Telecom (ur! Time 1

British Telecom Together F

Broo+s H Bentley =ootprints 1

BT 3 2ee+end (pecial 1

BT Cellnet 6

BT Internet Anytime

BT ;pen$orld Anytime 1

BT ;pen$orld Anytime )ool 1

Build The Titanic %againe 6

BU)A 3 Active Care ?

BU)A 3 %rs 4unter 6Burger King

Calpol 1

Camelot 3 Cash !or :i!e 1

Camelot :ottery tra 1

Cancer &esearch UK )hotograph 1

Capitol ;ne )latinum Card 1

Carlsberg 1

Carpet &ight 1

Cheltenham H *loucester %ortgage 1

Chessington 2orld o! Adventure 1Christian Aid 1

Churchill Insurance 1

Churchills %obility Aids 1

Citroen C 1



Citroen Jsara )icasso 1

Claims @irect 6

Clairol 4erbal ssences 1

Co3;p (tores 1

C;I 3 Anti (mo+ing 1

C;I 3 Bene!it =raud 6

C;I 3 Blood @onors 1C;I 3 @/:A /ehicle Ta 6

C;I nvironment 1

C;I 3 %odern Apprenticeships 1

C;I 3 road ta evasion 1

C;I 3 &oyal >avy 1

C;I 3 (mo+e Alarms 1

C;I 3 (mo+e Alarms -*raveyard 1

C;I<@T:& 3 road sa!ety motorbi+e 1

Comet

Cornhill Insurance Cornhill Insurance Cashbac+ 1

Courts =urnishings 1

Cravendale %il+ 6

Currys

@aily mail 1

@aily %ail 3 ueen %other )late 1

@anone Actimel 1

@a @yeloc+ )lus %ental 6

@el )rado /ictorian @olls 1

@ept. o! Transport 1

@T& 3 Thin+ (peed 16

@=(

@=( 3 (ale nd 6

@ial 33a3:oan 1

@iamond Car Insurance 1

@irect Car =inance 1

@irect Car =inance 3 L1000 1

@irect :ine *ranny robbed 6

@irect :ine motor insurance 1

@irect :ine 4ome Insurance 1

@irect :ine 4ome Insurance 6@irect :ine %otor Insurance

@irect :ine )et Insurance 1

@irect :ine &escue 1

@ollond H Aitchison 3 Ean (ale 1

@olphin Bathrooms

@ove (oap 6

@reams Beds 1

@ulu Colour )lasticine 1

@yson 3 root' cyclone 1

Trailers<)romotions 1gg Card @aisy 1

gyptian Tourist Board 1

lephant.co.u+ Insurance 6

sure 3 Careless @river 10



umovate cema Cream 1

uro Changeover 6

=airy :i#uid 1

=i!ty )lus Catalogue 1

=ilm =our 1

=irst )lus =inancial :oans 1

=lymo (andpit 1=ord Cars 6

=ord =ocus 1

=ord =ocus 6

=ord %ondeo 6

=reeserve ?

=reeserve *roovey 1

*eomag construction toy 1

*reat astern Trains 6

4ali!a Current Account 3 ($an 1

4aribo 14arrods in!omercial 1

4arry )otter @/@ 1

4ae Air$ic+ 3 =ree o!!er 6

4ead H (houlders 1

4eat %againe 1

4ellmanns %ayonnaise 1

4idden 4earing 6

4ill 4ouse 4ammond 1

4ovis Best o! Both 1

4(A :aundrette )hone 1

4(A )atrol Car 1

4(A (uperplan 1

4(A (uperplan :aundrette &ab 1

4(BC

4(BC Behaviour 6

4yundai @iesel 6

Ideal 2orld 4( )roduct

Imperial Cancer &esearch 1

Impulse puppies 1

Intel )entium -Alien )hotos 6

Intelligent =inance %ar+eting 1International Technology change ?

IT/ @igital %on+ey ?

IT/ @igital )romotions

IT/6 )romotions 1

E @ 2illiams 4ose H &eel 1

Eaguar J3type 1

EEB H (ports @ivision 1

E%: super mop 1

E%: @rill (et 1

Eohnson H Eohnson Bedtime Bath 1Kelloggs 1

Kelloggs Corn!la+es 1

Kelloggs >utrigrain T$ists 1

Kinder (urprise 6



Kingsmill 2hole 2hite 1

Kitchens @irect 1

K$i+3=it 1

:emsip %a (trength

:ittle &olo 1

:loyds )harmacy 1

:loyds T(B 6:ombard @irect @reams 1

:unn )oly 3 *reat scape 6

:yn 3 trials pun+ 1

%ail on (unday 1

%an$eb 1

%ai/ision 3 :aser ye Treatment

%c@onald7s 3 (illy :ights 1

%c@onalds 3 chic+en $rap 6

%c@onalds Corporate 1

%c@onalds %cChoice %enu %c@onalds %onsters Inc 1

%c@onalds 3 )aul *ascoigne

%c@onalds 3 )eter )an )romo 1

%c@onalds %cChic+en )remier F

%ichaela Tarot :ine 1

%iscellaneous 1

%oben Kitchens

%ore ThMn 3 &oyal (un Alliance

%orrisons (upermar+et 3 %ar+et (treet 1

%usic 3 Anastacia -=rea+ o! >ature 1

%usic (tereophonics 1

>ational :ottery 1

>ational :ottery Instant %illionaire 1

>ational :ottery Thunderball

>ational 2estminster Ban+ F

>ation$ide &e!lectors

>ation$ide Building (ociety 6

>i+on @igital Camera 1

>intendo *ame Boy Advance 1

>i#uitin C :oenge 1

>issan %icra 1 >orton =inance 1

>or$ich Union

>or$ich Union @irect %an 1

>()CC 1

>()CC Cartoon 6

>T: 3 Broadband Cable 6

>T: Technology 6

;cean =inance 6

;ne 6 ;ne 1

;range teting 1;range )hones 6

;i Clean 3 (tain &emover

)a+istan Channel 6

)ampers 6



)C 2orld 6

)edigree Adult 1

)eoples Choice Insurance 1

)eugeot 60? *TI 1

)hilips panium %) 1

)olice &ecruitment 6

)ost ;!!ice 3 Boy on phone 1)ot >oodles 1

)oundstretcher =amily Clothing 1

)o$ergen 3 %onsters Inc &e$ard 1

)o$ergen 3 ;ne Bill 6

/C )roduct 6

&ed Bull 3 =ootball Coach 1

&ed 4ot uro 1

&enault statistics

&enault Clio Kitchen 1

&immel *ra!!iti 1&ound Up 2eed+iller 1

&o$ntrees Aero 1

&oyal Ban+ o! (cotland 3 :unch 6

&oyal %ail 1

&oyal %ail 3 (pecial @elivery

&()CA 1

(a!estyle UK F

(aga %otor Insurance 6

(aga %otor Insurance 3 Cuba 1

(andals 1

(cottish ecutive @omestic

(cottish 2ido$s F

(creenshop product 1

(cre$!i @irect Catalogue 1

(C( =urniture 1

(earching !or )roduct

(ecure 4omes Chair 1

(hades Blinds 1

(hoe Tailor 1

(hop America )roduct ?

(hopN )roduct 1(hredded 2heat

(hredded 2heat Eudith 4ann 6

(hreddies 1

(imply (hopping )roduct

(imply the Best o! the '0s 1

(+y Active )roduct 6

(+y Buy )roduct 1

(+y @igital

(+y @igital house eplosion 1

(+y Trailers<)romotions 6(%A )rogress =ollo$3;n =ormula 1

(omer!ield guards 1

(pecsavers

(pray H 2ipe 1



(t 4elens *lass 6

(tannah (tairli!ts 1

(un :i!e 1

(un >e$spaper 1

(unday press asy,et o!!er 1

(unday Times %otoring *uide 1

($alec 6Tampa Compa+ 1

Teacher Training 1

Tell(ell )roduct 9

Tesco Computers !or (chools 1

Tesco 3 4al!3price (ale

Tesco racing car

Tesco Credit Card Tal+ing Time 1

The =ree Internet *roup 3 L'9. 1

The %ortgage :ender 1

The ;bserver 6Time :i!e &oc+ H &oll '

Time :i!e (ingers H (ong$riters 6

Time :i!e The Art o! 2ood$or+ 1

Time :i!e %usic (ongs 2orship 1

Time :i!e %usic3 )o$er o! :ove ?

Time :i!e /ideo %ash 1

Tiny Computers 1

Tiscali 3 10.0 1

Total (teve 1

Total =itness 4ealth Club 1

T/ H (atellite 2ee+ly 1

T/ :icence vasion 6

T/ :icensing

T/ (hop product 1

T/ 2arehouse )roduct 1

TJU nergi @irections

UK *old )romotions 1

Ultralase 6

United Airlines 1

Un+no$n )roduct 6

Uno treme *ame 1/ector @irect (team Buggie 1

/ictoria *arden Centre 1

/ideo Co3pilot 6

/ideo<@/@ Cinderella 6 1

/ideo<@/@ )earl 4arbour 6

/ision press 1

/oda!one

/ol+s$agen corporate 1

/oltarol mugel ) 1

2aitrose 2alt @isney 2orld 1

2aterstones Christmas 6001 1

2eight 2atchers 1

2hichO 6



2his+as )ouches 2el!are 1

2ood =or *ood 6

2ool$orth7s Cream =uture Trance 1

2ool$orths 1

2()A 1

Des press Car Credit F

Gurich Ban+


'o*+!a%nts

OFF"NSI+" AA Insurance

AA Insurance @ID

Absolute uphoria 1

Acorn (tairli!ts 1

Adidas 1

Alpen 1Al$ays 3 @ouble Trouble 6

Al$ays )ads

A;: 3 )arental control 1

Ariel 6

Auto Trader

B H

BU T/ 1

Bacardi Breeer 1

Baines H rnst 1

Barclays ;pen )lan 3 @essert 1

Batchelors Cup a (oup -;pera 1

Benylin Active &esponse 1

Birds ye )otato 1

Boddingtons

Boddingtons 3 )illo$ tal+

Body!orm 6

Bold 2rin+les

Bounty To$el %aureen

British *as devil F

British Telecom 6

British Telecom Ans$er 1F1 British Telecom Talent spotting

British Telecom 1F1 3 Bathtime

BT ;pen$orld Anytime 3 )ool 1

Bud$eiser 6

Bud$eiser 3 Bad Toupee ?

Bud$eiser 3 >udist Colony F

BU)A 1

BU)A 3 Active Care 1

BU)A 3 %rs 4unter 1

Buton bum 16Cadbury7s Caramel =ingers 1

Cancer &esearch UK 3 )hoto %irror 1F

Cancer &esearch UK 3 )hotograph 6

Carling Blac+ :abel ?



Carling Blac+ :abel 3 =rustration 1

Carphone 2arehouse 1

Carphone 2arehouse 3 Ashamed

Celebrations Toys 1

Cheltenham H *loucester 1

Christian Aid

Coca3Cola 6Coca3Cola 3 2orld Cup 3 !lag 11

C;I 3 Inland &evenue -=ine 1

C;I 3 Anti (mo+ing 1

C;I 3 Anti (mo+ing -=ag 4ag 1

C;I 3 Bath (a!ety 1

C;I 3 Bene!it =raud 16

C;I 3 @;<AJA (lo$ @o$n Boys 1

C;I 3 =ire (a!ety 1

C;I 3 Inland &ev" %rs @oyle 1

C;I 3 :earn @irect 1C;I 3 :iteracy H &eading ?


C;I 3 (mo+e Alarms -*raveyard

@aily %irror

@aily %irror 3 Bin :aden 1


@a Ultra 1

@ell Computers 1

@enny (ausages 1

@T& 3 &ear Belts 6001 6

@T& 3 Thin+ (peed 6

@=( 3 @ouble @iscount 1

@iamond Car Insurance F


@irect :ine 3 *ranny robbed 1

@irect :ine 4ome Insurance 1

@isney 2orld =lorida 3 @aughter

@omestos Bleach 1

@omestos ; Toilet 1

@oritos 1

@ulu Colour =lu!! 6@ulu Colour )lasticine 1

@ure 1

Trailers<)romotions 6

A *ames 3 %edal o! 4onour 6

A (ports 1

** 1

gg Card @aisy

mporio Armani =ragrance 1

nergy !!iciency Bad Boiler 1

sure 3 Careless @river 6vening Times Toon Army 1

vian 1

=airy :i#uid 1

=CUK pool 1



=ebreee 3 =abric (pray 1

=emina 1

=ilm =our 6

=ilm Trailer 3 Ali * Indahouse 1

=ilm Trailer 3 Bend it li+e Bec+ham 1

=ilm Trailer 3 Blac+ 4a$+ @o$n 1

=ilm Trailer Un!aith!ul =indus 3 =eeling *reat 1

=irst @irect 3 Cat Choice 1

=lora 1

=ord =ocus >o 1

=osters

=o7s Biscuits 6

=reeserve >aturists 9

=ybogel 1

*lade Air!reshner 1

*lade Touch n =resh '*lamour %againe 1

*olden 2onder Crisps 3 (hop+eeper

*ossard bus 9

*ossard 3 unco3ordinated F

*reen King I)A night in 1

*reene King I)A night in '

*rolsch Interrogation 10

*uardian 3 *o ;!!er 10

*uinness @raught

*uinness @raught @ream Club 1

*uinness @raught lava '

4ali!a Current Account 3 ($an 6

4arvester 3 %ale (tripper 6

4arvester %on+eys

4ead H (houlders 1

4B( 3 Teen Alcohol 6

4ein Tomato Ketchup 6

4ein Tomato Ketchup 3 ice station '

4idden 4earing 1

4olmes )lace )er!ormance 1

4olsten )ils 64onda 1

4onda 3 pec+ing order ?

4(A 3 )atrol Car 1

4(A (uperplan :aundrette &ab 19

4(BC 6

4(BC Behaviour 1

Iams @og H Cat =ood 6

Imodium )lus 1

Imperial Cancer 3 girls 1

Imperial Cancer &esearch 6Imperial :eather =oamburst 9

Impulse puppies 1?

Insure.co.u+

International Technology change 1





>esca!e -4airy Cortina 1

>e$s o! the 2orld 1

>e$s o! the 2orld In Body 6

>i+e 1

>intendo *ame Cube 1

>issan )rimera 1

>o+ia )hones 6 >orton =inance 1

>()CC 1

>()CC Cartoon 1

;6 3 open portal 1

;bserver Bar *uide 1

;cean =inance 6

;te ardrops

;!am 1

;!am 3 L6 a month 1

;o Chic+en 3 >e$ Boy!riend F;o &ed 1

)araone =lushable 2ipes 1

)eperami 1

)ersil Blac+ /elvet (triptease 6

)eugeot 60?

)eugeot 0? 6

)eugeot 0F 6

)eugeot 0?

)eugeot 0? 3 4idden ualities

)hiladelphia :ight Cheese

)hones U 3 changing room 1

)i Buin sel! tan F

)laystation =i!a 6001 *ame 1

)ledge 2ipes 1

)olice &ecruitment ?

)ot >oodles

)uddle o! %ud album 1

ueen %other Tribute Album

uorn pensioners 6

&AC 1

&ed 4ot uro 1&ed &oom 3 >icci =rench novel 1

&ee! )ants 1

&evels Ta+e a Chance

&ight *uard 3 Jtreme @ating 1

&oyal H (un Alliance 1

&()CA

&()CA tal+ing animals 1

(andals 1

(andals ne$ tet ?'

(cheduling 1(cottish Blend Tea Bags 1

(cottish ecutive @omestic 6

(cottish ecutive (peed =ools 1

(cottish 2ido$s 1



(earching !or )roduct 6

(hape Doghurt 1

(hreddies

(ile H (tir %echanic 1

(+y Active 3 Eagger cartoon 1

(+y @igital 3 house eplosion 6

(mirno!! Ice 1(mirno!! /od+a 1

(nea+ %againe

(olpadeine 1

(ony )laystation 6 6

(tandard :i!e Ban+ 1

(ugar )u!!s %ovie 1

(unday )eople 1

(unday )eople :oaded Calendar

(unday Times %otoring *uide ?

(ure @eodorant 19(urpriseyour$oman.com 1

Tampa Compa+ ?

Tango @iver 1

Teacher Training Tattoo

Tele$est Broadband 1

Tena :ady 1

Tennent7s :ager %urder ;ne 6

Tennents :ager

Tesco 4ealthy :iving &ange 1

Tesco 6 4ours Babysitting 1

The 4arley %edical *roup 1

The ;bserver %orris @ancers

Thomas Coo+ )regnant 6

Time :i!e %usic3 )o$er o! :ove 6

Tommys Campaign Ga Ga '

Toyota 1

Toyota Corolla 6

T/ :icensing 1

T$iels $omen lie 1

UK *old )romotions 1

Un+no$n )roduct 6/anish action ball 1

/anish Action Ball 1

/irgin %obile 1

/irgin %obile )hotocopier ?

/irgin %obile3)hotocopier Cleaner 1

/irgin ;ne 6

/irgin ;ne )regnant 1

/ol+s$agen :upo 4ospital

/ol+s$agen )assat 1

/ol+s$agen )assat Ice Cream /ol+s$agen )assat ;peration 9

/ol+s$agen )olo 1

2al+ers Crisps 6

2alls Carte @7or @inner )art 1



2alls Carte @7or (unday :unch

24 (mith 3 Big @eal 1

2hyte and %ac+ay 2his+y 1

2K@ Tube 1

2orld /ision 6

2orthington 6

2rigleys Air$aves 2()A @ancing Bear 6

Jbo

JBo %os#uito

Dello$ )ages

Dello$ )ages 1

Des press Car Credit ?

Dor+ie *irl Builder

Gurich Ban+


'o*+!a%nts

MISC"LLAN"OUS 0 6

61' 1

AA Ambulance 1

Argos 1

Auction 2orld )roduct 1

Body!orm 1

Cancer &esearch UK )hotograph 1

Channel Trailers<)romotions 1

Cheesestrings %ar#uee 1


Cornhill Insurance Cashbac+ 1

Cravendale %il+ 1


@T& 3 &ear Belts 6001 1

@T& 3 Thin+ (peed 1

@=( 6


@olphin Bathrooms 1

asy Eet 1=ull %ar+s %ousse 1

*A) Kids

*lasgo$ &angers =ootball +it 1

4ead H (houlders 1

4idden 4earing 1

Intelligent =inance %ar+eting 1

International Technology change 6

Ea!!a Ca+es Teeth 1

:i!e :ine @irect :i!e Assurance 1

:ombard @irect :oans 1%armite 1

%astercard 1

%c@onalds %cChoice %enu 6

%c@onalds 3 )aul *ascoigne 1



%c@onalds uarterpounder 99p 1

%c/ities 1

%iscellaneous 1

%ormon Church 1

>()CC Cartoon 1

>T: 3 Broadband Cable 1

;range teting 1)edigree )ouches 1

)olice &ecruitment 1

)o$ergen 3 %onsters Inc &e$ard 1

))) 4ealthcare 6

&ee! 1

&egaine 1

&enault Clio

&enault Clio 1F6 1

&ound Up 2eed+iller 1

(ainsbury 1(cheduling 6

(cheduling 3 Actor (eparation

(ch$eppes (par+ling 1

(cottish 2ido$s 1

(hell 1

(%A )rogress =ollo$3;n =ormula 1

(tandard :i!e Ban+ 1

T %obile Tennis 1

Tampa Compa+ 1

Teacher Training 6

Tesco 1

The Accident *roup 3 6nd Aid 1

Toyota 1

Toyota Corolla 1

Un+no$n )roduct 1


'o*+!a%nts

UNKNOWN @T& 3 Thin+ (peed 1

;!am 1(a!estyle UK 1

(hopN )roduct 1

T/ Travel (hop 1

UK (tyle =ile 1



There $ere also complaints o! a generic character re!erring to the !ollo$ing matters 53


'o*+!a%ntsHARMFUL Alcohol

Amount o! Advertising 1

@ebt %anagement Companies ?

%iscellaneous comments 1

>appies 1

(anitary )rotection )roducts 1

Un+no$n 1


'o*+!a%nts

MISL"A!IN Accident Claim Companies

@ebt %anagement Companies 1

*eneral 1

4ome (hopping 1

%iscellaneous comments


'o*+!a%nts

OFF"NSI+" Animals 1


*eneral 6

Inappropriate Brea+s 6

%iscellaneous comments F

>udity 6


(e in advertising 1

(eism %en ?

(eism 2omen 6

Un+no$n (ub,ect 1/iolence 1


'o*+!a%nts

MISC"LLAN"OUS Accident Claim Companies 6

Advertising Code5 &esponse 1

Amount o! Advertising

Car Advertising 1

Cross )romotion 1@ebt %anagement Companies 6

IT/ minutage 1

%iscellaneous comments F



>oise 69

)rogramme promotions<trailers 1

)romotions<Trailers 1


(eparation o! Advertisements ?(uperimposed Tet 1

Un+no$n 6

Un+no$n (ub,ect 1


'o*+!a%nts

UNKNOWN Amount o! Advertising 1


Analysis



'OMPANT( N T"E REPORT

Nu*ber of

'o*+!a%nts

Nu*ber of

Ad$ert%se*ents

referred to

Nu*ber of

Ad$ert%se*ents about

#h%,h ,o*+!a%nts #ere

u+he!d #ho!!y or %n

+art

HARMFUL ' -0 16 -0 6 -0

MISL"A!IN F'6 -69 -6' -0

OFF"NSI+" 19? -0 1F -0 6 -0

MISC"LLAN"OUS 191 - ? - 6 -0

UNKNOWN ' -0 ? -0 0 -0

696 -6 '' -1 10 -0

EAR TO DATE 2002

Nu*ber of

'o*+!a%nts

Nu*ber of

Ad$ert%se*ents

referred to

Nu*ber of

Ad$ert%se*ents about

#h%,h ,o*+!a%nts #ere

u+he!d #ho!!y or %n

+art

HARMFUL F? -6 '6 -6 6' -0

MISL"A!IN '?F -61 199 -66F 1'1 -

OFF"NSI+" F101 - 1' - 1 -1

MISC"LLAN"OUS 600 -6 1 -6 ?' -

UNKNOWN ' -0 ? -0 0 -0

1FF'0 -6?' ?'? -6? 696 -F

The numbers in brac+ets indicate Tet advertisments. They are etracted

!rom" not additional to" the overall numbers.

Documents

Advertising Complnmnmaints June 2002