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Advertising
Campaign 2010
Proposed By:
Bethany Alvare
Michelle Goydan
Brian Taylor
Jill Whalen
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Table of Contents
Executive Summary 3 Situational Analysis 4 Opportunity and Challenge Analysis 5 Goals and Objectives 6 Campaign Strategy 7 Target Market Analysis 8-10 Tactics 11-17 Evaluation 18 Budget 19 Campaign Timeline 20 Appendix 21-29 Table Tent 22 Flickr Account 23 Newsletter 24 Flyer for Volunteers 25 Flyer for Local Businesses 26 Postcards 27 Newspaper Ad for Donating 28 Newspaper Ad for Volunteering 29
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Executive Summary
As a group we have prepared a campaign to restore Big Brothers Big Sister of
Harrisonburg-Rockingham County to its full potential. In order to achieve our goals
a combination of traditional marketing as well as online communication will be used
to gain awareness. Implementing an integrated approach will allow us to achieve an
effective reach, which making Big Brothers Big Sisters Organization become highly
accessible to those whom become involved.
That being said it is our main focus of this campaign to increase awareness
among the Harrisonburg-Rockingham County of our program. We want people to
become more knowledgeable of what our program stands for and the opportunities
that are available. By promoting awareness we aim to inspire those within the
county to support us through either volunteering and becoming a mentor or
donating. In order for this to be accomplished we will be distributing our strategy
among three target groups: men and women between the ages of 18-40, college
students, and local businesses in the Harrisonburg-Rockingham County.
We have developed specific tactics and strategies for each target market.
Some of these tactics include: improving existing social media networking sites,
sending direct mail to donors and volunteers, distributing flyers throughout the
community, giving informative presentations and hosting community oriented
public events. Given our combination of tactics and target groups we are confident
that the level of awareness among the Harrisonburg-Rockingham County will
increase and lead to positive advancements that will further benefit the
Harrisonburg-Rockingham County Big Brothers Big Sisters Organization and those
affected by it.
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Situation Analysis
Big Brothers Big Sisters is currently the oldest, largest and most effective
youth mentoring organization in the United States. They have been the leader in
one-to-one youth service for more than a century, developing positive relationships
that have a direct and lasting impact on the lives of young people. Big Brothers Big
Sisters mentors children, ages 6 through 18, in communities across the country
including Harrisonburg-Rockingham County.
With a mission to help children reach their full potential, the organization
relies on professionally supported and one-to-one relationships with volunteers.
National research has shown that positive relationships between youth participants
and their Big Brothers and Big Sisters mentors have a direct and measurable impact
on children's lives. By participating in this youth mentoring program children are
able to get along better with their families and are considerably less likely to use
illegal drugs, alcohol or skip school.
Although this organization has been successful in the past it is currently
facing financial and involvement issues within the Harrisonburg-Rockingham
County. Because of our struggling economy, Big Brothers Big Sisters is not receiving
enough government funding to keep the organization afloat. Additionally the
amount of young children in the Harrisonburg-Rockingham County who are looking
to enroll in the program is rapidly increasing but it is not the case for volunteers. It
is key that Big Brothers Big Sisters reaches it’s lacking publics of the Harrisonburg-
Rockingham County, and does so in a cost effective way. If Big Brothers Big Sisters is
not able to gain volunteer involvement or funds for their organization they will not
be able to provide their award winning services effectively.
To address this problem it is essential that Big Brother Big Sisters of
Harrisonburg-Rockingham County explore efforts to gain volunteers who are
between the ages of 18-40. This age range is very much active on the Internet as
well as community events, which is why we plan to use networking vehicles and
traditional media to increase the knowledge of the. There should also be a focus to
maintain awareness among college students ages 18-24. By developing an ongoing
program between college students and the organization they will be able to reach
the consistency the organization is looking for. Lastly, efforts to build awareness
among local businesses in the Harrisonburg-Rockingham County will address the
needs of support for community figures both financially and involvement wise.
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Opportunity and Challenge Analysis
Opportunities:
1. New target markets
2. Creating large community events
3. Educate the community of BBBS needs
4. Gain community involvement
5. Positively affecting children in need
Challenges:
1. Economy
2. Boys & Girls Club
3. Other local charities
4. After school programs
Strength/Allies:
1. Current volunteers base
2. Current donations
3. National organization
Weakness/Opponents:
1. Current local awareness
2. Length of waiting list
3. Need for volunteers
4. Internal knowledge/budget
5. Reliance on volunteers
6. Commitment length
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Goals & Objectives
TARGET MARKETS: 1) Men and women ages 18-40 2) College students ages 18-24 3) Local Businesses
Goals:
1. To increase awareness of the Big Brothers Big Sisters Organization within Harrisonburg-Rockingham County.
Objectives: Men and Women 20-40
1. To create awareness among men and women ages 20 to 40 in the Harrisonburg-Rockingham community within 3 months.
2. To gain an understanding of Big Brothers Big Sisters Organization’s current needs among the 20 to 40 age group within 5 months.
3. To reach 25% of involvement of men and women ages 20 to 40 who understand Big Brother Big Sisters Organization’s current needs within 6 months.
4. To establish a positive relationship among men and women ages 20 to 40 who are involved and Big Brothers Big Sisters Organization within 1 year.
Harrisonburg-Rockingham County College Students
1. To maintain awareness of college students who attend JMU, Bridgewater College, EMU and Blue Ridge Community College.
2. To gain constant involvement of 75% of students who are currently a part of the Big Brothers Big Sisters Organization within 3 months.
3. To develop consistency in communication and participation among college students and Big Brothers Big Sisters Organization within 4 months.
Harrisonburg-Rockingham County Local Businesses
1. To increase awareness of Big Brother Big Sisters as a Corporation among local business in the Harrisonburg-Rockingham County.
2. To give an informative speech in front of 15 local business in the community within 5 months.
3. To gain sponsorship of 25% of local businesses in the community within 6 months which have seen an informative speech.
4. To establish a positive relationship with local business and Big Brothers Big Sister Organization within 8 months.
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Campaign Strategy
Throughout the campaign we will concentrate on three main focuses. Our
first focus will be to emphasize the importance of our program within the
Harrisonburg-Rockingham County. Thirteen percent of children in the Harrisonburg-
Rockingham County are at risk of getting involved with substance abuse, gangs, and
violence. Children who become involved with our program have seen improvements in
their academic performance and attitudes toward school, increased their self-confidence,
and their relationships with peers and adults. Involvement from members of the
community will help to expand our program, which in time will lead to an even
greater increase in volunteers and donors.
Our second focus will be on potential problems the organization may face.
Many children who are part of the organization come from broken families where
guidance fails to occur. Big Brothers Big Sisters aims to create a stable relationship
between "Bigs" and "Littles" where seeds of prevention are planted. If a problem
does arise with a child and action needs to be taken, Big Brothers Big Sisters may
consider a crisis communication plan or a dark-site. These examples can keep the
organization from falling into even more trouble.
Another potential problem the organization may face is if the campaign fails.
Reasons for this may be the absence of donations. However, the organization can
suggests smaller donations that donors are more willing to pay. An additional
reason could be the lack of consistency with those involved with the organization.
To increase consistency, Big Brothers Big Sisters can contact members directly
through online newsletters and through social networking sites. Big Brothers Big
Sisters members are on the Internet, the organization just needs to find them.
This brings us to our third focus, which is to improve online communication
in order to further the program. Big Brothers Big Sisters of Harrisonburg-
Rockingham County already have an established presence on the Internet. However,
this presence is limited to a local website, Twitter, and Facebook. When visiting the
website for Big Brothers and Big Sisters of Harrisonburg-Rockingham County, one
cannot find links to their local Twitter or Facebook. Also social media profiles
cannot be effective unless the organizations’ usage is regular and continuous. Big
Brothers Big Sisters’ current online usage are several months apart while others are
only days apart. The timeline of posts online should be consistent and encourage
engagement among their followers.
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Target Market Analysis
Primary Public
Market
o Men and women aged 18 to 40
Goal
o To increase awareness of Big Brothers Big Sisters Organization among
men and women ages 18 to 40 in the Harrisonburg-Rockingham
County.
Objective
o To create awareness among men and women ages 18 to 40 in the
Harrisonburg-Rockingham community within 3 months.
o To gain an understanding of Big Brothers Big Sisters Organization’s
current needs among the 18 to 40 age group within 5 months.
o To reach 25% of involvement of men and women ages 18 to 40 who
understand Big Brothers Big Sisters Organization’s current needs
within 6 months.
o To establish a positive relationship among men and women ages 18 to
40 who are involved and Big Brothers Big Sisters Organization within
1 year.
Profile of this public
o Lives in the Harrisonburg-Rockingham County
o Consist of men and women who are currently able to provide positive
mentoring and support to a younger child
o Family and community oriented and may even have children of their
own
o Has a steady job with a disposable income
o Are able to access the Internet and traditional sources of media
Related Tactics
o Invitation to public events
o Public Service Announcement
o Direct mail
o Newspaper advertisements
o Use of online communication
o Flyers posted in heavy traffic community
o Parent Teacher Association presentation
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Secondary Public
Market
o College students ages 18 to 24
Goal
o To maintain awareness of Big Brothers Big Sisters Organization
among college students in the Harrisonburg-Rockingham County.
Objective
o To maintain awareness of college students who attend JMU,
Bridgewater College, EMU and Blue Ridge Community College.
o To gain consistent involvement of 25% students who are currently a
part of the Big Brothers Big Sisters Organization within 2 months.
o To develop consistency in communication and participation among
college students and Big Brothers Big Sisters Organization within 4
months.
Profile of this public
o Men and women who attend college courses within the community
o Have disposable income and time to spend with a child
o Have intentions to be involved for at least a year
o Are able to balance commitment and their own obligations
o Goal oriented and positive outlook
o Ability to use transportation
o May have younger siblings or are familiar with working with young
children
o Relies heavily on the Internet to gain information and often uses
traditional sources such as newspaper or radio
Relative Tactics
o Online Communication
o Invitations to public events
o Public Service Announcements
o On-campus advertising
o Organization involvement
o Community Learning Service Center
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Third Public
Market
o Local businesses
Goal
o To increase awareness of Big Brothers Big Sisters among local
business in the Harrisonburg-Rockingham County.
Objective
o To increase awareness of Big Brother Big Sisters as a Corporation
among local business in the Harrisonburg-Rockingham County.
o To give an informative speech in front of 15 local business in the
community within 5 months.
o To gain sponsorship of 25% of local businesses in the community
within 6 months which have seen an informative speech.
o To establish a positive relationship with local businesses and Big
Brothers Big Sisters Organization within 8 months.
Profile
o Conduct business in the Harrisonburg-Rockingham community
o Already have community involvement or desire to become involved
o Majority of employees live in the Harrisonburg-Rockingham
community
o Employees are community and family oriented, may have children of
their own
o Have the resources to donate or mentor a child
o Use direct mail for information or employee concerns
o Employees use the internet and traditional media outside of work
Relative Tactics
o Direct mail
o Informative presentation
o Invitation to public events
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Tactics
Men and Women aged 18-40 Flyers: Big Brother Big Sister flyers will be posted around the community to increase awareness about the organization. The flyers will persuade members of the community to become involved. Flyers will be placed in heavy traffic areas in the community such as areas such as Churches, Downtown, and Farmers Market. Please see the Appendix pg 25 and 26 for examples. PowerPoint Presentation: A PowerPoint presentation will be shown during Parent Teacher Association meetings and during City Council meetings. The PowerPoint presentation will be used to inform parents and active members of the community about Big Brother Big Sisters. It will also be used to persuade members of the community to become volunteers and to donate to the organization. The Big Brothers Big Sisters Organization already has a power point but new information will be added.
Suggestions for Current PowerPoint:
Simple font – no effects are necessary
Neutral background color – the purple is distracting Layout – text should begin at the top of slide Logo – if on one page as header put on all Alignment – keep it consistent Employees – no need to use an entire slide for Employee name and position
There are 25 schools in the Rockingham County district, which are broken-down among 5 districts. Here is the contact information for those districts:
Rockingham County Public Schools 100 Mount Clinton Pike Harrisonburg, VA 22802 Phone (540) 564-3200, Fax (540) 564-3241
District 1: Anthony Slater (email: [email protected]) District 2: Gayl Brunk (email: [email protected]) District 3: John Myers (email: [email protected]) District 4: Bill Gamble (email: [email protected]) District 5: W. R. Good (email: [email protected])
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City Council meetings are held at 7 pm every second and fourth Tuesday of the month at the Council Chambers 409 South Main Street Harrisonburg, VA 22801. Online Communication: More emphasis will be put on Big Brothers Big Sisters online communication tools. New online strategy includes:
Flickr: Big Brothers Big Sisters will use their Flickr account to increase the reach of the men and women ages 18 to 40 as well as a source for more in-depth perception of the organization. Flickr members are able to become friends with the Big Brother Big Sister account and view pictures of Bigs and Littles. Please see the Appendix pg 23 for an example. Social Media: Through the hiring of a web designer Big Brothers Big Sisters Organization can improve their online presence. Links will be added to the current website so visitors can reach their social media. Utilizing blogs for testimonials and organization updates would also be effective. Consistency and engagement will be implemented and monitored by the website designer and those at the organization. Big Brothers Big Sisters should also use downtwonharrisonburg.org, a website which is an updated source of community involvement with a calendar, community events and resources for community information.
Newspaper Advertisement: An advertisement will be used in local newspapers to create awareness among the Harrisonburg-Rockingham community. The advertisement will contain information about the organization and contact information for those who are interested. Please see the Appendix pg 28 and 29 for an example
The Daily News Record Phone: 540-574-6200 Roland Windmiller E-mail: [email protected] Address: P.O. Box 193 Harrisonburg, VA 22801
Rock Town Weekly Phone: 540-574-6225 Carri Bardhoshi E-mail: [email protected] Address: P.O. Box 2068 Harrisonburg, VA 22801 Valley Banner Phone: 540-298-9444 E-mail: [email protected] Address: P.O. Box 126 Elkton, VA 22827
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Direct mail: Direct mail will be used to maintain the relationships between the men and women ages 18 to 40 who are already involved with the Big Brothers Big Sisters Organization. These tactics will remind them to utilize all sources of available information such as online communication as well as donation request. The direct mail will be sent to those whom Big Brothers Big Sisters has in their contact database.
Newsletter: A newsletter will be sent to keep those involved updated on current events of the Harrisonburg-Rockingham County Big Brothers Big Sisters Organization. Please see the Appendix pg 24 for an example. Postcards: Postcards will also be sent to ask for donations to the Harrisonburg-Rockingham County Big Brothers Big Sisters Organization. Please see the Appendix pg 27 for an example.
Invitations to public events: Several events will be held throughout the year, which will rely on community involvement. Invitation will be sent out through direct mail as well as available on the website. Examples of events included locally held annual Big Brother Big Sister events as well as proceeds nights at local community restaurants. Please see our advertising schedule for more detail.
Chili’s Grill & Bar Ham’s Restaurant 1752 E Market St. 221 University Boulevard Harrisonburg, VA 22801 Harrisonburg, VA 22801 Phone: (540) 564-1142 Phone: (540) 574-4267 Qdoba Mexican Grill Franco’s Pizza Burgess Road 225 Burgess Road Harrisonburg, VA 22801 Harrisonburg, VA 22801 Phone: (540) 564-1515 Phone: (540) 564-0105 Dave’s Taverna 121 South Main Street Harrisonburg, VA 22801 Phone: (540) 564-1487 PSA: A public service announcement will run over two radio stations to gain awareness of the need for volunteers at the Harrisonburg-Rockingham Big Brothers Big Sisters Organizations. The radio station jockey will read the statement below on the air, which will take approximately 20 seconds.
The PSA will read: “Did you know that 13% of children in the Harrisonburg-
Rockingham County are at risk of getting involved with substance abuse, gangs,
and violence? You could be the one help. Become a Big Brother Big Sister
mentor today and make a positive impact on a child’s life. For more information
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please visit Big Brothers Big Sisters of Harrisonburg-Rockingham County online
at www.bbbshr.org.”
The radio stations that will be used included:
WSIG-FM 1866 E Market St Ste 325 Harrisonburg, VA22801 Phone: (540) 432-1063 Fax: (540) 433-9267
WAZR-FM 207 University Blvd Ste 200-202 Harrisonburg, VA Phone: (540) 434-1777 Fax: (540) 432-9968
College Students ages 18 to 24 On-campus Advertisements: A variety of on-campus advertisements will be used throughout the college campus of the Harrisonburg-Rockingham County
JMU Table Tents: Table Tents are dispersed among all the dining facilities on campus. We will use Table Tents to inform college students about Big Brothers Big Sisters. The Table Tents will also include contact information for those students who are interested. The Table Tent Request Form must be submitted the Tuesday before the week that it will be dispersed. Please see the Appendix pg 22 for an example.
The Breeze Advertisement: We will also submit the same advertisement used in local newspapers to James Madison University's student newspaper, The Breeze. The advertisement will be used to inform college students about Big Brothers Big Sisters. The advertisement will contain information about the organization and contact information for those students that are interested. The Breeze is scheduled to run every Monday and Thursday during the academic year.
The Breeze Phone: 540-568-6127 Advertising Fax: 540-568-7889 Editorial Fax: 540-568-6736 E-mail: [email protected] Other Harrisonburg-Rockingham County College newspaper contacts:
Eastern Mennonite University's newspaper: Weather Vane phone: 540-432-4338 fax: 540-432-4130 e-mail: [email protected]
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Bridgewater College's newspaper: Veritas contact: Dale Harter e-mail: [email protected]
James Madison University Commons Day: Scheduling an event where those who already support the Big Brothers Big Sisters Organization can walk among the highly trafficked common area at JMU. Advertisements can include a tri-fold poster and paper handouts. Using those who are already involved will give a personalized feel to those who they reach.
Eastern Mennonite University Campus Activities Council: The Campus Activities Council works year-round to build relationships with the campus community and provide creative and positive entertainment that engages the entire campus and student body. Big Brothers and Big Sisters can work with the Campus Activities Council to increase awareness about the program.
Organizational Sponsorship: JMU offers resources for outreach at the Community Learning Center, which Big Brothers Big Sisters Organization already uses. Maintaining use of the CLS office as well as other student organizations will give credibility to the promotions.
Alpha Phi Omega: A community service fraternity at both JMU and Bridgewater College whose cardinal principles engorge leadership, friendship and service. You can contact APO at [email protected]
Flyer on campus: Big Brother Big Sister flyers will be posted around Harrisonburg-Rockingham County Colleges in attempt to increase awareness about the organization. The flyers will persuade members of the community to become volunteers. Please see the Appendix pg 25 and 26 for example
James Madison University: Post flyers in Wilson Hall, Warren Hall, and Godwin Bus Stop.
Eastern Mennonite University: Post flyers Campus Center, Guest House, and University Commons.
Blue Ridge Community College: Post flyers in Houff Student Center and the Bookstore.
Bridgewater College: Post flyers in Bickhell House, Yount Hall, and Memorial Hall.
Mass e-mail: A mass e-mail will be sent to students through their university e-mail system to create awareness of Big Brothers Big Sisters Organization’s needs.
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James Madison University: For a mailing to students, call the Operations Team 540- 568-3502 or email [email protected]. For a mailing to employees, call Human Resources (568-3825) or email [email protected].
Online Communication: The same online communication tactics will be used as those for Men and Women ages 18 to 40. Please see men and women tactics above for more information.
Invitation to public events and proceeds nights: College Students will also be invited to all of the Harrisonburg-Rockingham community events that support Big Brothers Big Sister Organization including fundraisers and community proceeds nights. Please see our advertising schedule for more detail.
Harrisonburg-Rockingham Local Businesses Direct mail: Direct mail will be used to initiate contact with Harrisonburg-Rockingham local businesses. These tactics will increase awareness of Big Brothers and Bigs Sisters as an Organization as well as help maintaining a professional relationship.
Newsletter: A newsletter will be sent to local businesses in the Harrisonburg-Rockingham County to inform them about the background of the Big Brothers Big Sisters Organization. It will also ask for permission to give an informative speech to business representatives, which will show ways they can become involved. Postcards: Often local businesses owners forget to donate to Big Brothers Big Sisters without being reminded. Postcards will be used to remind local business owners to donate. Please see the Appendix pg 27 for an example.
Informative presentations: A PowerPoint presentation similar to the one used for the PTA and City Council meetings will be presented to local businesses. The PowerPoint presentation will try to persuade local business in the community to become donors and or have employees become mentors. Big Brothers Big Sister should get in contact with Harrisonburg’s Chamber of Commerce for a list of businesses and town meeting opportunities.
Harrisonburg Chamber of Commerce 800 Country Club Road - Harrisonburg, VA 22802 Phone: (540) 434-3862 Fax: (540) 434-4508 [email protected]
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Invitation to large event and proceed nights: Local businesses will also be invited to all of the Harrisonburg-Rockingham community events that support Big Brothers Big Sister Organization including fundraisers and community proceeds nights. Please see our advertising schedule for more detail.
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Evaluation
Evaluation of the campaign needs to be an ongoing process. Tracking the number of volunteers that have joined the program and the amount of money that has been donated since the start of the campaign, will enable Big Brothers Big Sisters of Harrisonburg-Rockingham County to determine just how successful the campaign is. The organization can also track "buzz" about the program online on the social networking sites listed below and the outcomes of the certain events that are also listed below. Ages 18-40 demographic: -Track increase in the number of friends in the Facebook group -Track increase in the number of followers on the Twitter page -Track the number of people who sign up as volunteers -Track attendance at Proceeds Nights College-Aged demographic: -Track increase in the number of friends in the Facebook group -Track increase in the number of followers on the Twitter page -Track number of people who sign up as volunteers -Track attendance at Proceeds Nights Harrisonburg-Rockingham County Local Businesses: -Track number of companies donating -Track dollar amounts of donations from each company
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Budget
Programs Unit Cost Quantity Total Cost
Web Designer $80/hour 20 hours $1,600.00
Web Monitoring Service
(Site 24x7)
$15/month 12 months $180.00
Events:
“Commons Days” FREE
Proceeds Nights FREE
Materials:
Flyers $1.22 each 150 $183.00
Postcards $1.24 each 300 $372.00
Newsletters $1.31 each 300 $393.00
Traditional Media:
Daily News-Record Advertisement 1,200 inches/month at
$15.95/month
6 months $95.70
The Breeze Advertisement (James
Madison University)
¼ page horizontal at
$180/month
3 months $540.00
Rocktown Weekly Advertisement 1 column /week at
$9/week
12 weeks $108.00
Weather Vane Advertisement
(Eastern Mennonite University)
3 col x 3 in. (1/8 page)
at $70/issue
10 issues (first
semester)
$700.00
JMU Table Tent FREE
Radio Advertisements
-WAZR-FM 93.7 30 seconds at $25 60 $1,500.00
-WSIG-FM 96.9 30 seconds at $25 60 $1,500.00
Interactive Media:
Facebook Page FREE
Twitter Page FREE
Flickr Page FREE
Miscellaneous $1,000.00
Total: $8,171.70
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Campaign Timeline
August 2010 -Implement campaign -Give 3 informative speeches to local businesses September 2010 -Launch radio and newspaper advertisements -Update Facebook, Twitter, and Flickr accounts -Present flyers to potential volunteers and donors -Submit Table Tent and Commons Day request form (1 week in advance) October 2010 -First Proceeds Night (Chili's) -Give 3 informative speeches to local businesses -Begin PTA presentations at local schools -Track the number of college-aged volunteers and compare to previous year -Track the number of fans are on the Facebook page and the number of followers on the Twitter Account -Submit Table Tent and Commons Day request form (1 week in advance) November 2010 -Second Proceeds Night (Qdoba) -Give 3 informative speeches to local businesses
December 2010 -Give 3 informative speeches to local businesses January 2011 -Track the number of local business sponsors and the amount of money raised -Send out postcards to local businesses and current donors to remind them to donate in the coming year -Track the number of volunteers ages 20-40 and compare to the previous year February 2011 -Third Proceeds Night (Ham's) March 2011 -Fourth Proceeds Night (Dave's) -5k for Big Brothers Big Sisters Event April 2011 -Fifth Proceeds Night (Franco's Pizza)
August 2011 -Track yearly progress and evaluate for effectiveness
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Appendix
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Table Tent Advertisement
Contact Information:
Rachel Lind
Phone: 540-568-2563
Fax: 540-568-3478
E-mail: [email protected]
Did you know that 13% of children in the Harrisonburg-Rockingham County are at risk
of getting involved with substance abuse, gangs, and violence? You could help. Become
a Big Brother Big Sister mentor today and make a positive impact on a child’s life. For
more information contact Big Brothers Big Sisters of Harrisonburg-Rockingham County.
Call us at 540-433-8886.
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Flickr Account
24
Newsletter
25
Flyer for Volunteers
26
Flyer for Local Businesses
27
Postcards
These postcards will be sent to local businesses to remind them to donate to Big Brothers
Big Sisters as well as the people who are already in the current database.
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Newspaper Ad for Donating
29
Newspaper Ad for Volunteering
