Advertising and Male

Violence

7 Themes Using Male Violence

1. Boys will be Boys

2. Attitude is Everything

3. The Cave Man Mentality

4. The New Warriors

5. Muscles and the “Ideal Man”

6. Heroic Masculinity

7. Censuring “Un-Masculine Behaviour”

What images would be associated with each theme?

“Boys will be boys!”

Attitude is

Everything

https://diesel.fandom.com/wiki/Portraits_for_successful_living_spring_summer_2012_campaign

https://thecuriousjournalofmissc.wordpress.com/2011/11/29/dockers-wear-the-pants-ad-campaign/

https://osocio.org/message/take-on-the-tough-classes/

The Cave Man

Mentality

http://www.camy.org/gallery/ad/1ECD0C9EC3A81C4BFE196EC1FFD440DE

https://www.ebay.com/itm/2011-Magazine-Advertisement-Page-Schick-Hydro-3-Razor-Extreme-Hydration-Ad-/362657038737

New Warriors

https://www.adsoftheworld.com/taxonomy/brand/knock_out

https://www.pinterest.ca/pin/17170042313067108/

Muscles and the

Ideal Man

https://www.fragrantica.com/news/Dolce-Gabbana-The-One-Sport-2801.html

http://www.fashionistasdaily.com/2011/02/dolce-gabbana-spring-summer-2011.html

https://www.famousfix.com/topic/ironman-magazine-united-states-july-2004

Heroic

Masculinity

https://www.imdb.com/title/tt0458339/

https://en.wikipedia.org/wiki/Riddick_(film)#/media/File:Riddick_poster.jpg

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=22186885

Censuring Un-

Masculine

Behaviour

“Real Men” vs. “Wimps”

https://digitaladvertisementsandmasculinity.home.blog/author/digitaladvertisementsandmasculinity/

https://www.pinterest.ca/pin/381680137140726790/

https://www.pinterest.ca/pin/412290540861255781/