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T h e 1 9 4 5 O l d H o u s e Great Style, All the Time! www.1945oldhouse.com 121 Hwy. 107 N. Cashiers, NC 10 a.m.-5 p.m. Seven Days/Week 567-342-1945 Visit the 1945 Old House for the latest fashions — leave feeling fabulous. Shoes • Tops Dresses Boots & More Western wear for the whole family HART PLAYERS AT THE GATEWAY CLUB DINNER THEATER PRESENTED BY SMOKY MOUNTAIN NEWS AND SMOKY MOUNTAIN LIVING MAGAZINE NOVEMBER 7 & 13 5:30 P.M. Cocktails & Live Jazz 6:15 P.M. Dinner Buffet 7:30 P.M. Show begins NOVEMBER 15 12:30 P.M. Brunch Buffet with Champagne & Bloody Mary Bar 2 P.M. Show begins ENJOY DINNER FOR TWO & MUSICAL SELECTIONS FROM “LES MISERABLES,” “PHANTOM OF THE OPERA,” “MUSIC MAN” & OTHERS! If you could be a character from any stage production, who would you be and why? Email your answer to [email protected] to be entered to win!

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Page 1: Advertising and Collateral samples

The 1945 Old HouseGreat Style, All the Time!

w w w. 1 9 4 5 o l d h o u s e . c o m

121 Hwy. 107 N.Cashiers, NC

10 a.m.-5 p.m.Seven Days/Week

567-342-1945

Visit the 1945 Old Housefor the latest fashions —leave feeling fabulous.

Shoes • Tops

Dresses

Boots & More

Western wear for the whole family

HART PLAYERSAT THE GATEWAY CLUB

DINNER THEATERPRESENTED BY SMOKY MOUNTAIN NEWSAND SMOKY MOUNTAIN LIVING MAGAZINE

NOVEMBER 7 & 135:30 P.M. Cocktails & Live Jazz6:15 P.M. Dinner Buffet7:30 P.M. Show begins

NOVEMBER 1512:30 P.M. Brunch Buffet

with Champagne & Bloody Mary Bar

2 P.M. Show begins

ENJOY DINNER FOR TWO & MUSICAL SELECTIONSFROM “LES MISERABLES,” “PHANTOM OF THE OPERA,”“MUSIC MAN” & OTHERS!

If you could be a character from anystage production, who would you be

and why? Email your answer [email protected] to

be entered to win!

Page 2: Advertising and Collateral samples

PHILLIP C.PRICE ——————————————LAW FIRM, PLLC

828-633-2374www.phillippricelaw.com

1200 Ridgefield Blvd., Ste. 180Asheville, NC 28806

Choose a firm withexperience and friendly professionalism to help you land where you want to be.

A DV E R T I S I N GLEFT TO RIGHT:2010: Quarter-page house ad for HARTTheatre and Smoky Mountain Livingmagazine; published in The SmokyMountain News.

2014: Full-page ad for The 1945 OldHouse; published in the Cashiers, N.C.Visitor Guide.

2015: Half-page ad for Phillip C. PriceLaw Firm, PLLC; published in Beverly-Hanks’ Welcome to WesternNorth Carolina magazine.

Page 3: Advertising and Collateral samples

27 HOLES OF GOLFON A

DONALD ROSS-DESIGNEDCOURSE

TWO RESTAURANTS • EXERCISE ROOMWI-FI • SWIMMING POOL & SPA • PET FRIENDLY

HIKING, BIKING & FLY FISHING NEARBY

Nestled in the Blue Ridge Mountains, this 111-Room Historic Inn is a trulyexceptional place to stay when looking for a home or relocating to the area.

800.627.6250 | TheWaynesvilleInn.com176 COUNTRY CLUB DR. | WAYNESVILLE, N.C.

L I G H T I N G G A L L E R Y

Home Accessories More!

Airport Design Centeroff Rutledge Road

3 DESIGN AVENUE • SUITE 105FLETCHER, NC

828.650.0223www.christieslighting.com

Page 4: Advertising and Collateral samples

121 PATTON AVENUEASHEVILLE, N.C.

828.253.1805wickandgreene.com

For EXTRAORDINARY

LOVE

WICK & GREENE JEWELERS —

Let Wick & Greene be part ofyour Western North Carolina

family and help you celebrateall of life’s special moments.

Wick & Greene jewelry ismore than just jewelry. It’s a

message that you are moreprecious than diamonds,

more valuable than gold.And very, very special.

A DV E R T I S I N GLEFT TO RIGHT:2015: Half-page ad for the WaynesvilleGolf Resort & Spa; published in SmokyMountain Living and Beverly-Hanks’Welcome to Western North Carolinamagazine.

2014-2015: Sixth-page ad for Christie’sLighting Gallery; published in Beverly-Hanks’ Welcome to Western NorthCarolina magazine.

2015: Full-page ad for Wick & GreeneJewelry; published in Beverly-Hanks’Welcome to Western North Carolinamagazine.

Page 5: Advertising and Collateral samples

FIRST PLACE, General News ReportingSta�, In the wake of the slide

FIRST PLACE, Education ReportingBibeka Shrestha, High school cover-up

FIRST PLACE, Investigative ReportingBecky Johnson, Enough

SECOND PLACE, Feature WritingBecky Johnson, Masterpiece of the mountains

SECOND PLACE, News Enterprise ReportingGiles Morris, A race against time

SECOND PLACE, EditorialsScott McLeod, HCC building vetted and dissected; it’s time to build

SECOND PLACE, Serious ColumnsScott McLeod, Judge not, or so my mom always taught me

SECOND PLACE, News CoverageSta�, Cullowhee at a crossroads

THIRD PLACE, News Feature WritingBecky Johnson, Man versus mountain

THIRD PLACE, Arts & Entertainment ReportingBibeka Shrestha, Horror in Haywood

THIRD PLACE, Sports Feature WritingGiles Morris, Quarterback High

THIRD PLACE, General Excellence for Web SitesTravis Bumgardner, www.smokymountainnews.com

NC Press AssociationEditorial and

PhotojournalismContest for 2010

COVERING HAYWOOD, JACKSON, MACON & SWAIN COUNTIES828.452.4251 www.smokymountainnews.com

{and with sprinkles}

FIRST PLACE, Duke Divinity School Award for Excellence in Religious Reporting

Sta�, Let us pray

FIRST PLACE, N.C. Bar Association Media Award of ExcellenceBecky Johnson, Clearing the bench

Some things arejust better

by the dozen.

“�e sta� of the Smoky Mountain News did a superb covering a complex issue ...with �air, depth and accessibility. No angle was le� uncovered, and the quality

and breadth of the reporting was particularly impressive for a small news outlet.”— from the judges’ comments

Saturday, December 146-9 p.m.

On the night of downtown Waynesville’s“Night Before Christmas” celebration

he Smoky Mountain News ismoving to a new o�ce in 2014,so join us as we celebrate ourfinal Christmas at our ChurchStreet location. We’ll have food,

drinks, and entertainment in the form ofthe various characters that make up theSMN sta�. Come help us make it amemorable night (we’re probably notgetting our security deposit back anyway).

A CHERISHED HOLIDAY TRADITION!

HOLIDAYOPEN HOUSE

Page 6: Advertising and Collateral samples

A DV E R T I S I N GFACING PAGE:2014: Half-page ad for The Smoky Mountain

News’ annual Holiday Open House.

2010: Full-page ad for The Smoky MountainNews’ annual showing at the NorthCarolina Press Association’s Editorial andPhotojournalism Contest.

Both published in The Smoky Mountain News.

A WEEKENDGETAWAY

IN WAYNESVILLE NC

See more at

www.vrbo.com/360020

MAGAZINE

Bring Smoky Mountain Living Home and Escape to the Mountains! Become a New Subscriber in the

Month of February and Enter to Win a WeekendGetaway at a Luxury Home Overlooking Waynesville, N.C.

Offer valid for NEW SUBSCRIBERS ONLY. One winner will receive a Friday & Saturday night stay on May 2-3, 9-10, or 16-17, 2014. Subscription must be made via www.smliv.com and “I Want To Get Away” must be entered inthe comments box upon subscribing. Subscription must be paid in full. Valid for both 1-year and 2-year subscriptions. Winner will be chosen March 5, 2014. Offer not valid for employees of Smoky Mountain Living or their

family members. DISCLAIMER: Subscribers of Smoky Mountain Living hereby hold Smoky Mountain News, Smoky Mountain Living LLC and Smoky Mountain Vacation or owners, respective officers, directors and employeesfrom and against damages, indemnify and hold harmless and its liabilities and reasonable costs, loss, and expenses, including reasonable legal fees in connection with the Smoky Mountain Vacation Getaway.

SUBSCRIBE ONLINE TO ENTER:Visit www.smliv.com and enter “I Want To Get Away” in the comments box.

in our prime ...

Covering Haywood, Jackson, Macon & Swain Countiesw w w. s m o k y m o u n t a i n n e ws . c o m

EditorialFIRST PLACE

Education ReportingInvestigative Reporting

Appearance and DesignSECOND PLACE

General ExcellenceGeneral Excellence for Web Sites

THIRD PLACE

News Feature WritingEducation Reporting

News Enterprise ReportingHeadline Writing

News Coverage

AdvertisingTHE 2012 METRO AWARD

FIRST PLACE

Best Color Restaurant/Entertainment AdBest Color Apparel, Jewelry and Accessories AdBest Color Retail AdBest Newspaper PromotionBest Special SectionBest Small AdBest Niche PublicationBest Real Estate Ad in a Niche PublicationBest Retail Ad in a Niche PublicationSECOND PLACE

Best Motor Vehicle AdBest Use of ColorBest Small AdBest Restaurant/Entertainment Ad

in a Niche PublicationTHIRD PLACE

Best Real Estate AdBest Color Restaurant/Entertainment AdBest Color Home Furnishings and Appliances AdBest Color Institutional AdBest Innovative Concept/Wild CardBest Real Estate Ad in a Niche PublicationBest Retail Ad in a Niche Publication

2011 NC Press Association Awards

Congratulationsto our award-winning sta�!

A DV E R T I S I N GABOVE & LEFT:2013: Half-page promotional ad for Smoky

Mountain Livingmagazine.

2011: Half-page ad for The Smoky MountainNews’ annual showing at the NorthCarolina Press Association’s Best Ad andEditorial and Photojournalism contests.

Both published in The Smoky Mountain News.

Page 7: Advertising and Collateral samples

a ONE-NIGHT STAYin the Loft at Shoji Spa & Lodge*

2,500feetA B O V E

S T R E S S L E V E L !

Located nearAsheville, N.C.,Shoji Spa & Lodgefeatures cathedralceilings, stonefireplaces and areading/sitting areawith 50-milepanoramic views ofthe Great SmokyMountains. Thesuite-style settingwith king size bedsleeps a maximumof 2. S H O J I R E T R E A T S . c o m

Smoky Mountain Living is a bi-monthly magazinethat covers the southern Appalachian mountainsand celebrates the area’s environmental riches, its

people, culture, music, art, crafts and specialplaces. Each issue relies on regional writers andphotographers to bring the Appalachians to life.

Purchase a subscription

TODAYand be registered to

WIN!

*Valid Sunday–Thursday nights (excludes holidays and black out dates) Gratuities and taxes not included. Must purchase a subscription to beentered into drawing.

Page 8: Advertising and Collateral samples

R I G H T N O W

YouSUBSCRIBE: s m l i v .com or 8 6 6.45 2 . 2 2 5 1

hereCOULD BE

MAGAZINE

facebook.com/smliv

@SmokyMtnLiving

C O L L AT E R A LFACING PAGE:• This display was to promote a giveaway at Shoji Spa & Resort. The layoutwas mounted onto foam board and displayed during various events at SmokyMountain Livingmagazine booths.

• An 8.5”x11” sales sheet was generated for account representatives to usewhile selling the Cashiers Visitor Guide & Membership Directory.

AT RIGHT:• This display (original size 48”x69”) was designed to promote Smoky

Mountain Livingmagazine at several malls within the coverage region,including Asheville Mall. It incorporates photography from a frequentphotographer of SML, and was printed on acetate then applied to clearacrylic. Once installed within mall kiosks, the panel was backlit andincorporated a rackcard holder, which was placed below the QR code.

Page 9: Advertising and Collateral samples

www.rarediseaseday.org

THIS AD BROUGHT TO YOU BY:

FMDChat.org

In the U.S., a disease isconsidered rare if it isbelieved to a�ect fewer than200,000 Americans. Thereare approximately 6,800such diseases, according tothe National Institutes ofHealth (NIH). Rarediseases a�ect nearly 30million Americans or nearly1 in 10 people.

RAREDISEASEDAY®

NEWNEW

YEARHOME

FMD Chat haspartnered withSmart Patients todevelop our veryown communitythat will bring

with it considerable benefits—more privacy, better features, andenhanced dialogue among thoseseeking answers about FMD.

Sign up at smartpatients.com/fmdchat to help build our community.FMD Chat’s closed Facebook group will be deactivated on Jan. 31. Connect with our Smart Patients community to stay in touch with your FMD friends.

FMD Chat's public Facebook page will remain active, as will FMDChat.org and our international outreach community at RareConnect.org.

C O L L AT E R A LCLOCKWISE FROM TOP LEFT:• Two small banner ads promotingFMDChat, a nonprofit organizationdedicated to raising awareness ofFibromuscular Dysplasia (FMD).

• Business card design, verticalformat.

• Email blast graphic to announceparticipation in a new social mediaplatform.

• Quarter-page ad designed for atabloid-format newspaper.

Page 10: Advertising and Collateral samples

C O L L AT E R A LAT LEFT:• I designed this poster (original size 11”x17”) to briefly convey tomedical professionals what, exactly, Fibromuscular Dysplasia (FMD)is. The client, FMDChat, wanted something that not only presentedthe medical rundown but also presented what FMD patientsunderwent as a result of the condition. These were printed anddistributed by FMDChat boardmembers and stakeholders to their ownmedical professionals, as well as being made available at conferencesand assorted presentations.