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ADVERTISING PLANBOOK

F2012

SECTION

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Our state-of-the-art equipment allows us to produce a top-of-the-line product.

Take time to read through this section to guarantee an excellent result

for your advertising objectives.

Mechanical Specifications & Deadlines

ADVERTISING PLANBOOK

ADVERTISING PLANBOOK

Multiply the total number of lines by your contract line rate and you will have the cost of the ad without colour. Let’s take a quarter page ad in the Ottawa Citizen as an example:1 inch in depth = 14 lines / 11.071” x 14 lines = 155 lines / Cost = 5 col. x 155 lines / = 775 lines x your line rate / = $ Your cost

COSTING YOUR AD

NEWSPAPER DEADLINES Colour B&WMonday: 4:00 Wed 4:00 ThursTuesday: 4:00 Thurs 4:00 FriWednesday: 4:00 Fri 4:00 MonThursday: 4:00 Mon 4:00 TuesFriday: 4:00 Tues 4:00 WedSaturday: 4:00 Tues 4:00 WedSunday: 4:00 Wed 4:00 Thurs

COLUMN WIDTHS1 column 0.9375 inches2 columns 2.00 inches3 columns 3.0625 inches4 columns 4.125 inches5 columns 5.1875 inches6 columns 6.25 inches7 columns 7.3125 inches8 columns 8.375 inches9 columns 9.4375 inches10 columns 10.5 inches

Double Truck21 columns 22 inches

SAMPLE SIZES Other sizes available.

6 8 Part of your day every day

Our presses rely on a sophisticated pre-set ink system, which imposes some technical requirements on electronic ad material submissions.• Your ad can contain only the inks that you have booked through your account executive. • Black and white ads must not contain colour in any form. • All images must be scanned for newsprint media. • All fi les must be supplied in a digital format.

Pagination-ready ad material and images must meet certain specifi cations: • Material must be Macintosh compatible (Adobe InDesign, PDF, Illustrator, PhotoShop) • Scanned images must be 300 dpi or higher• All colour must be CMYK (convert Pantone, RGB and Indexed Colour to CMYK) • EPS fi les must be saved with a Macintosh preview and binary encoding. ALL SCANS must contain: • Line screen: 90 lpi/colour separation type: GCR • Black generation: medium/black ink limit: 80% • Total ink limit: 270% highlight dot 1% • Shadow dot: 90

File Submission: • FTP: addrop.ottawacitizen.com • Portable media: CD/DVD Rom

For assistance, please contact your Ottawa Citizen Account Executive, or call 613-596-3590 or email adinquiries@ottawacitizen.com

PRINT

Full Page 10 col x 310 lines10.5” w x 22.143” d

1/2 Page 5 col x 310 lines 5.1875” w x 22.143” d or 10 col x 155 lines 10.5” w x 11.071” d

Two Thirds Page 8 col x 250 lines8.375” w x 17.857” d

One Third Page 6 col x 170 lines6.25” w x 12.143” d

Quarter Page 5 col x 155 lines5.1875” w x 11.071” d

One Eighth Page 4 col x 100 lines4.125” w x 7.143” d

ADVERTISING PLANBOOK 2 0 1 2

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NEWSPAPER DEADLINES

Visit our online gallery for ad samples

ottawacitizenadvertising.com/digital gallery

Material deadline for GIF ads is 3 business days from publication, 5 business days for Flash ads.

Expandable and Motif ads must be created in-house.

File Submission: Ads built by advertiser/agency must be uploaded to Citizen FTP site: addrop.ottawacitizen.com

For all other specifi cations please visit:

www.tinyurl.com/onlinespecs

Booking & Copy DeadlinesBooking: 4:00pm Thursday Proof Clearing: 10:00am Friday

Front Cover, Full colour banner: 10 col x 55 agates = 10.5” w x 3.929” d Full Back Page Cover, Full colour: 10 col x 145 agates = 10.5” w x 10.357” d

DIGITAL

TV TIMES SPECIFICATIONS

Specifi cationsLeaderboardPlacement: Top of all pages Format Expandable Option728x90 pixels 728x360 pixels expandedGIF: 40 KB max. n/aFlash: 40 KB max. 40 KB initial, 200 KB progressive

Big BoxPlacement: Next to story content on most pagesFormat Expandable Option300x250 pixels 600x250 pixels expandedGIF: 40 KB max. n/aFlash: 40 KB max. 40 KB initial, 200 KB progressive

Impulse AdPlacement: Right column of Home page and Section Index pagesFormat300x100 pixelsGIF: 40 KB max.Flash: 40 KB max.

Text AdPlacement: Right column of Home page and Section Index pagesFormatText onlyMaximum 36 characters (including spaces)

Catfi sh AdPlacement: Anchored to bottom of window, visible at all timesFormat1000x80 pixelsFlash: 40 KB max.Collapses down to 150x80 or closed with user interaction

Top LayerPlacement: Over page content of Home page. Can resolve to Leaderboard or Big Box.Format500x500 pixelsFlash: 80 KB initial, 2.2 MB progressive, 5 secs of animation

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.w fi le required for all video components

ADVERTISING PLANBOOK

7 0 Part of your day every day

Everything is printed 4-colour process CMYK (Cyan, Magenta, Yellow and Black). At time of booking it is imperative that colour specifi cations are provided. This will determine where in the paper the ad will run and what colour positions are needed for that issue.

READING THE COLOUR CODE

=25A1 220% CYAN

550% MAGENTA

A100% YELLOW

110% BLACK

The fi rst digit in the code is the cyan dot percentage.

The 2 represents 20% cyan.

The second digit in the code is

the magenta dot percentage.

The 5 represents 50% magenta.

The third digit in the code is the yellow dot percentage.

The A represents 100% yellow.

The fourth digit in the code is the black dot percentage.

The 1 represents 10% black.

0=0%1=10%2=20%3=30%4=40%5=50%6=60%7=70%8=80%9=90%A=100%

When using Pantone colours please include the CMYK values. You can create most colours by combining various percentages of Cyan, Magenta, Yellow and Black.

Separation set-upfor theOttawa Citizen

FOR ASSISTANCE PLEASE CALL 613-596-3579 Above CMYK specifi cations subject to change. Please call for confi rmation.

COLOUR

ADVERTISING PLANBOOK 2 0 1 2

The Ottawa Citizen has an electronic tearsheet process. The entire newspaper is available online enabling advertisers to immediately see their ad positioning, check the competition or measure ads. Online archives go back two years allowing advertisers to search for a specifi c ad or all ads in a particular time frame. Each ad also comes with a fi le of data including date, ad number, insertion number, section and page number, size, advertiser and agency.

With eTearSheets, advertisers gain signifi cant time and space formerly devoted to paper tearsheets. This feature is available to all clients and a one-time registration is all that is required to get started. Contact your Advertising Account Executive for your “organizational code” and go to the following url to sign up:

http://www2.shoom.com/etearsheets/default.asp

The site contains a user-friendly menu to help you through the process. If you have any questions or concerns please contact your Account Executive.

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eTEARSHEETS