Upload
corey-anthony
View
218
Download
0
Tags:
Embed Size (px)
Citation preview
AdvertisementsPersuasion, Propaganda, & the Portrayal of Men
and Women
PropagandaInformation, ideas, or
rumors deliberately spread widely to help or harm a
person, group, movement, institution, nation, etc.(www.dictionary.com)
A form of communication that is
aimed at influencing the attitude of a community toward some cause or
position.(www.wikipedia.com)
As opposed to impartially providing information,
propaganda, in its most basic sense, presents information
primarily to influence an audience. Propaganda often
presents facts selectively (thus possibly lying by omission) to
encourage a particular synthesis, or uses loaded messages to produce an
emotional rather than rational response to the information
presented. The desired result is a change of the attitude toward
the subject in the target audience to further an agenda.
US Office for War Information poster implying that working less helped the Axis powers.
Nazi Poster depicting American "liberators" as monster.
Walls of the former US embassy in Tehran, Iran covered in anti-American mural
Words and images can
be very persuasive…
A form of psychological warfare that militaries use in foreign conflict to alter the behavior of people in enemy-controlled territory. Humanitarian air missions, in cooperation with leaflet propaganda, are also successful in turning civilians against enemy leadership while preparing them for the arrival of enemy troops.
Leaflet Bomb
Propaganda Techniques in
Advertisements
TestimonialUsing a famous person to endorse a product
BandwagonEverybody’s doing it, so don’t get left out
Glittering Generalities
The use of words that sound great
but on further evaluation mean
very little
DistortionShading basic facts by omitting some facts,
overemphasizing others, mixing facts with opinions,
or using slanted or misleading words to get the reader’s attention
Name CallingCriticizing other products to make your own look
better
Beauty Industry Propaganda in
Advertisements…what you are most familiar
with.
Girls and Women
"Girls and teenagers are perhaps most vulnerable to
beauty-industry propaganda. For them, advertising is a
window into adult life, a lesson in what it means to be a woman. And lacking the
sophistication of their older sisters and mothers, girls are
less likely to distinguish between fact and advertising
fiction."-- Michael F. Jacobsen/ Laurie
Anne Mazur
Girls, how do these ads make you feel?
What negative consequences does the objectification of women in advertisements have on women and men?
What must be done to convince people that the objectification of women has negative consequences for all of us?
Boys and Men
Boys, how are you portrayed in these ads?
How do the negative portrayals of men in advertising differ from the portrayals of women?
Why do you believe that men are now being targeted more by advertisers than they were in the past?
Mary Pipher Explains
The Truth about Women
For More Information…
Reviving Ophelia, by Mary Pipher
www.mediaed.org
How will your newspaper use propaganda to persuade your audience?
*Advertisements*Political Cartoons*Editorials