Advertisements Including Tobacco and Alcohol

Marketing and Promotions

• Advertisements • Commercials• Movies • TV Shows• Magazines• Books• Other Products like pictures and art may choose

to promote visuals of brands or the artist may choose to have alcohol or tobacco in their picture

Tobacco• Tobacco has been used by North American Aboriginal

communitieshttp://www.youtube.com/watch?v=yQyfnekbeH0• They would use loose tobacco during ceremonies and give it

away as gifts• The use of Tobacco has been exploited and ingredients have

been modified so the user develops an addiction and constantly feels the need to smoke cigarettes

• Tobacco companies have started to move their focus to young people as potential costumers because the quicker you’re addicted the longer you’ll smoke

• The average age that youth first start smoking is only 15 years old and by the time they’re 17 they’ve developed an addiction so strong they smoke daily

http://www.youtube.com/watch?v=B1DNoole3Wo

Tobacco• Chewing tobacco is one use of tobacco used not by

smoking it but by putting it into your mouth and spitting it out – Example: Base Ball players frequently chew tobacco

• You can become addicted to this form of nicotine because the ingredients contain fiber glass which is used to cut the inside of your mouth and allows the nicotine to penetrate your body faster.

• Cigarettes are the most common way consumers use tobacco, they inhale the smoke that is caused by lighting one end of the cigarette

• Tobacco companies have also released mild flavoured cigarettes they hope will target youth

Tobacco Advertisements

The Truth about Tobacco

What Saskatchewan is doing for you

• Advertisements are not allowed in public areas that can be accessed by 18 year olds

• ‘Saskatchewan’s Tobacco Control Act’ prohibits smoking in public places and events and restricts the promotion and advertising of tobacco products in these places

• PREVENTION, prevent smoking among Saskatchewan's youth and promote healthy choices

• PROTECTION, eliminate exposure to environmental tobacco smoke and prevent young people from accessing tobacco products

Health Concerns of Tobacco• Tobacco can cause cancer of the lungs, throat, mouth,

tongue and other major diseases• It can cause your teeth to yellow and your mouth hygiene

to decrease• It can also cause your skin to age faster than someone

who doesn’t smoke• Tobacco can effect other people around you with ‘second

hand smoke’ this means being around someone who is smoking is putting yourself at risk because you are inhaling the smoke into your body from that persons cigarette

Alcohol• Unlike Tobacco alcohol was brought to North America

by European settlers• Alcohol is absorbed into your blood stream and can

effect the way you feel and acthttp://www.youtube.com/watch?v=gggOy3f6Rwo• Drinking alcohol in excessive amounts can cause

major health problems including cancer and heart problems

http://www.youtube.com/watch?v=rew4L4mF80k• Drinking and drive doesn’t only affect the drinker• Alcohol is the most frequently used drug in

Saskatchewan

Alcohol Advertisements

The Truth about Alcohol

What Saskatchewan is doing for you

• Minors are not allowed into any public place that is selling alcohol to alleviate the pressure

• Like tobacco products the advertisement of alcohol products is not allowed in public places were underage youth may be present.

• The sale of alcohol to minors is illegal • If you are caught underage drinking you will be

fined by police • You must have your ID whenever buying or entering

a place where alcohol is present

Health Concerns

• Alcohol is absorbed into the blood stream and affects the central nervous system (Brain)

• Disrupts brain development in underage youth• Causes damage to the liver and intestines• Blood pressure increases and may cause heart attack

or stroke • Drinking alcohol can raise the risk of cancer and this

can raise even higher if you smoke tobacco products • Alcohol contains calories that may cause a change in

your appearance such as weight gain and dehydration

SAY NOTo Tobacco and Alcohol