Advertisement Final

7/28/2019 Advertisement Final

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BY Asfand Yar & Rasheed Siddiqi


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Advert ising: The paid, public, non-personal announcement of a persuasivemessage by an identified sponsor; the non -personal presentation or

promotion by a firm of its products to its existing and potential customers.

MISS TAHIRA TARIQ


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Action

Desire

Interest

Attention


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Capture interest and attention

Build Interest

Make interest

Reinforce recall and retention Create differentiation in the marketplace


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TV

Newspapers

Radio

Poster (any) Online

Brochures


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Functions of Advertising Inform the public about aproduct.

Attract consumers attention.

Motivate consumers to buy the product.


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Age of

Print

Industrial

Revolution &

Consumer Society

Age of

Science

Rise of

Agencies

Advertising

Declines

ReintroducingConsumers to

Marketing

Creative

Era

Accountability

Era

1441-

1850

1850s-

1900

1900-

1950s

World War I-

World War II

1950s 1960s-

1970s

1970s-

1990s

1920s


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The Pre-industrial Age (up to start of 19th century)

The Industrializing Age (To WW1)

The Industrial Age(1900s to 1970s)

The Global Interactive Age


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American children see an average of 360,000 televisionads before they graduate high school.

The average American spends 1.5 years watchingtelevision during his or her lifetime.

2/3 of all consumers buy ONLY well known brands.


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Humor- Funny or crazy images.(Mountain Dew) Macho Strong, tough, powerful images.(sharbat-e-

folad Friends Groups of people having fun. (coca cola)

Family Mother, father, and children. (habib, dalda) Fun Everyone is happy. (Cadbury) Nature Outdoor settings. (mineral water) Cartoon People or animals as drawings.(dingdong)

Celebrity Someone most people know.(shahid afridi) Wealth Expensive items all together. (Mercedes ,

Mobile Phones)


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is a type of advertising in which the retailer attempts togain long-term benefits by promoting and selling thestore itself rather than the merchandise in the store.

Creating a positive store image.


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is a type of advertising in which the retailer attempts toincrease short-term performance by using productavailability or price as a selling point.

Increased patronage form existing customers.

Attraction of new customers.


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Information

Status

Entertainment

Intelligence Independence Unfinished Comparison


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Advertising Health Fraud

Credit Repair

Get rich quick Schemes

Product Misrepresentation Travel Fraud


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Documents

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