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Analysis of Ad• Images– Model– Product– Background
• Captions– Brand name– Company name– Catchy words– Other information
Product
Target costumer
•Age•Gender•Social status
Model
•Age
•Gender
•Social status
•Qualities for admiration
Ballantine’s Gold Seal
ImagesModelProductBackground
CaptionsBrand nameCompany nameCatchy wordsOther information Target
costumer•Age•Gender•Social status
Model
•Age
•Gender
•Social status
•Qualities for admiration