Wednesday,May4,2016Crowell&MoringLLP

Washington,DC

Adver&singforAssocia&ons

•  Not-for-profittradeassociaConrepresenCngtheinterestsofthedietarysupplementandfuncConalfoodindustry.

•  CRNrepresentsmorethan150companiesthatmanufacturedietaryingredientsand/ordietarysupplements,orsupplyservicestothosesuppliersandmanufacturers.

•  Revenueislargelyfromindustrymembers.–  Conferences,webinars

CouncilforResponsibleNutri&on(CRN)

•  Mission:Tosustainandenhanceaclimateforourmemberstoresponsiblydevelop,manufactureandmarketdietarysupplements,funcConalfoodsandnutriConalingredients.

•  Focusonscience,regulaCon/legislaCon,communicaCons,andinternaConalaffairs.–  Publicpolicybasedonsoundscience+consumersaccess–  FDA,FTC,CapitolHill;stategovernmentsandregulators

•  FiveindustrytradeassociaCons.–  CompeCConformembersandleadership

CRN:Whatdowedo?

•  InaddiContoCRN’sCodeofEthics,membersalsoagreetoadheretoaddiConalvoluntaryguidelines.

•  Increasedfocusonself-regulaCon.–  Transparencyandaccountability

–  Promotesafety,gainconsumertrustintheindustryasawhole

FocusonSelf-Regula&on•  Twomajorprograms:– CRN-NADAdver&singReviewProgram

– VoluntaryProductRegistry

•  Biggestconcern:anC-trust

•  Purpose:increaseconsumerconfidenceinthetruthandaccuracyofadverCsingclaimsfordietarysupplements,andencouragefaircompeCCon.

•  Allcompaniesshouldplaybythesamerules,includingCRNmembers.

•  MajorityofadsreferredthroughNADmonitoring.-  CRNchallengesbased

onclearcriteria;mirrorsFTCprioriCes

-  ProcessopentoenCreindustry

•  Industry-iniCatedandadministeredsearchabledatabaseofdietarysupplements.–  ProvidesbasicinformaConaboutfinishedproducts;addiConal

fieldsforcompaniestovoluntarilyprovideaddiConalinformaConabouttheproduct,itsingredients,itssupplychain,anditsmanufacturing.

–  What’sintheseproductsandwhoismakingthem?•  Purposeistoenhancetransparencyandfacilitatethe

exchangeofinformaConamongvariousstakeholders.–  OpentotheenCreindustry;freeatthebasiclevel.

•  AlsoanefforttoseparatethelegiCmatecompaniesfromthebadactors.

VoluntaryProductRegistry

•  Ensureself-regulatoryprogramsarebasedonsoundpublicpolicyandscience.– ProtecCngconsumers;promoCnghighquality,safeproducts

•  NotexclusionaryorintendedtoprovidecompeCCveadvantage.– FairandimparCalprocess

•  Messagingmustbepreciseandaccurate.

Mi&ga&ngRisk