Adventure TourismLatest InformationGlobal TrendsImpact on Local CommunitiesMarket Challenges*based on UN WTO Global Report on Adventure Tourism 2014BASIS FO CO!C"ATI#G S$STAI#ABL" COMM$#IT%!BAS"& A&'"#T$" TO$ISM I#ITIATI'"STourism Sectorat a glance international tourists in ()*+* BILLIO#there were overC"AT"& ,obs -orld-ide* in ele.enaccounted for / percentOF TOTAL GDPcontributed+) percentof services exportTourism is one of the most rapidl0 gro-ing sectors in the -orld1Adventure TourismAd.enture tourism is one of the fastest gro-ing tourism sub!sector recogni2ed for its ecological3 cultural3 and economic .alue1Ad.enture tourism shares se.eral characteristics -ith4Sustainable TourismConservation TourismResponsible Tourismolunteer TourismPro!poor TourismCommunit"!base# Tourism$cotourismGeoTourismThe Adventure Tourist56percentof ad.enture MAL"tra.elers are 7+percentof ad.enture tra.elers are F " M A L "+6percentha.e at least a 7!0ear degree**percentha.e professional degreethe a.erage indi.idual income of an ad.enture tra.eler is $S& 7839)) per 0ear1*( :+) :+6 :(*:The Adventure TouristFactors in choosing the ne;t ad.enture destination4*1 #AT$AL B"A$T%(1 A'AILABL" ACTI'ITI"S+1 CLIMAT"easons for engaging in ad.enture tra.el4*1 "LA =LAC"S+1 TIM" >IT? FAMIL%71 L"A#I#G ABO$T &IFF""#T C$LT$"SGlobal Trends&emand for ad.enture tourism is gro-ing1GLOBAL 'AL$"4()*) ()*+@ 9/B@ (8+B7( percentof tra.elers departedon ad.enture trips195%increaseSource: ATTA, George Washington University, and Xola ConsultingAn increase in international departuresAn increase of tra.elers going on ad.enture tripsAn increase in a.erage spending1T?IS "MAAABL" GO>T? >AS ATTIB$T"& TO4Global Trends&emand for ad.enture tourism is gro-ing1"M"GI#G MAA"TS8/: of o.erall international departures originate in "urope3 #orth America3 or South Americamarkets in Asia3 Central and "astern "urope3 the Middle "ast and Africa ha.e sho-n fast gro-thC?I#"S"TO= S="#&"Stra.elers are theIncreases of pro,ectedarri.als from ussian3 Chinese3 and Latin American tra.elers-ill be changing the shape of leisure tra.eler demographicsin the 0ears to come1Global Trends&emand for ad.enture tourism is gro-ing1&ISI#T"M"&IATIO#Thetrendhassignaled &ISI#T"M"&IATIO#1Tra.elersB accessto information and tra.el re.ie-s allo-sthem to deal directl0 -ith thepro.ider in the destination market1Thismeans the remo.al of the middle!manCa tour operator or travel agentC from the transaction1Global TrendsTo accommodate gro-th in demand for ad.enture3 the suppl0 is e;pected to increase1the sector is predominantl0SMALL O>#"!O="AT"&B$SI#"SS"S&estinations around the -orld are focusing on ad.enture because of its economic and sustainabilit0 beneDts1 The0 are -orking to pro.ide professional education for ad.enture tra.el companies to support local people in participating in the tourism econom01 the a.erage si2e of ATTAEs member companies77 emplo0eesGlobal TrendsA&'"#T$" AS BA#&I#G I&"#TIT%of tourism boards report of gro-th in ad.enture tourism businesses in their area6/ percent &"STI#ATIO#S and COM=A#I"Sare gearing their taglines to appeal to A&'"#T$" TA'"L"S pro.ides opportunit0 to di.ersif0 ad.enture products to meetmarket demand1Membership in ad.enture associationsI#C"ASI#G CO##"CTI'IT%Tra.elers are increasingl0 more connectedF breaking do-n geographic boundaries and allo-ing tra.elers to .enture further aDeld than e.er before1 The Internet helps bring market access to ad.enture tourism businesses located in the most remote corners of the -orld1 Adventure Tourism and Local Economies, Communities, and EnvironmentThe challenge is for thetourism sector to use its best eGorts to reduce the negati.e impacts of tourism3 -hile safeguarding andHorenhancing localen.ironments3 biodi.ersit03and culture1 Adventure Tourism and Local Economies, Communities, and EnvironmentbeneDt to tourist destinations4emplo0ment and incomeincenti.e for conser.ationpublic a-areness of the man0 goods and ser.ices pro.ided b0 biological di.ersit0respect for traditionalkno-ledge and practicesShort and long!term customer ad.ocac0 andDnancial support for marginal communities often springs from the transformati.e e;periences that Ad.enture Tra.el can bring3 -ith customers gaining an understanding of ho- their immediate3 and sometimes ongoing3 support can help preser.e a destinationEs ke0 cultural and natural capital1 Adventure Tourism and Local Economies, Communities, and EnvironmentbeneDt to tourist destinations4emplo0ment and incomeincenti.e for conser.ationpublic a-areness of the man0 goods and ser.ices pro.ided b0 biological di.ersit0respect for traditionalkno-ledge and practicesShort and long!term customer ad.ocac0 andDnancial support for marginal communities often springs from the transformati.e e;periences that Ad.enture Tra.el can bring3 -ith customers gaining an understanding of ho- their immediate3 and sometimes ongoing3 support can help preser.e a destinationEs ke0 cultural and natural capital1 Market ChallengesCA%I#G CA=ACIT%"#'IO#M"#TAL FAGILIT%CLIMAT" C?A#G"TO$ISM %&of all CO( emissionsaccounts for AI TA#S=OTCAACCOMMO&ATIO#'(&)*&*+& Ad.enture tourism is on the front lines of climate change issues Ad.enture tra.el transforms consumers into acti.e ad.ocatesAd.enture tra.el protects the important Ilungs of the earthJ Ki1e1 forests and ,unglesL Ad.enture tra.el reMuires less de.elopment than traditional industr0Ad.enture tra.el keeps re.enue in the destination Ad.enture tra.el gi.es people a reason to sta0 rural and be proud of their culturesI belie.e that if -e kno- ho- to Dnd3 through ad.enture tra.el3 the abilit0 to emplo0 those -ho o-n the land3 -oods3 rainforests or deserts3 the lakes or lagoons3 that -e -ill Dnd a path to correcting the terrible ineMualities of our countr0 and the -orld1 -ormer !e"i#an $resident elipe %alderonO#tober 2011