Advantage PunjabDESTINATION: MEDICAL TOURISM

ProposedProposedProposed

Focus: Advance Medical Treatment, Alternative Therapies, Wellness & Holistic Healing

Infrastructure Development, Super Speciality Hospitals

Insurance & Banking Sector, Medical Tourism Associations, Accreditation Bodies

Wellness Association, Organic Farming, Hospitality & Travel-Tourism, Research, HRD,

Sector Skills Councils, Employment & Entrepreneurship Generation, Services Export

International Conference & Expo

PUNJABINDIA

Govt. of PunjabGovt. of PunjabGovt. of Punjab

Saturday, 6th April 2019

(On the eve of World Health Day)

Launch of

PUNJAB MEDICAL TOURISM WEB PORTAL and E-MagazineHotel Mountview,

Sector-10, Chandigarh

Reaching out all Association of NRIs & Overseas Medical Tourism Co-ordinating Bodies

The global medical tourism market was valued at USD 15.43 billion in 2017, and is expected to register a CAGR of

8.5% during the forecast period of 2018-2023. Asia-Pacific accounted for the largest share of around 40% of the

global market, whereas, North America was estimated to register the fastest CAGR over the forecast period.

According to estimates by the World Health Organization, 12–14 million people go abroad to receive medical

care each year. Medical tourism refers to travel by patients across countries for the purposes of obtaining

medical treatment and benefitting from the treatment, which might not be accessible in their own nation.

Destination countries are taking initiatives to attract medical tourists, offering medical services at more

affordable prices. From an estimated $27.9 billion in 2018, this field is projected to undergo a five-year

compound annual growth rate of 13.2%, according to BCC Research's new report, Medical Tourism Market:

Outlook and Trends.

Medical Tourism is broadly classified into following three categories:

• Medical Treatment / - Treatment for curative purpose that may include Conventional Therapies

cardiac surgery, Dental Tourism, Cosmetic Surgery Tourism , organ transplant, hip and knee replacement

etc.

• Wellness & Rejuvenation: Offerings focused on rejuvenation or for aesthetic reasons such as cosmetic surgery, stress relief, spas etc.

• Alternative Medicine: AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy) would be the major category given the

Indian context.

Other popular alternative therapies are Music Therapy, Acupuncture, Aromatherapy

Hypnotherapy, Massage, Meditation, Mindfulness, Reiki.

Medical Tourism

ASIAN SCENARIO

Asia-Pacific is projected to the fastest growing region, registering a CAGR of 15.5% from 2017 to 2023.

With a collective market share of 45.2%, Thailand and Mexico dominated the medical tourism market in 2017, followed by India with a market share of

15.4%.

Thailand dominated the market in terms of revenue in 2018 due to the massive difference in treatment cost compared to developed countries.

Around 2.4 million people visited Thailand to seek medical care in 2017 . Thailand is also home to Asia's first largest private hospital, Bumrungrad

International Hospital, which is also the first hospital to receive a JCI accreditation and ISO 9001 certification. Till date, over 53 private hospitals have

received JCI accreditation.

While Thailand is popular for cosmetic procedures, India is most preferred for cardiovascular and orthopedic procedures. Brazil and Costa Rica, on

the other hand, are preferred for dental procedures.

Singapore, Colombia, Taiwan, and Spain are some of the fastest growing medical tourism destinations in this market.

INDIAN SCENARIO

Foreign Tourist Arrivals (FTAs) in India on medical visa during 2016 and 2017 were estimated at 4.27 lakh and 4.95 lakh respectively, registering a

positive growth of 15.9%.Indian Medical Tourism Industry 2017 worth $ 3 billion Indian Medical Tourism Industry 2020-worth $ 9 billion 20% of the

global market share Total revenue generated from medical tourism in 2017 –Rs. 1, 77,874 crore.

Maximum patients from Bangladesh and Afghanistan. Other than these two countries, medical tourists from Oman, Maldives, Uzbekistan, Sudan,

Iraq and Yemen visit India as well.

https://www.openpr.com/news/1487012/Global-Medical-Tourism-Market

https://www.imoney.my/articles/singapore-vs-malaysia-reigns-supreme-medical-tourism

MEDICAL & WELLNESS TOURISM: COMPONENTS

Source: Report of PHD Chamber on Medical & Wellness Tourism enchanting India July 2014

MEDICAL &WELLNESSTOURISM:

COMPONENTS

Medical Treatments/Conventional Theraphy

Procedure: Pure

focus on disease &ailment cure

Traditional /Alternative Therapies:

Focus on holisticwell-being of mind,

body & Soul

Medical Tourism - Medical Value Travel (MVT)

• Revenue Generation

• Forex Earning

• Direct & Indirect

employment & Entrepreneurship[

opportunities for local community

• Infrastructure Development

• Growth of Tourism, Hospitality

& Aviation Industry

• Boost to Country Image

Value to Host NationValue to Patient

• Low cost of Treatment

• Ease of Medical Visa Facilitation

• Highly Qualified Doctors & Caretakers

• Advance Technology Treatment

• International Accredited Medical Facilities

• Fluent English speaking Medics

• No waitlisting Period

• Rich Traditional Therapies

• Combined with holiday and business Trips

MEDICAL & WELLNESS TOURISM: DIMENTATIONS

Tourist Motivation

Medical / Cosmetic

Relaxation / Rejuvenation

Experiential

Spiritual

Typical Activities/ Location

Hospitals, Clinics

Spas, Massage, Yoga, Beaches, Mountains

Festival Spaces

Pilgrimage, New Age Events, Yoga Retreats

Source: Report of PHD Chamber on Medical & Wellness Tourism enchanting India July 2014

Public Private Partnership(PPP Model for Medical Tourism)

COST OF MEDICAL TREATMENT IN INDIACOMPARED TO OTHER COUNTRIES

https://www.frankit.in/blog/medical-tourism-successful-industry-in-india

Artificial Intelligence (AI) in Medical Tourism

• Asia Pacific is developing a robust digitalized market with the aim of modernizing and integrating healthcare delivery, and this step will no

doubt revolutionize the industry.

• Healthcare industry in Asia-Pacific, driven by technological advancement and innovative healthcare solutions, will be one of the fastest

growing in the world with a predicted growth rate of 11.1% in 2018 in comparison to the average of 4.8% globally.

• This phenomenal digital transformation several hospitals and, indeed, countries are undergoing is largely attributable to the explosion of

the Internet of Things, an ICT system of interconnected data-assessing devices.

• This system is employing artificial-intelligence (AI)-enabled solutions and the vast amounts of data to recreate healthcare and at the

forefront of this revolution are Asia-Pacific, Europe, and North America.

• In 2017, national health expenditures in the United States cost $3.5 trillion, increasing by 4.5% from the figure in 2016. It is, however,

predicted that with the imminent digital revolution, over $300 billion in healthcare expenses will

be saved, especially in costs of chronic disease management.

THE MAJOR DIGITAL INNOVATION IN HEALTHCARE

• Telemedicine

• Wearables, Digital Sensors, and Biotelemetry

• Virtual Rehabilitation

• Intelligent Fabric

MEDICAL & WELLNESS TOURISM: INCUMBENT SECTORS OF THE ECONOMY

Medical &

Wellness

Toursim

Spas/

Rejuvenation

Industry

Hospitality

Industry

Tourism

Industry

Retail (general

merchandise)

Industry

Hospital /

Medical Industry

There is a growing demand of Wellness travel and wellness tourism, in India and across the world. Statistics say that travelers take a

whopping 586 million wellness trips each year. In fact, the Wellness Tourism niche encompasses 15 percent of global travel. That’s the

second highest after cultural tourism! It is also lucrative, as wellness travelers spend 130 percent more than the average traveller. It has

been identified that the most sought-after wellness aspects are traditional healing massages, healthy cuisine, Yoga or fitness classes,

Meditation or Pranayama and more.

The main reasons for exercising are - to stay healthy, weight

reduction, optimizing strength and/or endurance and to get a better

looking body and improving overall appearance.

• Revenue in the Fitness segment amounts to US$15,695m in

2019.

• Revenue is expected to show an annual growth rate (CAGR 2019-

2023) of 4.7%, resulting in a market volume of US$18,886m by

2023.

• The market's largest segment is Wearables with a market volume

of US$13,615m in 2019.

• In global comparison, most revenue is generated in China

(US$5,060m in 2019).

Health & Fitness Industry

Wellness Tourism

PUNJAB SCENARIOPresent Facts for Medical Tourism

Out of 34 JCI ( Joint Commission International) accredited hospital Punjab has only 2 one is in Mohali- Fortis Hospital and

one is in Ludhiana SPS Hospital

Around 50 hospitals in Punjab are National Accreditation Board for Hospitals & Healthcare Providers (NABH) Accredited

with estimated bed capacity of 8,000 beds

Punjab has 2 government nursing colleges and 110 private nursing colleges with a Total intake capacity - around 8000.

Total passing out - around 5000

PROMINENT MEDICAL TREATMENTS IN PUNJAB

Eye surgery, Cardiology, Call bladder removal, Knee and hip replacement, Dental Surgeries, Hair Transplant, Cosmetology

Major types of medical treatment for which foreign tourist come to Punjab are Eye surgery, cardiology, call bladder removal,

hyspretomy, knee and hip replacement etc.

Foreign Tourist Arrival in Punjab (2017) - 11 Lakhs

Domestic Tourist Arrival in Punjab (2017) - 4 Crores

Out of total foreign tourist arrival in Punjab, 0.85 % of them visit state for medical purpose. As per an estimate Punjab is

receiving approximately 9350 Medical tourists and around 35 Lakhs patients for health care from neighboring states of

Punjab and is contributing 1.87 % to the total medical tourists arrivals in India .Maharashtra accounts for 28.5,Tamil Nadu

15.7, Delhi 10.63%

MEDICAL TOURISM SERVICESDiagnosis | Treatment | Post Treatment Care

ADVANTAGE PUNJABOnly Delhi comes in Top five Destination for Medical Tourism in North India .Punjab can take advantage of being gateway for Western

Corridor (Central Asia, Afghanistan, and Pakistan etc.) and can attract Medical Tourist to Punjab, taking advantage of Healthy Ecological

and socio cultural environment compared to New Delhi.

INAUGURAL SESSION

PARALLEL TECHNICAL SESSIONS - VALEDICTORY SESSION

• Enhancing Air Connectivity for potential medical tourist countries with Chandigarh

International Airport

• Interaction with major Multi and

Super Speciality Hospitals Authority

• Apartments, Hotels, Guest house

Facilities for Medical Tourists in Punjab

• Scope of Public Private Partnership in

the development of Medical Tourism

in Punjab

• Banking, Insurance & other Financial

Services as key facilitators in medical

tourism.

• Special Provision for Medical Tourist

Service Provider/Travel Agents /

Consultants.

• Latest advancement and innovations in healthcare services

• Pharmacy and equipment suppliers as support segment for enhancing and empowering

medical tourism in the State.

• Infrastructure Development and capacity building for the Growth of Medical Tourism in the

State.

• Evolving wellness industry with focus on traditional medicine and preventive practices such as

Ayurveda, Naturopathy , Acupressure , Meditation and Yoga

• Organic farming in relation to health and wellness

• Entrepreneurship opportunities (Global, National, Regional & Local)

• Present scenario & Future Trends in health care services in lieu of tourism in the state

• Job Opportunities in Medical Services & Health Care for Punjab Youth around the Globe.

• Soft and modular skill set required for manpower export through pre departure orientation

(Medical Service Provider, Nurses and

Para Medical Staff aspiring to go abroad).

• Colleges & Universities, Training Centres,

Skills Providers for Health Sector

including Para medical services catering

to the demands of the industry

• NRI's perspective and requirements view

with respect to significance of medical

tourism

• Role of related Sector Skill Councils and

accreditation bodies.

• Discussion on policy framework - Destination Punjab for Medical Tourism

• Converge all stakeholders for collaboration and networking - Medical Tourism

• Sharing of knowledge and best practices - Destination Punjab

• Recognize and reward excellence in the health sector

• Future of Medical Tourism through Technology & AI

The event series offers an opportunity to interact with leaders in medical tourism

industry, both from local and global partnerships. This is a platform for Pharma

companies, hospitals, Medical Tourism Agents, Bank & Financial Institutions, Insurance

Companies, Medical Equipments Manufactures, Wellness and Holistic Healing,

Infrastructure Developers for Health Sectors hospitality Industry and healthcare

investors to meet & associate, Research-Academic-Skills and Training Institutions.

HIGHLIGHTS OF THE CONFERENCE

• Hospitals and clinics

• Health- and medical spa units

• Diagnostic Centres

• Accreditation bodies

• Consultancy firms

• Central & State Dept. / Government Bodies

• Pharma Companies

• Medical Universities / Colleges / Institutions

• Nursing and paramedical Colleges

Training Institutes

• Coaching Institutes

• Health & tourism web publishers

• Gyms / Yoga / Fitness Centres

• Ayurveda and Naturopathy Centres

• Healthcare Management Companies

• Banks & Insurance companies

• Organic Products Companies

• Hotels and airlines

• Marketing & branding companies

• Medical assistance companies

• Medical Equipments Manufacturing & Suppliers

• Third party administrators

• Tourist boards

• Overseas and Domestic Travel agents

• Infrastructure Developers for Health Sector,

• Health Sector experts & Strategists.

& other stake holders ....

Stake Holders / Exhibitors for Participations

Health, Tourism and HospitalityWellness, Spa & Medical Travel

Medical Tourism

Medical Services

Corporate & Hospitals

HRD, Skills Employment & Entrepreneurship

Dept. of Health & Family Welfare

Govt. of Punjab

Punjab Skill Development Mission

Govt. of PunjabDeptt. of Tech. Edu. & Indl. Trg.

Govt. of Punjab

Government of India

Ministry of Health & Family WelfareDepartment of Health & Family Welfare AYUSH

MINISTRY OF

Ministry of TourismGovt. of India

Ministry of External AffairsGovernment of India

Email : conference@icsi.asia | +91-9717827827

Our Special Thanks for Valuable Guidance & Support