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Advancing Your Personal Brand Through Social Media Michele Porfilio and Mike Dwyer September 22, 2009

Advancing Your Personal Brand Via Social Media

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Page 1: Advancing Your Personal Brand Via Social Media

Advancing Your Personal Brand Through Social Media

Michele Porfilio and Mike Dwyer

September 22 2009

2

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Who we arebull Michele Porfilio Strategic Sourcing Leader

bull Crowe Horwath LLP is one of the top 10 public accounting and consulting firms in the United States Under its core purpose of ldquoBuilding Value with Valuesregrdquo Crowe assists clients in reaching their goals through audit tax risk and consulting services Crowe professionals provide public and private company clients with thought leadership in many sectors including financial and diversified financial services healthcare government private equity sponsored inventory-based retail not-for-profit higher education and food and commodities With more than 20 offices and more than 2500 personnel Crowe is recognized by a number of organizations as one of the countryrsquos best places to work Crowe serves clients worldwide as the leading independent member of Horwath International

bull Mike Dwyerbull Aon Corporation is the leading global provider of risk management services

insurance and reinsurance brokerage and human capital consulting Through its 37000 professionals worldwide Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions

3

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

3

Agenda

Evolution of Social Media

Building your personal brand

Challenges and opportunities

Tools

Resources

Etiquette and Security

4

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

1979

Usenet

1998 -2004

Blogs PodcastWikisLiveJournal FriendsterLinkedin MySpace Flickr Digg

1995 1997

1st Social Networking Sites

ClassmatescomSixDegrees

1984

Listservs

1988

IRC

1971

Email

1991

Personal Web SitesDiscussion GroupsChat

2005 and beyondgtgtWeb 20 apps andUser-generated contenttake overSource httpwwwprworkscawp-contentsocialmediappt

Evolution of Social Media

Web 10

5

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Worldwide Internet Usage

WORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population ( 2008 Est)

Internet Users

Dec31 2000

Internet Usage

Latest Data

Population( Penetration )

Usage of

World

Usage Growth 2000-2008

Africa 955206348 4514400 51065630 53 35 10312 Asia 3776181949 114304000 578538257 153 395 4061 Europe 800401065 105096093 384633765 481 263 2660 Middle East 197090443 3284800 41939200 213 29 11768 North America 337167248 108096800 248241969 736 170 1296 Latin AmericaCaribbean 576091673 18068919 139009209 241 95 6693 Oceania Australia 33981562 7620480 20204331 595 14 1651 WORLD TOTAL 6676120288 360985492 1463632361 219 1000 3055 NOTES (1) Internet Usage and World Population Statistics are for June 30 2008 (2) Demographic (Population) numbers are based on data from the US Census Bureau (3) Internet usage information comes from data published by NielsenNetRatings by the International Telecommunications Union by local NIC and other reliable sources wwwinternetworldstatscom Copyright copy 2001 - 2008 Miniwatts Marketing Group All rights reserved worldwide

June 2008June 2009

Two-thirds (11 billion)

users visit social media sites once a

month

6

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Evolution of Social Media

Web 10 - The ldquoElectronic Agerdquo

Web 20 - The ldquoElectronic Community Agerdquo

bullGetting it online - One Way CommunicationbullElements Britannica Online PC Games CD Now Personal Websites

bullMaking it Work Online - Two Way Communication

bullElements Blogs Wikis Videos PollSurveys Chat Rooms AudioPodcasts Social Networks

bullSites Windows Live Spaces Flickr Wikipedia iTunes You Tube Facebook Linkedin Twitter

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 2: Advancing Your Personal Brand Via Social Media

2

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Who we arebull Michele Porfilio Strategic Sourcing Leader

bull Crowe Horwath LLP is one of the top 10 public accounting and consulting firms in the United States Under its core purpose of ldquoBuilding Value with Valuesregrdquo Crowe assists clients in reaching their goals through audit tax risk and consulting services Crowe professionals provide public and private company clients with thought leadership in many sectors including financial and diversified financial services healthcare government private equity sponsored inventory-based retail not-for-profit higher education and food and commodities With more than 20 offices and more than 2500 personnel Crowe is recognized by a number of organizations as one of the countryrsquos best places to work Crowe serves clients worldwide as the leading independent member of Horwath International

bull Mike Dwyerbull Aon Corporation is the leading global provider of risk management services

insurance and reinsurance brokerage and human capital consulting Through its 37000 professionals worldwide Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions

3

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

3

Agenda

Evolution of Social Media

Building your personal brand

Challenges and opportunities

Tools

Resources

Etiquette and Security

4

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

1979

Usenet

1998 -2004

Blogs PodcastWikisLiveJournal FriendsterLinkedin MySpace Flickr Digg

1995 1997

1st Social Networking Sites

ClassmatescomSixDegrees

1984

Listservs

1988

IRC

1971

Email

1991

Personal Web SitesDiscussion GroupsChat

2005 and beyondgtgtWeb 20 apps andUser-generated contenttake overSource httpwwwprworkscawp-contentsocialmediappt

Evolution of Social Media

Web 10

5

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Worldwide Internet Usage

WORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population ( 2008 Est)

Internet Users

Dec31 2000

Internet Usage

Latest Data

Population( Penetration )

Usage of

World

Usage Growth 2000-2008

Africa 955206348 4514400 51065630 53 35 10312 Asia 3776181949 114304000 578538257 153 395 4061 Europe 800401065 105096093 384633765 481 263 2660 Middle East 197090443 3284800 41939200 213 29 11768 North America 337167248 108096800 248241969 736 170 1296 Latin AmericaCaribbean 576091673 18068919 139009209 241 95 6693 Oceania Australia 33981562 7620480 20204331 595 14 1651 WORLD TOTAL 6676120288 360985492 1463632361 219 1000 3055 NOTES (1) Internet Usage and World Population Statistics are for June 30 2008 (2) Demographic (Population) numbers are based on data from the US Census Bureau (3) Internet usage information comes from data published by NielsenNetRatings by the International Telecommunications Union by local NIC and other reliable sources wwwinternetworldstatscom Copyright copy 2001 - 2008 Miniwatts Marketing Group All rights reserved worldwide

June 2008June 2009

Two-thirds (11 billion)

users visit social media sites once a

month

6

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Evolution of Social Media

Web 10 - The ldquoElectronic Agerdquo

Web 20 - The ldquoElectronic Community Agerdquo

bullGetting it online - One Way CommunicationbullElements Britannica Online PC Games CD Now Personal Websites

bullMaking it Work Online - Two Way Communication

bullElements Blogs Wikis Videos PollSurveys Chat Rooms AudioPodcasts Social Networks

bullSites Windows Live Spaces Flickr Wikipedia iTunes You Tube Facebook Linkedin Twitter

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 3: Advancing Your Personal Brand Via Social Media

3

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

3

Agenda

Evolution of Social Media

Building your personal brand

Challenges and opportunities

Tools

Resources

Etiquette and Security

4

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

1979

Usenet

1998 -2004

Blogs PodcastWikisLiveJournal FriendsterLinkedin MySpace Flickr Digg

1995 1997

1st Social Networking Sites

ClassmatescomSixDegrees

1984

Listservs

1988

IRC

1971

Email

1991

Personal Web SitesDiscussion GroupsChat

2005 and beyondgtgtWeb 20 apps andUser-generated contenttake overSource httpwwwprworkscawp-contentsocialmediappt

Evolution of Social Media

Web 10

5

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Worldwide Internet Usage

WORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population ( 2008 Est)

Internet Users

Dec31 2000

Internet Usage

Latest Data

Population( Penetration )

Usage of

World

Usage Growth 2000-2008

Africa 955206348 4514400 51065630 53 35 10312 Asia 3776181949 114304000 578538257 153 395 4061 Europe 800401065 105096093 384633765 481 263 2660 Middle East 197090443 3284800 41939200 213 29 11768 North America 337167248 108096800 248241969 736 170 1296 Latin AmericaCaribbean 576091673 18068919 139009209 241 95 6693 Oceania Australia 33981562 7620480 20204331 595 14 1651 WORLD TOTAL 6676120288 360985492 1463632361 219 1000 3055 NOTES (1) Internet Usage and World Population Statistics are for June 30 2008 (2) Demographic (Population) numbers are based on data from the US Census Bureau (3) Internet usage information comes from data published by NielsenNetRatings by the International Telecommunications Union by local NIC and other reliable sources wwwinternetworldstatscom Copyright copy 2001 - 2008 Miniwatts Marketing Group All rights reserved worldwide

June 2008June 2009

Two-thirds (11 billion)

users visit social media sites once a

month

6

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Evolution of Social Media

Web 10 - The ldquoElectronic Agerdquo

Web 20 - The ldquoElectronic Community Agerdquo

bullGetting it online - One Way CommunicationbullElements Britannica Online PC Games CD Now Personal Websites

bullMaking it Work Online - Two Way Communication

bullElements Blogs Wikis Videos PollSurveys Chat Rooms AudioPodcasts Social Networks

bullSites Windows Live Spaces Flickr Wikipedia iTunes You Tube Facebook Linkedin Twitter

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 4: Advancing Your Personal Brand Via Social Media

4

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

1979

Usenet

1998 -2004

Blogs PodcastWikisLiveJournal FriendsterLinkedin MySpace Flickr Digg

1995 1997

1st Social Networking Sites

ClassmatescomSixDegrees

1984

Listservs

1988

IRC

1971

Email

1991

Personal Web SitesDiscussion GroupsChat

2005 and beyondgtgtWeb 20 apps andUser-generated contenttake overSource httpwwwprworkscawp-contentsocialmediappt

Evolution of Social Media

Web 10

5

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Worldwide Internet Usage

WORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population ( 2008 Est)

Internet Users

Dec31 2000

Internet Usage

Latest Data

Population( Penetration )

Usage of

World

Usage Growth 2000-2008

Africa 955206348 4514400 51065630 53 35 10312 Asia 3776181949 114304000 578538257 153 395 4061 Europe 800401065 105096093 384633765 481 263 2660 Middle East 197090443 3284800 41939200 213 29 11768 North America 337167248 108096800 248241969 736 170 1296 Latin AmericaCaribbean 576091673 18068919 139009209 241 95 6693 Oceania Australia 33981562 7620480 20204331 595 14 1651 WORLD TOTAL 6676120288 360985492 1463632361 219 1000 3055 NOTES (1) Internet Usage and World Population Statistics are for June 30 2008 (2) Demographic (Population) numbers are based on data from the US Census Bureau (3) Internet usage information comes from data published by NielsenNetRatings by the International Telecommunications Union by local NIC and other reliable sources wwwinternetworldstatscom Copyright copy 2001 - 2008 Miniwatts Marketing Group All rights reserved worldwide

June 2008June 2009

Two-thirds (11 billion)

users visit social media sites once a

month

6

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Evolution of Social Media

Web 10 - The ldquoElectronic Agerdquo

Web 20 - The ldquoElectronic Community Agerdquo

bullGetting it online - One Way CommunicationbullElements Britannica Online PC Games CD Now Personal Websites

bullMaking it Work Online - Two Way Communication

bullElements Blogs Wikis Videos PollSurveys Chat Rooms AudioPodcasts Social Networks

bullSites Windows Live Spaces Flickr Wikipedia iTunes You Tube Facebook Linkedin Twitter

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 5: Advancing Your Personal Brand Via Social Media

5

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Worldwide Internet Usage

WORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population ( 2008 Est)

Internet Users

Dec31 2000

Internet Usage

Latest Data

Population( Penetration )

Usage of

World

Usage Growth 2000-2008

Africa 955206348 4514400 51065630 53 35 10312 Asia 3776181949 114304000 578538257 153 395 4061 Europe 800401065 105096093 384633765 481 263 2660 Middle East 197090443 3284800 41939200 213 29 11768 North America 337167248 108096800 248241969 736 170 1296 Latin AmericaCaribbean 576091673 18068919 139009209 241 95 6693 Oceania Australia 33981562 7620480 20204331 595 14 1651 WORLD TOTAL 6676120288 360985492 1463632361 219 1000 3055 NOTES (1) Internet Usage and World Population Statistics are for June 30 2008 (2) Demographic (Population) numbers are based on data from the US Census Bureau (3) Internet usage information comes from data published by NielsenNetRatings by the International Telecommunications Union by local NIC and other reliable sources wwwinternetworldstatscom Copyright copy 2001 - 2008 Miniwatts Marketing Group All rights reserved worldwide

June 2008June 2009

Two-thirds (11 billion)

users visit social media sites once a

month

6

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Evolution of Social Media

Web 10 - The ldquoElectronic Agerdquo

Web 20 - The ldquoElectronic Community Agerdquo

bullGetting it online - One Way CommunicationbullElements Britannica Online PC Games CD Now Personal Websites

bullMaking it Work Online - Two Way Communication

bullElements Blogs Wikis Videos PollSurveys Chat Rooms AudioPodcasts Social Networks

bullSites Windows Live Spaces Flickr Wikipedia iTunes You Tube Facebook Linkedin Twitter

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 6: Advancing Your Personal Brand Via Social Media

6

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Evolution of Social Media

Web 10 - The ldquoElectronic Agerdquo

Web 20 - The ldquoElectronic Community Agerdquo

bullGetting it online - One Way CommunicationbullElements Britannica Online PC Games CD Now Personal Websites

bullMaking it Work Online - Two Way Communication

bullElements Blogs Wikis Videos PollSurveys Chat Rooms AudioPodcasts Social Networks

bullSites Windows Live Spaces Flickr Wikipedia iTunes You Tube Facebook Linkedin Twitter

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 7: Advancing Your Personal Brand Via Social Media

7

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 8: Advancing Your Personal Brand Via Social Media

8

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn mdashIs getting around half a million new users every week at least twice the rate of a year ago and the number of applicants per job has doubled toondash LA Times 2-10

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 9: Advancing Your Personal Brand Via Social Media

9

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Growth Comparison

To get a market of 50 Million People Participating

Radio took 38 years

Internet took 4 years

Ipod 3 yearsFacebook hit

100 millions users in 9 months

TV took 13 years

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 10: Advancing Your Personal Brand Via Social Media

10

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

67 Billion people inhabiting the planet1 Billion people owned a PC by end of 2008

2 Billion people expected to own a PC by end of 2015

How does that compare to mobile

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 11: Advancing Your Personal Brand Via Social Media

11

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

24 billion mobile phones have been sold around the world last year

Source GSM World

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 12: Advancing Your Personal Brand Via Social Media

12

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoWorldwide over 350 Billion text messages are exchanged across the worldrsquos mobile networks every monthrdquo

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 13: Advancing Your Personal Brand Via Social Media

13

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquohellipThere are currently nearly 50 million members in ldquomobile social communitiesrdquo and is expected to reach 174 million worldwide by 2011helliprdquo

-ABI Research

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 14: Advancing Your Personal Brand Via Social Media

14

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Today there are many exciting online discussions taking place around the world

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 15: Advancing Your Personal Brand Via Social Media

15

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

ldquoAnd like it or nothellipthe conversations are taking place with or without yourdquo

Brian Solis Social Media Manifesto

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 16: Advancing Your Personal Brand Via Social Media

16

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media isnrsquot a faditrsquos a fundamental shift in the way we communicate

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 17: Advancing Your Personal Brand Via Social Media

17

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull There is an average of 16500 tweets per hour on Twitter

On my way to get coffeeSocial media is not a fad I just met Michael Jordan

Check out this new hot topic

Linda McMahon head of World Wrestling Entertainment to seek Chris Dodds senate seat as Republican AWESOME httpbitly2Xds58

FASB might rework the rules related to recognizing revenue for software thats bundled into a product and never sold seperately

Heres a way to buy and sell your domains on Twitter -gt dnTwitscom httpbitlybvDO8

Oh no Patrick Swayze just died

I just ate at the best restaurantThinking about what I can tweet

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 18: Advancing Your Personal Brand Via Social Media

18

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Approximately 1 new member joins LinkedIn every two seconds roughly 1000 new groups are created on LinkedIn each day

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 19: Advancing Your Personal Brand Via Social Media

19

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull More than 1 billion pieces of content (web links news stories blog posts notes photos etc) shared each week on Facebook

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 20: Advancing Your Personal Brand Via Social Media

20

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 21: Advancing Your Personal Brand Via Social Media

21

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

EampY

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 22: Advancing Your Personal Brand Via Social Media

22

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Leveraging social media to advance our careers

Building and GrowingBuilding and Growing

your Personal Brandyour Personal Brand

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 23: Advancing Your Personal Brand Via Social Media

23

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Why we are hereWhy we are here

bullbullSocial Media is creating the Social Media is creating the opportunity to amplify your opportunity to amplify your personal brand in more ways personal brand in more ways than everthan ever

bullbullMarketplace is flooded with Marketplace is flooded with opportunities to advertise your opportunities to advertise your expertise learn and develop expertise learn and develop and find job opportunitiesand find job opportunities

bullbullUtilizing various tools for your Utilizing various tools for your personal brand building or job personal brand building or job search that will separate yousearch that will separate you

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 24: Advancing Your Personal Brand Via Social Media

24

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

24

WHATrsquoS DRIVING SOCIAL MEDIA

bull Information overload

bull ldquoOver-choicerdquo

bull Advertising and marketing clutter

bull Need for ldquoinformed shortcutsrdquobull Decreased trust in institutions product claims and paid

messages

bull Increased connectivity and trust in peers colleagues and friends opinions and insights

bull The ongoing innate need for influencers to influence

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

Increased recognition of WordOf Mouth power and benefits

92 of Americans rate WOMof friends family amp others amongsources of ideas and information

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 25: Advancing Your Personal Brand Via Social Media

25

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

25

CHANNELS OF ENGAGEMENT OVERLOAD

Web Events amp Web Events amp ChatroomsChatrooms

BlogsBlogs Message BoardsMessage Boards Open CommunitiesOpen Communities

Social NetworksSocial NetworksVideo SharingVideo Sharing Photo SharingPhoto Sharing

Social OptimizationSocial OptimizationMicroMicro-- BloggingBlogging

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 26: Advancing Your Personal Brand Via Social Media

26

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Me IncThe most important B2B brand

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

26

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 27: Advancing Your Personal Brand Via Social Media

27

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want

to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 28: Advancing Your Personal Brand Via Social Media

28

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Create a marketing plan around your personal ldquoownablerdquo position What do you own as an internal auditor that separates you from everyone else

ldquoGreat brands stand out positively in a crowd and connect beyond the functional attributes This should be everyonersquos goal in building an ldquoownablerdquo personal brand regardless of the levelrdquo

ndash Jerry S Wilson SVP at The Coca-Cola Company and President of the global McDonaldrsquos Division

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

28

Ownable Position

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 29: Advancing Your Personal Brand Via Social Media

29

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

29

Identify

Who is your target audience

CFOrsquos Directors SR Internal Auditors Corporate Consulting Professional Services Non -For -Profits

ALL

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 30: Advancing Your Personal Brand Via Social Media

30

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

How will you engage them offline Networking events Association meetings Breakfasts Luncheons Dinners

hellip and online

LinkedIn Facebook Twitter Blogging Personal Website Google yourself

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

30

Engage

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 31: Advancing Your Personal Brand Via Social Media

31

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

31

WITH CHALLENGES COMES OPPORTUNITIES

Emerging media offers inexpensive but effective ways to interact with potential customers

ldquo AS ENTREPRENEURS we have to either adopt mdash or adapt to mdash new methods of advertising to reach potential clients and customers With so many of them connected to the internet with their mobile phones andor laptop computers its no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneurrdquo

Robert Shimonski Entrepreneurcom 708

ldquo Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers But harnessing that power is particularly important for small-business owners who dont have the money to create name recognition with big marketing campaigns By connecting with the right blogs small businesses can generate buzz around their products and services and increase sales dramaticallyrdquo

Shelly Banjo WSJ 308

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 32: Advancing Your Personal Brand Via Social Media

32

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Advancebull Building your networkbull Learning amp developing

bull Find answers to common industry questionsbull Stay up to date with daily newsbull Learn new ideasbull Learn from others experience

bull Thought Leadershipbull Share knowledge and expertise to help othersbull Share articles whitepapers news with colleagues

bull Staying up to date with news and current eventsbull Finding a new job or a new job finds you

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 33: Advancing Your Personal Brand Via Social Media

33

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull LinkedIn is an interconnected network of experienced professionals from around the world representing 170 industries and 200 countries You can find be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals

bull LinkedIn has over 47 million members in over 200 countries and territories around the world

bull Relationships Matter Your professional network of trusted contacts gives you an advantage in your career and is one of your most valuable assets LinkedIn exists to help you make better use of your professional network and help the people you trust in return Our mission is to connect the worldrsquos professionals to make them more productive and successful We believe that in a global connected economy your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 34: Advancing Your Personal Brand Via Social Media

34

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Learning Center

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

34

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 35: Advancing Your Personal Brand Via Social Media

35

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Ensure your profile is complete and up-to-date

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

35

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 36: Advancing Your Personal Brand Via Social Media

36

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 37: Advancing Your Personal Brand Via Social Media

37

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Your connections should represent your ldquoreal worldrdquo network

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

37

Use the LinkedIn email invite application to connect with Yahoo Google or MSN contacts into your Brand Profile

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 38: Advancing Your Personal Brand Via Social Media

38

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Demonstrate your Expertise on LinkedIn Answers

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

38

LinkedIn Answers You can ask and answer questions on specific subject matter

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 39: Advancing Your Personal Brand Via Social Media

39

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 40: Advancing Your Personal Brand Via Social Media

40

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with Discussions

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 41: Advancing Your Personal Brand Via Social Media

41

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 42: Advancing Your Personal Brand Via Social Media

42

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Groups ndash Engage with the News

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 43: Advancing Your Personal Brand Via Social Media

43

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

IIA National and Chicago

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 44: Advancing Your Personal Brand Via Social Media

44

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

LinkedIn Events

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 45: Advancing Your Personal Brand Via Social Media

45

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Case Study 1

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 46: Advancing Your Personal Brand Via Social Media

46

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Google is your friend

bull Google Search ldquoworld of internal auditors personal brandingrdquo

bull ldquoProtiviti Webinar Exploresrdquo

bull ldquoLarry Harrington Raytheonrdquo

bull Internal Auditor Blog Mike Jacka blogs on internalauditorcom and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 47: Advancing Your Personal Brand Via Social Media

47

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 48: Advancing Your Personal Brand Via Social Media

48

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 49: Advancing Your Personal Brand Via Social Media

49

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

49

HOMEWORK ASSIGNMENT

LinkedIn Assignmentbull LinkIn with 10 new contacts by next Wednesday who are relevant

to your business through a LinkedIn Searchbull Merge your Yahoo Google or MS Outlook contacts with LinkedInbull Post an answer on LinkedInbull Create a groupbull Join 2 discipline related groupsbull Interact with those groups and post relevant content ie NYT

Adage WSJ etc

Respond results through my LinkedIn

bull Mike Dwyer wwwlinkedincominmikedwyeraonconsulting

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 50: Advancing Your Personal Brand Via Social Media

50

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 51: Advancing Your Personal Brand Via Social Media

51

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP 16

Which Tools to Use

To increase visibility you need to go where your colleagues are goinghellip

Market Trends

Although there are scores of global social networking sites mdash 155 according to Wikipedia mdash only a few sites hit the mark as reliable and appropriate sites for professionals LinkedIn Facebook and Twitter currently are the most popular sites among professionals

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 52: Advancing Your Personal Brand Via Social Media

52

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Technologies To Focus On

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 53: Advancing Your Personal Brand Via Social Media

53

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bull Engaging Social Media is a people driven approach

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 54: Advancing Your Personal Brand Via Social Media

54

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

TwitterTwitter is a social networking and micro-blogging service that enables its users to

send and read other users updates known as tweets Tweets are text-based posts of up to 140 bytes in length Established in 2006 it has an estimate 5 million users as of Feb 09rsquo

copy

2008 Paladin Recruiting and Staffing All Rights Reserved

54

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 55: Advancing Your Personal Brand Via Social Media

55

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Information Resources

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 56: Advancing Your Personal Brand Via Social Media

56

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter for Connecting with Colleagues

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 57: Advancing Your Personal Brand Via Social Media

57

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter For Job Search

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 58: Advancing Your Personal Brand Via Social Media

58

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Twitter38 hashtags that are related to job searching

____jobscareercareers employment greenjobs hire hireme hiring job jobadvice jobhunt jobhunting

jobpostingsjobsjobsearch jobseeker jobseekers recruiters recruiting resume resumes salary success work

fill in the blank with your city or state)

Jobs internal auditor IL

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 59: Advancing Your Personal Brand Via Social Media

59

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Find Colleagues

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 60: Advancing Your Personal Brand Via Social Media

60

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Groups

bull There are approximately 200000 groups on Linkedinbull 3 ways to search group directories

bull Key word ie company name function professionbull Category alumni corporate conference networking non-profit

professionalbull Language (from Albanian to Vietnamese and everything in between)

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 61: Advancing Your Personal Brand Via Social Media

61

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Status Updates amp Activity

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 62: Advancing Your Personal Brand Via Social Media

62

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Linkedin ndash Group Discussions

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 63: Advancing Your Personal Brand Via Social Media

63

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Job Search

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 64: Advancing Your Personal Brand Via Social Media

64

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Pages

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 65: Advancing Your Personal Brand Via Social Media

65

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Groups

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 66: Advancing Your Personal Brand Via Social Media

66

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Facebook Job Search

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 67: Advancing Your Personal Brand Via Social Media

67

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 68: Advancing Your Personal Brand Via Social Media

68

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 69: Advancing Your Personal Brand Via Social Media

69

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Tipsbull Join the Social Networks

bull with the population that fits your needsbull engage each community using their toolsbull give resume andor profile a face liftbull update your status once a weekbull post answers and questions bull be open and available to people reaching out to youbull post general ideas and thoughts about your professionbull rekindle relationshipsbuild your network before you needbull look for industry specific sites where you can create a presencebull comment on blogs typically important to the audience bull be a news houndbull confidence countsbull pay it forward - recommend a friend or a colleague

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 70: Advancing Your Personal Brand Via Social Media

70

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media EtiquetteDo

bull Use good judgment about what you write on public sites

bull Consider how your comments would be perceived before you actually post them and think about logic above emotion at all times Before you hit ldquopostrdquo realize that this will be a permanent reflection of your identity and that it may never be erased

bull Avoid the unnecessary commentary

bull Understand and abide by your companyrsquos social media policy

bull Use proper introductions when adding users as friends or connections

bull Acknowledge and accept some individuals wonrsquot network with you on a ldquopersonalrdquo space like Facebook without knowing who you are even with the proper introduction

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 71: Advancing Your Personal Brand Via Social Media

71

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Dobull Keep unwanted friend requests in pending

mode rather than reject outright

bull Post interesting information

bull Be open to criticism or negative response

bull Humanize your profile

bull Give authentic recommendations to others

bull Be sure to be givers as well as takers

bull Provide links when appropriate

bull Send only one story to your network daily Key to success is moderation

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 72: Advancing Your Personal Brand Via Social Media

72

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Abuse group invites

bull Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections

bull Use a fake name as your Facebook name

bull Publicize a private conversation on a wall post

bull Repeat personal or confidential correspondence

bull Tag individuals in unflattering pictures that may end up costing your friends their jobs

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 73: Advancing Your Personal Brand Via Social Media

73

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Donrsquotbull Mass-following everyone so that you

can artificially inflate your numbers

bull Consistently use your Twitter stream for nothing but self-promotion and ego

bull Request that your friends Retweet your Tweets on a consistent basis

bull Use connections to spam

bull Ask for endorsements or recommendations from individuals you donrsquot know well or havenrsquot worked closely with

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 74: Advancing Your Personal Brand Via Social Media

74

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Etiquette

Before acting ask yourself these questions Social media mimics real relationships mdash in many cases Would you do the following within real face-to-face relationships

bullJump on the friendship bandwagon without properly introducing yourself

bullConsistently talk about yourself and promote only yourself without regard for those around you

bullRandomly approach a friend you barely talk to and simply ask for favors mdash repeatedly

bullIntroduce yourself to another person as ldquoPink House Gardeningrdquo

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 75: Advancing Your Personal Brand Via Social Media

75

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Social Media Security

bullBe aware of spam and scams

bullDo not click on pop-up adware anti-virus cleaners

bullVerify links sent to you through messaging from a social network site prior to clicking

bullLimit the amount of personal information you share

bullDo not accept friend requests from suspicious people

bullChange passwords often

bullDo not use the same password for social networking sites that you use for email accounts on-line banking etc

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 76: Advancing Your Personal Brand Via Social Media

76

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Additional Resourcesbull 10 Social Networking Security Trends To Watch httpwwwcrncomsecurity208401887jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVNpgno=1

bull Social Media Securityhttpsocialmediasecuritycomhttpwwwblogheraldcom20090326social-media-sites-risk-growing-threats-and-attacks

bull Social Media Etiquette Handbookhttpwwwtechipediacom2008social-media-etiquette-handbookixzz0RKejjvUz

bull Social Media numbers release from Competecom Jan 09httpnewscnetcom8301-17939_109-10160850-2html

bull LA Times Twitter and Linkedin as Job Search tools 2-10httplatimesblogslatimescomtechnology200902with-jobangelshtml

bull Guy Kawasaki 10 Ways to improve your LinkedIn rankinghttpbloglinkedincom20070725ten-ways-to-use

bull Amanda Sundt in WSJ bloghttpblogswsjcomlaidoffcategoryamanda-sundt

bull Perry Belcher easiest explanation of social media ever made httpperrybelchercomblog620081130how-to-make-moneywith-social-media

bull Mike Dwyer Bloghttpblogpaladinstaffcomhiring-informationcreating-your-own-personal-1997-vs-today

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 77: Advancing Your Personal Brand Via Social Media

77

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

bullABI ResearchbullAlexabullcompetecombullcomScorecombullFlickrbullForrester ResearchbullGSM WorldbullInternet SocietybullInternetworldstatscombullNetcraft

Web SurveybullPrworkscombullToMusecombullYouTubecom

ndash

The Richter Scalesbullhttpwwwyoutubecomwatchv=I6IQ_FOCE6I

Special Thanks ndash CreditsSocial Media GurusSeth Godin wwwsethgodintypepadcomAndy Sernovitz wwwgaspedalcomJeremiah Owyang Senior Analyst at Forrestor

httpwwwwebstrategistcomblogZocalo

Group wwwzocalogroupcom

AssociationsLinkedIn

Internet Affiliate Marketers Association (IAMA)httpwwwlinkedincomgroupshome=ampgid=42342Word of Mouth Marketing Association (WOMMA)httpwwwwommaorg

Online PublicationsAdAge

DigitalhttpadagecomdigitalWall Street Journal Small businesshttponlinewsjcompublicpagenews‐small‐business‐

marketinghtml

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78
Page 78: Advancing Your Personal Brand Via Social Media

78

Crowe Horwath LLP is a member of Horwath International Association a Swiss association (Horwath) Each member firm of Horwath is a separate and independent legal entity Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member Accountancy services in several states are rendered by Crowe Chizek and Company LLC which is a member of Horwath copy 2008 Crowe Horwath LLP

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

6305754397micheleporfiliocrowehorwathcomwwwlinkedincominmporfilio

Mike DwyerSocial Media Consultant AON Consulting

3123814967mdwyer5gmailcomwwwlinkedincominmdwyeraonconsultng

  • Slide Number 1
  • Who we are
  • Slide Number 3
  • Evolution of Social Media
  • Worldwide Internet Usage
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Social Media Growth Comparison
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Social Media isnrsquot a fad
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Leveraging social media to advance our careers
  • Why we are here
  • WHATrsquoS DRIVING SOCIAL MEDIA
  • CHANNELS OF ENGAGEMENT OVERLOAD
  • Slide Number 26
  • Many of us are taught to do our best and then let the world decide how to judge us I think its better to do your best and decide how you want to be judged And act that way ndash Seth Godin Leading Social Media blogger and Author
  • Slide Number 28
  • Identify
  • Engage
  • WITH CHALLENGES COMES OPPORTUNITIES
  • Advance
  • Slide Number 33
  • LinkedIn Learning Center
  • Ensure your profile is complete and up-to-date
  • Slide Number 36
  • Your connections should represent your ldquoreal worldrdquo network
  • Demonstrate your Expertise on LinkedIn Answers
  • LinkedIn Groups ndash Engage with Discussions
  • LinkedIn Groups ndash Engage with Discussions
  • Slide Number 41
  • LinkedIn Groups ndash Engage with the News
  • IIA National and Chicago
  • Slide Number 44
  • Slide Number 45
  • Google is your friend
  • Slide Number 47
  • Slide Number 48
  • HOMEWORK ASSIGNMENT
  • Slide Number 50
  • Slide Number 51
  • Technologies To Focus On
  • Slide Number 53
  • Twitter
  • Twitter For Information Resources
  • Twitter for Connecting with Colleagues
  • Twitter For Job Search
  • Twitter
  • Linkedin ndash Find Colleagues
  • Slide Number 60
  • Linkedin ndash Status Updates amp Activity
  • Linkedin ndash Group Discussions
  • Job Search
  • Facebook Pages
  • Facebook Groups
  • Facebook Job Search
  • Slide Number 67
  • Slide Number 68
  • Social Media Tips
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Etiquette
  • Social Media Security
  • Additional Resources
  • Special Thanks ndash Credits
  • Slide Number 78

Engaging Employees as Brand Ambassadors via Social Media

Engaging Employees as Brand Ambassadors via Social Media

Documents
11: Advancing Underwater Acoustic Communication for ... · Advancing Underwater Acoustic Communication for Autonomous . Distributed Networks via Sparse Channel Sensing, Coding, and

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ADVANCING IoT PLATFORMS INTEROPERABILITY€¦ · Advancing IoT Platforms Interoperability 14 based and running on wireless connectivity, which may be estab-lished via third-party

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eBook 6 - Know Your Brand: A Guide to Understanding Your Brand via Social Media

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Technology
BRAND MANAGEMENT What is brand Understanding brand management via coca cola Brand strategy Brand extension Brand entry Withdrawing products

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Advancing Population Health and Primary Care Transformation via

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Brandwatch ebook-brand-analysis-via-social-media (1.15MB)

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Social Media
Advancing microalgae culturing via bubble dynamics, mass

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Advancing Full Chain Traceability via the Fishery

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Advancing Customer Communications via AI-Robot Linkages · FinTech That Accelerates Digital Transformation Advancing Customer Communications via AI-Robot Linkages YAMADA Yasuhiro

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The Big Social Media Brand LookBook via Marketo

The Big Social Media Brand LookBook via Marketo

Social Media
Charles - Advancing information literacy: ensuring accountability via assessment

Charles - Advancing information literacy: ensuring accountability via assessment

Education
Building the Aamby Valley brand via Social Media

Building the Aamby Valley brand via Social Media

Education
Return of Organization Exempt From Income Taxsecure.unitedway.org/page/-/Financial/2012...brand leadership at united way worldwide is responsible for advancing the organization's brand

Return of Organization Exempt From Income Taxsecure.unitedway.org/page/-/Financial/2012...brand leadership at united way worldwide is responsible for advancing the organization's brand

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Brand Style Guide - southcentral.edu · This is communicated via a successful brand strategy, which includes three primary elements: • Brand Promise • Brand Pillars • Brand

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