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Juliet Sims, MPH, RD
Program Manager
Maureen Silva, MPH
Program Coordinator
Nikta Akhavan, BA
Program Assistant
Advancing Collective
Strategies for Primary
Prevention: A New Era for Effective
Collaboration and Partnership
@preventioninst
http://www.facebook.com/PreventionInstitute.org
a systematic process that reduces the frequency
and/or severity of illness or injury.
Promotes healthy environments and behaviors to
prevent problems from occurring before the onset
of symptoms
Child Restraint and Safety Belt Use
Smoking Prevention
Bans on School Junk Food
School-Based Wellness Policies for PA
Childhood Immunizations
Motorcycle and Bicycle Helmet Laws
Oh, Britney…
Text Chat
NORMS
The Spectrum of Prevention
The Spectrum of Prevention
Coalitions may be...
Time intensive
Frustrating
But they can also be...
Inefficient
Poorly utilized
“Another meeting?
I'd like to attend but
I have real work to
do.”
“This coalition
used to be
worthwhile, but
now it is a waste of
time.”
…a tool for achieving
effectiveness and sustainability
Effective coalitions allow you to...
Accomplish a broad range of goals
Broaden buy-in
Identify areas for focus
Concentrate on comprehensive
approaches
Yelp.com colapublib.org
A Family Place Library
Los Angeles
Healthy Harvest Program
Houston, TX
Salud America! Growing Healthy Change
Text Chat
Intersectoral Collaboration
Why Cross-Sector Work?
Why Cross-Sector Work?
Making the case for
community
prevention across
sectors?
Text Chat
Making the Case
Prepares students with knowledge and intellectual skills
for success later in life.
Schools
What’s the Problem?
Decreases safety and/or perceptions of
safety among students’ walking to school
Increases the risk of injuries
Undermines community support for
quality schools
Schools
This vacant space…
What’s the Opportunity?
A multi-sector effort to investing in this space
would:
Improve safety and perceptions of safety in and
around the school
Enter into a joint use agreement, so that the
school can use community facilities after school
and on weekends
Increase activity among students and families by
creating a walkable neighborhood
Schools
Making the Case
Designs the physical environment of the city and its
structures, so that all spaces are used as intended and
for the maximum benefit of the public.
Planning
and Zoning
Source: Plan for a Healthy Los Angeles
What’s the Problem?
Decreases the amount publicly-accessible
open space.
Is considered a ‘blight’ that encourages
illicit activities, and reduces real and
perceived property values.
Further reduces opportunities for
neighborhood reinvestment and
development.
Planning and Zoning
This vacant space…
What’s the Opportunity?
A multi-sector effort to investing in this space
would:
Transform an underutilized space into an
attractive area for the public to use and enjoy
Attract new development to the neighborhood
Pilot a model of creating public spaces that
could be replicated throughout the city
Planning and Zoning
Making the Case
Provides goods and services, typically in exchange for
money, with the goal to generate profit and conduct
business in ways that advance the interests of
stakeholders and the business owner.
Local
Businesses
Source: Minnesota Department of Health
What’s the Problem?
Makes the neighborhood less attractive to
customers, investors and other businesses
Neighborhood seen as unsafe are not
appealing places for potential employees
and visitors
Lack of neighborhood safety may alter
purchasing patterns
Local Businesses
This vacant space…
What’s the Opportunity?
A multi-sector effort to investing in this space would:
Promote a safer, cleaner neighborhood that
encourages patrons to shop at businesses from all
parts of town
Attract investments and increase the visibility of the
neighborhood to visitors
Better serve hard-to-employ individuals and their
families by increasing local employment
opportunities
Local Businesses
Dipping Our Toes in the Water…
Common Questions to Intersectoral
Collaboration
How does collaboration impact community health and safety?
Who should be included at the table?
How do we ensure that collaborative partnerships are sustainable?
What do you do when partners have different goals?
Reasons to Collaborate
Diverse expertise and more resources to reach common goals
Access to new constituencies and networks
Improved outcomes, greater effectiveness
Less redundancy, greater efficiency
Sustainability, appeals to funders
Others?
Collective Impact
Source: Stanford Social Innovation Review
Collaboration
Multiplier
Be Strategic
Drafting a Vision and Goal
Questions to consider in goal setting:
How can your vision and goal engage a broad set of partners?
Is this goal timely and a priority right now?
Is your goal realistic and specific?
How are you ensuring that equity is prioritized, in addition to your
community’s strengths and needs?
What obstacles from other sectors might create challenges in the
attainment of your goal?
Setting the Table…
Developing strategic partnerships….
Discuss partner selection criteria
Define roles and expectations of potential partners
Determine appropriate partner engagement strategies
Establish a common language and align goals
Estimate resources required to develop partnerships
Text Chat
Information- Gathering
Analysis
1 2
Information-Gathering
Categories 1
Importance of this issue
Mandate
Organizational goals
Expertise, assets and strengths
Strategies and activities
Audience and partners
Data
Desired outcomes
Information-Gathering Completed Grid
1
Public
Health
Property
Owners
Public
Works
Youth
Groups
Mandate
Activities
Data
Desired
Outcomes
2 Analysis
Education
Law
Enforcement
Health
Services
Parent
Groups
Shared
Outcomes
Partner
Strengths
Joint
Strategies
City Heights Educational
Collaborative, San Diego
Photo source: Herbert Hoover High School
Education
Law Enforcement
Health Services
Parent Groups
Parks & Recreation
Youth
Community
Development
Faith-based Orgs
Planning Department
School
Promotores
Community Health
Education
Parent Groups PG
Health Services HS
Shared Outcomes
Partner Strengths
Joint Strategies
Education E
Law Enforcement LE
Desired Outcomes:
•Improved behavior and academic
achievement
•Ownership of public facilities and
resources
Key Strategies:
•Access to facilities and services that
serve the community
•Engage students & community
Expertise:
•Experience working with students,
families and community members
Expertise:
• Monitor / reinforce traffic safety laws
• Established connections with city
staff and community services
Desired Outcomes:
•Increased safety in surrounding areas
•Community connection & cohesion
Key Strategies:
•Outreach to parents and school staff
around key safety issues
•Address barriers and solutions in
students’ ability to walk to school
safely
Expertise:
•Understands community health
outcomes and needs
Desired Outcomes:
•Equitable access to opportunities to
prevent chronic diseases
•Improved health behavior and
outcomes
Key Strategies:
•Strategizes using a health
perspective
•Foster partnerships across sectors
Expertise:
•Strong ability to cultivate parents
and leaders of the community
• Understanding of community needs
and concerns
Desired Outcomes:
•Increased health and safety in their
community
•Services with community relevance
Key Strategies:
•Promote to community members
•Provide public support around
health and safety to community
leaders
• Increased educational opportunities
for students
• Improved health outcomes for
children and families
• Apply solutions in students’ ability to
walk to school safely.
• Offers a hub for a number of services
through “community schools”
approach
• Community trust and established
history in community
• Connections to a variety of
institutions, organizations and sectors
• Shared leadership to increase
community health and safety
• Support outreach efforts to community
members and residents
• Engage new partners to support
broader stewardship
Essentials for Childhood
Source: Centers for Disease Control and Prevention
Parent Groups PG
Health Services HS
Shared Outcomes
Partner Strengths
Joint Strategies
Education E
Law Enforcement LE
Desired Outcomes:
•Improved behavior and academic
achievement
Key Strategies:
•Access to facilities and services that
serve the community
•Engage parents and caregivers in
normalizing parenting programs
Expertise:
•Experience working with students,
families and community members
Expertise:
• Established connections with city
staff and community services
Desired Outcomes:
•Reduced incidences of violence and
increased community safety.
•Community connection & cohesion
Key Strategies:
•Outreach to parents and school staff
around key safety issues
•Provide programs for incarcerated
parents
Expertise:
•Understands community health
outcomes and needs
Desired Outcomes:
•Equitable access to opportunities to
prevent chronic disease and reduce
child and family trauma
•Improved health behavior and
outcomes
Key Strategies:
•Provide guidance on common
developmental issues as part of
standard protocol during well-baby
visits
Expertise:
•Strong ability to cultivate parents
and leaders of the community
• Understanding of community needs
and concerns
Desired Outcomes:
•Increased health and safety in their
community
•Services with community relevance
Key Strategies:
•Promote to community members
•Provide public support around
health and safety to community
leaders
• Increased educational opportunities
for students
• Improved health outcomes for
children and families
• Reduced occurrence of traumatic
incidences in children
• Offers a hub for a number of services
through “community schools”
approach
• Community trust and established
history in community
• Connections to a variety of
institutions, organizations and sectors
• Shared leadership to increase
community health and safety
• Support outreach efforts to community
members and residents
• Leverage multiple sources of data
“A [multi-sector
partnership]
doesn’t have to
be pretty;
it does have to
be honest.”
— Adapted from Brene Brown
Final Reflections
What’s one thing you want to tell your colleague about what you learned today?
As a result of what I learned today, who are other people/organizations I am considering bringing to the table as a strategic partner?
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Collaborator 4
Expertise:
Desired
Outcomes:
Key Strategies:
Collaborator 3
Expertise:
Desired
Outcomes:
Key Strategies:
Collaborator 1
Expertise:
Desired
Outcomes:
Key Strategies:
Collaborator 2
Expertise:
Desired
Outcomes:
Key Strategies:
Shared Outcomes
Partner Strengths
Joint Strategies
Collaboration Multiplier
1. Determine whether to form a coalition
2. Recruit the right people
3. Devise preliminary objectives and activities
4. Convene the coalition
5. Anticipate necessary resources
6. Develop a successful structure
7. Maintain coalition vitality
8. Improve through evaluation
Developing Effective Coalitions
www.preventioninstitute.org/publications
The Tension
of Turf
www.preventioninstitute.org/publications