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1Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Advanced Teflon® fabric protector with
Dual Action repel & release
NEW!
Textile EffectsMS-O&WR.ppt
2Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Marketing support
Why Teflon® ?
technology
Contents
Advanced Teflon® fabric protector
Advanced Teflon® fabric protector technology
Advanced Teflon® fabric protector marketing support
Why Teflon® fabric protector?
What is it?
Textile EffectsMS-O&WR.ppt
3Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
The Stain Business
• Teflon® is HOT. Explosive growth in 2003, with exceptional industry interest.
• Teflon® has been established as a leading Easy Care brand backed by benchmark technologies.
• INVISTA and Ciba are proud to introduce an entirely new generation of Stain Protection:
Advanced Teflon® fabric protector• Advanced Teflon® is the first Smart stain protection
material, which repels or releases stains depending on its environment.
4Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Traditional Stain Protection
After Washing
Teflon®
Stain Release
Untreated Treated
Stain Release
WATER OIL
WATER OIL
water pulled into fabric during washing
After Washing
Teflon®
Stain Release
Untreated Treated
Stain Release
WATER OIL
WATER OIL
water pulled into fabric during washing
Untreated Treated
Teflon®
Stain Repellency
WATER OIL
Stain Repellency
air permeableUntreated Treated
Teflon®
Stain Repellency
WATER OIL
Stain Repellency
air permeable
Traditional stain protection systems fromTeflon® fabric protector involved stain repellency OR stain release.
Repellency: Lowers surface tension so that liquids and stains are repelled and bead up on the surface.
Release: A water loving component pullsin soap and water to the fiber to release ground in stains in the wash.
NEW Advanced Teflon® fabric protectorhas dual action repel AND release.
5Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
What is Advanced Teflon® fabric protector?• Advanced Teflon® first line defense against stains is a
super repellent effect which prevents stains from getting into the fabric.
• If stains get ground in to the fabric, a second line of defense (stain release) allows the stains to wash out.
• The Teflon® brand combination system provides excellent repellency and adds release. Competitive products with the same claim often sacrifice the critical repellent characteristics.
6Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
End uses for Advanced Teflon®
• Developments have been focussed on cotton and cotton rich garments for ready to wear– Pants, woven and knit shirts
• Clear opportunities in cross-over sportswear and jobwear
• Additional opportunities in Home Textiles such as bedding and table linens
• And many others……….
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
7Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Availability and pricing• Technology is available now for trial• Sales, delivery, technical service, product
stewardship and QC will be handled by Ciba in the normal way.
• Pricing for the NEW Advanced Teflon® fabric protector will be handled by Ciba. Pricing levels will be similar to those for premium or extended durability (HT) Teflon® brand repellent business today.
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
8Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Advanced Teflon® fabric protectorTECHNOLOGY
9Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Advanced Teflon® Fabric Protector is a Smart Material which understands how to keep clothes looking cleaner, longer.
It repels oil and/or water based stains during garment wear, and works with (not against) detergents in the laundry process to easily remove any ground-in or residual stain.
wear wash
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
10Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
A breakthrough in stain technology, compatible with
wrinkle resist finishes for real life situations.
• Fabric’s repel oil and water based stains with improved performance and durability over many launderings.
• After laundering ironing is NOT necessary to maintain good performance, tumble drying is sufficient. The product is compatible with Wrinkle Free or “non-iron” finishes.
• If a fabric absorbs ground in or oil based stains, they are NOT permanently trapped in the fabric, but can removed after ONLY ONE laundry cycle.
• The treatment operates on the nano-scale, protecting each individual fiber, with minimal impact on the fabric’s, hand/touch/feel/drape, and breathability.
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
11Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
Summary of Performance: Cotton & Cotton/Poly Bottom Weight Fabrics
0
1
2
3
4
5Initial Repellency
Hot Coffee Repellency
Ground-in Stains / Release
Semi-solid Stain Repellency
Wash Durability (same loading)
Hand
Performance without Ironing (LTD)
Mill Value in Use
Generic RepelTeflon® RepelAdvanced Teflon®
Repel/Release
5 = Outstanding4 = Very Good3 = Good2 = Moderate1 = Poor
12Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
Technology: Nano-Scale EngineeringApplication Mechanism
• Water evaporates.
• Polymer micro-emulsion melts and spreads.
• Fluorochemicalpolymer permanently bonds to the fiber surface.
Application to Fiber Surface
Melt Spreading &Surface Coverage
HEAT/CURE
Product goes into pad bath as micro-scale
emulsion of polymer in water.
Nanometer sized polymer (invisible) containing CF3 units
bonds to the fiber.
13Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® Fabric ProtectorWith Enhanced Repellent Functionality
Forms a molecular barrier around the individual fibers to lower the surface tension so that the fabric is oil and water repellent.
WATER OIL
Stain Repellency
Air Permeable
WATER OIL
•
Mazola Oil
Cocktail Sauce
Cold TeaItalian Dressing
Hot Coffee 42°C
Red Punch
Oil Rating = 4Water Rating = 4
Even after 40 laundry tumble
dry cycles, potential stains beaded up and remained on the
surface of the treated pants
leg for >10 minutes before
beginning to absorb!
14Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® Fabric ProtectorWith Enhanced Release Functionality
Stain Release
WATER OIL
water pulled into fabric during washing
100% Cotton Woven Shirt
After one wash/dry cycle
Mustard
Fruit Punch
Chocolate Ice Cream
Ground-In Stain
100% Cotton Khaki’s
After one wash/dry cycleGround-In StainMustard
Fruit Punch
Chocolate Ice Cream
Ketchup
Protects the fiber from permanent staining while the water-loving component of the polymer backbone pulls water into the fiber during washing.
15Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
• Body Oils and Ring around the collar– In factory environment wear tests, 100% of all ring around the collar
stains washed out immediately, while stains remained on 78% of untreated shirts
• Food stains– Excellent results on ground in mustard, ketchup etc.,
• Enhanced Durability to 20+ Home Launderings
NEW! Advanced Teflon® Fabric ProtectorWith Enhanced Release Functionality
16Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Performance of Conventional Repellent 100 % Cotton Bottom Weight FabricNote: Oily stains are trapped in fiber
Tootsie Roll Pop (22.35 g water + 26.12 g candy)Kool-Aid (26.18 g water + 3.6 g powder)Welch's Grape JuiceSoy SauceRed Wine, MerlotMaraschino Cherries, juiceDirty Motor Oil, 3 months use 10W30 petroleum basedMineral OilKraft Italian DressingCorn OilHershey Chocolate SyrupHellmann's Real MayonnaiseHeinz Tomato KetchupFrench's MustardButter, salted room temp.Lipstick, L'Oreal Creme, Nature's BlushBlack Mascara, L'OrealGreen CrayolaLubriderm Seriously Sensitive Moisturizing Lotion, Lanolin-freeFoldger’s Hot Coffee, strong, 60 deg. C
AATCC Oil Repellency TestsWater Repellency Tests
Fabric washed 30 HL cycles.Stains applied at 20 HL cycles.
17Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
AATCC Oil Repellency TestDuPont Water Repellency TestAATCC Corn Oil Release Test
AATCC Mineral Oil Release TestConcentrated Kool-Aid
Foldger’s Hot Coffee (40 °C) French’s Mustard
Hellmann’s Mayonnaise
Oil Repellency Water Repellency (AATCC 118) (DuPont)
Initial 6 630 HL 5 6
Fabric washed 31 HL cycles.Stains applied at 30 HL cycles.
Total Stain Performance: Cotton - Poly Blend Bottom Weight Fabric
Advanced Teflon®
Fabric ProtectorConventional
Repellent Product
18Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Oil Repellency Water Repellency (AATCC 118) (DuPont)
Initial 6 630 HL 5 6
AATCC Oil Repellency Test
DuPont Water Repellency Test
AATCC Corn Oil Release Test
AATCC Mineral Oil Release Test
Concentrated Kool-Aid
Foldger’s Hot Coffee (40 °C)
French’s Mustard
Hellmann’s Mayonnaise
Fabric washed 31 HL cycles.Stains applied at 30 HL cycles.
Total Stain Performance of Advanced TEFLON® Fabric Protector100% Cotton Bottom Weight Fabric
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
19Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
Comparison: Branded Competitive Product vs.Advanced Teflon® Fabric Protector
§ 100% cotton fabric
• All recipes contain 100 g/L of product.
• Results are after 30 laundries
0
1
2
3
4
5
6
Water Repellency Oil Repellency Mineral Oil ReleaseCorn Oil Release
Per
form
ance
Rat
ing
Competition Advanced Teflon® fabric protector Dual action of stain repel & release
20Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
Organising a Trial and Meeting Performance Standards
• The Advanced Teflon® Fabric Protector technology is based on unique mill recipes which can be delivered through Ciba.
• Global Brand standards have been defined for Advanced Teflon® Fabric Protector. Ciba will design mill and fabric specific recipes to meet these standards.– Standards:
• Ask for Advanced Teflon® on development requests, orders and testing.
Microsoft Word Document
21Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
Launch and Availability
• Technology is available for trial at mills now.
• Trials should be focussed on cotton and cotton rich blends for shirts and pants.
• Trials and orders should be channeled through Ciba via the usual process & contacts.
22Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Advanced Teflon® fabric protectorMarketing support
23Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
• Trade show introductions– Major exposure at PV, Interstoff and Intertextile Sept-Oct ‘03
• Trade merchandising– Extensive trade advertising and PR campaign commencing
Sept 03– Comprehensive support print material
• Consumer/retail campaign – Will be fully developed to support retail sell through in fall ‘04
NEW! Advanced Teflon® fabric protectorwith dual action repel & release
24Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
New Logo for Advanced Teflon® fabric protector
New unique hang tags are being finalized that willincorporate new diamond.
Hang Tags
Market Communications and M/C tools
25Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
• Press ReleaseAnnouncing Advanced Teflon® fabric protector.
• Trade Ad →
• Consumer Adfrom Q3 2004
Market Communications and M/C tools
26Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
• Product Sheet
Available Mid- September
Market Communications and M/C tools
27Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
• NEW General Brochure Covers total product line including Advanced Teflon® finalized.To be printed and available Mid- September. Will be available at PV
• Demo Folders Folders with displayed samples of new product Available mid September
• 2003 Campaign MerchandiserNew merchandiser around 2003 campaign
Available mid September
Market Communications and M/C tools
28Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Market Communications and M/C tools
Why Teflon® fabric protector?
29Textile EffectsMS-O&WR.ppt
Marketing support Why Teflon® ?technologyWhat is it?
Why Teflon® fabric protector
Product Stewardship and IntegrityDuPont and Ciba proactively work to meet and exceed all global safety standards and have years of know how.
Mill Process AdvantageCiba provides system packaging of compatible products and works with extensive number of mills world wide.
New Products R&DContinuous product improvements driving higher consumer satisfaction.
Technical Support and Quality ControlTech support to maximize performance and optimize each recipe, providing consistent product globally and we insure standards are met.
Teflon® Brand ValueConsumers recognize and value the Teflon® brand.