Advanced Program in Integrated MarketingStrategyfrom IIM Lucknow

Program Overview

The longevity of business depends highly on its marketing strategies so does the success of a product. Marketing itself has evolved and has embraced technology. It has become ever more important to understand the expanse of its impact and the newer areas, techniques where marketing tools and concepts are being deployed. Not to forget analytics.

Advanced Program in Integrated Marketing Strategy from IIM Lucknow is an extensive program which covers breadth of marketing taking you through different business scenarios including its intricacies with sales and distribution. It also provides detailed understanding of Digital marketing along with content, mobile and social marketing. Cyber law having a close impact on marketing campaigns is an integral part of discussions.

Learn to Integrate Marketing Elements to Hasten Business Growth

Participants can attend on-campussessions, 3 days near program

commencement and 3 days towardsthe culmination of the program

Upon successful completion of theprogram, participants will getcerti�cate of completion from

IIM Lucknow

Successful participants get theopportunity to receive a MDP

alumni status from IIM Lucknow

Program highlights

Program content and structuredesigned entirely by IIML

Fully Online Program with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment

Transmit lecture videos effectively at home broadband connection of 512 kbps

No expensive software/ hardware installations required at your end

Why Talentedge

Active interactions with other fellow students and faculty

Convenient weekend schedules to suit working professionals

“On Demand” access to the recorded session

With TALENTEDGE’s Cloud Campus get access to program presentations, assignments & other reference materials. Students can raise questions & doubts either real time during the live class or offline

Learn from Anywhere – No need to travel to an institute or training center

Syllabus

Scanning the Marketing Environment Sales and Distribution Management

Product Brand Management Segmenting, Targeting and Positioning

Consumer Behavior Marketing Research

Pricing Services Marketing

Retailing and Wholesaling Promotion and Advertising

Organizational Marketing (B2B) Customer Relationship Management

Digital Marketing: Conceptual Foundations Search Engine Optimization

Search and Display Advertising Web Analytics

Social Media Marketing Social CRM

Content Marketing Email Marketing

Mobile Marketing Cyber Laws for Businesses

Integration of Digital and Conventional Marketing Strategies

Who Should AttendMarketing Professionals

Marketing professionals looking to enrich their learning on contemporary techniques and their integration with traditional marketing

Sales professionals Who are looking for formal education in both traditional and contemporary marketing practices

Working executives

Who aspire to embark on a career in marketing

Eligibility

• For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/ AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks.

• Working professionals with a minimum of 5 years of work experience.

Education

• Proficiency in English, spoken & written is mandatory.

Work Experience

• Only candidates who have paid the application processing fee of INR 1,000 + GST/ USD 20 and have passed Talentedge Admission Assessment (TAA), will qualify for enrollment.

Pre-Requisite

Marketing Managers

Seeking to gain structured, practical and relevant knowledge of contemporary marketing practices

Faculty

Prof Moutusy MaityPhd ( Business Administration)

Dr. Moutusy Maity is currently a Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L). Prior to joining IIM-L, Moutusy was an Assistant Professor at the Indian Institute of Management-Bangalore (IIM-B), and at the University of Wisconsin, Whitewater, WI, USA. Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., e-commerce, m-commerce, social media, desktop/laptop environment, mobile device), and the adoption of ICT (e.g., technology adoption at the bottom of the pyramid (BOP) in developing countries).Moutusy holds a masters degree in business administration (M.B.A.) from the University of Calcutta, Kolkata, INDIA, a masters degree in arts (MA) from Jadavpur University, Kolkata, INDIA, and a doctoral degree in business administration (Ph.D.) from the University of Georgia, Athens, GA, USA.

Prof Rajeev KumraPh.D (Management)

Currently working as Dean (Noida Campus) he has been awarded six times as "Best Faculty" in the row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organization dynamics, religion impact on marketing and consumer insights of goods, services in B2C and B2B. He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard Business School Press.

He has a blend of industry and academics experience. Knowledge and practical expertise extend across the fields of business, marketing, sales, and distribution. His consulting and training experience include public sector, private companies, and government department, some of his client list includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.

Assessment & CertificationA minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this program There are periodic evaluations built in throughout the duration of the program. These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the program and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria, an end program assessment and project work will be awarded a certificate of completion by IIML.

The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The pedagogy will comprise of theoretical lectures, case discussions, leadership seminars and group-based problem solving imparted by IIML’s faculty. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the program, students will have the flexibility to reach out to the professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

Pedagogy

Program DetailsProgram Commencement : 18 June 2019Schedule of Classes: 3 hours every Saturday from 6.30 pm to 9.30 pm ISTDuration: 12 MonthsFor Indian Participants: INR 1,75,000 + GSTFor International Participants: USD 3700Instalment options available

For admissions, register at: www.talentedge.in

How to Apply

For More DetailsWrite in to - enquiry.dtd@talentedge.in or call at +91-8376000600

Talentedge, CBIP Building, 5th floor, Plot No - 21, Sector-32, Gurgaon - 122003