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www.aitt.vic.edu.au
Course Code: BSB60507 CRICOS Course Code: 074290F
Advanced Diploma of Marketing
Course DescriptionThis course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will be introduced to marketing concepts, market segmentation and consumer behaviour while developing an understanding of law, networking, financial management and communications. Specialised areas of study include marketing management, strategic marketing, market research and advertising strategy.
Course AimThe course provides the knowledge and skills to provide leadership and strategic direction in the marketing activities of an organisation. You will gain knowledge and an understanding of a range of specialist marketing areas including marketing strategy development, international marketing, direct marketing, e-business, marketing management and marketing planning. And also develop an understanding of budgeting, economics and business planning.
Business & Management Course Duration - 1 YearIELTS Band Score - 5.5
Course FeeCheck the back for Special Offer
LIMITED SEATS AVAILABLE.ENROL TODAY!
www.aitt.vic.edu.auAustralian Institute of Technical Training Pty LtdLevel 3, 475 - 485 Flinders LaneMelbourne Victoria 3000 AustraliaTelephone +61 3 9620 1100Facsimile +61 3 9620 1122 Email [email protected]
CRICOS Provider Code 02868JRegistered Training Organisation No. 21978
AITT
Brochure M
ay 2011
Course Code: BSB60507 CRICOS Course Code: 074290F Advanced Diploma of Marketing
QualificationStudents successfully completing the course will receive the National Accredited; BSB60507- Advanced Diploma of Marketing
Admission Requirements and PrerequisiteApplicants must be at least 18 years or over.
Academic RequirementsTo gain entry to this course, participants should have successfully completed year 12 or secondary studies in applicants home country equivalent to an Australian Year 12 or Cert IV qualification.
Mature age students will also be considered without minimum education requirement but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements. Candidates are advised to submit relevant work experience evidenced by work reference letter on company letterhead; work samples; and curriculum vitae.
English Language RequirementsAn English Language profiency level of one of the following:- IELTS band score of 5.5 or equivalent internationally recognised exam result in line with DIAC regulations;- Satisfactory completion of the ESL Course/English language course or satisfactory completion of 5-10 weeks ELICOS from a National ELT Accreditation Scheme (NEAS) Accredited English Institution with an IELTS score of 5.0 Course DurationThis course is offered over ONE Year or 52 Weeks including holidays on a full time basis
Contact Hours 20 hours per week for 36 weeks
Course FeeAUD$ 7,900
Fees and Charges are subject to changewithout prior notice.Material Fee will be charged extra
Teaching MethodsThis program is delivered in a classroom based environment and also the simulated work place environment if applicable. The delivery may include face to face teaching, lectures, discussions, workshop activities, field trips, research; Computer based tasks, home based learning activities group works, supervised practical sessions.
AssessmentAssessments may comprise of written assignments and project works. Assessments may also include observations, portfolio of evidence, third part reports and work place projects.
Career OpportunitiesJob roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:���������� ����������������������������������������������������������������
Course Structure Core Unit Unit Name���������� Develop Organisational Marketing Objectives���������� Manage the Marketing Process���������� Manage Market Research��������!� Develop a Marketing Plan
Elective UnitsBSBCOM603B Plan and Establish across compliance management systemsBSBRSK501 Manage Risk�����"���� Manage Innovation and Continuous Improvement�����"�#�� Develop and Implement a Business Plan
