Adults’ Media Use and Attitudes · Funny videos/ jokes/ pranks/ challenges Short entertainment videos (music, film trailers, clips from TV programmes) Figure 63: Type of content

Adults’ Media Use and Attitudes

Report 2017

0

Content

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2016

2015

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2012

2010

2007

2005

Strongly agree Slightly agree Neither/ Don't know Slightly disagree Strongly disagree

2

Figure 55: Agreement with statement: “Internet users must be protected from seeing inappropriate or

offensive content”: 2005 - 2016

IN38A. I’m going to read out some things that other people have said about being online. Please use this card to tell me the extent to which you agree or disagree with each

statement I read out – Internet users must be protected from seeing inappropriate or offensive content. (prompted responses, single coded)

Base: Adults aged 16+ who go online (1553 in 2016)

Arrows show significant changes (95% level) between 2015 and 2016.

70

4642

73

55

3430

54

40

2421

52

37

21 23

51

40

2421

49

39

2825

50

3530

23

3

IN20/ T7/ M1/ G2. Can you tell me if you have any concerns about what is on the internet/ TV. Do you have any concerns about mobile phones/ gaming? (unprompted

responses, multi-coded)

Base: Adults aged 16+ who use each platform (variable base).


NA

What is on

television

What is on the

internet

About mobile phones About gaming

Figure 56: Concerns about media among users: 2005 - 20162

00

5

20

10

20

12

20

14

20

15

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16

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07

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10

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07

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07

4

40

22 24

72

37

19 22

7 4 2

40

2319

7 62

39

20 21

7 62

35

2016

6 5 2

Any concerns Harmful/offensive content

Quality ofcontent/ repeats

Advertising/sponsorship

Any diversity incontent

Don't trust/ fixed/biased

2010 2012 2014 2015 2016

T7. Can you tell me if you have any concerns about what is on TV? (unprompted responses, multi-coded)

Base: Adults aged 16+ with any TVs in the household (1801 in 2016) .


Figure 57: Concerns about television among users: 2010 - 2016

5

54

40

18 21

10 7

52

35

1725

9 9

51

38

2821

9 7

49

36

24 21

8 6

50

38

22 20

9 7

Any concerns Offensive/ illegalcontent

Risks to others/society

Security/ fraud Personal privacy Advertising

2010 2012 2014 2015 2016

IN20. Can you tell me if you have any concerns about what is on the internet? (unprompted responses, multi-coded)

Base: Adults aged 16+ who go online (1553 in 2016).

Figure 58: Concerns about the internet among users: 2010 - 2016

6

21 162 6 2

2317

7 5 4

2113 8 5 5

2514

8 7 6

2311 8 7 6

Any concerns Offensive content Health Risks to others/ society Affordability

2010 2012 2014 2015 2016

G2. Can you tell me if you have any concerns about gaming? (unprompted responses, multi-coded)

Base: Adults aged 16+ who play games (605 in 2016).

Figure 59: Concerns about gaming among users: 2010 - 2016

7

24

8 6 4 510

21

6 7 7 6 5

24

8 116 5 4

28

10 12 8 7 5

30

10 10 8 7 6

Any concerns Risks to others/society

Affordability Security/ fraud Privacy Health

2010 2012 2014 2015 2016

M1. Can you tell me if you have any concerns about mobile phones? (unprompted responses, multi-coded)

Base: Adults aged 16+ who personally use a mobile phone (1625 in 2016).

Figure 60: Concerns about mobile phones among users: 2010 - 2016

51

63

58

61

59

44

32

17

59

56

44

41

50

51

All adults

16-24

25-34

35-44

45-54

55-64

65-74

75+

AB

C1

C2

DE

Male

Female

Figure 61: Incidence of watching on-demand content

8 8

T2. Do you ever watch TV programmes or films on-demand? By on-demand we mean watching TV programmes or films via online services such as BBC iPlayer, Netflix, Amazon

Prime, Sky Go etc. This could be through your television service or on any device you use to go online (prompted responses, single coded

Base: All adults aged 16+ (1846 aged 16+, 234 aged 16-24, 272 aged 25-34,313 aged 35-44, 284 aged 45-54, 270 aged 55-64, 218 aged 65-74, 255 aged 75+, 427 AB, 566 C1,

369 C2, 484 DE, 885 male, 961 female)

Arrows show significant differences (95% level) for age/ socio-economic group compared to all adults, and males compared to females.

77

97

89

80

75

68

57

25

79

77

74

76

82

72

All internet users

16-24

25-34

35-44

45-54

55-64

65-74

75+

AB

C1

C2

DE

Male

Female

Figure 62: Incidence of watching content on video-sharing sites

9 9

IN17. Do you ever watch videos on sites or apps like YouTube or Vimeo? (unprompted responses, single coded)

Base: All adults aged 16+ who go online (1553 aged 16+, 231 aged 16-24, 265 aged 25-34, 293 aged 35-44, 265 aged 45-54, 220 aged 55-64, 141 aged 65-74, 138 aged

75+, 394 AB, 521 C1, 300 C2, 338 DE, 745 male, 808 female).

Arrows show significant differences (95% level) for age/ socio-economic group compared to all internet users, and males compared to females.

2%

4%

9%

13%

26%

31%

37%

54%

56%

63%

Other types of videos

Religious speeches or events

Vloggers

Political speeches or campaigns

Longer entertainment videos (whole TV programmes or films)

News/ current affairs/ documentaries

Reviews about things I may want to buy

'How-to' videos, tips or tutorials

Funny videos/ jokes/ pranks/ challenges

Short entertainment videos (music, film trailers, clips from TV

programmes)

Figure 63: Type of content watched on video-sharing sites

10

IN18. And what types of videos do you tend to watch on these sites or apps? (prompted responses, multi-coded)

Base: All aged 16+ who ever watch videos on these types of sites (1114)

%

Figure 64: Listening to audio services online: 2014-2017

11

11 11 12 135 6 9 12

3 4 4 9

8 9 8 66 5 5 6

2 2 35

19 20 20 1911 11 14

18

5 6 714

2014 2015 2016 2017 2014 2015 2016 2017 2014 2015 2016 2017

Source: Ofcom Technology Tracker, Half 1 2014 - 2017

QE5A/ QE5B. Which, if any, of these do you use the internet for?/ And, which, if any, of these activities have you used the internet for in the last week? (prompted responses,

multi-coded).

Base: All adults aged 16+ who go online (3221 in 2017).


Listening to radio

online

Streamed audio services

(free) e.g. Spotify or

Deezer (free)


(subscription) e.g.

Spotify Premium, Apple

Music or Deezer

Premium

Less frequently

In the last week

All internet users AB C1 C2 DE Male Female

Base 3221 789 1019 679 731 1570 1651

Listening to radio online 13% 17% 14% 11% 8% 15% 11%

Streamed audio services (free)

e.g. Spotify or Deezer (free)

12% 15% 12% 9% 10% 14% 10%


(subscription) e.g. Spotify

Premium, Apple Music or Deezer

Premium

9% 14% 8% 9% 6% 12% 7%

Figure 65: Listening to audio services online in the previous week, by age, gender and socio-

economic group

12

All internet users 16-24 25-34 35-44 45-54 55-64 65-74 75+

Base 3221 506 536 613 531 520 364 151

Listening to radio online 13% 12% 17% 14% 16% 11% 6% 4%

Streamed audio services (free)

e.g. Spotify or Deezer (free)

12% 19% 20% 15% 10% 4% 1% 1%


(subscription) e.g. Spotify

Premium, Apple Music or Deezer

Premium

9% 15% 14% 12% 8% 5% 1% 0%

Source: Ofcom Technology Tracker, Half 1 2017

QE5B. And, which, if any, of these activities have you used the internet for in the last week? (prompted responses, multi-coded).


Arrows show significant differences (95% level) by age/ socio-economic group compared to all internet users and males compared to females

13

41

20

13

6

6

2

3

11

13

16

14

20

7

23

26

30

29

21

17

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10

22

27

21

22

20

26

63

33

50

58

73

77

79

87

67

60

63

64

59

68

All adults

16-24

25-34

35-44

45-54

55-64

65-74

75+

AB

C1

C2

DE

Male

Female

Play games online with or against other people Don't play games online with or against other people

Don't play games

Figure 66: Playing games online with or against other people: 2016

1313

G3. Many games can be played online. Do you ever play games online with or against other people? (unprompted responses, single coded)

Base: All adults aged 16+ (1846 aged 16+, 234 aged 16-24, 272 aged 25-34, 313 aged 35-44, 284 aged 45-54, 270 aged 55-64, 218 aged 65-74, 255 aged 75+, 427 AB, 566

C1, 369 C2, 484 DE, 885 male, 961 female).

Arrows show significant differences (95% level) for age/ socio-economic group compared to all adults, and males compared to females.

58

68

22

20

20

11

When I'm engrossed in agame I don't really think

about who the other peopleare, I'm only interested in

their game characters

When I chat or message thepeople I'm playing with about

the game it enhances thegaming experience

Agree Neither/ Don't know Disagree

Figure 67: Agreement with statements about online gaming

1414

G4A. When I'm engrossed in a game I don't really think about who the other people are, I'm only interested in their game characters. (prompted responses, single coded).

Base: All adults who say they play these types of games online (199 aged 16+)

G4B When I chat or message the people I'm playing with about the game it enhances the gaming experience (prompted responses, single coded).

Base: All adults whop say they chat or message people when they play these types of games (180 aged 16+)

1

3

2

18

18

21

34

49

64

Don't know

Other

(UNPROMPTED) Look through the guide or

planner

Mentioned on social media

Discussed or reviewed in the media

Recommended/ highlighted by on-demand

service

Trailers/ adverts on TV/ radio

Friends/ family recommend to me

Missed when originally broadcast

15

%

T3. How do you choose what TV programmes or films to watch on-demand? (prompted responses, multi-coded)

Base: All who ever watch on-demand content (891)

Figure 68: Ways in which on-demand content is chosen/ discovered

1

2

6

12

14

32

38

45

62

Don't know

Other

Clicking on an online advert

From articles/ adverts in newspapers or

magazines (online or paper)

My subscription section

Recommended/ trending/ most popular section

on the site

Links from social media sites

Search engine results

Friends or family tell me/ email me about them

16

%

Figure 69: Ways in which content is chosen/ discovered on video-sharing sites

IN19. Which of these ways describes how you find videos to watch on these sites or apps (prompted responses, multi-coded)

Base: All who ever watch videos on these types of sites (1114)

Figure 70: Finding information online, by activity type: 2014-2017

17

78 7281 80

36 33 37 32

12 14 17 22

8 137 7

15 19 1514

24 2427 19

86 85 88 87

51 52 5246

36 3844 41

2014 2015 2016 2017 2014 2015 2016 2017 2014 2015 2016 2017

Finding/ downloading

information for work/

business/school/

college/ university/

homework*

To find information

on health related

issues

General surfing/

browsing the internet

Less frequently

In the last week

Source: Ofcom Technology Tracker, Half 1 2014 - 2017

QE5A/ QE5B. Which, if any, of these do you use the internet for?/ And, which, if any, of these activities have you used the internet for in the last week? (prompted responses,

multi-coded). NB – prior to 2017 finding information for work or business was asked separately to finding information for school /college/ university/ homework so for 2014-2016

the figures shown are net measures.



Figure 71 (1): Finding information online in the past week, by age

18


Base 3221 506 536 613 531 520 364 151

General surfing/ browsing the

internet

80% 83% 84% 84% 83% 75% 62% 66%



business/school/ college/

university/ homework

32% 41% 34% 37% 37% 26% 14% 6%

To find information on health

related issues

22% 20% 21% 27% 23% 24% 13% 13%




Arrows show significant differences (95% level) by age compared to all internet users.


Base 3221 789 1019 679 731 1570 1651

General surfing/ browsing the

internet

80% 87% 80% 73% 75% 81% 78%



business/school/ college/

university/ homework

32% 44% 35% 25% 20% 35% 29%

To find information on health

related issues

22% 30% 22% 14% 17% 19% 24%

Figure 71 (2): Finding information online in the previous week, by socio-economic group and gender

19




Arrows show significant differences (95% level) by socio-economic group compared to all internet users and males compared to females.

Figure 72: Finding information online, by activity type: 2016

20

37 3544

16

35 3223

38

7268 67

53

Find information

online for your

leisure

time including

cinema and live

music

IN13/ IN14. Which if any of these activities have you ever done online?/ And which if any of these activities have you used the internet for in the last week? (prompted

responses, multi-coded)


Compare products or

services online

such as looking at

reviews or doing price

comparison searches

Access news

websites or websites

about

politics or current

affairs

Look online at job

opportunities or apply

for a job online

Less frequently

In the last week

Figure 73: Finding information online in the previous week, by age, socio-economic group and

gender

21


Base 1553 231 265 293 265 220 141 138

Access news websites or websites

about politics or current affairs

44% 39% 41% 47% 51% 49% 34% 27%

Find information online for your leisure

time including cinema and live music

37% 45% 45% 40% 36% 31% 23% 15%

Compare products or services online

such as looking at reviews or doing

price comparison searches

35% 39% 34% 39% 33% 38% 34% 20%

Look online at job opportunities or apply

for a job online

16% 29% 18% 15% 14% 13% 2% 1%


Base 1553 394 521 300 338 745 808

Access news websites or websites

about politics or current affairs

44% 58% 48% 35% 28% 49% 38%

Find information online for your leisure

time including cinema and live music

37% 43% 43% 30% 29% 39% 36%

Compare products or services online

such as looking at reviews or doing

price comparison searches

35% 42% 37% 31% 29% 37% 33%

Look online at job opportunities or apply

for a job online

16% 16% 15% 12% 19% 17% 15%

IN14. And which if any of these activities have you used the internet for in the last week? (prompted responses, multi-coded)


Arrows show significant differences (95% level) by age/ socio-economic group compared to all internet users, and males compared to females.

25

26

31

37

40

40

41

97

Online articles

Social media websites or apps

YouTube

Government/ local council website

BBC website

Websites with user reviews

Wikipedia

Search engines

22

%

IN45. Please think about when you want to look for information about something online. Which, if any of these sources have you ever used to look for information online?

(prompted responses, multi-coded)


Figure 74: Sources used to look for information online

80

75

83

80

85

75

79

76

78

88

81

77

82

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3

1

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1

All internet users who do this

16-24

25-34

35-44

45-54

55-64

65+

AB

C1

C2

DE

Male

Female

Search engines Websites with user reviews YouTube

Social media Government/ local council website BBC website

Online articles Wikipedia

23

%

IN46C. You said earlier you went online to find information for your leisure time. Please use this card to say which one of the following online sources you are most likely to use for

finding out information about your leisure time or for hobbies or entertainment purposes? (prompted responses, single coded).

Base: All adults aged 16+ who go online to look for information for their leisure time (1083 aged 16+, varies by demographic).

Arrows show significant differences (95% level) by age/ socio-economic group compared to all internet users who do this, and males compared to females.

Figure 75: Information source most likely to be used when finding information about leisure time or for

hobbies or entertainment purposes

79

83

84

72

84

77

74

77

81

77

84

82

77

8

2

5

13

6

7

15

8

8

9

7

5

11

3

3

3

4

2

5

1

4

3

2

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3

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1

3

3

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1

2

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1

2

1

2

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1

1

1

1

1

All internet users who do this

16-24

25-34

35-44

45-54

55-64

65+

AB

C1

C2

DE

Male

Female

Search engines Government/ local council website Wikipedia

BBC website Online articles Social media

YouTube Websites with user reviews

24

%

IN46A. Please use this card to say which one of the following online sources you are most likely to use for finding information for work, college, school or some other official task

(prompted responses, single coded).

Base: All adults aged 16+ who go online to look for information relating to work or college or for other official tasks (1016 aged 16+, varies by demographic).

Arrows show significant differences (95% level) by age/ socio-economic group compared to all internet users who do this, and males compared to females.

Figure 76: Information source most likely used when finding information for work, college, school

or some other official task

Figure 77: Use of websites or apps not used before, most weeks: 2010-2016

25

28 3142 46

50

43

44

3736

2231

25 21 18

25

2010 2012 2014 2015 2016

Use lots of websites or

apps that you haven't

used before

Use maybe one or two

websites or apps that

you haven't used before

Only use websites or

apps that you've used

before

IN12. In most weeks when you go online do you usually….. (prompted responses, single coded)

Base: All adults aged 16+ who go online (1536 in 2016) excludes ‘don’t know ‘ responses.

Figure 78: Use of websites or apps not used before, by age, socio-economic group and gender

26

46 43 40 43 4554 51

60

43 46 4550 46 45

3637 38

3738

3333

34

40 34 3635

35 38

18 21 22 20 17 13 166

17 20 19 15 19 17

All internet users 16-24 25-34 35-44 45-54 55-64 65-74 75+ AB C1 C2 DE MaleFemale

Use lots ofwebsites orapps that youhaven't usedbefore

Use maybeone or twowebsites orapps that youhaven't usedbefore

Only usewebsites orapps thatyou've usedbefore

IN12. In most weeks when you go online do you usually….. (prompted responses, single coded)

Base: All adults aged 16+ who go online (1536 in 2016, varies by demographic) excludes ‘don’t know ‘ responses.

Arrows show significant differences (95% level) for age / socio-economic group compared to all internet users, and males compared to females.

44

37

39

38

40

44

27

52

43

37

44

41

35

40

80

73

71

80

76

78

56

74

82

73

81

75

79

77

Female

Male

DE

C2

C1

AB

75+

65-74

55-64

45-54

35-44

25-34

16-24

All internet users

Read

Write

IN47/48. Before you decide to purchase a product or use a service, do you read reviews that other members of the public have written or posted online about that product or

service? / After purchasing a product or using a service, do you write online reviews for other people to read about that product or service (unprompted responses, single coded)

Base: All adults aged 16+ who go online (1553 in 2016)

Arrows show significant differences (95% level) by age/ socio-economic group compared to all internet users and males compared to females

2727

Figure 79: Reading and writing online reviews, by demographic group

6

4

1

2

4

7

8

18

43

58

Don't tend to get stuck w hen online

UNPROMPTED - Google it

Go to a local community group

Go to the local library

Look for help from online courses

Phone a helpline

Give up or get someone else to do it for me

Watch 'how -to' videos on w ebsites like YouTube or the

BBC

Figure it out myself

Ask a friend or family member to help

28

%

IN4. Which if any of the following would you do if you got stuck or were unsure about how to do something online? (prompted responses, multi-coded)


Figure 80: Sources of assistance when unsure of how to do something online

Documents

Adults’ Media Use and Attitudes · Funny videos/ jokes/ pranks/ challenges Short entertainment videos (music, film trailers, clips from TV programmes) Figure 63: Type of content