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©2013 ADTRAN, Inc. All rights reserved. Absorbing the Network Impact of Video Kevin Morgan Director - Marketing October 9, 2013

ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

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Page 1: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Absorbing the Network Impact of Video

Kevin Morgan Director - Marketing

October 9, 2013

Page 2: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Global Market Trends

Broadband / Ethernet Access ◦ Exponential growth in bandwidth access ◦ IP traffic will increase 4x over next five years ◦ VoIP proven and continues significant growth

Mobility ◦ Mobile data demand growing 15-25x over next

three years ◦ Users have growing number of end-points

3 to 5 devices per person Smartphone, iPad, laptop, machine-to-machine

Cloud Services & Applications ◦ Shift to cloud computing drives demand for

Enterprise and SMB connectivity

Page 3: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

New Devices and Applications

New Mobile Devices ◦ iPad, tablets, smart phones, etc..

New Applications ◦ Video, gaming, etc.. ◦ Cloud services ◦ Voice over Wi-Fi

Major Usage Changes ◦ Netflix is now 30% of Internet

traffic ◦ Over 50% of the 800M Facebook

users are active daily ◦ Over 350M users access

Facebook on their mobile device ◦ Two-way video chat

• Skype • Apple’s Facetime

Page 4: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Mobility Demand is Exploding

5B Mobile Phones Globally Smart phones are Pervasive True Mobility is no Longer a

Convenience ◦ Voice over Wi-Fi, Facetime

New Devices Rely on Wireless Connectivity ◦ iPads

Mobile Data Traffic is Growing Exponentially

Wi-Fi Data Offload to Fixed Network is Necessary

Source: FCC

Page 5: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Cloud is the Future

IDC estimates the market for public cloud products and services will grow to $56 billion by 2014

Amazon’s S3 Cloud Storage Service skyrocketed from 262 billion in 2010 to over 566 billion in 2011 ◦ Over 370,000 requests per

second Small business public cloud

computing spending is estimated to reach $6 billion by 2014 ◦ (Source: In-Stat - December 2010)

Page 6: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Areas of Focus

Broadband Solutions ◦ Fiber-to-the-Home, Ultra Broadband

Mobile Infrastructure ◦ Fixed access from exchange to cell tower ◦ Optical access, Carrier Ethernet access,

Broadband access Cloud Connectivity

◦ Enterprise converged access ◦ Hosted service provider solutions ◦ Carrier Ethernet, broadband connectivity ◦ Virtualization enables unlimited scalability

Broadband

Cloud

Mobility

Page 7: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

It’s a video-centric world

In 2015, the Exabyte equivalent of all movies ever made

will cross the global IP network every five minutes.

Source: Cisco VNI Report 2011

Page 8: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Operators’ Competitive Landscape

100Mbps is the next speed milestone – numerous national goals

DOCSIS 3.0 means 100Mbps over cable is here today FTTH overbuild still requires significant capital and

installation expense (and time) FTTH is challenging in some installation situations – the

customer cannot be connected profitably

Providers need a way to serve those customers with fiber services but with

reduced cost and installation time

Page 9: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Internet data traffic growth

Video

File Sharing

Video traffic is growing faster than

all other data sources

Page 10: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Mobile Data Traffic is growing fast!

Mobile Data is nearly doubling every year

Page 11: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Mobile Data Breakdown

Mobile Video

Mobile video is growing faster than all other mobile data sources

Page 12: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Mobile data offload is real

Mobile traffic offload onto Wi-Fi is growing which is going to impact broadband networks

Growing % of mobile data offload

Page 13: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Multiple Drivers for Edge Transformation All Segments Services are Scaling

Business Services

Metro Ethernet Services

100Mbps – 10Gbps

Mobile

Backhaul 4G/LTE Backhaul

Ethernet over Fiber

Residential Broadband

FCC Mandate for 100Mbps per Home

Page 14: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Residential Broadband: History and Trends

1

10

100

1,000

10,000

100,000

1,000,000

10,000,000

100,000,000

1,000,000,000

10,000,000,000

100,000,000,000

1980 1985 1990 1995 2000 2005 2010 2015 2020

Year

bps

Speed

Usage

Peak Speed1 Gbps

AvePeak Usage:1 - 5 Mbps

Headed Toward 1 Gbps

But Usage only 1-5 Mbps (0.1 - 0.5 %)

Page 15: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Access Network Traffic Projections

Internet traffic data ◦ Cisco VNI, Procera,

Sandvine, other sources ◦ Reported as aggregate

totals (e.g., Petabytes per month per region)

0

50

100

150

200

250

300

350

Cisco Procera Sandvine

Traf

fic (k

bps)

Web/email/data File sharing Gaming Video/VoIP Internet video Other

314 kbps287 kbps

172 kbps

236 kbps (service provider data)

0

50

100

150

200

250

300

350

400

450

500

2011 2012 2013 2014 2015 2016

Dow

nstr

eam

traf

fic (k

bps)

Internet video Web, email, data File sharing Gaming Video/VoIP

Per-subscriber traffic – Upstream and downstream

Busy Hour traffic (BHOL) – Enables sizing of access

networks

Page 16: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

0.10.20.40.81.63.16.3

12.525.050.0

100.0200.0400.0800.0

1,600.0

1 Mbps 5 Mbps 10 Mbps 20 Mbps

Me

gab

its

pe

r se

con

d

FTTN-VDSL2 10G DOCSIS 3.0 -8ch DOCSIS 3.0 - 24ch

Ethernet FTTH FTTH- GPON

Realized Speeds from Broadband Access

Both GPON and Ethernet FTTH can provide 1 Gbps speeds ◦ Good for 10+ years

DOCSIS performance drops as load increases above projection

FTTN-VDSL2 has plenty of capacity, but is limited by peak speed ◦ Need to address top

speed limit

Realized Speed

Load per subscriber

2020 Projection

Page 17: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Raising the bar with FTTH

CO ADSL Basic (up to 24Mbps) Basic service for Brownfield Low Cost

FTTN Fast (10-40Mbps) Good Premium Brownfield Mid Cost in Brownfield

FTTC Very Fast (40Mbps-80Mbps) Good For Premium Brownfield Mid Cost in Brownfield $$$

$$

$

GbE

GbE

ADSL2+

DP

DP

DP

X-connect

X-connect

DSLAM

Pwr

Pwr

Smaller, closer, bonding, vectoring

FTTH Extremely Fast (100Mbps-10Gbps+) Ideal for Greenfield $$$$

GPON, NGPON, Active Ethernet

Opt. splitter

Ban

dwid

th

Ultra Broadband Ultra Fast (50Mbps to 100Mbps+) Ideal for Brownfield

GbE

$$

Page 18: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Fiber Network Architectures

Passive Optical Network (PON) eliminates powered electrical devices between the optical source and destination

Active Optical Network (AON) (i.e., Active Ethernet) uses powered electrical devices with direct connection to customers

2.4Gbps shared downstream 1.2Gbps shared downstream Typical: 1 fiber/32 subscribers Less fiber required, less $

1 Gbps per subscriber upstream and downstream More fiber required, more $ Potentially better long term investment

AOE Management

Page 19: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Central Office

PON: Evolution

ONT

ONT

Splitter

ONT

ONT

Splitter

More subs per fiber

Smaller & cheaper Outdoor -> Indoor Multi-purpose (wifi …) Certification / Interop

WDM 40-100G

OLT

Higher Density More links per card/system

FASTER !!! 1G-> 10G XGPON1, 10GEPON

Page 20: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Need to think about the next bandwidth bottleneck

Enterprise

SMB

3G/4G Mobile Backhaul

Residential

GPON, GbE, AE, 10G

Packet Optical 40G, 100G and beyond

BW is exploding here This is the next bandwidth bottleneck

Aggregation

Page 21: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

WDM, OADMs & ROADMs

2.5 – 100Gbps

• WDM: carry multiple signals on same fiber

• OADM: add/drop λ – fixed configuration

• ROADM: add/drop λ– remotely configurable

ROADM OADM • Manual config change • Low $

Coarse WDM (8 λ) Dense WDM (40 λ)

Trends: Migrating from metro core to edge, 2-3 degrees, ROADM on a card, colorless …

OA

DM

ROADM • Dynamic & Flexible • Popular but $$$ (dropping)

Page 22: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Converging Service Delivery & Transport

Access Aggregation

1GE

10GE, Wavelength

Fiber

or Copper

Enterprise

SMB

3G/4G Mobile Backhaul

Residential

Virtually Unlimited BW

Deploy packet optical technology at the edge of the network: “unlimited” bandwidth & new λ services

Page 23: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Dealing with the BW Explosion

FTTH Ultra Fast (100Mbps-1Gbps+) Ideal for Greenfield Costly in some Brownfield

GPON Active Ethernet Opt. splitter B

andw

idth

XGPON, 10GEPON, WDM PON Faster (10Gbps+) Long Reach More customers per fiber

Opt. splitter (up to 256)

XGPON, 10GEPON WDM PON

Packet Optical at the Edge

Page 24: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Access Evolution

Page 25: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Access Evolution

Page 26: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Traditional IP DSLAM

Page 27: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

FTTN to Residential and Businesses

Page 28: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

FTTN – Bonding and Vectoring gains

Page 29: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

FTTN – Bonding and Vectoring gains

Page 30: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Vectoring

Helps manage crosstalk in binder groups to increase bandwidth

Works best on short loops

A system level approach is key

Page 31: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Understanding Pairs and Binders

Typical 25-pair binder

Copper pair

100 Pair Cable (4 x 25 Pair Binders)

400 Pair Cable (4 x 100 Pair Cables)

Individual copper pairs are grouped in binders which are sometimes grouped together to form 100 pair and even 400 pair cables.

Page 32: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Typical 25-pair binder

Copper pair

100 Pair Cable (4 x 25 Pair Binders)

400 Pair Cable (4 x 100 Pair Cables)

Pairs in the same binder are close enough to each other to cause cross-talk noise and distort neighboring signals

Understanding Pairs and Binders

Page 33: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Fiber to the Home

Page 34: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

100 Mbps over Copper Pairs to MDU

Page 35: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

FTTB and G.fast - 1 Gbps to MDU

Page 36: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Ethernet Services To Businesses

Page 37: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Small Cell and Mobile Data Offload

Page 38: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Access Evolution

Page 39: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Optical

Page 40: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Packet Optical Market Dynamic

Edge-Optimized Innovators

New Market

Entrants

First Movers

• Dynamic, Flexible networking applications

• Focused on Metro, Edge and Access network

• Right-sized, Rural U.S. focused platform

• Ethernet services component

• High Capacity, Static transport applications

• Focused on Core and Metro network

• Mid-sized, cost-effective platforms

• Added Ethernet services component

• High Capacity, Static transport applications

• Focused on Long Haul and Core network

• Large, high density platforms • Limited or non-existence

service delivery

Core/Long-haul Metro Edge/Access

Page 41: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

What makes a solution ‘Packet Optical’?

WDM/ROADM

OTN

Carrier Ethernet

SONET/SDH Typical Packet

Optical

Traditional Packet Optical solutions focused on Long Haul and Core Applications

Page 42: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Traditional Packet Optical Solutions

7 ft

Designed for Traditional Applications

• Long Haul/Core transport • Optimized for high port and

wavelength counts • Very high throughput • Dedicated NMS & OSS

integration • High start-up cost & complexity

Page 43: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Right Sized Packet Optical Solution

• Cost effective at low port counts • Edge optimized performance • Shared NMS/OSS with existing

access system • Low start-up cost and simple to

operate • Converged access & transport

• Long Haul/Core transport • Optimized for high port and

wavelength counts • Very high throughput • Dedicated NMS & OSS

integration • High start-up cost & complexity

7 ft

1 ½ ft

Page 44: ADTRAN Broadband, Optical, Ethernet, UC, Router, Switch, and … the... · Internet traffic data Cisco VNI, Procera, Sandvine, other sources Reported as aggregate totals (e.g., Petabytes

©2013 ADTRAN, Inc. All rights reserved.

Thank You!

Kevin Morgan, Director – Marketing

[email protected] Mobile: 256.694.3552