Boost Your Sales With a Foursquare Mobile Loyalty Program

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One of our services is developing Foursquare Mobile Loyalty Programs for restaurants andsimilar businesses.

What is Foursquare? Glad you asked! Foursquare is a location-based mobile social network that lets users “check in” at businesses to earn points and virtual badges. Foursquare provides a Merchants Platform with tools for businesses and brands to fi nd, engage and retain customers. Foursquare has over 6.5 million users, worldwide.

Here is our interactive strategy to maximize the effectiveness of your Foursquare MobileLoyalty Program.

1. We help you “Claim Your Venue”. This allows Foursquare users to fi nd your business, see your specials and check into your business.

2. We use email and Social Media sites (Facebook, Twitter, YouTube and Yelp) to “roll out” yourFoursquare Loyalty Program. We introduce and explain Foursquare and your specials to your listsubscribers, Facebook “friends”, Twitter followers, YouTube subscribers/friends and Yelp users.

3. We help you develop your Foursquare Specials (See more on next page).

4. We work with you to plan in-house promotion of your Foursquare Mobile Loyalty Program. We pro-duce QR (Quick Reference) codes with promotional info for Foursquare tent cards, signs, windowstickers, etc.

5. We merge your Foursquare venue stats with Facebook Insights and other Social Media analytics forperiodic reports. Review those reports to evaluate the bottom-line impact of your program and to “tweak” your interactive marketing campaigns.

We use email and Social Media sites to “roll out” your

Foursquare Mobile Loyalty Program.

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Here’s How it Works

Foursquare users near your

establishment see your Specials with the Foursquare app on their smartphone

and “Check In”.

Foursquare users then come in to take advantage of your

Special. When they “unlock” your Special, the display on their

phone, which they show you, changes. Users tend to tell their friends and co-workers about

your Foursquare Specials.The more the merrier!

Foursquare’s Merchant Platform Offers Different Kinds of Specials That Include:

1. Friends Special Users bring a specifi ed (by you) number of friends to get a Special.2. Swarm Special When your specifi ed number of Foursquare users check in, everyone gets a Special.3. Flash Specials The fi rst (you specify the number) of Foursquare users that check in receive a Special.4. Newbie Special First-time visitors who check in receive a Special.5. Check-In Special Foursquare users get a Special each time they check in.6. Loyalty Special Integrate Foursquare with your existing loyalty program to reward a specifi c number

of check ins.

And our favorite...

7. Mayor Special The Foursquare “Mayor” is the most frequent visitor to your establishment over the past 60 days. You can reward the “Mayor” of your establishment with perks like reserved parking and/or seating, menu items or specials named after them, their photo on your “wall of fame, “freebies, more.

We produce custom QR (Quick Reference) Code stickers to place on tent cards, signs, in windows,

on menus, cups, walls, etc.Smartphone users scan the codes to browse to your Facebook page or website, where they can view

more specials and are encouraged to sign up for your email list.

The AdTex AdVantage

• Rewards = loyalty= repeat visits = increased sales• The inherent “fun factor” makes Foursquare Loyalty Programs a word-of-mouth phenomenon• The interactive nature of the program increases your customer base. You not only have known

walk-in customers, you have new email list subscribers, Facebook “Likers” and Twitterfollowers all with permission-based info you use to custom-tailor marketing and track results.

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