Adsense, Admob, Ad Exchange (Adx), & Ad Manager!

Adsense, Admob, Ad Exchange (Adx), & Ad Manager!

Let’s decode their meanings with1/7

Scratching your head over all these different monetization options from Google?

Google Adsense

Adsense is a self-managed ad platform from Google designed to help small to medium publishers monetize their websites in an easy to use format

Easy to IntegrateNo Minimum Ad Impressions or Page ViewsDirect Payment to your Bank Account Easy to CustomizeAd Inventory Optimized by GoogleAccessible Performance Reports

2/7

You make your adspaces available

AdSense in 333Steps

The highest paying ads appear

on your siteYou get paid

1 2 3

Google Admob

A mobile ad network and monetization platform from Google for mobile developers. Google AdMob focuses exclusively on mobile.

Access to high-performing mobile app ad formats Maximizes ad revenue across Google and third-party networksGoogle Analytics for FirebaseAd Network Optimization ToolsAccess to Revenue Optimization Tools

3/7AdMob will send overthe ad unit with the

highest CPM.

AdMob Mediation with Live CPM

Your app requests and ad

And so on...

Mediation Stack

Ad Network thatyou ranked #3

Projected CPM $3.00

AdMob

Live CPMCompares the

freshest CPM fromGoogle’s advertising

inventory with theprojected CPMs of

the other networksin your mediation

stack

Ad Network thatyou ranked #2

Projected CPM $3.50

Ad Network thatyou ranked #1

Project CPM $4.00

vs

Google’s AdsFreshest CPM

CPM $4.50

3

2

1

22:47

Google Ad Exchange (Adx)

Adx is Google's premium ad monetization p l a t fo r m c o n n e c t i n g t h o u s a n d s o f publishers and advertisers

Real-Time Bidding (RTB) at the CorePrivate Auctions Preferred Deals Increased Competition, Higher RevenuePreferable for Publishers with high number of Page Views

4/7

Advertiser DSPsRTB Client

Ad Exchange SSPsRTB Server

Demand Supply

Ad Network

Ad Agency

Publisher

Google Ad Manager

Google Ad Manager is an ad server / ad management platform for large publishers who have signi�cant direct sales

Easy to Monetize all Inventory Types under One Roof Open Bidding: Allowing third-party networks to compete for ad inventory Simple Setup & User InterfaceGranular Ad TargetingExtremely Detailed Reporting Tools

5/7

Google Adx

Google Admob

Google Adsense

AD MANAGER AUCTION RESERVE PRICE

Open biddinguni�ed auction Winner

Exchanges

Ad Managerauction

Comparison between Adsense, Admob,Ad Exchange (Adx), & Ad Manager

Google Ad ManagerGoogle

AdSenseGoogle

AdXGoogle AdMob

Access To OtherAd Networks

Just Tag Pages To See Ads

Reporting Across All Ad Serving Activities

Google Manages Payments And Billing

Yes, if AdSense is allowed to show ads through Ad

ManagerN/A N/A

N/A

Yes for Open Bidding, Programmatic Direct, and

Authorized Buyers. No for traditionally

negotiated campaigns.

Yes for AdMob Ad Network.

No for AdMob Ad Platform.

6/7

Inventory Types Web + App Web Web + App App

CONTACT US

pubdev@adsparc.com www.adsparc.com

H.O: Level 3, 31 Alfred Street, Sydney NSW 2000. Australia.

S Y D N E Y M U M B A I A M S T E R D A M